EG :: Volume #14

#1305: To slightly swallow in a big way( sought subscription)

„Wife, I goes to Old Zhang that to eat meal in the evening, you told father and mother that do not wait for me.” “老婆,晚上我去老张那吃饭,你跟爸妈说,别等我了。” „Un, my husband is fierce, the province rises must ask you to help.” Li Na especially proud saying. “嗯,我老公就是厉害,省涨都要找你帮忙。”李娜特骄傲的说道。 Feng Yu has blown the nose of Li Na, has kissed in her forehead, changed the clothes to go out. 冯宇刮了一下李娜的鼻子,在她额头亲了一下,换衣服出门了。 To the Zhang Ruiqiang community, Feng Yu has carried is entering in the building from the Quanjude take-out roast duck. 到了张瑞强的小区,冯宇拎着从全聚德打包的烤鸭走进楼里。 „You look at you, comes to take the thing each time.” The Zhang Ruiqiang lover complained with a smile. “你看你,每次来都拿东西。”张瑞强爱人笑着埋怨道。 „I cannot always live hand to mouth to eat, said again this is also the family|home, keeps warm packed, a while eats just right.” “我也不能总混饭吃啊,再说这也是自己家的,保温盒装着,一会儿吃正好。” The Zhang Ruiqiang lover knows that Feng Yu, already started to prepare the dinner in the evening. 张瑞强爱人知道冯宇晚上来,早就开始准备晚饭。 Enters the room to look, well, a guest. Feng Yu looks to look familiar, has thought that records, before this is not Xu Changyou, that secretary, now is the Bing City Government second in command. 进屋一看,咦,还有一位客人。冯宇看着眼熟,想了一下,才记起来,这不是许常友之前那个秘书么,现在已经是冰城政斧二把手了。 After Xu Changyou retirement, in the past these people, arrived at the Zhang Ruiqiang subordinates now. Sees Feng Yu to come, Zhang Ruiqiang and Zhao Liang stood together. 许常友退休后,当年那些人,现在也都到了张瑞强麾下。见到冯宇进来,张瑞强和赵国梁一起站起来。 „Came, washes the hands, prepares to eat meal.” “来了,洗洗手,准备吃饭吧。” Eating meal time, quick that the Zhang Ruiqiang lover eats, is less than ten minutes, puts down the tableware, said that is the program that pursues watches must start, entered inside to watch the television to go, before walking, gave back to them to make pot tea. 吃饭的时候,张瑞强爱人吃的很快,不到十分钟,就放下碗筷,说是追看的节目要开始了,进里面看电视去了,走之前,还给他们泡好了一壶茶。 „Feng Yu, said that makes our Bing City beer expand fast. Country Liang is responsible for the economy now, this concrete operations, but must fall above him.” “冯宇,说说吧,怎么让咱们冰城啤酒快速壮大。国梁现在主抓经济,这个具体操作,可就要落在他头上了。” Zhao Liang to a Feng Yu nod: „Chief Feng, but also looks at many directions.” 赵国梁冲着冯宇一点头:“冯总,还望多多指点。” „Direction is far, everybody discusses. I from an angle of businessman, discussed how to slightly to swallow in a big way.” “指点谈不上,大家探讨。我是从一个生意人的角度,谈一谈如何以小吞大。” To slightly swallow in a big way? Zhang Ruiqiang and Zhao Liang looked at each other one, these words sounds, had the feeling of insatiably greedying? 以小吞大？张瑞强和赵国梁对视一眼,这句话听起来,怎么有种蛇吞象的感觉呢？ „Listing Corporation expands, is actually simplest. Because did not have the fund, can through issuing additionally the stock raises the fund. Through stockholder's rights replacement, holding opposite party Corporation. I am at that side the US, has such Corporation, closes right up against this means that several years, from several hundred million US dollars properties, turn into close 200 billion US dollars jumbo Company.” “上市公司进行扩张,其实最为简单。因为没有资金了,就可以通过增发股票来募集资金。或者是通过股权置换,来控股对方的公司。我在米国那边,就有这么一家公司,靠着这种办法,几年时间,从几个亿美元的资产,变成接近200000000000美元的巨无霸企业。” „Afterward?” Zhang Ruiqiang pursues asks. “后来呢？”张瑞强追问道。 „Afterward, that Corporation went bankrupt.” Feng Yu shrugs. “后来啊,那公司破产了。”冯宇耸耸肩。 Zhang Ruiqiang „......” 张瑞强“……” A Zhao Liang face compelled ignorant. You said the means to us, is the result a bankrupt Corporation example?! 赵国梁一脸懵逼。你给我们说了办法,结果是一个破产公司的例子？！ „That Corporation goes bankrupt, there are several reasons. The first reason, is they want through this method/trick, becomes the world first. Before, they are the world profession first three, several years achieve, are called the miracles. The second reason, is in their operating decisions has the issue, they try to reach one's goal instantly, the industrial distribution is extremely remote, finally has resulted in very big resources idle waste, cannot create the proper value, has burnt out the Corporation funding chain. The third reason, was their financial fraud, but this news, looked for the person to explode by me, causing them to present the crisis of confidence, investor has thrown their stocks completely, making their stock prices crash.” “那家公司破产,有几个原因。第一个原因,是他们想要通过这种手段,成为世界第一。在之前,他们已经是世界行业前三了,几年时间就做到的,被称为奇迹。第二个原因,就是他们经营决策上有问题,他们试图一步到位,产业布局太过遥远,结果造成了很大的资源闲置浪费,没能创造出应有的价值,拖垮了公司的资金链。第三个原因,就是他们财务造假了,而这个新闻,被我找人爆出去,导致他们出现了信任危机,股民全部抛他们的股票,让他们的股价崩盘了。” Zhao Liang Xin said that the example that you cited, let your entire bankruptcy Corporation? Felt that Chief Feng some aren't reasonable? 赵国梁心说,你举的这个例子,还是让你整破产的公司？怎么感觉,冯总有些不靠谱呢？ „Minus these three primary causes, the way that this Corporation expands, can be called the classics. Because of each expansion, almost does not need to take the cash. Through issuing additionally new stock, either through stockholder's rights replacement. Does not need capitalization new Corporation, so long as became the holding side on the line.” “刨去这三个主要原因,这家公司扩张的方式,可以被称之为经典。因为他们每一次扩张,几乎都不需要拿出来现金。或者是通过增发新股,或者是通过股权置换。也不一定要全资新公司,只要成为控股方就行了。” „However we also a little must remember, that is we have not planned to lord over the market, the monopolistic market, will therefore not be resisted. And we in financial, will not create a false impression, cannot certainly create a false impression. Listing Corporation most abstained from this, once were discovered that the risk that Corporation goes bankrupt is very big.” “而我们还有一点要记住,那就是我们没打算独霸市场,垄断市场,所以不会受到抵制。并且我们在财务方面,不会造假,也一定不能造假。上市公司对这个最为忌讳,一旦被发现,公司破产的风险很大。” „Chief Feng, why don't we find the way to lord over the market? I listened to leadership saying that your meaning, the clear island beer, the Capital City beer did not annex, why?” “冯总,为什么我们不想办法独霸市场呢？我听领导说,你的意思,清岛啤酒、京城啤酒等都不去吞并,为什么？” „Because of these two Company, once was our China best beer, not only domestic, but also included the overseas. And these two Company, the investment Corporation stocks of many country words, the simple point said that they are not short of money. If we want to purchase directly, the price that they start out, makes you unable to withstand absolutely. If stockholder's rights replacement, the stockholder's rights that then they demanded definitely were also astronomical figures, and being resigned will not make us control stock absolutely. What is most important, above will certainly involve.” “因为这两个企业,曾经是我们华夏最好的啤酒,不只是国内,还包括海外。并且这两家企业,有很多国字号的投资公司股份,简单点说,他们不缺钱。我们要想直接收购,他们开出的价格,绝对让你承受不起。而如果是股权置换,那么他们索要的股权肯定也是一个天文数字,并且绝对不会甘心让我们控股。最重要的是,上面一定会介入。” Zhao Liang's nod looking pensive, traded to do is the Bing City beer is such merged by the clear island beer, he as leadership of city, will definitely involve. 赵国梁若有所思的点点头,换做是冰城啤酒被清岛啤酒这么并购,他作为市里的领导,肯定也会介入的。 „A very important reason, is this expansion, definitely will bring very serious Company debt. But the Company ratio of debt to net worth is too high, is not the good matter. Once the fund week cannot turn around, will turn crashes the camel the last straw, thus makes Company beset with a crisis serious.” “还有一个很重要的原因,就是这种扩张,必然会带来很严重的企业负债。而企业负债率过高,可不是什么好事儿。一旦资金周转不过来,就会变成压垮骆驼的最后一根稻草,从而让企业陷入严重的危机。” In the past Worldcom was this, develops through the pattern that lending money, financing lent money again, but the cashes on their hand, did not have many. 当年世通就是这样,通过借钱、融资再借钱的模式进行发展,可他们手上的现金,则没有多少。 Although said the Company development, not necessarily is the cash is the king, but does not have the cash, is actually not good. 虽然说企业发展,不一定是现金为王,但没有现金,却是万万不行的。 „You said that we should expand? From south to north, annexed the past step by step? Do we also issue additionally the stock?” Zhang Ruiqiang detailed asking. “那你说我们应该怎么扩张？从南到北,一步步吞并过去？我们也增发股票？”张瑞强详细的问道。 „Why can from south to north? We should adopt many points of the strategies of blossoming, any province, so long as is suffices the scale beer Company, should find the way to annex. At the same time, we can make Great Northern Granary continue to give the Bing City beer capital, on the other hand, can lend money, naturally, issues additionally the stock to be simplest, but cannot the blind issuing additionally expansion.” “为什么一定要从南到北？我们应该采取多点开花的策略,无论是哪个省,只要是够规模的啤酒企业,就都应该想办法吞并下来。一方面,我们可以让北大仓继续给冰城啤酒注资,另一方面,可以去借贷,当然,增发股票最为简单,但也不能盲目的增发扩大。” „This, issues additionally the stock time, directional financing gives me part, or I help you look for the buyer, believes that many people to must continue to expand the Bing City beer stock that to be interested. We must remember, merges other breweries time, the movement is certainly quick, to them with other time of Company negotiations, thus raises the price.” “这样,增发股票的时候,定向融资给我一部分,或者我帮你找买家,相信很多人还是会对要继续扩张的冰城啤酒股票感兴趣的。我们一定要记住,并购其他啤酒厂的时候,动作一定要快,不要给他们与其他企业谈判的时间,从而提高价格。” „Can purchase completely, naturally must purchase completely, but if not good, then controls stock. Even the holding incorrect words, share-holding is also good, most little must make them agree that produces the beer of Bing City sign. Like this which province regardless in, has our Bing City beer, thus makes us turn into China to be most visible, channel broadest beer.” “能够全部收购下来,当然要全部收购,但如果不行,那么控股也可以。甚至控股都不行的话,参股也行,最少要让他们同意,生产冰城牌的啤酒。这样无论在哪个省,都有我们冰城啤酒,从而让我们变成华夏知名度最高,渠道最广的啤酒。” „Regarding the issue, can look for Zong Qingxian to chat, I think, if you are willing to make Taihua Holding Group buy stock the Bing City beer, then the Taihua Holding Group drink channel, can share with the Bing City beer, this is our China best drink channel, can place on a par with us without any Company. Coordinates the television and internet/network advertisement, in a short time, making the Bing City beer the China most well-known beer brand.” “至于说问题,可以找宗庆先谈谈,我想如果你愿意让泰华控股集团入股冰城啤酒的话,那么泰华控股集团的饮料渠道,可以跟冰城啤酒共享,这是咱们华夏最好的饮料渠道,没有任何一家企业能跟我们相提并论。配合电视、网络广告,会在短时间内,让冰城啤酒成为华夏最知名的啤酒品牌。” Zhang Ruiqiang looked to Zhao Liang, they read the affirmation from opposite party expression, went back detail planning, let the Bing City beer the footsteps that as soon as possible started to expand. 张瑞强看向赵国梁,两人都从对方的眼神中读到了肯定,回去详细计划一番,尽快让冰城啤酒开始扩张的脚步。 ...... …… The book friend group, 520, 98, 468, welcome into the group( to be continued.) 书友群,520,98,468,欢迎入群(未完待续。)
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