EG :: Volume #2

#129: Yang Tai Advertisement Branch

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Next day Gui Tian looks for Feng Yu again time, not only cannot press the patent royalty, instead Feng Yu also proposed does not permit the stipulation of exit / to speak, this made Gui Tian scared. 第二天跪舔再来找冯宇的时候,不但没能把专利使用费压下去,反而冯宇又提出了不准出口的规定,这让跪舔傻眼了。 Their target markets are Europe and America with China, humidifier, naturally more is in the inland air drying the place, the sale is better, as for the Southeast Asia coastal state, just like their Japan, even if some people buy, does not have many people to buy, the product of too young audiences. 他们的目标市场就是欧美跟华夏,加湿器,自然是越处于内陆空气干燥的地方,销售越好,至于东南亚沿海国家,跟他们岛国一样,就算有人买,也没多少人买,太小众的产品了。 Gui Tian reports with the head hurriedly once more, was obloquied by the head. Initially you were with me ensure, can certainly make Corporation get the biggest interests, now, have we divided the big market? 跪舔急忙再次跟社长汇报,被社长大骂一顿。当初你是怎么跟我保证的,一定能让公司获得最大的利益,现在呢,咱们才分了多大一点市场？ But even if the Feng Yu condition is very harsh, Gui Tian complied on behalf of Black Dragon Japanese limited company. They have calculated, a retail price can decide over 100 US dollars, minus the material cost with the patent expense, they also has about 30% profits. 但即使冯宇条件很苛刻,跪舔还是代表黑龙株式会社答应了。他们计算过,一台的零售价可以定在100美元以上,刨去材料成本跟专利费用,他们还有将近30的利润。 Japan a little 200 million population, only then 1/1000 wealthy families purchase their products, 120,000 sales volumes, the profit has 3 million US dollars. 岛国有一点200000000的人口,就算只有1的富裕家庭购买他们的产品,也有120000的销售量,利润就有3000000美元。 3 million US dollars, but their Black Dragon Japanese limited company a all year round profit was counted the future market and damage last year again, the profit will be higher. 3000000美元,可是他们黑龙株式会社去年一整年的利润再算上未来的市场和损坏的,利润会更高。 But Kameido Masao is dissatisfied, every time pulls down one US dollar patent authorization to spend, he can obtain 1000 US dollars bonus. Feng Yu bites the patent fee not to put, the negotiations reached the impass once more. 但龟田正雄并不满足,每压低一美元专利授权费,他能得到1000美元的奖金呢。冯宇咬住专利费不放,谈判再次陷入了僵局。 Likes wanting, unable to sell after a period of time Hong Kong Corporation toward the Japan shop goods, you want me not to sell again drag, looked that we who can tow 爱要不要,卖不出去等过段时间香江公司往岛国铺货,你再想要我还不卖了呢拖,看咱们谁拖得住 Just crossed 51, Feng Yu asked for leave from the school once more, bringing Wu Zhigang to arrive at Capital City. 刚过了51,冯宇再次从学校请假,带着吴志刚来到了京城。 This Feng Yu is comes Yang Tai to buy the advertisement, has permitted the broadcast commercial advertisement since last year Yang Tai, on the television the advertisement gradually increases, a 15 seconds of package year advertisement of prime time, has it is said been about 1 million sky-high prices 这次冯宇是来央台买广告的,从去年央台允许播放商业广告以来,电视上广告逐渐增多,一条黄金时段的15秒包年广告,据说就达到了近1000000的天价 The Feng Yu heart said that this is any sky-high price, five years, to 95 years starting from, the Yang Tai news broadcast advertisement must auction again, first time has achieved over 30 million, the advertising expenditure turns 20 times to continue, the ten years later advertisements take two more than hundred million 冯宇心说,这算什么天价啊,再有五年,到95年开始,央台的新闻联播广告就要拍卖了,第一次就达到了30000000以上,广告费翻20倍不止,十年后的广告要两个亿以上 Does not have the means that who makes the Yang Tai signal coverage fraction broadest, so long as the home has the antenna, can receive the television signal the place, can receive Yang Tai one set inevitably. 没办法,谁让央台的信号覆盖率最广呢,只要国内有天线,能收到电视信号的地方,必然就能收到央台一套。 Person who watches are more, the advertisement effect is naturally better. Moreover Yang Tai also has news broadcast every day, the weather predict that is the television program that many people must watch every day, can this advertisement effect be the same? 收看的人越多,广告效果自然就越好。而且央台每天还有新闻联播,天气预报,是很多人每天必看的电视节目,这广告效果能一样吗？ The Feng Yu psychological price, is 5 million, buys many time intervals, day of least five, carry on advertisement bombing. Although cannot be the later generation Naocan Jin advertisement coverage fraction, the television program that but each region can receive now are few, this density was enough, too estimated densely Yang Tai also not necessarily agreed. 冯宇的心理价位,是5000000,买下多个时段,一天最少五条,进行广告轰炸。虽然达不到后世脑残金的广告覆盖率,但现在各地能收到的电视节目少,这个密度已经足够了,太密估计央台也未必同意。 But wants to relate the advertisement, is not easy. Now Yang Tai advertizing office, but also is only Advertisement Branch, compares the department of edge. But this, Feng Yu wants to see this section chief , is not easy. 可是想来联系广告,却并没有那么容易。现在央台的广告部门,还只是一个广告科,算是比较边缘的部门。但就这样,冯宇想见这个科长,也是非常不容易的。 Fortunately, Zhang Ruiqiang has an old friend to go to work in Yang Tai, to express support for Bing City Company, the help telephoned, after letting Feng Yu arrives in Capital City, contacts with his old schoolmate, at least can make Yang Tai Advertisement Branch show up and receive Feng Yu. 还好,张瑞强有一个老战友在央台上班,为表示支持冰城企业,就帮忙打了电话,让冯宇到京城后,联系他那个老同学,至少能让央台的广告科出面接待冯宇。 Some acquaintances were the easy to do matter, Feng Yu are very easy to see Section Chief Cheng Baojun of Yang Tai Advertisement Branch with Wu Zhigang. 有熟人就是好办事,冯宇跟吴志刚很容易就见到了央台广告科的程宝军科长。 „Section Chief Cheng is good.” “程科长好。” „~~ Feng Manager is good.” “呃~~冯经理好。” Cheng Baojun grips the hand of Feng Yu, on face the surprised look cannot cover. Is this young fellow, Shu locates Chief to Taihua Corporation Manager that he said? This was also too young, there are 18? 程宝军握住冯宇的手,脸上惊讶的神色根本掩盖不住。这个小伙子,就是舒处~长跟他说的泰华公司经理？这也太年轻了吧,有18没有？ „Heard that Feng Manager Corporation, planned makes the annual in our Yang Tai the advertisement? Which time interval do you want?” Asking that Cheng Baojun comes straight to the point. “听说冯经理的公司,打算在我们央台做全年的广告？你想要哪个时段的？”程宝军开门见山的问道。 His section chief day does not feel better, the advertizing revenues of many regional stations, compared with Yang Tai tall Duo, leadership requested him to create income, may many people not advertize, was in the majority by Company of Capital City, the advertising expenditure were also miserable. 他这个科长日子也不太好过,好多地方台的广告收入,比央台高多了,领导要求他创收,可并没有多少人过来做广告,还是以京城的企业居多,广告费也少得可怜。 Scratches, this is not Biao King the treatment is the same, but can also choose the time interval? 擦,这不是标王的待遇一样么,还能选时段？ He had recalled, made the person look at Yang Tai for these days specially, as if many advertisements, the intensity had not been inferior that the Longjiang province stage, many Company had not realized the Yang Tai advertisement the might, said Yang Tai is very poor 他回想了一下,这几天特意让人看了一下央台,似乎并没有多少广告,密集程度远不如龙江省台,很多企业并没有认识到央台广告的威力,这么说央台现在还很穷啊 „Right, we are plan to make the annual the advertisement, if reasonably-priced, I can buy many years of advertisement.” Feng Yu has thought a great idea, is low-cost while the present, wraps for several years, had the advertisement stimulation of Yang Tai, this Wind & Rain Brand electric fan not necessarily cannot gain one in the summer of this year again. “没错,我们是打算做全年的广告,如果价格合理,我可以买下来多年的广告。”冯宇想到了一个好主意,趁着现在价格便宜,包下来几年的,有了央台的广告刺激,这风雨牌电风扇今年夏天未必不能再赚一笔。 „Many years?” Cheng Baojun is surprised, Shu locates the person who Chief brings, he thinks that the opposite party is playing him. Some where people such give up the investment advertising expenditure. “多年？”程宝军大吃一惊,要不是舒处~长带来的人,他都以为对方是在耍他。哪儿有人这么舍得投入广告费的。 „Right, does not know how our Yang Tai advertising expenditure calculates, which time intervals currently has?” Asking that Feng Yu smiles. “没错,不知道咱们央台的广告费是怎么计算的,目前都有哪些时段？”冯宇笑眯眯的问道。 „Any time interval of entire day has, which time interval do you want? However many years is not good, our advertisement sells yearly.” Cheng Baojun shakes the head, he also wants to sell, but stage leadership will not approve. “全天的任何时段都有,你想要哪个时段的？不过多年不行,我们广告是按年卖的。”程宝军摇摇头,他也想多卖出去一些,但台领导不会批的。 Feng Yu somewhat is also regrettable, to say the least said: „We can trade a method, for example signs an intention statement, will be the advertisement of next year same time interval, if not have other competitors, sold to me, if there are other competitors, then I will tender with the opposite party, won't this be contrary?” 冯宇也有些遗憾,退一步说道:“那我们可以换一个方法,比如签订一份意向书,就是明年同时段的广告,如果没有其他竞争者,就还是卖给我,如果有其他竞争者,那么我跟对方竞价,这样不违规吗？” „This...... Probably is not contrary.” Cheng Baojun is somewhat scruple, this is not contrary, but has not done. “这……好像不违规。”程宝军有些迟疑,这不违规,但从来没有这么干过啊。 „Does not violate regulations on the line, Section Chief Cheng, that this we reached the agreement., We chatted the advertisement time interval's matter. Around «News broadcast», around «Weather forecast», « at your service " around advertisement also in?” Feng Yu changes the topic rapidly, first this matter was solid. “不违规就行,程科长,那这点就算咱们达成共识了。来来来,咱们谈谈广告时段的事情。《新闻联播》前后,《天气预报》前后,《为您服务》前后的广告都还在吗？”冯宇迅速岔开话题,先把这个事儿坐实了。 „«at your service " around advertisement sells, the « News broadcast» following advertisement has also sold one, behind «Weather forecast» was also same.” Cheng Baojun thinks to say. “《为您服务》前后的广告都卖出去了,《新闻联播》后面的广告也卖了一条,《天气预报》后面也是一样。”程宝军想了想说道。 «at your service» holds the post of the first fixed column of management by China first television radio announcer director Shen strength, at present the viewing ratio full house, what a pity Feng Yu remembers next year because the theme will be obsolete, is unable to reform, causing the viewing ratio gradually to drop, afterward by the «Life» substitution. 《为您服务》由华夏第一位电视播音员主持人沈力担任主持的第一个固定栏目,目前收视率爆棚,可惜冯宇记得明年就会因为题材老旧,无法转型,导致收视率逐渐下降,后来更是被《生活》取代。 Other dozen of advertisements likes «at your service»? Has not related completely, Feng Yu likes «News broadcast» and «Weather forecast» 其他打广告的都喜欢《为您服务》？完全没关系,冯宇更喜欢《新闻联播》和《天气预报》 „In front of «News broadcast» the last advertisement I wanted, behind takes a 15 seconds of advertisement, before the weather predict that the last advertisement I also wanted, 12 : 00 pm around advertisements I also take one, about 8 : 30 pm advertisements I also to take one, is one year, Section Chief Cheng calculates that altogether wants how much money.” “《新闻联播》前面最后一条广告我要了,后面要一条15秒的广告,天气预报前最后一条广告我也要了,中午12点前后的广告我也要一条,晚上八点半左右的广告我也要一条,都是一年,程科长算一下吧,一共要多少钱。” Looks at the Feng Yu filthy rich appearance, Cheng Baojun is shocked. This Corporation is so rich, does a day of advertisement take five, the advertisement to need such densely? In this year calculates that may want over a million 看着冯宇财大气粗的样子,程宝军都惊呆了。这公司这么有钱吗,一天的广告要五条,广告需要这么密吗？这一年算下来可要上百万啊 However lets him do what he pleases, this year's advertisement duty can be accomplished 不过管他呢,今年的广告任务可以完成了 ... ...
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