EG :: Volume #13

#1254: New vehicle authorization

Li Mingde has reported good news with Feng Yu, said that side the European and American sale did not have the issue, Toyota has made dealing, but came under not the small influence similarly, particularly, this year Toyota profit definitely estimate was lower. 李明德跟冯宇汇报了好消息,说欧美那边的销售没问题了,疯田做出了应对,但同样受到不小的影响,尤其是,今年疯田的利润肯定会比预计的低一些。 But Feng Yu thought that the matter will not be simple. 可冯宇却觉得,事情不会那么简单。 Feng Yu was not worried that the counter-attack of Toyota, in any Corporation resistance with the world, Feng Yu was not worried, but if these car(riage) business join up, then regarding the Bing City Machinery manufacture group, was very serious. 冯宇并不是担心疯田的反击,与世界上任何一家公司对抗,冯宇都不担心,但如果那些车企联合起来,那么对于冰城机械制造集团来说,就很严重了。 Really, worry of Feng Yu has truth, Li Mingde came on the telephone next day, tells him a not good news. 果然,冯宇的担忧不是没有道理的,李明德第二天就电话过来,告诉他了一个不太好的消息。 Toyota further cooperates with air/Qi, has been authorized two vehicle types to air/Qi joint capital Corporation, in the meantime, air/Qi paid a cash to give Toyota. 疯田跟一气进一步合作,又授权了两种车型给一气的合资公司,同时,一气支付了一笔现金给疯田。 However air/Qi is also very ghost, they insisted that the cooperation age limit does not lengthen, in other words, these two models of car(riage)s, can only be Toyota brings several years of profit, several years later, this joint capital air/Qi Toyota, definitely will turn into a air/Qi capitalization child Corporation. 但是一气也很鬼,他们坚持合作年限不延长,也就是说,这两款车,还是只能为疯田带来十几年的利润,十几年后,这家合资的一气疯田,肯定会重新变成一气全资的子公司。 This condition, regarding Toyota, suffers a loss actually very much. Is equal sells the vehicle technology to them unceasingly to joint capital Corporation , helping a air/Qi lift technique strength. The car(riage) that although later produces, Toyota can also obtain some profits, but were too few , compared to have a little with them in the joint capital factory in Europe and America. 这种条件,对于疯田来说,其实是很吃亏的。相当于他们不断的卖车型技术给合资公司,帮助一气提升技术实力。虽然之后生产出来的车,疯田也能分得一些利润,但太少了,跟他们在欧美的合资厂比起来都有些少。 Initially Toyota with a air/Qi cooperation time, is the plan with the aid of joint capital Corporation, fired their Toyota brand, thus captured China this emerging potential market share. 当初疯田跟一气合作的时候,是计划借助合资公司,打响他们疯田的品牌,从而占领华夏这个新兴的潜力市场。 Then they close right up against again to China exit / to speak, obtains more profits. If can promote some joint capital Corporation stock in the future, that was better. The incorrect words, they pool capital with other car(riage) business. 然后他们再靠着向华夏出口,来获得更多的利润。如果未来能够将合资公司的股份提升一些,那就更好了。不行的话,他们就跟其他车企进行合资。 But at this time, China above leadership stopped the matter of new factory joint capital, the China car(riage) business, was was impossible to continue to present foreign joint capital Corporation for these years again. 可是这时候,华夏上面的领导叫停了新厂合资的事情,华夏车企,这几年内是不可能再继续出现外方合资公司了。 This naturally is also Feng Yu result diligently, he malpractice of this foreign joint capital, said to above. If each will present several years later some joint venture plants, what significance then before the laborious negotiations also do have? Here contract expire, that side new joint capital factory appeared, in the market hasn't been flooding the joint capital car(riage)s of various foreign brands? 这当然也是冯宇努力的结果,他将这种外方合资的弊端,跟上面说了。如果每过几年就出现一些合资工厂,那么之前的辛苦谈判又有什么意义？这边合同到期了,那边新的合资厂就出现了,市场上还不是充斥着各种外商品牌的合资车？ If must pool capital , should also be makes the opposite party use the technology, oneself research and develop the new vehicle type, retains own brand. With the brand of foreign merchant, that several 20 years later, these car(riage) business were pools capital to end, the private brand did not have the popularity, will be bogged down in difficulties. 如果真要合资,也应该是让对方出技术,自己研发新的车型,保留自己的品牌。还是用外商的品牌,那十几20年后,那些车企就算是合资结束了,自有品牌没有知名度,又会陷入困境。 Probably above leadership one hear, Feng Yu said is very reasonable. However the special details, they must study. Therefore suspended the foreign joint capital car(riage) business matter, when they studied thoroughly, decided again whether reopened. 上面领导一听,好像冯宇说的很有道理。但是具体情况,他们还是要研究。所以就暂停了外方合资车企的事情,等他们研究透了,再决定是否重新开放。 No matter what, the Feng Yu goal was achieved. This can suppress the invasion of foreign brand enormously, although they have invaded. 不管怎么说,冯宇的目的达到了。这样可以极大的抑制外商品牌的入侵,虽然他们已经入侵了。 Original Feng Yu also believes that as the matter stands, various large cart business will definitely obtain the above instruction, researches and develops own brand car, the Lord pushes own brand car. Above also suggested that if the quality of car(riage) is qualified, can give some service car purchases the order, is to the support of these car(riage) business. 本来冯宇也认为,这样一来,各大车企肯定会得到上面的指示,研发自己的品牌汽车,主推自己的品牌汽车。上面还暗示了,如果车的质量合格,可以给予一些公务车采购的订单,算是对这些车企的扶持。 A common people always psychology, being an official the car(riage) of sitting, definitely is the good car(riage)! Like the past domestic-made red flag, the jeep, afterward joint capital car(riage) Poussin, as the service car, entered the common people line of sight, thus was regarded the car(riage). 百姓们总是有一种心理,当官的坐的车,就肯定是好车！就像当年的国产红旗,吉普等,还有后来的合资车普桑,都是作为公务车,才进入百姓视线,从而被当成好车的。 Like this after purchase official car, will form a psychological suggestion, propagandas to these state-owned brands. 这样采购公务用车后,就会形成一种心理暗示,也是对这些国有品牌的宣传了。 Above leadership thinks through a matter, but they have not defended Toyota the move. According to the contract, they need to continue to provide the new vehicle type to joint capital Corporation, but had planned for two years, now was ahead of time. 上面领导可谓是用心良苦,但是他们没防住疯田的这一招。按照合同,他们需要继续提供新车型给合资公司,只是原本计划过两年的,现在提前了而已。 But regarding air/Qi, the production joint capital car(riage) is clearly easier, the technology is maturer, the fund that needs to invest are less. Researches and develops a car(riage) independently, the fund that needs is not the small number, particularly after having the hit experiment. 而对于一气来说,很明显,生产合资车更加容易,技术更加成熟,需要投入的资金更少。自主研发一辆车,所需的资金可不是小数目,尤其是有了撞击实验后。 Has not thought that the matter had not ended, other China car(riage) business joint capital Corporation, was under the authorization of new vehicle type, these before, but also only then imports is good. 没想到事情还未结束,华夏其他车企的合资公司,也都得到了新车型的授权,这些在之前,还都只有进口才行呢。 These vehicle types, had certain popularity in China, after domestic-made, although the selling price will reduce, but will not reduce too. But many people should know that the selling price of import car is about three times of cost insurance and freight price, after the joint capital, did not have that high customs duty, but the selling price actually can still be very high, the profit increases. 这些车型,在华夏也有了一定的知名度,国产之后,售价虽然会降低,但不会降低太多。但很多人都应该知道,进口车的售价是到岸价的三倍左右,合资之后,没有了那么高的关税,但售价却依然可以很高,利润大增啊。 Is placed in the China these car(riage) business front is two roads, produces these joint capital car(riage)s vigorously, the profit is higher, although must apportion these joint capital sides about one-third. Another, diligently researches and develops own brand passenger vehicle, meanwhile needs to invest so much funds, and must give up here joint capital car(riage) high quota the profit. 摆在华夏这些车企的面前就是两条路,一条是大力生产这些合资车,利润更高,虽然还要分给那些合资方1左右。另外一条,就是努力研发自己的品牌轿车,同时还需要投入大量的资金,且要放弃这边合资车高额的利润。 This profit, is not the small number, even the profits of many car(riage), can achieve 100%. 这利润,可不是小数目啊,甚至很多车的利润,都能达到100了。 The car(riage) business that these once pooled capital, currently had the new model, and has covered the low-grade car(riage), after this news Li Mingde knows, he immediately feels troublesome. 那些曾经合资的车企,现在都有了新款车型,而且还涵盖了中低档车,这个消息被李明德知道后,他顿时感觉麻烦了。 They do not have the means to make these car(riage) business give up producing the joint capital car(riage), money that after all the major stockholder state-owned share, makes, is the country. Suggestion that if keeps, even said the shortcoming of joint capital car(riage), will also be been unhappy by above. 他们没办法让那些车企放弃生产合资车,毕竟大股东还是国有股份,挣的钱,也是国家的。如果不停的建议,甚至说合资车的缺点,还会被上面所不喜。 What's wrong, your personal joint capital Company can make money, our state-owned joint capital can't Company make money? You did not say that technology, what fears? 怎么,你们私人的合资企业可以赚钱,我们国有合资企业就不能赚钱了？你们不是说技术很好吗,怕什么啊？ Also, was under the new vehicle authorization, these car(riage) business have also promoted some technological strengths. 再说了,得到新的车型授权,那些车企也都提升了一些技术实力啊。 The above leadership reply is, we can with selling the money of joint capital car(riage), research and develop our car brand, otherwise research and development expense where? 上面领导回答是,我们可以用卖合资车的钱,来研发自己的汽车品牌嘛,否则研发费用从哪儿来？ After Feng Yu knew this news, feels some headaches, previous generation China is this, if not Li Dafu and the others the car(riage) business rises, previous generation China quickly did not have the innate car brand. 冯宇知道了这个消息后,也感觉有些头痛,前世华夏就是这样,如果不是李大福等人的车企崛起,前世华夏都快没有自有的汽车品牌了。 That red-flag car, although, but nobody approves radically. The technology is backward, the contour is unattractive, in plays the part of also general, the performance is general, although the price is cheap, the person but who buys is not many, the person who because is good at repairing this vehicle type are not many.(.) 那红旗车,虽然还有,但根本没人认可。技术落后,外形也不漂亮,内饰也一般,性能更是一般,价格虽然便宜,但买的人就是不多,因为擅长修理这款车型的人也不多。(.) The car(riage) is the unavoidable damage, even if is not bad, needs to maintain anything. Post-sale service, is very important. The Song River sign car 4 shops did not say that privately operated service shop. But the populace, Toyota, stupid field, Ford and other car(riage) of the service shops are also many. 车是难免损坏的,就算是不怎么坏,也需要保养什么的。售后服务方面,很重要。松江牌汽车的4店就不说了,还有很多私营的维修铺。而大众、疯田、笨田、富特等车的维修店也不少。 But you said that Shanghai car service shop and red flag car service shop, that was rarely seen. Even the service shops of some small bread, compare these to be many. 可是你说魔都汽车的维修店和红旗汽车的维修店,那就不多见了。甚至一些小面包的维修店,都比这些多很多。 So vicious circle, then private brand gradually will decline. The previous generation red flag promotes model of value 5 million concept cars, demonstrates own new technology, but the red-flag car is also not sells not? Air/Qi most makes money, hot, is Toyota and populace who sells. 如此恶性循环,那么自有品牌就会逐渐没落。前世红旗推出一款价值5000000的概念车,展示自己的新技术,但红旗车还不是卖的不咋地？一气最赚钱,卖的最火的,还是疯田和大众。 „Chief Feng, or did we announce the true costs of these joint capital car(riage)s? Let them be forced to reduce prices?” Li Mingde finds out one ruthless move of removing firewood from under the pot. “冯总,要不我们公布那些合资车的真实成本？让他们被迫降价？”李明德想出一个釜底抽薪的狠招。 Feng Yu shakes the head, this move has damaged, and has hurt these car(riage) business interests, has hurt the interests of national capital, such one, Song River car may become is the target of public criticism. 冯宇摇摇头,这招太损了,而且伤害了那些车企的利益,也是伤害了国资的利益,那样一来,松江汽车可就成为众矢之的了。 Tries to find other solutions again. 再想想其他办法吧。 ......( To be continued.) ……(未完待续。)
To display comments and comment, click at the button