EG :: Volume #14

#1329: DV pats the video promotion

Feng Yu is also thinking how should promote their hand-held dv, is one step wrong on production high-definition dv? 冯宇也在想,该如何推广他们的手持dv,难道说一步就生产高清dv是错误的？ Feng Yu remembers, this time of previous generation, China had many television stations, put that type of shopping advertisement specially, but in this, grasped the dv advertisement to have many. 冯宇想起,前世的这个时候,华夏有很多电视台,专门放那种购物广告,而这里面,手持dv的广告就有不少。 But this type of advertisement can also this regional station broadcast internally, puts the overseas to go, is not feasible. 但这种广告也就能在国内这种地方台播放,放到国外去,根本不可行啊。 Feng Yu has thought of a movie suddenly, with grasping movie of miniature dv photography, because of this movie, made more families buy has grasped miniature dv. 冯宇忽然想到了一部电影,一部用手持微型dv拍摄的电影,也正是因为这部电影,才让更多的家庭买了手持微型dv。 The production cost of this movie is less than 50,000 US dollars, in 99, the world crazily had actually embraced 300 million US dollars box office, becomes the history first by small great movie, is the profit margin highest movie. 这部电影的制作成本不到50000美元,却在99年的时候,全球狂揽了300000000美元的票房,被成为历史第一的以小博大电影,也是利润率最高的电影。 Its name, is called «Sorceress Blair». 它的名字,叫做《女巫布莱尔》。 This is a false documentary film situation movie, is three students the work of game, was known finally actually the bead by the movie Corporation mental perception, 200,000 US dollars price buys, then invested more than ten million US dollars propaganda expenses, finally let distribute Fang Zhuan over a hundred million US dollars. 这是一种伪纪录片形势的电影,本来是三个学生的游戏之作,最终却被电影公司慧眼识珠,200000美元的价格买下来,然后投入了上千万美元的宣传费用,最终让发行方赚了上亿美元。 Not only movie box office, afterward compact disc, very best-selling, the peripheral product, sells is good. At that time even many people think that this dv photographed the ghost really! 不只是电影票房,后来的光盘,也是非常的畅销,还有周边的产品,卖的都非常好。当时甚至很多人都以为,这dv真的拍摄到了鬼影！ Then comes the technique of this type of false documentary film, was studied by many Corporation, they make the director such photograph, the cost is in any case inexpensive, once succeeds, gained turns. 而后来这种伪纪录片的手法,被很多公司学习,他们让导演这么拍摄,反正成本非常低廉,一旦成功一部,就赚翻了。 The overseas have the movie of this dv photography to screen, Feng Yu once had also looked, but the picture is extremely fuzzy, is not very clear, naturally, this was also related with then dv technology. 国外有这种dv拍摄的电影上映,冯宇也曾看过,但是画面太过模糊,根本不够清晰,当然,这也跟当时的dv技术有关。 However currently has hdv, why can't film a high-definition movie with dv? Even if no good script, but did not deny that the folk has such talent. 但是现在有hdv了,为什么不能用dv拍摄一部高清的电影呢？即使没有好剧本,但是不否认民间有这样的天才啊。 Moreover the good script, others not to have, but Feng Yu has. 而且好剧本,别人没有,但是冯宇有啊。 The previous generation watched that multi- movies profoundly, the impression also has many, what is main, this can film that short film, supports the plan like the previous generation domestic young director. 前世看了那多电影,印象深刻的也有不少,最主要的是,这个可以拍摄那种短片啊,就像前世国内的青年导演扶持计划一样。 Photographs for one five minutes to a half hour of short film, sends to internet/network, thus makes others realize video that this dv photographs, can very clear, very attractive, the stimulation has the person purchase of movie dream much. 拍摄一个五分钟到半个小时的短片,发到网络上,从而让别人认识到这个dv拍摄出来的视频,也能非常的清晰,非常的好看,刺激更多有电影梦的人购买。 At this time Feng Yu discovered that unknowingly, he wanted a lane advertisement, now gets so far as the movie to come up unexpectedly. 这时候冯宇才发现,不知不觉,他本来只是想要弄一个广告的,现在竟然弄到电影上来了。 He can think suits the hand-held dv photography the short film, has Madina? «Peerless Female d Silk» that Hill acts the leading role, Dapeng's «d Silk Gentleman», in Shasha «Best quality goods Woman», chopsticks brothers' «Father» , etc., some impressions are profound, that is Hong Kong Teacher Chen and Teacher Taiwan Li that kind. 他能想到的适合手持dv拍摄的短片,有玛蒂娜?希尔主演的《绝世女d丝》,大鹏的《d丝男士》,于莎莎的《极品女士》,筷子兄弟的《父亲》等,还有一些印象深刻的,那就是香江陈老师、宝岛李老师那一类的。 Definitely also has as for other, but Feng Yu does not have remember for a while, turns head to profit by opinions from various sources, everybody can always think of some good drops. 至于其他肯定还有,但是冯宇一时没想起来,回头集思广益,大家总能想到一些好点子的。 Actually this hand-held small dv, most suitable films the documentary film, but Feng Yu previous generation time the documentary film that watches are not many, the impression is most profound, is «China and on « Wilderness Seeking livehood» Tip of tongue », but that need very good cutting, but also needs other things, Feng Yu does not understand, but he planned that this idea, looks for the specialized talented person to handle. 其实这种手持的小型dv,最适合的就是拍摄纪录片,但是冯宇前世的时候看的纪录片不多,印象最深刻的,就是《舌尖上的华夏》和《荒野求生》,但是那个需要很好的剪切,还需要其他的一些东西,冯宇也不太懂,但是他打算将这个想法,找专业的人才来搞定。 ...... …… „Chief Feng, you said that with our grasps the small dv photography movie? Now «Sorceress Blair» that movie many people had not liked looking, said again others choose is also the Sony products.” “冯总,您说用咱们的手持小型dv拍摄电影？现在《女巫布莱尔》那种电影已经没多少人爱看了,再说人家选择的也都是嗦尼的产品。” Feng Yu beckons with the hand: „What they want is that fuzzy feeling, I want is the clear feeling. I think that one is to make the Situation comedy, another is to film the documentary film.” 冯宇摆摆手:“他们要的是那种模糊的感觉,我要的则是清晰的感觉。我是这么想的,一个是弄情景喜剧,另外一个是拍摄纪录片。” „Chief Feng, doesn't the documentary film, need high-definition? You must photograph the insect what? Does that nobody like looking?” Xu Lihua thought that Feng Yu has found fault application, general documentary film, with ordinary dv on line? “冯总,纪录片,不需要高清吧？难道你要拍摄虫子什么的吗？那个没人爱看吧？”许立华觉得冯宇找错了应用方向,一般的纪录片,用普通的dv就行了吧？ „I do not photograph the insect, but photographs food. I plan to promote a series of documentary films, the name is «China on Tip of tongue», must photograph with the high-definition camera is good.” “我不是拍摄虫子,而是拍摄食物。我打算推出一系列纪录片,名字叫做《舌尖上的华夏》,就要用高清摄像机拍摄才行。” The documentary film of photography food? Intertwining of Xu Lihua face, do some people like looking? On the television has the good food program of preparing food actually, others were good to a kitchen photography in the movie studio, does not need the how high-definition picture quality, your this booing, but also photography documentary film, but must be fastidious high-definition. 拍摄食物的纪录片？许立华一脸的纠结,这有人爱看吗？倒是电视上有做菜的美食节目,人家就是在摄影棚里对着一个厨房拍摄就好了,不需要多么高清的画质,你这倒好,还拍摄纪录片,还要讲究高清。 If not Feng Yu says these words, but is others, Xu Lihua wants saying that the opposite party was talking nonsense! 如果不是冯宇说出这番话,而是别人的话,许立华都想说对方在扯淡了！ „Chief Feng, this idea, really feasible?” “冯总,这个想法,真的可行吗？” Feng Yu does not know actually that now promotes the tip of tongue, whether some people like looking, after all this time China living condition, has no way to compare with the time that the previous generation tip of tongue broadcasts completely. 冯宇其实也不知道,现在推出舌尖,是否有人爱看,毕竟此时的华夏生活条件,跟前世舌尖播出的时间完全没法比。 „Then the wilderness seeks livehood class program? This regarding person who liking exploring, should be very attractive? Words of person photography, with hand-held dv, have the third dimension. But our high-definition dv, photography will be clearer, but also facilitates to carry exquisitely.” “那么荒野求生类的节目呢？这个对于喜欢探险的人,应该很有吸引力吧？一个人拍摄的话,用手持dv,更有真实感。而我们的高清dv,拍摄的会更加清楚,还小巧方便携带。” „Chief Feng, how many people does our country have to like the open country exploring? However you said that reminded to me actually, we can shoot the traveling programs of various scenic spots, this should many people like looking.” “冯总,咱们国家有几个人喜欢野外探险的？不过你这么说,倒是给我提了个醒,我们可以拍摄各景点的旅游节目,这个应该很多人喜欢看。” The Feng Yu eyebrow selects, domestic this time also nobody plays the wilderness to seek livehood, but puts the overseas to be good, the person who that side likes being were too many, idle is all right to do. 冯宇眉毛一挑,国内此时也没有什么人玩荒野求生的,但是放到国外应该不错,那边喜欢作死的人太多了,闲的没事儿干嘛。 As for the home, Xu Lihua this idea is actually good. However he does not plan to shoot into the traditional traveling introduction class program, but makes into a diary situation of automatic pilot tour, asks a man and a woman to photograph, should have certain viewing ratio, even can sell the overseas television station, after all now the people in many country, are interested in China. 至于国内,倒是许立华这个想法非常好。不过他也不打算拍摄成为传统的旅游介绍类节目,而是弄成一个自驾游的日记形势,找一男一女来拍摄,应该会有一定的收视率,甚至可以卖到国外的电视台,毕竟现在很多国家的人,都对华夏感兴趣。 But the men and women of this kind of pair of automatic pilot tour, will photograph from the angle of view of average person, should have the market, was accepted easily. 而这样一对自驾游的男女,会从普通人的视角进行拍摄,应该更有市场,也更容易被人所接受。 Feng Yu racket shoulder of Xu Lihua: „Old Xu, your this idea is good. I want to implant through the advertisement of this program, will have many people to pay attention to our product, then you diligently complete technical attacking a fortified position, moreover this time we must , etc. launch the price war with Sony, captures the market!” 冯宇拍拍许立华的肩膀:“老许,你这个想法好。我想通过这个节目的广告植入,会有很多人关注到我们产品的,接下来你就努力完成技术攻坚,而且这次我们要跟嗦尼等展开价格战,将市场抢过来！” Xu Lihua ka the eye, he spoke thoughtlessly a few words that spoke, did Chief Feng think feasible? 许立华咔吧咔吧眼睛,难道他随口说的一句话,冯总认为可行？ However lets him do what he pleases, Chief Feng thought that line on line, he is one is mainly responsible for the technology, other aspects he really does not excel, later did not worry blindly. 不过管他呢,冯总觉得行就行,他是一个主要负责技术的,其他方面他实在是不擅长,以后也不瞎操心了。 Must look for the actor time, Feng Yu has worried, «Wilderness Seeking livehood» said that he will continue to look for Bei Ye, that grade of program has not started in any case now, Bei Ye estimated in Britain. 要选演员的时候,冯宇发愁了,《荒野求生》好说,他会继续找贝爷,反正那档节目现在也还没开始呢,贝爷估计还是在英国呢。 However this automatic pilot tour diary should look for anyone, he somewhat worries. The image is better, but must excel at movement, the eloquence is also good. 但是这个自驾游日记该找谁,他有些犯愁。形象要好,还要擅长运动,口才也要不错。 Feng Yu taps the head suddenly, has forgotten the Chinese brothers, their there does not have many entertainers, looks for two to be not quite famous, should not have the issue? 冯宇忽然一拍脑袋,怎么忘了华裔兄弟了,他们那里不是有不少艺人么,找两个不太出名的,应该没问题吧？ ......( To be continued.) ……(未完待续。)
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