EG :: Volume #14

#1331: The low-end captures the market share

„Chief Feng, do we more do more go back? We can also make the specialized level digital video, you said that reduces to the expense level, this sales volume is bigger, but we this should, be the basic level now?” “冯总,咱们怎么越做越回去啊？本来咱们也是可以做专业级数码摄像机的,你说降低到消费级,这个销量更大,但咱们现在这款,应该算是入门级吧？” An awkwardness of Zong Qingxian face, always thought that the technical progress promotion is unceasingly correct, the present product, felt that is getting more and more rotten? Although was more exquisite, even can be said as now at present most exquisite, but the function also attenuated. 宗庆先一脸的为难,总觉得技术不断进步提升才是正确的,现在的产品,怎么感觉越来越烂呢？虽然个头更加的小巧了,甚至可以说是现在目前最小巧的一款,但功能也弱化了很多啊。 „Old Zong, no rush, this is only a test piece.” “老宗,别着急,这只是一款试验品罢了。” Zong Qingxian relaxed, the test piece, said that turns head to promote is better, should this processes some goods parts? 宗庆先松了口气,试验品啊,这么说回头还是会推出更好的,这应该是处理一些尾货元件吧？ „Turns head we to promote price lower grasping dv, the price, gets so far as below 400 US dollars.” “回头我们要推出价格更低的手持dv,价格嘛,弄到400美元以下。” „What? Chief Feng, I have not misunderstood, do you also want the lane more inexpensive? Chief Feng, this will injure our brand? We were not known as that has been imitated, what eagerly anticipates the tidal current, your this does not make others think we are to make the low-end product now?” Zong Qingxian was somewhat anxious. “什么？冯总,我没听错吧,你还要弄更廉价的？冯总,这会伤害我们品牌的吧？我们不是号称一直被模仿,引领潮流什么的么,你这不是让别人以为我们现在就是做低端产品的么？”宗庆先有些急了。 Aihua Electronics, Wind & Rain Electronics and other Corporation the technical research and development invest that many, finally instead hasn't the product performance promoted, to pour to start the consumer brand? 爱华电子、风雨电子等公司的技术研发投入那么多,结果反而产品性能没提升,倒开始消费品牌了？ „No, you have not heard Xu Lihua at the release conference said that our grasps miniature dv, the goal is to let each family, can afford own digital video! As for the high-end market, we will certainly not feel relieved, soon, we will continue to promote the specialized level the digital video.” “不,你没听到许立华在发布会上说的么,我们这一款手持微型dv,目标是让每一个家庭,都能买得起自己的数码摄像机！至于高端市场,我们当然不会放心,用不了多久,我们就会继续推出专业级的数码摄像机。” „Each family can afford, will have that many people to purchase really?” “每一个家庭都买得起,真的会有那么多人购买吗？” „Old Zong, you could not realize the psychology of ordinary household, they also want to go out to play, can photograph a video to accept as a memento, like me in childhood, at holidays, can photograph to accept as a memento to be the same. At that time many families cannot be able to afford camera, but, our cell phones can photograph now, can photograph anytime and anywhere, then printed. You thought that is a video has the commemorative significance, is a picture is better?” “老宗,你体会不到普通家庭的心理,他们也想出去玩的时候,能拍摄一段视频留念,就像我小时候,逢年过节,可以照相留念一样。那时候没有多少家庭能够买得起照相机,但是现在呢,我们的手机就可以照相了,随时随地都可以拍照,然后打印出来。你觉得是一段视频更有纪念意义,还是一张照片更好？” „This...... Should be the video, after all has the image also to have the sound.” “这……应该是视频吧,毕竟有图像还有声音。” „Right, the sound is also important, moreover video inside person, is live is the activity. Moreover promotes this inexpensive type also advantage, that captures the market share.” “没错,声音也非常重要,而且视频里面的人,是活的呃是活动的。而且推出这种廉价机型还有一个好处,那就是占领市场。” „Many people, buy this not to request how clearly, because family's television not high-definition, our led screens do not have that high resolution, even cannot achieve including the SD resolution, why do we also want to photograph that high-definition video? On many televisions, our pictures look like similar, only if the enlargement time, will have the obvious disparity, how many people but there are to enlarge looks? High-definition standard, to the specialized level above digital video preparation.” “很多人,买这个并不要求多么的清晰,因为家里的电视也不是高清的,我们的led屏幕也没有那么高的分辨率,甚至连标清的分辨率都达不到,那我们为什么还要拍摄那么高清的视频呢？在很多电视上,我们的画面看起来都差不多,除非是放大的时候,才会有明显的差距,但有几个人会放大了看呢？高清标准,是给专业级以上数码摄像机准备的。” „If our value 500 US dollars product, looks like with their value 1000 US dollars product the performance is similar, you said that which the consumer will choose? When they have bought our product, then Sony and other Corporation product unmarketable, the market so will be big, we have occupied, they naturally did not have.” “如果我们这个价值500美元的产品,跟他们价值1000美元的产品看起来性能差不多,你说消费者会选择哪个？当他们买了我们的产品,那么嗦尼等公司的产品就会滞销,市场就这么大,我们占了,他们自然就没了。” „Several years later, after the digital video of this basic level eliminates, our expense level digital video happen to can join. Perhaps even in several years, expense level the market of digital video also will further wither, buys this truly, must buy the specialized level.” “等过几年,这种入门级的数码摄像机淘汰掉之后,我们的消费级数码摄像机正好可以接上。甚至再过一些年,恐怕消费级的数码摄像机的市场也会进一步萎缩,真正买这个的,都要买专业级的了。” „Buys the specialized level personally? Does the digital video of specialized level, want three and 4000 US dollars? How many families has to give up? A our Song River little elf car(riage) how much money, a digital video, was more expensive than a car(riage), will some that many people buy really?” “个人买专业级的？专业级的数码摄像机,都要三、4000美元吧？有几个家庭舍得？我们松江的一辆小精灵车才多少钱,一个数码摄像机,比一辆车都贵了,真的有那么多人会买吗？” „Three years ago, do how many people buy the cell phone? Now, how many people does the cell phone have to buy? Moreover cell phone initial price is much high, now? Who said that the digital video of specialized level, the price can't reduce? Also, the household income definitely also has been growing, who said that they don't give up the purchase?” “三年前,有多少人买手机？现在呢,手机有多少人买？而且手机最初价格多高,现在呢？谁说专业级的数码摄像机,价格就不能降低呢？再说了,家庭收入肯定也会一直在增长,谁说他们就舍不得购买呢？” In the future the digital video market of basic level getting smaller, because the people discovered that photography short film function on a cell phone, does not compare these basic levels the product photography effects to be bad, even some are better, after all at that time the cell phone of pixel camera also had many surely, but also has the optical focal variation of several fold, against shakes, against pinkeye and other functions. Such being the case, fellow who who will also buy that basic level? 未来入门级的数码摄像机市场越来越小,因为人们发现,一款手机上的拍摄短片功能,就不比这些入门级的产品拍摄效果差,甚至有的还更好,毕竟那时候千万像素摄像头的手机也有不少,还带数倍的光学变焦,防抖、防红眼等多种功能。既然如此,那谁还会买那个入门级的家伙？ As for the expense level, the future market will further also be compressed, will turn into the awkward position that is suspended in midair. The clarity is not high, the price is not cheap, the person who likes really will buy a low-end the specialized level digital video, the average person thought that had the cell phone to suffice, can buy a photograph and other powerful cell phones. 至于消费级的,未来的市场也会进一步被压缩,会变成不上不下的尴尬境地。清晰度不高,价格却还不便宜,真喜欢的人会买一台低端的专业级数码摄像机,普通人觉得有手机就够了,可以买一台拍照等功能强大的手机嘛。 Zong Qingxian was made by these information somewhat ignorant, expression is somewhat confused: „You said probably is also reasonable, but the future matter, who can say?” 宗庆先被这些信息弄得有些懵,眼神有些迷茫:“你说的好像也有道理,但未来的事情,谁又能说得准呢？” „I can say.” A self-confidence of Feng Yu face. “我能说得准。”冯宇一脸的自信。 Cracks a joke, the person of buddy rebirth, if this basic trend cannot remember continually, wastes the God to let his rebirth. 开玩笑,哥们一个重生之人,要是连这点基本的走势都记不住,也枉费老天爷让他重生一回。 Zong Qingxian „......” 宗庆先“……” „Was right, Christmas day time, our Wind & Rain Brand cell phones can promote the most inexpensive type, similarly the slogan is makes everyone be able to use the cell phone, sometimes the meager profit but high turnover, can apply on the electronic products.” “对了,圣诞节的时候,我们的风雨牌手机会推出一款最廉价的机型,同样口号是让每一个人都用得起手机,薄利多销,有时候也是能应用在电子产品上的。” The electronic products earliest give the impression of person, is the high-end, the natural price is also high. Feng Yu must do exactly the opposite, unveils the inexpensive product, provides most foundation the function. 电子产品最早给人的印象,都是高端,自然价格也高。冯宇就偏偏要反其道而行之,推出廉价产品,提供最为基础的功能。 „Is this reason of electronic component you make them purchase these to eliminate quickly? The model of cell phone that you said that whether is the strategic product?” Zong Qingxian as if remember anything. “这就是你让他们收购那些快淘汰的电子元件的原因？你说的这款手机,是否就是战略产品？”宗庆先似乎想起来什么。 Feng Yu fires refers to: „Right, this model of cell phone, will be always remembered by the history in the future, it can be the world sales volume best cell phone, does not have one. In the future, no matter, people mentioned cell phone time, will think of our Wind & Rain Brand, this perhaps compared with the cell phone of first belt photography function we introduce, the cell phone of first belt mp3 function is easier to be remembered.” 冯宇啪的一打响指:“没错,这款手机,未来会被历史所铭记,它会是世界销量最好的手机,没有之一。在未来,无论什么时候,人们提到手机的时候,都会想到我们风雨牌,这个或许比我们推出的第一款带照相功能的手机,第一款带mp3功能的手机更容易被人所记住。” „Real? If can achieve the world really first, instead had the promoter action to the brand actually. You let the inexpensive miniature dv that they promote, to become the world sales volume first?” “真的吗？要是真能达成世界第一,倒是对品牌反而有促进作用了。你让他们推出的这种廉价微型dv,也是为了成为世界销量第一？” „Right, no matter the product performance has many with the disparity of high-end, most suits the market, is best. What they locate is the professional, what we locate is the ordinary household, everybody localization is different. When our sales volume becomes the profession first, all were different.” “没错,不管产品性能跟高端的差距有多少,最适合市场的,才是最好的。他们定位的是专业人士,我们定位的是普通家庭,大家定位不同。但是当我们销量成为行业第一的时候,一切就都不同了。” The professional field, Wind & Rain Brand absolutely does not have the competitive power now, that makes a fuss on the civilian product. Now the civilian product is Japan glances audiences mountain Little, then Feng Yu in addition forms the sect. 专业领域,现在风雨牌完全没有竞争力,那就在民用产品上大做文章。现在民用产品是岛国系一览众山小,那么冯宇就另立山头。 Feng Yu believes that these seem like the electronic products of low-end, will let many people surprisedly extremely! 冯宇相信,这些看似低端的电子产品,会让很多人惊讶万分的！ ......( To be continued.) ……(未完待续。)
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