EG :: Volume #13

#1218: Takes a broad view at the future spokesman

„Chief Feng, the overseas sell, we fell into the bottleneck from the fourth quarter of last year, in the first quarter of this year, is shortly about to end, but sells is not good. I know that the winter is the traditional off season of drink sale, but two happy catch up in Europe and America gradually, if we do not make the counter measures, perhaps except for the tea drink and function drink, other drink must have the negative growth.” “冯总,海外销售,我们从去年第四季度就陷入了瓶颈,今年第一季度,眼看着也快结束了,但销售还是不行。我知道,冬天是饮料销售的传统淡季,但两乐在欧美逐渐发力,如果我们再不作出应对措施的话,恐怕除了茶饮料和功能饮料,其他饮料都要出现负增长了。” Two happy Corporation not only have carbonated drink, has the fruit punch, but is not their brands, is brand that they purchase. In the soda market, or the entire beverage market, two Ledu is the jumbo who deserves. Advertisement offensive that after their start blots out the sky, in addition many cooperation sides, the marketing channel, had had the suppresive victory to the China Beverage Alliance product quickly. 两乐公司不但有碳酸饮料,也都有果汁饮料,只不过不是他们的品牌,是他们收购的品牌。在碳酸饮料市场,或者说整个饮料市场,两乐都是当之无愧的巨无霸。当他们真的开始铺天盖地的广告攻势后,加上原本更多的合作方,销售渠道,很快对华夏饮料大联盟的产品产生了压制性的胜利。 If no contracts of these large supermarkets, but also has the lead of function drink and tea drink, perhaps last year will have the negative growth. 如果不是还有着这些大型超市的合同,还有着功能饮料和茶饮料的带动,恐怕去年就会出现负增长。 „You think that what the urgent matter is?” “你认为当务之急是什么？” „Brand fame. We need more advertising, expands our product the popularity. Last year the advertisement investment was too low, I thought that we should continue maintain the massive advertisement investments.” “品牌名气。我们需要更多的广告宣传,扩大我们产品的知名度。去年我们的广告投入太低了,我觉得我们应该继续保持大量的广告投入。” Feng Yu frowns: „Advertisement naturally must do, two happy advertisements have not broken. How however to advertize, puts on any media, this must consider carefully.” 冯宇皱着眉头:“广告当然要做,两乐的广告也从来没断过。但是怎么做广告,投放在什么媒体上,这点要仔细考虑了。” „Should be primarily the television advertisement, although internet/network develops at this time quickly, but the internet/network popular rate, is inferior to the television after all. But after most people get off work, will choose to watch the television.” Zong Qingxian said. “还是应该以电视广告为主,虽然此时网络发展很快,但毕竟网络的普及率,远不如电视。而大部分人下班后,都会选择看电视。”宗庆先说道。 „Is reasonable, in this case, we must look for that type to cover a television station in country to put in the advertisement. Their prime time advertising expenditure, may not be low, even our Yang Tai is higher, but the population of watching, is actually inferior to our Yang Tai, after you calculate, thinks cost-effective/worthwhile?” “有道理,这样的话,我们就要找那种能够覆盖一个国家的电视台来投放广告。他们的黄金时段广告费,可都不低,甚至比我们央台的更高,而收看的人数,却远不如我们央台,你算过后,觉得划算吗？” „But only then this, can maximum limit propaganda our products, moreover I thought that we should please a hotter star represent the product. Words as the matter stands, our advertisement cost, will be without doubt higher.” “可只有这样,才能最大限度的宣传我们的产品,而且我觉得,我们应该请更火的明星来代言产品。只是这样一来的话,我们广告成本,无疑会更高。” „Whom do you plan to invite?” “那你打算请谁？” „Athlete, or the movie star, these two audience are broader. Un, the words of singer, can consider. Mainly is the image is better with the makings, is impressive. If the men and women have the words that was better.” “运动员,或者电影明星,这两个受众更广。嗯,歌星的话,也可以考虑。主要是形象跟气质要好,让人印象深刻。要是男女都有的话,那就更好了。” „Said that you had the idea is right? Said, whom did you settle on?” “这么说,你心里已经有了想法对吧？说说吧,你看中谁了？” „The words of athlete, are most by the soccer fan, the basketball fan is next, the tennis, track and field, very much widely is known very well. Therefore I want to elect a football player, a basketball player. The football player who before we cooperated, has expired, but their athletic state slid seriously, therefore planned to replace. Our pleasing Beckham, but he is actually Pepsi.” “运动员的话,以足球球迷最多,篮球迷次之,还有网球、田径等,都很被广泛熟知。所以我想选一名足球运动员,一名篮球运动员。之前我们合作的足球运动员,都已经到期了,而他们的竞技状态正严重下滑,所以打算更换。我们中意贝克汉姆,但他却是佰事旗下的。” The Feng Yu sweat, Beckham, that is this time world sale price and commercial value highest football player, you also really can think! 冯宇大汗,贝克汉姆,那可是此时世界身价和商业价值最高的足球运动员,你还真敢想！ „Not other alternative?” “没有其他备选吗？” „Has, best goalkeeper Kann, German, but delicious is also contacting, they offer are very high.” “有,最好的守门员卡恩,德国人,不过可口也在接触,他们报价很高。” Gate god Kann? This actually good choice, but Feng Yu remembers that what this year wins the championship is Brazil? Gate god Kann by Ronaldinho extinguishing. Right, a Ronaldinho also therefore war becomes famous! 门神卡恩？这倒是一个不错的选择,但冯宇怎么记得,今年夺冠的是巴西呢？门神卡恩被小罗给灭了。对了,小罗还因此一战成名啊！ „Did you contact with Ronaldinho? Brazil, becomes Ronaldinho Nardeau.” “你们联系罗纳尔迪尼奥了没有？巴西的,被成为小罗纳尔多。” „This hasn't, heard?” Doubts of Zong Qingxian face, Ronaldo he has heard actually, but who is Ronaldinho Nardeau? Ronaldo's son? “这个,没听说过啊？”宗庆先一脸的疑惑,罗纳尔多他倒是听说过,但小罗纳尔多是谁？罗纳尔多的儿子吗？ „Hasn't heard? Good, that explained that he is not quite famous. Thus, relates his manager, immediately signs him, the contract can be longer.” “没听说过？太好了,那说明他不太出名啊。这样,去联系他的经纪人,马上把他签下来,合同可以长一些。” „The words of basketball, Carter is not also in our, continued to propagandize him to be good. Un, but can also sign Dayao of our country, good that he can hit in the future, the Lord pushes the domestic market.” “篮球的话,卡特不是还在我们旗下么,就继续宣传他好了。嗯,还可以将我们国家的大姚签下来,他未来能打的不错,主推国内市场。” „Tennis words, have called Federer, had a look whether to sign him. The female words, choose one Russia athlete who called Sharapova.” “网球的话,有个叫费德勒的,看看能否把他签下来。女的话,选择一位叫莎拉波娃的俄罗斯运动员。” Feng Yu said that Zong Qingxian while record. 冯宇一边说,宗庆先一边记录。 „We should also carry on ahead of time layout, these big sporting goods Corporation, will support to some young athletes ahead of time, allowing them after entering the professional athletic field, can first sign with them. We can also like this, give some athletes to support ahead of time, sign the length to make, now they are not hot, believe that the price will not be high.” “我们还应该进行提前布局,那些大的体育用品公司,都会给一些青年运动员提前赞助,让他们在进入职业赛场后,能够优先跟他们签约。我们也可以这样,提前给一些运动员赞助,签下长约,现在他们不火,相信价格不会太高。” „Chief Feng, what to do if they haven't obtained the good achievements? Didn't our beforehand investments, waste?” “冯总,万一他们没有获得好成绩怎么办？那我们之前的投资,不是都浪费了？” Feng Yu white Zong Qingxian: „What invests, can gain steadily does not compensate? This is similar to venture capital, since these sports kit Corporation dare to bet, why we don't dare? What is most important, these sports stars, early had been signed by them, you want to skid them, the penalty is the sky-high price!” 冯宇白了宗庆先一眼:“什么投资,能够稳赚不赔？这个就类似于风险投资,既然那些运动用品公司敢赌,我们为什么就不敢？最重要的是,那些知名运动员,早已经被他们签下来了,你想要把他们撬过来,违约金就是天价！” Feng Yu spoke thoughtlessly, but more wants more to think reasonable. These previous generation future top athletes, may not erupt now. If signs ahead of time, in the future can save a lot of money. Temporarily looks like suffers a loss, but may take advantage in the future. 冯宇本来只是随口说的,但越想越觉得有道理。那些前世未来的顶尖运动员,现在可还没爆发呢。要是提前签下来,未来能省不少钱啊。暂时看起来吃亏,但未来可就占了大便宜啊。 Moreover these athletes, not only can represent the drink product, but can also represent other products, for example Wind & Rain Brand electronic products and Song River sign car anything. 而且这些运动员,不只是可以代言饮料产品,还能代言其他产品,比如风雨牌的电子产品、松江牌汽车什么的。 Un, signs a combination meal advertisement to represent with them! 嗯,跟他们签下一个组合套餐广告代言！ „Good, do we inspect these young athletes, what Chief Feng have to be good to recommend?” “那好,我们就考察这些青年运动员,冯总还有什么好推荐吗？” „Tennis words have the Nadar of Spain, new person who also just entered the professional tennis world. The soccer words, are Portugal, called Ronaldo, was an under 18-year-old child, but should be good in the future. The words of track and field, Jamaican there these years vigorously developed the track and field meet, that side had the child who called Boulter, signed.” “网球的话还有西班牙的纳达尔,也是刚刚进入职业网坛的新人。足球的话,是葡萄牙的,也叫罗纳尔多,还是个不到18岁的孩子,但是未来应该不错。田径的话,牙买加那里这几年大力发展田径运动,那边有个叫博尔特的孩子,签下来。” „Chief Feng, how you do know these people?” Zong Qingxian curious asking. “冯总,你是怎么知道这些人的？”宗庆先好奇的问道。 „Un, I am not familiar with Mr. Li Ning, heard that their plan asks the athlete in foreign country to represent, found the person to help to understand, this knows that they were majority, ahead of time had been signed to train by Nike, Adidas and other Corporation, had such an idea.” “嗯,我不是跟李宁先生还算熟悉么,听说他们打算找外国的运动员代言,就找人帮着了解了一下,这才知道,他们大部分,都已经被耐克、阿迪达斯等公司提前签约培养了,也才有了这么一个想法。” Zong Qingxian nods, this reason is very convincing. 宗庆先点点头,这个理由很有说服力。 „That movie actor?” “那电影演员呢？” „Johnny Depp has been good with our cooperation, will therefore continue to cooperate with him. Matter? Reaches ignorant, was not just represented with Wind & Rain cell phone signing, can contact him, he has not represented the drink probably. He is that «Saves the Main strength Ryan» Ryan actor , is also the Oscar movie king.” “约翰尼?德普跟我们的合作一直不错,所以会继续跟他合作。还有马特?达蒙,不是刚刚跟风雨手机签约代言,可以跟他联系一下,他好像并没有代言饮料。他就是那个《拯救大兵瑞恩》里的瑞恩扮演者,也是奥斯卡影帝。” That was past tense, but this year, immediately «Spy Shade Layer on layer» must screen, this chapter of this will be hotter, even the fire spread the world. 那都是过去式,但今年,马上《谍影重重》就要上映了,这回这位会更火的,甚至火遍世界。 „Good, I remember. I relate on the arrangement person now, had the news, immediately told you.” “好的,我记下了。那我现在就安排人联系,有了消息,马上告诉你。” ......( To be continued.) ……(未完待续。)
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