EG :: Volume #13

#1219: internet/network television station

Feng Yu thinks suddenly, some previous generation variety shows, particularly competition class variety show, but sweeps away the many countries' . The words of these program title advertisements, should the effect be good. If can make now these variety shows, that can't collect the copyright royaltys? 冯宇忽然想到,前世一些综艺节目,尤其是选秀类的综艺节目,可是横扫多国的。这些节目冠名广告的话,应该效果会非常不错。如果能现在将这些综艺节目弄出来,那不是还能收版权费？ When the time comes not only wants the copyright royaltys, but must tie up the condition, that must the advertisements of emergency broadcast his these products. Like Japan sold to the China animated cartoon the time, must smuggle the advertisement of Matsushita Electric Industrial Co. to be the same. 到时候不但要版权费,还要捆绑条件,那就是必须插播他旗下那些产品的广告。就像岛国卖给华夏动画片的时候,就必须夹带着松下电器的广告一样。 The premise is, Feng Yu must have a program to broadcast first. He did not plan that continues to cooperate, Wind & Rain that with Yang Tai makes - happy dictionary, the copyright was taken away by Yang Tai obstinately. Song River - good fortune Y-5 12, the copyright was not turns over to Yang Tai. 前提是,冯宇先要有一个节目播放。他可不打算继续跟央台合作,弄出来的风雨-开心辞典,版权愣是被央台拿走了。还有松江-幸运五12,版权不也是归央台了。 This time, Feng Yu plans to carry on the copyright exit / to speak, money multi- money Shao do not matter, more importantly a good program, to attract the audience enormously, can very good propaganda product. 这一次,冯宇可是打算进行版权出口的,钱多钱少无所谓,重要的是一个好节目,能极大的吸引观众,能很好的宣传产品啊。 For example Daren show, that several years later will appear, swept away the television program of European and American Asia, the copyright sells the many countries not saying that edition fiery/popular of various countries were also unusual. 比如达人秀,那就是过几年出现的,横扫欧美亚的电视节目,版权卖到多国不说,各种国家的版本也都火爆异常。 The program is very simple, nothing but looks for three star appraisal committees, however Houhai selects ****, participates program. So long as good of scene display, can obtain the affection of appraisal committee, three forks, are representing the manner of appraisal committee. 节目制作很简单,无非就是找三位明星评委,然后海选出一些****,来参加节目。只要现场发挥的好,就能得到评委的喜爱,三个叉,代表着评委的态度。 But the China population are most, this kind of capable person outstandingly able person, the folk master are also or most, Feng Yu believes that this program, decides however can the fiery/popular world. 而华夏人口最多,这类能人奇人,或者说民间高手也最多,冯宇相信,这个节目制作出来啊,定然能火爆世界。 But first, Feng Yu needs a broadcast platform. Although said that video website of rancid fox started officially to put into service, but is not quite good limited to the China internet/network whole, on internet/network looked the person who video are not many, now is also at the losing money condition. 可是首先,冯宇需要一个播放平台。虽然说馊狐的视频网站已经开始正式投入运营了,但受限于华夏网络整体不太好,网络上看视频的人并不多,现在还处于赔钱状态呢。 Actually at this time internet/network of US constructed was good, moreover presented some video website. However is the same with the rancid fox, is at loses money the condition of operation. 倒是此时米国的网络已经建设的不错了,而且也出现了一些视频网站。不过跟馊狐一样,也处于赔钱运营的状态。 Their present goals are the same, wants to attract the user, will then seek the increment interests in the future. 他们现在的目标都是一样,想要吸引用户,然后在未来谋求增值利益。 However Feng Yu has actually thought good means that to turn head to be able the copyright to be authorized to Yang Tai, but actually retains the program copyright in own. 不过冯宇却想到了一个好办法,回头还是可以将版权授权给央台,但却将节目版权保留在自己手里。 Person who the person who so long as the previous generation has accessed the net, or has the cell phone, should hear, even most people have used the internet/network television. 前世只要上过网的人,或者是有手机的人,就应该都听说过,甚至大部分人都用过网络电视。 internet/network television, is the television program of Internet-based. This had in Europe and America, they with that tv television of set-top box, is one of the internet/network television. 网络电视,也就是基于互联网的电视节目。这个在欧美已经有了,他们是用机顶盒的那种tv电视,也是网络电视的一种。 However Feng Yu must do, is only the p internet/network television, looks at the operation way of television program on the computer. Previous generation China had too many internet/network televisions, not only these video website, major television stations, made. 不过冯宇要做的,只是p网络电视,也就是在电脑上看电视节目的运营方式。前世华夏拥有太多的网络电视了,不只是那些视频网站,还有各大电视台,也都弄了。 The superiority of television station, has various program copyrights, does not lack the program. Not can only carry on the live transmission, but can also carry on the selection and broadcast, then comes, these functions, the set-top box also had. 电视台的优势,就是有各种节目版权,不缺节目。不但可以进行直播,还能进行点播,而后来,这些功能,机顶盒也都具备了。 Then the internet/network television developed on the cell phone, through moving the internet/network dissemination, convenient. Even many going to work youth, in the family|home absolutely do not have the television, they usually mainly watch the television program with the computer or the cell phone. 然后网络电视又发展到了手机上,通过移动网络传播,更加的方便。甚至很多上班青年,家里根本就没有电视,他们平时主要就是用电脑或者手机看电视节目。 The expense of set-top box, may be more expensive than the net fee. The computer screen big words, are not worse than with the television, the only shortcoming is internet/network, once is unstable, will affect to watch the experience. 机顶盒的费用,可比网费还贵呢。电脑屏幕大的话,跟电视比也不差,唯一的缺点就是网络一旦不稳定,会非常影响收看体验。 But Feng Yu must make now that is an embryonic form. Live transmission anything, limited to the relations of wide band speed, definitely cannot make now, but records and broadcasts definitely does not have the issue. 而冯宇现在要弄得,就是一个雏形。直播什么的,限于宽带网速的关系,现在肯定是弄不了,但是录播肯定没问题啊。 To watch the television program, but actually misses the time, will choose to watch the program on internet/network. When the time comes not only advertized taking advantage of the platform of television station to the internet/network platform, but can also advertize in the internet/network platform to the product, answered multiple purpose. 一些想要看电视节目,但却错过时间的,会选择看网络上的节目。到时候不但借着电视台的平台给网络平台做广告了,还能在网络平台给产品做广告,一举多得。 The core issue is, how to win the operation power of internet/network television, even is the operation power of internet/network television station. 核心问题就是,如何获得网络电视的运营权,甚至是网络电视台的运营权。 Now the home may not have what system to broadcast the separation system, without that many program units, all programs, came from the television station. 现在国内可还没有什么制播分离制度呢,没有那么多节目制作单位,所有的节目制作,均来自于电视台。 Feng Yu such does, said is innovation, is one challenge to television station status. However Feng Yu believes that he can be successful. 冯宇这么做,说是创新,又何尝不是对电视台地位的一种挑战。不过冯宇相信,他能够成功。 ...... …… „Manager Jia, this procedure, you looked that which departments needs to stamp the examination?” Feng Yu knocks one leg on the other, zi is sliding the tea. “贾台长,这个手续,你看都需要哪些部门盖章审批？”冯宇敲着二郎腿,嗞溜着茶水。 „Chief Feng, what your this is, internet/network television station? When you heard that the television station in our country, can personal operate?” Manager Jia is somewhat helpless, this Chief Feng which that many novel ideas. “冯总,你这个是什么,网络电视台？你什么时候听说,我们国家的电视台,可以私人运营了？”贾台长有些无奈,这冯总哪儿那么多新奇的想法啊。 „Previously our country newspaper was also official, afterward wasn't allowed personal to undertake? Including magazine, even the publishing house, isn't this news media? The newspaper, isn't the television station why good? Our internet/network television station, can accept your instructions.” “早先咱们国家报纸还都是官方的呢,后来不也是允许私人承办了？包括杂志,甚至出版社,这不都属于新闻媒体吗？报纸可以,电视台为什么就不行？我们的网络电视台,可以接受你们的指导嘛。” The Feng Yu heart said that also merely is the director. If you want to direct, that is not good. 冯宇心说,也仅仅是指导。你们要是想指挥,那可不行。 „Chief Feng, doesn't this have the precedent?” “冯总,这没有先例啊？” „Doesn't everything have the first time? Initially I to you said that in the program implanted the advertisement, now does each program do? I said that program title advertisement, now your how many programs name? Broadcast time of soap opera, what theater also has made, isn't this also the title?” “凡是不都有个第一次？当初我给你说的,节目中植入广告,现在你们每个节目都这么干了吧？我说节目冠名广告,现在你们多少节目都冠名了？就连一个电视剧的播放时间,也弄了一个什么剧场,这还不是冠名吗？” Feng Yu white Manager Jia, your polite talk does not need saying that said directly you must any be good. The cooperation was not the first time, your what person, when I don't know? 冯宇白了贾台长一眼,你那套话就没必要说了,直接说你要什么好了。合作也不是第一次了,你什么人,当我不知道？ „Chief Feng, you make this internet/network television station, I can understand that this is any product, knows that the overseas had this. But the internet/network construction of our country is not quite good, your this doesn't have the worth doing internally?” “冯总,你弄这个网络电视台,我能理解这是什么产物,也知道国外有这个了。可咱们国家的网络建设还不太好,你这个在国内没搞头啊？” „Manager Jia, can this you dupe/sway I, our country, have to make the plan of digital television? Our internet/network televisions, is one of the digital television? The video digitization, disseminates ip, broadcast streaming media, was makes one time to attempt for the country? If we have succeeded, then our Yang Tai can make own internet/network television station in the future, was saves the experience is not?” “贾台长,这你可忽悠不了我,咱们国家,有做数字电视的打算了吧？我们这个网络电视,也是数字电视的一种吧？视频数字化,传播ip化,播放流媒体化,也算是为国家做一次尝试了吧？如果我们成功了,那么未来咱们央台可以做自己的网络电视台,也算是积攒了经验不是？” The country had the discussion, immediately must enter the digital new media time. Then these medium how ingenious fusions, they must consider. But Yang Tai bears the brunt, must be a model. 国家已经有讨论,马上要进入数字新媒体时代。那么这些媒介如何巧妙的融合起来,正是他们要考虑的。而央台首当其冲,要做个表率嘛。 „Chief Feng, even if above adopted the attempt of your this internet/network television station, gave you such a platform, did you have the content? The content is also the program, how you operate, how to gain? Disseminates the channel, database these, have you considered?” “冯总,就算上面通过了你这个网络电视台的尝试,给你们这么一个平台了,你们有内容吗？内容也就是节目,还有你们如何运营,如何盈利？传播渠道,数据库这些,你考虑过没有？” Feng Yu selects the eyebrow, had not discovered that Manager Jia really worthily is the Yang Tai member, these issues, happen to drop. Feng Yu has consulted many professionals, for example has Kameido Masao of television station, knew these essential factors. 冯宇一挑眉毛,没发现啊,贾台长真不愧是央台一把手,这些问题,正好都在点子上啊。冯宇还是咨询了不少专业人士,比如拥有电视台的龟田正雄,才知道了这些要素呢。 „These we can handle, now we need is this platform. Moreover temporarily, we need to cooperate with Yang Tai, provides the broadcast resources of your Yang Tai television program. And provides are more to Yang Tai the attractive television program, making you not need always to rebroadcast again......” “这些我们都能搞定,我们现在需要的就是这个平台。而且暂时,我们需要跟央台进行合作,也就是提供你们央台电视节目的播放资源。并且提供给央台更多好看的电视节目,让你们不需要再总是重播了……” Feng Yu said voluminous a big pile, the brow wrinkle of Manager Jia is deeper. 冯宇洋洋洒洒说了一大堆,贾台长的眉头越皱越深。 ......( To be continued.) ……(未完待续。)
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