EG :: Volume #14

#1330: Not sparing a glance Sony

„The digital video of She Rain sign reduced prices.” “社雨牌的数码摄像机降价了。” Asking that Norio Ohga has not lifted: „Reduced to how many?” 大贺典雄头也没抬的问道:“降低到多少了？” „1499 US dollars, reduced half.” “1499美元,降低了一半啊。” Un? Fell these many? However has not related, their Sony digital video has been divided into several scales, from over 100,000 US dollars broadcast level equipment, has everything expected to find to more than 1000 US dollars basic level equipment. 嗯？降了这么多？不过没关系,他们嗦尼的数码摄像机已经分成了好几个档次,从100000美元以上的广播级设备,到1000多美元的入门级设备应有尽有。 Moreover in the digital video brand, their Sony is world Boss . Even if Wind & Rain Brand, Philips and Tom grandson puts together, was inferior that their Sony sales volume, the profit has no way to compare. 而且在数码摄像机品牌上,他们嗦尼是世界老大。就算是风雨牌、飞利普和汤姆孙加在一起,也不如他们嗦尼的销量,利润更是没法比。 The Sony not only sales volume is best, simultaneously the profit margin is also highest, this is their unmatchable products. 嗦尼不但销量最好,同时利润率也是最高的,这是他们的拳头产品。 Although the digital camera had been robbed many markets by China two Corporation, but the digital video, they do not handle. 虽然数码照相机被华夏的两家公司抢走了不少的市场,但是数码摄像机,他们根本玩不转。 Has a look at their Wind & Rain Brand product, a shortcoming big pile, how many merit does not have, does this also want to compete with their Sony? The new product promotes the time, but also maintains consistent, the selling price is similar, this admitted defeat? 看看他们风雨牌的产品吧,缺点一大堆,优点却没有多少,就这样也想跟他们嗦尼竞争？新品推出时间,还保持一致,就连售价都差不多,这回吃瘪了吧？ Reason that Wind & Rain Brand the reduction, that certainly is because they cannot sell, prepared the main attack low-end market. However reduces prices, cannot sell Sony. 风雨牌之所以降价,那一定是因为他们卖不出去,准备主攻低端市场了。不过就算降价,也卖不过嗦尼。 „Has not related, our low-end machines were not released, competed with them. They do not reduce prices to enter the low-end market, that makes them know that we can achieve small advantage. Pushes to the market we latest designed that model of basic level digital video, we sell below 1000 US dollars products!” “没关系,我们的低端机不是也推出了吗,跟他们打擂台好了。他们不是要降价进入低端市场吗,那就让他们知道,我们可以做到更加的便宜。将我们最新设计的那款入门级数码摄像机推向市场,我们卖1000美元以下的产品！” The assistants have arranged, Norio Ohga lights a cigar. First two years of Wind & Rain Brand everywhere opposes with their Sony, or is that Feng Yu everywhere opposes with them. 助理去安排了,大贺典雄点燃一根雪茄。前两年风雨牌处处跟他们嗦尼作对,或者说是那个冯宇处处跟他们作对。 In the winning side, is Feng Yu they. This did what kind, plant on the digital video? 偏偏处于上风的,还是冯宇他们。这一次怎么样,在数码摄像机上栽了吧？ Thinks that what hdv standard has formulated, certainly can make money? Still permissible that even if your standards carry out, you must produce the product to sell. The standard is not the patent, again good of formulation, many people carry out again, you do not have the product, isn't useless? 以为制定了什么hdv标准,就一定能赚钱了吗？就算你们的标准推行的尚可,你们也要生产出产品卖啊。标准又不是专利,制定的再好,再多人执行,你没有产品,还不是没用？ In the digital video domain, Sony sought the defeat alone this lofty one! 在数码摄像机领域,嗦尼是独孤求败！ Moreover this time must defeat Feng Yu in the digital video domain incessantly, but must in the digital camera domain, expel China that two China brands again. 而且这次不止是要在数码摄像机领域击败冯宇,还要在数码照相机领域,重新将那两个华夏品牌撵回华夏。 Has better Optical Technology depending on Sony, has more patented technologies, has richer product development experience, they can certainly succeed! 就凭嗦尼有更好的光学技术,有更多的专利技术,有更加丰富的产品开发经验,他们一定能成功！ Others said that Feng Yu is commercial rare talent, does business, has not owed. These time makes the common people have a look, Feng Yu is not not conquerable, but defeats Feng Yu, is their Sony, is his Norio Ohga! 别人都说冯宇是商业奇才,做生意,从来没亏过。这一次就让世人看看,冯宇不是不可击败的,而击败冯宇的,就是他们嗦尼,是他大贺典雄！ ...... …… „The She Rain sign promoted new product digital video, similarly was the localization is the basic level, the selling price only had 499 US dollars!” “社雨牌推出新品数码摄像机了,同样是定位为入门级,售价仅有499美元！” „What? So to be how cheap! Isn't that advanced technology, able to apply above?” Norio Ohga does not believe that Wind & Rain Brand can reduce so the degree the cost of high-definition digital video. “什么？怎么如此便宜！那许多先进的技术,不是都无法应用在上面？”大贺典雄可不认为,风雨牌能将高清数码摄像机的成本压低到如此程度。 „Their this are not the high-definition digital videos, is ordinary dv, moreover very exquisite, be only a palm of the hand size, carries unusual convenient.” “他们这个不是高清的数码摄像机,就是普通的dv,而且非常的小巧,只有一个巴掌大小,携带非常的方便。” Norio Ohga frowned, Feng Yu makes such inexpensive product to do, the picture affirmation that this miniature dv, pats is not very clear, most can achieve 34 years ago average levels? 大贺典雄皱起眉头,冯宇弄这么廉价的产品要干什么,这种微型dv,拍出来的画面肯定不够清晰,最多能达到34年前的平均水平吧？ Moreover made that such slightly must do, such battery and inside circuit wafer are not definitely big, camera and other affirmation technologies not. 而且弄得这么小要干什么,这样电池和里面的电路板肯定也不大,摄像头等肯定技术也不怎么地啊。 „Is picture that their product films SD?” “他们产品拍摄出来的画面是标清的？” „Right, they photograph only to be SD. Moreover their this model of looms can only use for two hours, but can carry on the charge or the replacement battery with Power Bank. The reserves increased actually, changed to two g, similarly with the equipment memory of flash. The optical focal variation only then three times, three times of digital focal variations, that deceives the unprofessional thing in addition.” “对,他们拍摄出来只能是标清的。而且他们这款机子只能使用两个小时,但是可以用充电宝进行充电或者更换电池。存储量倒是增加了,改成了两个g,同样是用闪存的设备存储。光学变焦还是只有三倍,加上了三倍的数码变焦,那就是糊弄外行的东西。” „You thought why they must such do, why can make so small digital video?” The Norio Ohga sinking sound asked. “你觉得,他们为什么要这么做,为什么要做出如此小的数码摄像机来？”大贺典雄沉声问道。 „Also is not because other types are unable to compete with us, therefore can only develop the low-end product. Later their Wind & Rain Brand digital video, was the synonym of low-end!” Assistant excited saying. “还不是因为其他机型无法与我们竞争,所以只能开发低端产品。以后他们风雨牌的数码摄像机,就是低端的代名词了！”助理兴奋的说道。 Norio Ohga somewhat got angry stared assistant one eyes that it did not struggle: „Have you forgotten the Wind & Rain Brand cell phone? Does not know that they are the first digital camera and cell phone link , to promote Company of photograph cell phone?” 大贺典雄有些怒其不争的瞪了助理一眼:“你忘了风雨牌的手机吗？难道不知道,他们是第一个将数码照相机与手机结合在一起,推出拍照手机的企业吗？” The assistants have gawked, then stares the big eye: „Head, your meaning, can they introduce the belt digital video function the cell phone? Now is this product, their model of technical transition product? The cell phone so is but small, how can unify with the digital video?” 助理愣了一下,然后瞪大眼睛:“社长,你的意思,他们是要推出带数码摄像机功能的手机？现在这个产品,是他们的一款技术过渡产品？可是手机那么小,怎么能跟数码摄像机结合起来？” „If they do not request to photograph effect to be clear, but is used to entertain, you said that can touch other people? Fuzziness that quite even if photographs, is not including SD, but they had this function, has promoted the scale of cell phone!” “要是他们不要求拍摄效果清晰,只是用来自娱自乐,你说会不会打动其他人？哪怕拍摄的比较模糊,连标清都算不上,但他们有了这个功能,就提升了手机的档次！” Sony has been also studying, unifies with the cell phone the digital video, is only this very difficult. Currently Sony did not have what progress, they in the digital camera with the cell phone union, fall behind the Wind & Rain cell phone. 嗦尼也一直在研究,将数码摄像机跟手机结合起来,只是这个非常的难。目前嗦尼还没有什么进展,他们在数码照相机跟手机结合上,都落后风雨手机呢。 However currently they had a new idea, that unifies with the digital camera the digital video. Not with digital video to video screenshot that type, but lets the digital camera, can film the video short film. 不过现在他们有了一个新的想法,那就是将数码摄像机跟数码照相机结合起来。不是用数码摄像机给视频截图那种,而是让数码照相机,可以拍摄视频短片。 This also receives the reminder of Wind & Rain cell phone, if they can introduce this function, then can in the digital camera domain of popular consumption, head list of successful candidates. 这也是受到风雨手机的提醒,他们要是能率先推出这种功能,那么就能在大众消费的数码照相机领域,独领风骚了。 This is a two-in-one product, had one, quite in having two machines, has carried the convenience, but also economizing. 这算是一款二合一的产品,有了一个,就相当于有了两台机器,携带方便,还更加的省钱。 The union of this function, very difficult, before he did not have any clue, now knows how should do, that reduces the clarity of video short film photography. 只是这个功能的结合,也非常的难,之前他还没什么头绪,现在知道该怎么做了,那就是降低视频短片拍摄的清晰度。 So long as can film the short film on line, then finds the way to improve the picture clarity. After all the sales volume and demand of digital camera, are bigger than the digital video, naturally, is cheaper than the digital video with the digital camera price also has the enormous relations. 只要能拍摄出来短片就行,然后再想办法提高画面清晰度。毕竟数码照相机的销量和需求量,远比数码摄像机大很多,当然,跟数码照相机价格比数码摄像机便宜很多也有极大的关系。 Snort, your Feng Yu wants to make an issue in this function union, actually cannot think that our Sony can also want to obtain? Moreover we in camera the pixel, optical focal variation and other aspects, can do you are better, in the future this photograph cell phone, everybody will definitely meet the first choice our Sony! 哼,你冯宇又想在这种功能结合上做文章,却想不到我们嗦尼也能想得到吧？而且我们在摄像头的像素、光学变焦等方面,都能比你们做的更好,未来这拍照手机,大家肯定会首选我们嗦爱的！ Actually in the photograph cell phone, Corporation is competent, that is Xia Pu. If is not too rotten, perhaps the sales volume that their other functions do will be good. 其实在拍照手机中,还有一家公司非常有实力,那就是夏谱。如果不是他们其他功能做的太烂,或许销量会非常好。 In the world the cell phones of first 1 million pixel cameras, are their Xia Pu this year are released, but Sony was discussing with Xia Pu that the cell phone of both sides joint exploitation belt photography function, attempts from this point, defeats the Wind & Rain cell phone. 世界上首款1000000像素摄像头的手机,就是他们夏谱今年推出的,而嗦爱正在跟夏谱商量,双方合作开发带照相功能的手机,试图从这一点,来击败风雨手机。 Norio Ohga believes that they can certainly achieve. As for the Wind & Rain cell phone, is doomed by them to be stepped on the under foot! 大贺典雄坚信,他们一定能够做到。至于风雨手机,也注定要被他们踩在脚下！ ......( To be continued.) ……(未完待续。)
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