EG :: Volume #13

#1217: Beverage Alliance present situation

Feng Yu has flown back to Shanghai, the customer of Beverage Alliance, recently fell into the bottleneck. 冯宇飞回了魔都,饮料大联盟的产品销售,最近又陷入了瓶颈。 Initially he had conformed with the domestic beverage industry resources, then exported Europe and America, entered the large supermarket, but has taken many efforts. 当初他整合了国内的饮料行业资源,然后出口欧美,进入大型超市,可是费了不少的力气。 But initial time, sales volume grows also very gratifyingly, but actually does not make money. One is because the product from the internal transportation in the past, another, advertising expenditure and other propaganda costs was not low. Only has the prize promotion, wants how much money. 而最初的时候,销售额增长也非常的喜人,但却并不赚钱。一个是因为产品是从国内运输过去,另外一个,广告费等宣传成本也不低。光是有奖促销,就要多少钱呢。 As the canned factory in Europe and America appears, the transportation cost drops, the advertising expenditure also slowly drops, the sales volume of product slowly is still growing, they also had the profit. 随着欧美的灌装厂出现,运输成本下降,广告费也慢慢下降,产品的销量还在缓慢增长着,他们也有了利润。 And is primarily Wahaha, to establish the treasure, to collect garden, happy Pepsi and coconut tree juice and other Corporation the products, these Corporation, the brand had certain popularity. 其中以乐哈哈、建立宝、汇园、乐佰事、椰汁等公司的产品为主,这些公司,旗下的品牌都有了一定的知名度。 In Asian, Wahaha, establishes the treasure and coconut tree juice is best, that side Europe and America, Wahaha, establishes the treasure and collects the garden comparison to be approved, the happy Pepsi product, the sales volume is worst. 在亚洲方面,乐哈哈、建立宝和椰汁最好,欧美那边,乐哈哈、建立宝和汇园比较受到认可,乐佰事的产品,销量最差。 Does not have the means that happy Pepsi always wants to do the matter, anything wants to do, moreover wants to carry out the innovation. 没办法,乐佰事总是想搞事情,什么都想做,而且也想搞创新。 Sees Wahaha to make a neat series the carbonated drink, suppressed two Ledu cannot gain ground, therefore thinks that the carbonated drink has bright prospects. 看到乐哈哈弄出来一个清爽系列的碳酸饮料,压制的两乐都抬不起头,于是认为碳酸饮料大有可为。 They have also produced the carbonated drink, taste neat is sweeter, but they violated the previous generation with establishing the valuable same issue, that was the advertisement hits, but the product has not followed. 他们也生产了碳酸饮料,口感比清爽的更甜,但是他们犯了前世跟建立宝一样的问题,那就是广告打出去了,但是产品并没有跟上。 The dealer wants the goods, they actually said do not have! 经销商要货,他们竟然说没有！ The dealer had been at that time wild with rage, what advertisement damn does not have the goods you to make, what your Corporation rich fever is? 经销商当时都气疯了,tm没货你做什么广告啊,你们公司有钱烧的是吧？ Therefore the domestic dealer had the repugnance to happy Pepsi, happy Pepsi in south has own marketing channel, perhaps last year must lose money. 于是国内的经销商对乐佰事都有了反感,要不是乐佰事在南方有自己的销售渠道,恐怕去年就要赔钱了。 Wahaha and establishes the treasure to want the tea drink, happy Pepsi looked, this has difficultly any, is not the drink that the tea leaves water makes, we also make. 乐哈哈和建立宝都要茶饮料,乐佰事一看,这有什么难的啊,不就是茶叶水弄的饮料么,我们也弄。 Previous time made that was too sweet, this happy Pepsi carried too far, their taste makes very pale, drinks, is really similar to the ordinary tea. 上一次弄得太甜了,这一次乐佰事又走了极端,他们口味弄得很淡,喝起来,真的跟普通的茶水差不多。 Your this drinks looks like tea, what do others also buy? The drink, the taste is very important. The tea was made into the drink to accept, you must have the drink taste! 你这个喝起来就像是茶水,那别人还买什么？饮料,口感可是很重要的。茶水被弄成饮料可以接受,你也要有饮料的味儿啊！ Happy Pepsi looked that did not have any outlet on drink, that innovated on the milk product. 乐佰事一看,在饮料上没什么出路了,那就在奶制品上创新吧。 Therefore they in yogurt taste, started the innovation. Your Wahaha does not promote a fruit grain of yogurt, we also make. Is promotes the high-end the milk product, compared with the pure milk of tradition, price first year time. 于是他们在酸奶口味上,也开始了创新。你乐哈哈的不是推出果粒酸奶么,我们也弄。还有就是推出高端的奶制品,比传统的纯牛奶,价格高一倍。 This time does not have any too big problem actually, what a pity domestic this time rose several milk product Corporation, others have the natural resources of pasture, the milk product sales volume is better. 这次倒是没什么太大的毛病,可惜国内此时崛起了好几个奶制品公司,别人有牧场的天然资源,奶制品销量更好。 Wahaha does not dare to make pure milk, happy Pepsi has done unexpectedly, the price is higher, naturally was Failed. 乐哈哈都不敢做纯牛奶呢,乐佰事居然做了,价格还更高,自然又是失败了。 Then the happy Pepsi decision starts from function drink, they with the blue good group cooperation of Thailand, produce the blue cow and they step the drink, blue cow canned, steps bottled. 然后乐佰事决定从功能饮料上入手,他们跟泰国的蓝牛集团合作,生产蓝牛和他们自己的迈动饮料,蓝牛就是罐装的,迈动则是瓶装的。 And the blue cow is similar to motive power blue pot, steps the principal Vitamin. 其中蓝牛跟原力蓝罐相似,迈动则主打维生素。 Previous generation time, blue cow earlier entry China, is not the joint capital, moreover at that time did not have the Wahaha motive power drink, therefore blue cow development unusual is good. 前世的时候,蓝牛更早的进入华夏,也不是合资,而且那时候还没有乐哈哈的原力饮料,所以蓝牛发展的非常好。 But this, the motive power appeared first did not say, and was the blue pot. Although the blue cow is gold/metal Guan, the blue ox head symbolized, but listens to the name, makes people think that this is the imitation. 而这一世,原力先出现了不说,并且是蓝罐的。蓝牛虽然是金罐的,蓝色的牛头标志,但是听名字,就让人觉得,这是模仿的。 May in fact, early of blue cow invention, but the people do not know. 可事实上,蓝牛发明的更早,但是国人不知道啊。 That steps, the flavor is also ordinary, the Vitamin function drink, this concept is good, but many people drank said that did not have any effect, was inferior that the motive power stimulated. 那个迈动,味道也一般,维生素功能饮料,这个概念不错,但是很多人喝了表示,没啥效果,不如原力提神。 That is affirmative, motive power inside includes ******. Pure Vitamin drink, how possibly stimulates. 那是肯定的啊,原力里面含有******呢。单纯的维生素饮料,怎么可能提神嘛。 Happy Pepsi this, more walks is farther. From Beverage Alliance core Company originally, gradual being separated core, soon ********. 乐佰事就这样,越走越远。从原本的饮料大联盟核心企业,逐渐的脱离核心,快要********了。 mainland cannot compete, the sea goes is not good, happy Pepsi even in the profit, stepped onto pooled capital this road, what a pity not. 内地竞争不过,海外卖的又不好,乐佰事甚至在盈利的时候,走上了合资这条路,可惜还是不咋地。 But these such as Xu said rose, Zhenzhen and other Corporation also gradually to withdraw from the overseas market, they started to concentrate on the home. Because after they calculate discovered that looks for Beverage Alliance canned factory subcontract(or)/OEM supplier, their costs are not low, but the propaganda cannot follow, the taste was not liked by the foreigner, do not toss about. 而原本那些如旭曰升、珍珍等公司也逐渐退出了海外市场,他们开始专注于国内。因为他们计算后发现,找饮料大联盟的灌装厂代工,他们的成本也不低,而宣传跟不上,口味又不被老外所喜欢,还是别折腾了。 Internally their product also sells not, overseas. However they are different from happy Pepsi, they look for Zong Qingxian to discuss on own initiative that the overseas we do not participate, if because of contract issue, then we continue to provide some products. If the contract does not have the issue, then makes us promote. 在国内他们产品还卖的不咋地呢,国外就算了。不过他们跟乐佰事不同,他们是主动找宗庆先商量,海外我们就不参与了,如果因为合同问题,那么我们就继续提供一些产品。如果合同没问题,那么就让我们推出吧。 Others are so sincere, what can Zong Qingxian say? Was leading them, he is not glad. After all these products, are the bundles, in Wahaha, establishes on treasure and other products, can enter these big supermarkets, did not have them, Wahaha and establishes the treasure to place more products. 别人这么诚恳,宗庆先能说什么呢？本来带着他们,他就不太乐意呢。毕竟这些产品,是捆绑在乐哈哈、建立宝等产品上,才能进入那些大超市的,没了他们,乐哈哈和建立宝能摆放更多的产品呢。 Gives up the overseas market regarding them, the dedicated home, Zong Qingxian was not worried completely. The home can compete with Wahaha, establishes the treasure, that is a person on one's own side. The coconut tree juice is not no need saying that others that is the state banquet supplies especially, flavor really good. Happy Pepsi has made coconut tree juice drink, did not withdraw low-spirited. 至于说他们放弃海外市场,专注国内,宗庆先也完全不担心。国内能跟乐哈哈竞争的,也就是建立宝,那是自己人。椰汁不必说,别人那是国宴特供,味道真的不错。乐佰事做了椰汁饮料,不也黯然退出了么。 Collects the garden to make the fruit juice specially, the pure fruit punch, establishes the market position of treasure to be also different from Wahaha, everybody competes not in a big way. Moreover Wahaha also bought stock has collected garden, although was only the share-holding, but also was the person on one's own side. Mainly is collects the garden to need a good marketing channel, the domestic drink customer channel is best, naturally is Wahaha. 汇园是专门做果汁,纯果汁饮料,跟乐哈哈、建立宝的市场定位也不同,大家竞争不大。而且乐哈哈还入股了汇园,虽然只是参股,但也算是自己人了。主要是汇园需要一个良好的销售渠道,国内饮料产品销售渠道最好的,自然就是乐哈哈。 The tea drink that the rising sun rises sells also general, mainly has the good market in their this province, left the province, not. 旭日升的茶饮料卖的也一般,主要就是在他们本省有不错的市场,出了省,就不咋地了。 As for good multi- treasures that Feng Yu has favored very much, is tepid, still in southeast coast slow exploration of market, it is said this year. They also gave up the European and American market, the concept that that side person simply has not gotten angry, their core selling point, cannot manifest. 至于冯宇一直很看好的佳多宝,则不温不火,依然在东南沿海缓慢的开拓市场,据说今年还可以。他们也放弃了欧美市场,那边人根本没有上火的概念,他们核心卖点,根本体现不出来。 But establishes the treasure, is relating with the good multi- treasures, plans to buy stock. If succeeded, was better. Only pitifully establishes the treasure continuously coconut tree juice Corporation that wants to buy stock, actually cannot succeed. 而建立宝,也正在跟佳多宝联系,打算入股。如果成功了的话,那么就更好了。只可惜建立宝一直想要入股的椰汁公司,却一直没能成功。 Regarding two happy Corporation, same, Kang Shuaifu and other Corporation drink, still can only enliven in the rural area. Their rural surrounding city plan, has only succeeded half. 至于说两乐公司,还有同一、康帅傅等公司的饮料,依然只能活跃在农村。他们的农村包围城市计划,也只成功了一半。 The rural market, their product approval was good, but after entering the city, still nobody liked. Does not have the means that does not have the television advertisement. 农村市场,他们的产品认可度是不错了,但是进入城市后,依然没人喜欢。没办法,没电视广告啊。 Now they depend is spreads the wall advertisement to propagandize, appears special lo! 他们现在靠的就是涂墙广告来宣传,显得特别的lo！ But Wahaha, established the treasure also to start to develop the villages market. Two happy the infiltrating city that not only cannot succeed, instead own sales space, further was extruded. Initially with two happy Corporation that same, Kang Shuaifu cooperated, regretted. 而乐哈哈、建立宝等也开始开发乡镇市场了。两乐不但没能成功的打入城市,反而自己的销售空间,进一步被挤压。当初跟同一、康帅傅合作的两乐公司,后悔死了。 How at that time they said again that also had certain popularity in the provincial capital, now after cooperating, the popularity was instead getting more and more low, in two years, must withdraw from the China market! 那时候他们再怎么说,也在省会城市等有一定的知名度啊,现在合作后,知名度反而越来越低了,再过两年,恐怕就要退出华夏市场了！ Feng Yu this coming, discussed with Zong Qingxian, how depth exploitation overseas market! 冯宇这次过来,就是跟宗庆先商量,怎么深度开发海外市场！ ......( To be continued.) ……(未完待续。)
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