EG :: Volume #2

#131: China characteristics negotiations

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Yang Tai internal this time is meeting, in front of stage leadership puts the advertisement draft that Cheng Baojun writes, all people deep frown, nobody opens the mouth first. +◆ 央台内部此时正在开会,台领导面前都放着一份程宝军写的广告草案,所有人都眉头紧锁,没有一个人先开口。+◆ The station manager waited for quite a while, clear under the throat broke quietly: „Everybody has any opinion to Little Cheng this advertisement draft, says. Assistant Station Chief Jia, advertisement branch is you are responsible, you said first.” 台长等了半天,清了下嗓子打破沉静:“大家对小程这份广告草案有什么意见,都说一说吧。贾副台长,广告科这边是你负责,你先说。” Mentioned by name Assistant Station Chief Jia can only the bracing oneself start to talk: „Station manager, everybody works together, in stage present funds anxious, everybody is obvious to all. This draft Section Chief Cheng just took to me the time, I also very hesitate, can such do. But in turn thinks that such does contrary? The advantage is obvious, the advertising expenditure in our stage will rise largely, the funds are sufficient, simultaneously can make us present to the audience a finer program, therefore here my opinion is the support!” 被点名的贾副台长只能硬着头皮开口:“台长,各位同事,台里现在经费有多紧张,大家有目共睹。这份草案程科长刚拿给我的时候,我也很犹豫,到底能不能这么做。但反过来想,这么做是否违规？好处是显而易见的,我们台里的广告费会大幅上涨,经费充足,同时能让我们给观众呈现出更加精致的节目,所以这里我的意见是支持！” Some people have opened the mouth, other people also start to speak. Some people think that this plays edge ball, the year before last just now makes the commercial advertisement broadcast in stage, this year makes a title advertisement, the regional station must certainly imitate, this will make Yang Tai walk into the keenest struggle without doubt. 有人开口了,其他人也开始纷纷发言。有人认为这是打擦边球,前年才刚让商业广告在台里播放,今年就弄出来一个冠名广告,地方台肯定要纷纷模仿,这无疑会让央台走入风口浪尖。 Also some people expressed support, television station advertized for what, to not create income, before the year before last, in stage the funds were much tight, since the year before last, in stage was good? Also the regional station advertisement walked in Yang Tai front, now the Yang Tai advertisement was even inferior that the regional station can curry favor with, everybody did not think that blushes? 也有人表示支持,电视台做广告为的是什么,还不是为了创收,前年以前,台里经费多紧张,从前年开始,台里是不是好了很多？再说地方台广告本就走在了央台的前面,现在央台的广告甚至不如地方台卖得好,各位就不觉得脸红吗？ Everybody talked, stated views, no one is able to convince anyone. Everyone as if has own truth, but is unable to refute the opposite party completely, finally everybody looks to the station manager, invited the leadership decision. 大家你一言我一语,各抒己见,谁也无法说服谁。每个人似乎都有自己的道理,但也无法完全反驳对方,最终大家还是都看向台长,请领导拍板。 The station manager looks that several assistant station chiefs sneer, if this matter has become, propaganda ~ unit did not investigate, then the merit is everybody. If propagandizes ~ unit holds responsible, this station manager can hardly absolve! 台长看着几个副台长心里冷笑,这事儿要是成了,宣传~部不追究,那么功劳是大家的。如果宣传~部追究责任,他这个台长难辞其咎！ But now Yang Tai was too difficult, every year spring late is a big difficulty, although above there are batch of funds, but is insufficient. Moreover this time is not an adlet, related to several million advertising expenditures, money these many, he gives up the rejection? 但现在央台太难了,每年的春晚就是一个大难点,虽然有上面批的经费,但根本不够用。而且这次不是一个小广告,是涉及到几百万的广告费,钱这么多,他怎么舍得舍弃？ „Votes by ballots, raising hand of opposition, does not raise hand agrees, the voting to start.” The station manager stopped up these to want the mouth of forfeit person directly, either agreed that either opposed, did not have the third choice. “投票表决吧,反对的举手,不举手的就表示同意,投票开始。”台长直接堵住了那些想要弃权人的口,要么同意,要么反对,没有第三个选择。 „Good, the voting ended, five affirmative votes, four dissenting votes, proposed pass! But I said two points, program name me too not to approve, program well, the names of their manufacturer, that program listens with their to be the same in addition. Other advertisement ways also need to consider, this Little Cheng you must discuss well that certainly cannot violate the rule!” “好,投票结束,五票赞成,四票反对,提议通过！但我说两点,节目冠名我不太赞同,好好的节目,加上他们厂商的名字,那节目听着跟他们的一样。其他的广告方式也需要斟酌,这点小程你要好好谈,一定不能违反规则！” Cheng Baojun stands to issue the written pledge to fulfill a military order and ensure completes the task! 程宝军站起来立下军令状,保证完成任务！ The station manager then writes down own opinion in the advertisement draft, agreed basically, but the detail needs to consider and so on detail, gave Cheng Baojun, sends to the higher authority leadership reply. 台长这才在广告草案上写下自己的意见,基本同意,但细节需要详细斟酌等等,交给程宝军,送去上级领导批复。 This years advertisement may, not only in stage can decide the department that must make written comments are many, naturally is primarily propagandizing ~ the opinion of unit. 这年月广告可不只是台里就能决定的,要批示的部门非常多,当然以宣传~部的意见为主。 Propaganda ~ the opinion of unit happens to hold the same view with station manager, the advertisement can meet, but does not agree to name absolutely, but also called cī Cheng Baojun in the past, said that he became greedy at the sight of money! 宣传~部的意见跟台长不谋而合,广告可以接,但绝对不同意冠名,还把程宝军叫过去呲儿了一顿,说他见钱眼开！ The propaganda department leadership original words translate basically are this: What unit are we? What we represent is what? What do we make the original intention of program are? The advertising expenditure must take, but names is not absolutely good! 宣传部领导的原话翻译过来基本是这样的:我们是什么单位？我们代表的是什么？我们做节目的初衷是什么？广告费必须拿下来,但冠名绝对不行！ Cheng Baojun is very aggrieved, wants to take the advertising expenditure, does not give others to name, did you tell this do? These words he does not dare to say absolutely, has to relate Feng Yu, wants to discuss again. 程宝军十分憋屈,又想拿下广告费,又不给别人冠名,你告诉该怎么做？这句话他是绝对不敢说出来的,只好联系冯宇,想要再商量一下。 „Hasn't Section Chief Cheng, eaten meal? I have subscribed one table in Donglaishun, right, my Corporation two, you lead several people to come, lively.” “程科长,还没吃饭吧？我在东来顺订了一桌,对,就我公司的两人,你带几个人来,热闹。” Hundred years of good faith Donglaishun, Islamic crown Capital City! 百年诚信东来顺,清真一品冠京城！ Donglaishun is the old-established shop in Capital City, when 30 ages on famous Capital City, the quick-boiled mutton are famous, even the leadership person has still invited the foreign guest in this, is full of praise. 东来顺是京城的老店,30时年代就驰名京城,涮羊肉久负盛名,甚至领导人还在此宴请过外宾,都是赞不绝口。 Feng Yu asked Cheng Baojun to go to Donglaishun, the Cheng Baojun mouth is saying embarrassed, but the thoughts already flew the hot pot to come up. Led two subordinates, directly soars Donglaishun. 冯宇请程宝军去东来顺,程宝军嘴里说着不好意思,但心思早就飞到火锅上去了。带了两个下属,直奔东来顺。 Feng Yu wants to invite Zhang Ruiqiang that old schoolmate today, but others have not shown due respect for the feelings, Feng Yu just wants to invite Cheng Baojun, the Cheng Baojun telephone on own initiative hit. 冯宇今天原本是想邀请张瑞强那个老同学的,但人家没给面子,冯宇正想邀请程宝军呢,程宝军电话就主动打过来了。 Mutton on tables, divide the minute to be eliminated. The Feng Yu anything table manners, to letting Cheng Baojun they also let loose. 羊肉一盘盘的上桌,分分钟就被消灭。冯宇没什么吃相,到让程宝军他们也放开了。 The liquor over three patrol, the dish crosses the five senses. 酒过三巡,菜过五味。 Cheng Baojun puts down the wine glass, starts to discuss the matter of advertisement. This discussed business on the liquor table, was the China person since the ancient times tradition, discussed the business, how can not have the liquor to add to the fun? 程宝军放下酒杯,开始谈广告的事儿。这在酒桌上谈生意,可是华夏人自古以来的传统,谈生意,怎么能没酒助兴？ Discussed that must drink the celebration, discussed inadequately...... That is the liquor has not drunk, opens one bottle to continue to discuss again! 谈成了要喝酒庆祝,谈不成……那就是酒没喝好,再开一瓶继续谈！ The Cheng Baojun feeling of being drunk opens the mouth saying: „Feng Manager, Wu Manager. The matter of advertisement reported that I hit, the leadership reply was not good! Did not say that is not completely good, but is the matter of title is not absolutely good! You have a look, can trade a plan?” 程宝军略带醉意开口说道:“冯经理,吴经理。广告的事儿报告我打上去了,领导批复是不行！不是说全部不行,而是冠名的事儿绝对不行！你们看看,能不能换一个方案？” Can't name? Feng Yu many are somewhat disappointed. If he names successfully, then robbed that advertisement time interval no longer was important. Robs his advertisement time interval the brand he also really to listen, called Yan Wu, sold the tape recorder. 不能冠名吗？冯宇多少有些失望。他要是冠名成功,那被抢走的那个广告时段就不再重要了。抢走他广告时段的品牌他还真听过,叫燕舞,是卖录音机的。 In the Feng Yu family|home also has such a tape recorder, now the home is almost in ridge ~ breaks the status, but soon, because of the appearance of vcd, Yan Wu must be finished! 冯宇家里也有这么一台录音机,现在国内几乎处于垄~断地位,不过用不了几年,因为vcd的出现,燕舞就要完蛋了！ Since cannot name, but Feng Yu also move of implantation type advertisement, this, if Yang Tai was unable to agree that Feng Yu can only give up. 既然不能冠名,但冯宇还有一招植入式广告,这点如果央台还不能同意,那冯宇就只能放弃了。 „Does not name good, then film title and tail leader did say the Wind & Rain Brand humidifier sole financial sponsor? Support, advertisement support. If in the stage cannot present our trademarks, then in the stage must suspend our humidifier in the conspicuous position, the camera must be able the clear photography. We can also carry on the advertisement to propagandize with your programs similarly, for example in the newspaper said that we support « at your service " exclusive column, don't these have the issue?” “冠名不行,那么片头和片尾说风雨牌加湿器独家赞助可以吗？赞助,广告赞助。舞台上如果不能出现我们的商标,那么舞台上就一定要摆一台我们的加湿器在显眼的位置,摄像机一定要能清晰的拍摄出来。我们同样也可以用你们的节目进行广告宣传,比如在报纸上说我们独家赞助《为您服务》栏目,这些都没问题吧？” The sole financial sponsor, has changed actually a view. Without the title business, supports effect to be actually same exclusive, but actually gave Yang Tai to keep a fig leaf. More importantly the implantation type advertisement of Feng Yu request, on the television everybody noticed that in front of the director has the fellow who braves the steam, can not be curious? Coordinates advertisement bombing of other time intervals again, this was unable to make the Feng Yu sign humidifier fiery/popular nation, Feng Yu not have other means! 独家赞助,其实就是换了一个说法而已。没有冠名商,独家赞助效果其实是一样的,但却给央台留了一块遮羞布。重要的是冯宇要求的植入式广告,电视上大家看到主持人面前有一个冒着蒸汽的家伙,能不好奇？再配合其它时段的广告轰炸,这样还不能让冯宇牌加湿器火爆全国,冯宇也没其它办法了！ „This...... Probably the too major problem, should unable to pass.” Cheng Baojun nods saying that eyes that his drunk was red. “这个……好像没太大问题,应该能通过。”程宝军点点头说道,他已经喝的双眼通红了。 „A condition, if in the program cannot the mouth broadcast our advertisements not to relate, but « at your service " director, must help us shoot an issue of advertisement, but must use « at your service " photography location, the equipment, cutting, dubbing used your people, contains in overall advertisement Ferriz.” “还有一个条件,如果节目里不能口播我们的广告也没关系,但《为您服务》的主持人,要帮我们拍摄一期广告,还要用到《为您服务》的拍摄场地,设备、剪切、配音等都用你们的人,包含在整体广告费里。” This years, domestic big star advertizes few, but director Shen strength star effect, even above them, if Shen Lilai advertizes to Wind & Rain Brand humidifier, has the Yang Tai credibility addition, the effect will be better! 这个年月,国内大明星做广告的没几个,但主持人沈力的明星效应,甚至在她们之上,如果沈力来给风雨牌加湿器做广告,有着央台的公信力加成,效果会更好！ If Cheng Baojun does not comply, makes Wu Zhigang continue with him to cheer! ~~ sought the collection, sought the recommendation 要是程宝军不答应,就让吴志刚继续跟他干杯！~~求收藏,求推荐
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