EG :: Volume #14

#1304: The development of Bing City beer

„Wife, is tired, I pinch the leg to you.” Accompanies Li Na to take a walk, Feng Yu attentive is serving for Li Na. “老婆,累不累,我给你捏捏腿。”陪着李娜散步回来,冯宇殷勤的为李娜服务着。 Feng Yu placed the cell phone on table to make a sound suddenly, he walked to look that was Zhang Ruiqiang hits. 冯宇放在桌上的手机忽然响了,他走过去一看,是张瑞强打过来的。 „Yo, how you have free time to give me to telephone today, what matter should also not have to ask me to help?” Feng Yu asked with a smile. “哟,你今天怎么有空给我打电话,该不会又有什么事儿找我帮忙吧？”冯宇笑着问道。 Simultaneously Feng Yu has gesticulated with Li Na, hinted itself to answer a telephone, the Li Na very clever going living room watches the television. 同时冯宇跟李娜比划了一下,示意自己接个电话,李娜很乖巧的去客厅看电视了。 „Gathers is not asking you to help, can't call you?” Zhang Ruiqiang disgruntled say|way. “合着不找你帮忙,就不能给你打电话了？”张瑞强不悦道。 „That actually, but you think carefully, all right have you called me? You call me, are several times the good matters?” “那倒不是,可你仔细想想,没事儿的时候你跟我打过电话吗？你给我打电话,有几次是好事儿？” „This time is the good deed! Our Bing City beer festival must start, moreover in this time is we saves, Bing City city Government and China light industry federation conducts together, had the above support, this chapter is the genuine international beer festival, invited internationally almost all large-scale beer Company and related Company participates.” The Zhang Ruiqiang expression has the self-satisfacation that is difficult to cover. “这次就是好事！咱们冰城的啤酒节要开始了,而且这次是咱们省里、冰城市政斧与华夏轻工业联合会一起举办的,得到了上头的支持,这回是真正的国际啤酒节,邀请了国际上几乎所有的大型啤酒企业和相关企业来参加。”张瑞强的语气有着难掩的得意。 The Bing City beer festival, has conducted in 88 years, is the international beer exposition. The Bing City popularity was not but high at that time, China is not very developed, the Company insufficient component of inviting, even domestic many beer Company has not come to participate. 冰城的啤酒节,早在88年就举办了,也是国际啤酒博览会。可是那时候冰城的知名度不高,华夏也不够发达,请来的企业都不够分量,甚至国内很多啤酒企业都没来参加。 However is getting better and better along with the economy of China, Bing City is also getting more and more heavy in the China component, this beer festival, China beer Company is definitely participates, in foreign beer Company that China puts up a factory, will send the representative to participate. 不过随着华夏的经济越来越好,冰城在华夏的分量也越来越重,这个啤酒节,华夏的啤酒企业是肯定都来参加的,一些在华夏建厂的外国啤酒企业,也会派代表来参加。 But before , all beer festivals, are the Bing City sponsor, in the province do not worry. But these time different, not only in the province participated, above also participated, some large-scale beer Company and related Company internationally, are above the help relate. 但之前所有的啤酒节,都是冰城主办,省里都不怎么操心。而这一次则不同,不但省里参与了,上头也参与了,一些国际上的大型啤酒企业和相关企业,都是上头帮忙联系的。 Feng Yu had thrown trough cold water to Zhang Ruiqiang at this time: „Invitation is a matter, whether they participate is a different matter. Our Bing City beer, in China is not first, is only fifth, you determined that internationally all large-scale beer Company and related Company can participate?” 冯宇这时候给张瑞强泼了一盆冷水:“邀请是一回事,他们是否来参加是另外一回事。咱们冰城啤酒,在华夏都不是第一,只是第五呢,你确定国际上所有的大型啤酒企业和相关企业会来参加？” „Naturally is completely impossible, but the world is situated first ten beer Company, may indicate that can participate. World rank front row beer raw material supply business, related industrial supplier, has given the receipt, indicated that can participate.” “全部当然不可能,但是世界排行前十的啤酒企业,可都表示会来参加了。还有世界排行前列的啤酒原材料供应商,相关的产业供应商,也都给了回执,表示会来参加。” The Zhang Ruiqiang heart said that when you I haven't considered this point? These small Company, like not being able to come, these big came, was enough. First ten came, behind these Company ten bind together, not necessarily has the front Company scale to be big, deserves consideration? 张瑞强心说,你当我没考虑到这一点？那些小的企业,爱来不来,这些大的来了,就足够了。前十的都来了,后面那些企业十家绑在一起,也未必有前面一家企业的规模大,值得重视吗？ Feng Yu sighed: „You have not thought that why do they participate?” 冯宇叹了口气:“你就没想过,他们为什么都来参加？” Some Zhang Ruiqiang surprise: „Does this have for what? Not only this is a holiday, is a business conference.” 张瑞强有些诧异:“这还有为什么吗？这不但是一个节日,也是一次商贸洽谈会啊。” „Right, is this, you must attach great importance. This indicated that they must enter the China market on a large scale, this is they understands the China beer market, with the opportunity of China beer Company strength. In other words, other Bing City beer and China domestic-made beer, must be under the impact of world top beer Company!” “对啊,正是这样,你们才要重视。这说明,他们都要大举进入华夏市场了,这是他们了解华夏啤酒市场,和华夏啤酒企业实力的机会。也就是说,冰城啤酒和华夏其他国产啤酒,要受到世界顶级啤酒企业的冲击了！” „You said that we hold this beer festival, invited them wrong?” Zhang Ruiqiang is somewhat discontented. “你这么说,我们办这个啤酒节,邀请他们还是错的喽？”张瑞强有些不满。 „Also is far is wrong, but you should better discuss with these domestic beer Company, how boycott overseas beer. Naturally, must absorb others' advanced experience, technology, taste and other aspects , to promote itself. Our beer Company walk, must pay attention to protect the big headquarters, do not walk not to make money, first made others rush money Zhuan to walk, robbed the market.” “也谈不上是错的,但是你最好跟那些国内的啤酒企业商量一下,如何联合抵制国外的啤酒。当然,也要吸收别人的先进经验、技术、口感等方面,提升自己。我们的啤酒企业走出去的时候,也要注意保护好大本营,别自己走出去还没赚到钱呢,先让别人闯进来把钱赚走了,把市场抢走了。” „This, I with above discussed that light depends on my face, these beer Company not necessarily show respect for somebody's ability.” Do not look at Zhang Ruiqiang is the second in command, the rank was not low, but may not manage other beer Company. No matter what no one likes other leadership, coming own Company to gesticulate. “这个,我跟上头商量一下吧,光靠我的面子,那些啤酒企业未必买账。”别看张瑞强已经是二把手了,级别也已经不低,但可管不到其他的啤酒企业。任谁也不喜欢别的领导,来自己的企业指手画脚啊。 „You still remember that I have told you, merges, enhancement competitive power?” Feng Yu suggested. “你还记得我跟你说过的,合并起来,增强竞争力吗？”冯宇暗示道。 Zhang Ruiqiang awakens suddenly: „You said that the Bing City beer, should annex or purchase other beer Company?” 张瑞强猛然惊醒:“你是说,冰城啤酒,应该兼并或者收购其他啤酒企业？” „Right. I know, Bing City beer already series Longjiang, and developed Shen City to south, became northeast Boss , but south? Has a small factory? You know that the Hua Run group, their expansion speeds you do have a look? If not expand, the future market may be robbed by Hua Run. I remember that the Bing City beer group is not short of money, the listing in the two years, the stock price rises is also good, stock disaster time had not been affected.” “没错。我知道,冰城啤酒已经一统龙江了,并且向南发展到了沈城,成为东北老大,但是南方呢？就只有一个小厂子吧？你知道华闰集团吧,他们的扩张速度你看看？要是再不扩张,未来市场可就都被华闰抢走了。我记得冰城啤酒集团并不差钱吧,上市这两年,股价涨的也非常好,股灾的时候都没受影响呢。” Great Northern Granary has not gone on the market, but the child Corporation Bing City beer group of Great Northern Granary went on the market . Moreover the stock performance is good. 北大仓并未上市,但是北大仓旗下的子公司冰城啤酒集团上市了,而且股票表现还非常不错。 Although is not that rising trend fierce monster stock, but the doing right by investor, the stock price basically is also steady and rising, was evaluated best listing Corporation consecutively for two years by the Hong Kong exchange. 虽然并不是那种涨势凶猛的妖股,但也对得起投资者,股价基本上稳中有升,连续两年被香江交易所评为最佳上市公司。 „The Bing City beer has not been short of money, these two years drawing bonus may be many. Said that we must hurry to expand. In the two years just right Great Northern Granary also made money, capital arrives at inside, should be able to collect a lot of money, purchases the southern 2-3 provincial level scales beer Corporation to be absolutely easy.” Zhang Ruiqiang one hear, makes decision immediately. “冰城啤酒还真不缺钱,这两年的分红可不少。这么说,我们要赶紧扩张啊。这两年正好北大仓也赚了点钱,注资到里面,应该能凑出来不少钱,收购南方两三个省级规模的啤酒公司绝对轻而易举。”张瑞强一听,马上做出决定。 „2-3? Too few. We have three large-scale beer Company unable to purchase now. Clear island beer, Capital City beer, Hua Run beer, these three scale strengths above the Bing City beer, to purchase, one is the fund requirement quantity too for huge, on another may also the intervention. Other Company, if wants the means annexation. You look at the Hua Run expansion speed, method/trick that they expand. When China only then your four domestic-made beer Company time, then the beer price was good to control, can raise the selling price, to enhance profit.” “两三个？太少了。我们现在只有三家大型啤酒企业收购不下来。清岛啤酒,京城啤酒,华闰啤酒,这三家的规模实力都在冰城啤酒之上,要想收购,一个是资金需要的数量太为庞大,另外一个上面也有可能干预。其他的企业,都要想办法吞并。你看华闰的扩张速度,还有他们扩张的手段。等华夏就只有你们四家国产啤酒企业的时候,那么啤酒的价格就好控制了,可以提高售价,以提高利润。” „Regarding overseas beer Company , should not be worried. They are the scale are bigger, but in the China factory, the scale is not big. If you want to introduce new taste, can find the way to annex them, with way of splitoff. Regarding the matter of overseas exit / to speak, you do not need to be worried that Beverage Alliance came to an arrangement with the overseas these large supermarkets, will display the shelf the Bing City beer.” “至于说国外的啤酒企业,也不要担心。他们是规模更大,但在华夏的工厂,规模并不大。而且如果你想引入新口味的话,可以想办法兼并他们,用换股的方式。至于说海外出口的事情,你不需要担心,饮料大联盟已经跟国外那些大型超市谈妥了,会将冰城啤酒也摆上货架。” Had such good marketing channel, the sales volume of Bing City beer will increase absolutely. However the following issue, is the cost. From the internal transportation in the past, definitely cost-effective/worthwhile, the best means that externally did not purchase the brewery, produces the Bing City beer, but this, needs the money. 有了这么好的销售渠道,冰城啤酒的销量绝对会大增。但是随之而来的问题,就是成本。从国内运输过去,肯定不划算,最好的办法,就是在国外收购啤酒厂,生产冰城啤酒,而这,又需要一大笔钱。 These I who „Feng Yu, you said that must think well. Like this, you not in Bing City? The evening arrives at my family, we discussed well.” “冯宇,你说的这些我要好好想想。这样吧,你不是在冰城吗？晚上到我家来,咱们好好唠唠。” Feng Yu „......”, was regarded the free military strategist. 冯宇“……”得,又被当成免费的军师了。 ...... …… The book friend group, 520, 98, 468, welcome into the group( to be continued.) 书友群,520,98,468,欢迎入群(未完待续。)
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