EG :: Volume #13

#1247: Toyota anger

„Head Sir, left the important matter!” Toyota Asia head Junichiro Wataru somewhat flustered rushes in head Zhang Fushi husband's office/bureau. “社长大人,出大事了！”疯田亚洲负责人渡边淳一郎有些慌张的闯进社长张富仕夫的办公室。 Zhang Fushi the husband puts down the report form in hand, frowns to ask: „What important matter left? Is general that side, what big movement also there is, what new situation that side do the populace and BMW have? Is Tata Motors of India?” 张富仕夫放下手里的报表,皱着眉头问道:“出什么大事了？是通用那边,又有什么大动作,还是大众、宝马那边有什么新情况？或者是印度的塔塔汽车？” In Japan, Toyota has succeeded to suppress the stupid field, becomes first, and for these years developed the North American market emphatically, in the entire North America, can with meet as an equal general, that is the general supreme headquarters. 在岛国,疯田已经成功压制住笨田,成为第一,并且这几年着重开发北美市场,在整个北美,已经能够跟通用分庭抗礼了,那可是通用的大本营啊。 Regarding in Asia, both sides is also similar, but further develops along with the China market, they are confident, over are general. And plans in five to eight years, becomes world volume of production and marketing first car Corporation. 至于说在亚洲,双方也差不多,不过随着华夏市场进一步开拓,他们有信心,超过通用。并且计划在五到八年时间,成为世界产销量第一的汽车公司。 This year, the plan of Toyota is the before-tax profit exceeds 6.5 billion US dollars, next year plan, will promote 15% again. Like this in three years, they can become the world second, believes that the future world first car(riage) business, certainly is their Toyota! 今年,疯田的计划是税前利润超过6500000000美元,明年的计划,再提升15。这样在三年内,他们就能成为世界第二,并坚信,未来世界第一的车企,一定是他们疯田的！ „It is not, not having the large-scale car(riage) business to have any big movement, is not right, one was the large-scale car(riage) business had a new movement reluctantly, was big to our influences.” Junichiro Wataru rapid saying. “都不是,没有大型车企有什么大动作,也不对,有一家勉强算是大型的车企有了一个新动作,对我们的影响非常大。”渡边淳一郎急促的说道。 „What is reluctantly is the large-scale car(riage) business? Is, is not not. What you said is which Corporation, Nissan? Modern?” “什么叫勉强算是大型的车企？是就是,不是就不是。你说的是哪家公司,尼桑？还是现代？” „No, is the China car(riage) business, the Bing City Machinery manufacture group.” “不,是华夏的车企,冰城机械制造集团。” Bing City Machinery manufacture group? 冰城机械制造集团？ Zhang Fushi the husband frowned, this Company is really not good to locate. Must say that the car sales volume, occupied the China majority markets, grabbed the Eastern European many market shares, even also extended the European and American market the tentacle. 张富仕夫皱起眉头,这家企业还真不好定位。要说汽车销量吧,占据了华夏的大部分市场,也占据了东欧不少的市场份额,甚至还将触手伸到了欧美市场。 But the technological strength of this car(riage) business, not much is actually strong, is only quite good in configuration design, comfort level and other aspects, considers the technology truly sends motor, chassis, can only say that is second-class. 可这家车企的技术实力,其实并不算多强,只是在外形设计、舒适度等方面比较不错,真正考量技术的发动机、底盘等,只能说是二流。 But because they occupied the China market, now the year volume of production and marketing, broke through 1 million last year. 1 million, are large-scale car(riage) business with the local train business watershed, their Toyota last year volume of production and marketing, is less than 6 million. 但就因为他们占据了华夏市场,现在年产销量,去年都突破1000000辆了。1000000辆,是大型车企跟普通车企的分水岭,他们疯田去年的产销量,也还不到6000000辆。 Although seems like the disparity is still very big, but their Toyota volume of production and marketing exceeds 4 million times, that Bing City Machinery manufacture group is still producing the tractor! 虽然看似差距依然很大,但他们疯田产销量超过4000000辆的时候,那个冰城机械制造集团还在造拖拉机呢！ This rises the speed, was too terrifying! 这个蹿升速度,就太恐怖了！ Zhang Fushi the husband is somewhat angry, if not this Corporation braves, they cooperate with China Company, the condition wants favorable many absolutely, the profit in this aspect most little must increase 500 million US dollars, even are more. 张富仕夫有些恼怒,如果不是这个公司冒出来,他们跟华夏的企业合作,条件绝对要优厚的多,这方面的利润最少要增加500000000美元,甚至更多。 They exit / to speak China car, can be more, can create more profits. This Bing City Machinery manufacture group, lets their Toyota expansion speed, was slower, particularly in the China market. 他们出口华夏的汽车,也能更多,也能创造更多的利润。这个冰城机械制造集团,让他们疯田的扩张速度,慢了很多,尤其是在华夏市场。 Or all car(riage) business in the expansion of China, seriously were affected. Does not have the means that the same rank passenger vehicle, they have the overwhelming superiority in price. In addition the support in Government aspect, the development speed fast should also be. 或者说,所有的车企在华夏的扩张,都受到了严重影响。没办法,同等级轿车,他们有着价格方面的绝对优势。再加上政斧方面的扶持,发展速度飞快也是应该的。 And other car(riage) business look like in Toyota, the China Government official car purchases the Song River sign, is the support of Government! But in fact, that is because car of Song River sign is cheap and easy-to-use, comfortable atmosphere. 在疯田等其他车企看来,华夏政斧的公务用车多采购松江牌的,就是政斧的扶持！而实际上,那是因为松江牌的汽车便宜又好用,舒适又大气。 The previous generation does not have the Song River sign to bother, China official car, at first purchase is also Australian. 前世就算没有松江牌来搅局,华夏的公务用车,最初多采购的也是澳迪。 „This Corporation, how?” Zhang Fushi the husband sinking sound asked. “这家公司,怎么了？”张富仕夫沉声问道。 „They have promoted two new Eastern Divine Deer, is their SUV brands, the displacement is 4.0 l and 4.8 l. Moreover they also promoted one are the new vehicle types, Picka, this may be our Chia Tai thrust as broad as the China vehicle type.” “他们推出了两款新的东方神鹿,就是他们的suv品牌,排量为4.0l和4.8l。而且他们还推出了一系新车型,皮卡,这可都是我们正大力推广到华夏的车型。” SUV and Picka are Toyota push to the China main import vehicle type, regarding the passenger vehicle, not, was inferior that these joint capital car(riage)s that sells, cannot compare Song River - country mysterious. suv、皮卡是疯田推向华夏的最主要的进口车型,至于说轿车,卖的不咋地,远不如那些合资车,更比不上松江-国奥。 Originally by SUV and Picka of huge discharge, they have the confidence to further expand the Toyota popularity this year, but has not thought that this Bing City Machinery manufacture group probably in opposing to be the same with them, is trying hard to expand the sales volume in them the time, made the similar vehicle type to come out with them, this did not clarify has scrambled for this market! 本来凭借大排量的suv和皮卡,他们今年有信心进一步扩大疯田的知名度呢,但没想到,这冰城机械制造集团好像跟他们在作对一样,正在他们努力扩大销量的时候,跟他们做了同样的车型出来,这不是摆明了争夺这块市场么！ Those who most make Zhang Fushi the husband shocking is, the Bing City Machinery manufacture group energy produces the huge discharge unexpectedly sent motor, this indicated that their technologies have promoted a big truncation. 最让张富仕夫震惊的是,冰城机械制造集团竟然能量产大排量的发动机了,这就表明,他们的技术提升了一大截。 „How many are the selling prices of their two models of car(riage)?” “他们那两款车的售价是多少？” „The Eastern Divine Deer two models of car(riage)s, overseas selling price 49,900 US dollars of 4.0 displacements, in the China market are 359,900 rmb, about US dollar is less than 45,000. 4.8 the overseas selling price of displacement is 59,900 US dollars, the China market is 459,900 rmb, about US dollar about 55,000. That Picka displacement is to also divide 4.0 with 4.8, what with is the same sending motor, overseas selling price slightly higher, the China market selling price slightly lowers points......” “东方神鹿的两款车,4.0排量的海外售价49900美元,在华夏市场是359900rmb,合美元不到45000。4.8排量的海外售价是59900美元,华夏市场是459900rmb,合美元55000左右。那款皮卡排量也是分4.0和4.8,采用的是一样的发动机,国外售价略高一点,华夏市场售价略低一点……” Their Toyota 4500 take 600,000 rmb in the China selling price above, a contrast, the disparity was too so obvious! 他们疯田的4500在华夏售价就要600000rmb以上,这么一对比,差距太明显了！ This Bing City Machinery manufacture group, made the huge discharge of low price to send motor really! 这个冰城机械制造集团,真的造出了低价的大排量发动机！ Wait / Etc., overseas selling price, did their this car(riage)s also sell the overseas market? 等等,海外售价,他们这车还卖到海外市场去了？ „You said the overseas selling price, is Eastern Europe?” “你说海外售价,是东欧吗？” „No, not only Eastern Europe, at their release conference said that will immediately register Europe and America. Head, this Picka and SUV are popular in North America, is not bad in Europe, even Africa also extremely has the market, if they have produced externally also the vehicle type of this low price, was too big to our market impacts!” “不,不只是东欧,他们发布会上说,马上会登录欧美。社长,这皮卡与suv在北美可是非常受欢迎的,在欧洲也不差,甚至非洲也极有市场,如果他们在国外也生产了这种低价的车型,对我们的市场冲击太大了！” „Not only Eastern Europe? Why can they in Europe and America that cheap sale, not need to pay taxes? They do not make money?” Zhang Fushi the husband somewhat cannot think through. How many production cost of this car(riage) wants, the disbursements in other aspects? The advertisement, transportation doesn't ask for money? “不只是东欧？他们凭什么在欧美能那么便宜的销售,不用交税吗？他们不要赚钱吗？”张富仕夫有些想不通。这一辆车的制造成本就要多少呢,还有其他方面的支出呢？广告、运输等都不要钱吗？ „Head, that side Europe and America regarding the import tariff of this kind of product itself low, let alone China has acceded to WTO, the itself tax revenue reduced, what is more important, the Bing City Machinery manufacture group, has the joint venture plant in the US, has also constructed a joint venture plant in Britain!” “社长,欧美那边对于这类产品的进口关税本身就低,更何况华夏加入了世贸组织,本身税收就减免了一些,更重要的是,冰城机械制造集团,在米国有合资工厂,在英国也建了一个合资工厂！” „Do not raise these with me, I asked you, whether our costs could reduce once more?” “不要跟我提这些,我就问你,我们的成本能否再次降低了？” „Head, actually defers to the efficiency, our high, but their China labor cost was too low.” “社长,其实按照效率来说,我们的更高,但是他们华夏的人工费太低了。” „Except for the China market, European and American market, we whether to suppress them?” Gave a pretext, can that side not have the labor cost superiority? “除了华夏市场,欧美市场,我们能否压制住他们？”都是借口,那边可没有人工成本优势了吧？ „This does not have the issue absolutely, their selling prices, in European and American market not big superiority. Moreover this selling price, they definitely do not have many profits, I thought that they are want to open the market fast. I believe that we can unite with other car(riage) business, suppresses them!” In the Junichiro Wataru eye flashes through swift and fierce ray. “这个绝对没问题,他们的售价,在欧美市场并没有多大优势。而且这个售价,他们肯定也没多少利润,我看他们就是想要快速打开市场。我认为,我们可以跟其他车企联合,将他们打压下去！”渡边淳一郎眼中闪过凌厉的光芒。 „Cooperates with other car(riage) business? Do you think feasible? Do you have confidence to achieve?” “跟其他车企合作？你认为可行吗？你有把握做到吗？” „Doesn't try not to know good? After all if destroyed completely Bing City Machinery to make Corporation, then China market, even if opened wide to us thoroughly! I think that this big cake, they do not have the reason not to move.” “不试一试怎么知道不行呢？毕竟如果灭掉了冰城机械制造公司,那么华夏的市场,就算是对我们彻底敞开了！我想这块大蛋糕,他们没理由不动心。” „Good, then you are responsible for relating other car(riage) business, if this matter has completed, we opened the China market, I recommend you to be the vice-president!” “好,那么你负责联系其他车企,如果这件事办成了,我们打开了华夏市场,我推荐你做副社长！” ......( To be continued.) ……(未完待续。)
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