EG :: Volume #13

#1202: That is the good deed( asked to subscribe asks ticket)

„Chief Feng, is not good, Sony and Dongzhi joined the plasma panel TV alliance!” Jiang Wanmeng telephones, the expression is somewhat startled. “冯总,不好了,嗦尼和东之加入等离子平板电视联盟了！”姜万猛打电话过来,语气有些惊慌。 „Old Jiang, calm. You said slowly, what's the matter?” A Feng Yu indifferent expression. “老姜,淡定。你慢慢说,怎么回事？”冯宇一副无所谓的语气。 Jiang Wanmeng tells Feng Yu that news, Sony and Dongzhi announced today suddenly that joins plasma panel TV alliance that Song inferior forms, the common development and promotes the plasma TV. 姜万猛就将那条新闻告诉冯宇,嗦尼和东之今天忽然宣布,加入淞下等组建的等离子平板电视联盟,共同开发并推广等离子电视。 They declared that the plasma TV, on the first choice of future family television, is representing most high-end, highest-quality enjoyment. As for the liquid crystal and fluorescent display monitor television, is doomed in five years to be eliminated! 他们宣称,等离子电视,就未来家庭电视的首选,代表着最高端,最优质的享受。至于液晶电视和荧光显示屏电视,注定要在五年内被淘汰！ „? Then four magnitude Corporation of South Korea, what do have to respond?” Feng Yu asked. “哦？那么南韩的四星等公司,有什么反应？”冯宇问道。 „Had not responded.” “没有反应。” „Was good, that does not need to be worried. In other words, four star Corporation , etc., has not been involved. The present plasma TV standard, the vanguard technology, are the control in the Japan Corporation hand.” “好了,那就没必要担心了。也就是说,四星公司等,并没有加入其中。现在的等离子电视标准、先进技术等,还是掌控在岛国公司手中。” „Chief Feng, is this we should be worried.” “冯总,就是这样我们才应该担心啊。” „No, because of this, we do not need to be worried exactly. Even I also want to shout loudly one, was really good!” “不,恰恰是因为这样,我们才不需要担心。甚至我还想高喊一声,真是太好了！” Jiang Wanmeng somewhat ignorant compels, was Chief Feng this is speaking the irony? Others control the standard and technology, you also thought that was good? Was not you have said that was standard a product most important paramount interest? 姜万猛有些懵逼,冯总这是在说反话？别人掌控标准和技术,你还觉得太好了？不是你说过,标准是一件产品最重要的核心利益吗？ „Aren't you clear? You think, we make DVD standard time, why can draw in Corporation of European and Americas? Even South Korean and Japan some Corporation, drew. Because many Corporation implement this standard, the standard carries out is quicker. But the standard is we are drawed up, then the standard promotion, we have the biggest superiority. With standard, pushes aside other competitors, only then we can achieve.” “你不明白？你想想,我们做dvd标准的时候,为什么要拉上欧洲、美洲的公司呢？甚至就连南韩和岛国的一些公司,也拉上了。因为越多公司执行这个标准,标准才推行的越快。而标准是我们制定的,那么标准的升级,我们也有最大的优势。用标准,来排挤其他竞争对手,只有我们能做到。” „But they truly have made the standard of plasma TV, but they carry out is very difficult, in other words, execution knows that several Japan Corporation. Now Corporation and Taiwan of South Korea Corporation, Corporation of Europe is excluded, then their this standards push aside method/trick of other competitors, but is unable for the industry growth creation convenience.” “但是他们确实也做了等离子电视的标准,可是他们推行起来会很困难,也就是说,执行的就知道那几家岛国公司。现在南韩的公司、宝岛的公司,欧洲的公司都被排除在外,那么他们这个标准就只是排挤其他竞争对手的手段,而无法为行业发展创造便利。” „Only the profession vigorously develops, can bring the biggest benefit. On for example the size of wheel, the different car(riage)s, the tire size is different. But also follows a standard, the model standard. If this standard turned has prevented others to enter the profession method/trick, then the tire of this model, only then these brand car(riage)s used, others used other models the tires, you said that what situation will have?” “只有行业蓬勃发展,才能带来最大的利益。就比如车轮的大小,不同的车,轮胎大小不同。但也都遵循一个标准,型号标准。如果这个标准变成了阻止别人进入行业的手段,那么这个型号的轮胎,就只有这几种牌子的车用,别人都用其他型号的轮胎,你说会发生什么情况？” The Jiang Wanmeng probe said: „If only then few brand car(riage)s with this model, will then cause the repair difficulty, others because of this point, but is not willing to buy these models of car(riage)s. But if these models of car(riage)s really good, can occupy the market, even wrests away this market.” 姜万猛试探的说:“如果只有很少牌子的车用这种型号,那么就会造成修理困难,别人会因为这一点,而不愿意买这几款车。但如果这几款车真的好,还是能占据市场的,甚至霸占这一块市场。” „Right, right that very you analyze. Now under Song, Sony they are this, wants to wrest away the market of plasma TV, pushes aside other Company. Then other Company are resigned to be pushed aside? Panel TV, not only but, only then plasma one type, our liquid crystals, sell also good.” “没错,你分析的很对。现在淞下、嗦尼他们就是这样,想要霸占等离子电视的市场,排挤其他企业。那么其他企业就甘心被排挤吗？平板电视,可不只是只有等离子一种啊,我们的液晶电视,卖的也不错啊。” „But plasma is clearer.” Jiang Wanmeng said. “可是等离子的更清晰啊。”姜万猛说道。 „Yes, now the plasma TV technically, still leads the liquid crystal, but do not forget, more and more Corporation invest into LCD technology, then the LCD technology will obtain a quicker development. The point that some we cannot think, other Corporation has thought that we buy to disassemble, can obtain the enormous inspiration. Because many Corporation invest into the liquid crystal, then the development speed of liquid crystal, will be faster than the plasma TV.” “是,现在等离子电视在技术上,依然领先液晶电视,但是不要忘了,越来越多的公司投入到液晶技术方面,那么液晶技术会得到更快的发展。有些我们想不到的点,别的公司想到了,我们买回来拆开,就能得到极大的启发。因为更多的公司投入到液晶电视中,那么液晶电视的发展速度,就会比等离子电视更快。” „But the plasma TV price is higher, the profit is higher.” Jiang Wanmeng refuted again. “但是等离子电视价格更高,利润更高啊。”姜万猛再次反驳道。 „Price is high, exactly is their big faulty strokes in handwriting. Still remembers that these foreign brands the notebook, why has lost to Lenovo finally? The Lenovo price, has the enormous superiority. At that time in the performance, is the computer of foreign merchant is truly better, but performance little, the price has actually missed one time!” “价格高,恰恰是他们的一大败笔。还记得那些外商品牌的笔记本电脑,为什么最终败给了连想吗？连想的价格,有着极大的优势。当时在性能上,确实是外商的电脑更好,但性能强了一点点,价格却差了一倍！” „Do not forget, is the product of high-tech added value, the depreciation is also quicker. Because of technology in unceasing development, and development speed is getting more and more fast. Like initially, a Changhong 21 cuns (2.5cm) color television, the sales volume was in the lead in the world. Finally they concentrate on producing 21 cuns (2.5cm) television, but other Company, actually goes round 21 cuns (2.5cm) this market, makes the large screen directly, finally did Changhong suffer the hardship?” “不要忘了,越是高技术附加值的产品,贬值的也就越快。因为技术在不断的发展,且发展速度越来越快。就像当初,长红的21寸彩电,销量在全世界都是领先的。结果他们专注于生产21寸的电视,而别的企业,却绕开21寸这个市场,直接做更大屏幕的,最终长红就吃到了苦头吧？” „You still remember, several years ago 21 cuns (2.5cm) color television what price? Now? 29 cuns (2.5cm) is inexpensive. Why? Because everybody capacity has come up, the technological innovation, cost reduction, production Company were getting more and more. Many Company competed, causing the price of television to drop unceasingly. Now makes Company of liquid crystal television to be getting more and more, makes the plasma actually only then such several, even were less, they will definitely hold on to high-end this point, is not willing to reduce prices, but the price of liquid crystal television will reduce continuously.” “你还记得,前几年21寸彩电什么价？现在呢？29寸的都没那么贵了。为什么？因为大家产能都上来了,技术革新了,成本降低了,生产的企业越来越多了。多家企业竞争,导致了电视机的价格不断下降。现在做液晶电视机的企业越来越多,做等离子的却还是只有那么几家,甚至更少了,他们肯定会抓住高端这一点,不肯降价,而液晶电视机的价格会不断降低。” „Price, has become the liquid crystal television maximum competitive power. In fact compared with the liquid crystal television and plasma television, the disparity is not specially obvious. Plasma takes over 20,000, liquid crystal actually wanted 7,000-8,000, the price to miss one time many. Has that money, enough bought two televisions. My why non- living room hangs one, does the bedroom hang one? Two both compare that small advantage!” “价格,就成了液晶电视机最大的竞争力。事实上液晶电视机和等离子电视机相比,差距不是特别明显。等离子的要20000块以上,液晶的却只要七八千块,价格差了一倍还多呢。有那个钱,足够买两台电视了。我为什么不客厅挂一个,卧室挂一个呢？两台都比那一台便宜！” „Liquid crystal surpasses 120 ° the angle, will look like somewhat will blur.” Jiang Wanmeng said a shortcoming. “液晶电视超过120°的角度,看起来就会有些模糊了。”姜万猛说出一个缺点。 „You watch the television, will surpass 120 °? In fact the majority of families watch the television, will not surpass 30 ° the angle, the 60 ° angle somewhat feels strange. Moreover the plasma TV was too big, slightly takes 40 cuns (2.5cm), but generally the living room of family is big, the bedroom was smaller. 21 cuns (2.5cm) and 25 of cuns (2.5cm) and 29 our liquid crystal cuns (2.5cm) and 34 cuns (2.5cm), have given the consumer many choice spaces. Moreover we can promote 42 cuns (2.5cm) big color television similarly, robs their markets, but they, are actually not able to contend for our market spaces.” “你看电视,会超过120°吗？事实上大部分家庭看电视,都不会超过30°的角度,60°的角度就有些奇怪了。而且等离子电视太大了,最小都要40寸,而一般家庭的客厅才多大,卧室就更小了。我们液晶电视的21寸、25寸、29寸和34寸,给了消费者更多的选择空间。而且我们同样可以推出42寸的大彩电,去抢夺他们的市场,而他们,却无法来抢夺我们的市场空间。” „They now quite at that time domestic television domain Changhong, but we, are other Corporation, finally the success or failure, you also know?” “他们现在就相当于当时国内电视机领域的长红,而我们,就是其他公司,最终成败,你也知道的吧？” „That, Chief Feng, don't we manage?” “那,冯总,我们就不管了？” „Does not manage, making them toss about. Then must certainly launch a series of advertisement wars, we still use strategy originally, making their advertisements unable to do. Moreover we can intensify the promoted effort, even reduces prices to promote sales!” “不管了,让他们折腾去吧。接下来肯定要展开一系列的广告大战,我们依然采用原本的策略,让他们的广告做不起来。而且我们可以加大推广力度,甚至降价促销！” The profit of liquid crystal television is not in any case low, reduces prices to promote sales, they will not owe. As the matter stands, was bigger with the price spread of plasma TV, except for person who minority is not short of money, produces the family to buy the plate television, will choose the liquid crystal television normally! 反正液晶电视机的利润也不低,降价促销,他们也不会亏。这样一来,跟等离子电视的价格差距就更大了,除了少数不差钱的人,中产家庭想买平板电视机的,正常都会选择液晶电视机了！ The plasma television, is doomed to be the same with the previous generation, eliminated life. The core issue, is they are dominating the technology, non- opening to the outside world, even the control output, seeks a higher profit. 等离子电视机,注定跟前世一样,是被淘汰的命。核心问题,就是他们把持着技术,不对外开放,甚至控制产量,谋求更高的利润。 ......( To be continued.) ……(未完待续。)
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