EG :: Volume #12

#1184: All the people debated( asked to subscribe asks ticket)

„Taihua electron smoke, is not the tobacco, can pull out.” “泰华电子烟,不是烟草,也能抽。” „Epoch-making product, the invention of Zhuoyue, the Taihua electron smoke, does not contain the tar.” “划时代的产品,卓悦的发明,泰华电子烟,不含焦油。” „Trillion people of choices, you are worth having.” “亿万人的选择,你值得拥有。” These messages appear on various US types of media, many people are unusual the surprise, the electronic smoke, is what thing? 这些广告词出现在米国各种媒体上面,很多人都非常诧异,电子烟,是什么东西？ The electronic products, as the name suggests, definitely are the electricity? The smoke, that is entrance thing, many person's first response, smokes the electronic smoke, looks like eats the battery to be the same! 电子产品,顾名思义,肯定是用电的吧？烟,那是入口的东西,很多人的第一反应,抽电子烟,就像是吃电池一样！ Feng Yu also reads the advertisement on newspaper, Goose looked that attempted to put in the advertisement in the newspaper, next, should be the television station, internet/network, magazine. 冯宇也看着报纸上的广告,郭仕纳看是在报纸尝试投放广告了,下一步,就应该是电视台、网络、杂志等。 But next day, the Feng Yu discovery does not suit, how in the newspaper to start to present the satire electron smoke? The electronic smoke deceives oneself and others, the electron does not have the means union with the smoke, that is a false proposition! 可是第二天,冯宇就发现不对劲了,怎么报纸上开始出现讽刺电子烟的了？说电子烟就是自欺欺人,电子跟烟根本就没办法结合,那是一个伪命题！ The personal connection that Goose will not accept is so bad , to promote a product, immediately do some people jump to sing an opposing tune? Goose can IBM Chairman and CEO, these people dare such to satirize? 不会吧,郭仕纳的人缘这么差吗,推广一个产品,马上就有人跳出来唱反调？郭仕纳可还是ibm的董事长兼eo呢,那些人就敢这么讽刺？ But then, on the media presents the tobacco Corporation rebuttal words that Goose accepted, said that this is for the smoker healthily considered the substitute that makes, can reduce the harm of smoking enormously, and reduces the harm that around the smoker the person receives. 而接着,媒体上就出现了郭仕纳的烟草公司反驳的话,说这是为吸烟者健康考虑而造出来的替代品,能够极大的减少吸烟的危害,并减少吸烟者周围人受到的危害。 Meanwhile, this article has also written the essential component and contrast of smoke oil of essential component tobacco, explained that the smoke oil is the medicine Corporation research and development, is used to stop smoking. 同时,这篇文章还写出了烟草的主要成分和烟油主要成分的对比,并说明,烟油是医药公司研发的,是用来戒烟的。 Medicine Corporation of invention smoke oil, is that researches and develops the Powerful Little Brother China Bing City pharmacy group , to continue to create mysteriously. 发明烟油的医药公司,就是那个研发出威哥的华夏冰城制药集团,继续创造着神奇。 This year Powerful Little Brother in the sales volume of US, further increases, although Pfizer Corporation changed the formula, developed Powerful Little Brother slow release drugs, can long-term maintained excited, but was sick ate thought effective slow, has not gotten sick after having eaten, felt that the drug efficacy was extremely lasting, affects the normal life. 今年威哥在米国的销量,进一步攀升,虽然辉瑞公司又更改了配方,研制出了一种威哥的缓释药品,能够长时间的保持兴奋,但有病的吃了觉得见效慢,没病的吃了后感觉药效太过持久,影响正常的生活。 Therefore this kind of medicine, is most sells well by Powerful Little Brother of Bing City pharmacy group, that side Germany also Corporation, developed similar Powerful Little Brother medicine, the essential component was also same, increased other ingredients, the drug efficacy situated in the drugs of Powerful Little Brother and Pfizer, was the Powerful Little Brother key competitor. 所以这类药物,还是以冰城制药集团的威哥最为畅销,德国那边也有一家公司,研制出了类似威哥的药物,主要成分也是一样的,添加了一些其他成分,药效介于威哥和辉瑞的药品之间,也是威哥的主要竞争对手。 But no matter what, as Powerful Little Brother of forerunner, is most famous, the average person wants to buy similar drugs, the first choice, is Powerful Little Brother, but is not other drugs. 但不管怎么说,作为先行者的威哥,还是最为著名的,一般人想买类似的药品,第一个选择,也是威哥,而不是其他药品。 Regarding Powerful Little Brother is the prescription drug, many countries manage very strictly, that talked nonsense, the sleeping pill or the prescription drug, want to buy, also weren't some person can buy? Do not say that these pharmacies also see the Powerful Little Brother profit, they will help to fictionalize some prescriptions automatically, to deal with the inspection of Government department. 至于说威哥是处方药,很多国家对此管理非常严格,那都是扯淡,安眠药还是处方药呢,真想买的时候,还不是有的是人能买得到？更不要说那些药店也看到威哥的利润,他们会自动帮着虚构出来一些处方,以应付政斧部门的检查。 This point, the US compares China. 这一点,米国这边比华夏更甚。 But, is producing Powerful Little Brother the name of Bing City pharmacy group, more and more is known by more people. This also lets the nutrition class drugs that the Bing City pharmacy group produces, becomes more and more best-selling. 而连带着,生产威哥的冰城制药集团的名字,也越来越被更多的人所知道。这也让冰城制药集团生产的营养类药品,变得越来越畅销。 But Bing City pharmacy group, purchased a pharmaceutical factory in Canada, the special production nutrition class drugs and Powerful Little Brother, are used toward the North American regional sale, simultaneously attempts to stand firm in North America. 而冰城制药集团,已经在加拿大收购了一家药厂,专门生产营养类药品和威哥,用来往北美地区销售,同时尝试在北美站稳脚跟。 Feng Yu understands, this article, is Goose accepts according to the contract requirement, the propaganda the time, has taken the Bing City pharmacy group specially. 冯宇明白,这篇文章,就是郭仕纳按照合同要求,宣传的时候,特意带上了冰城制药集团。 Taihua Brand, did not have what popularity in the US, but this article stressed specially that this Taihua electron smoke, is Taihua Holding Group, this was enough. 只是泰华牌,在米国还没有什么知名度,不过这篇文章特意强调,这泰华电子烟,是泰华控股集团旗下的,这就足够了。 Although Fortune is not willing to acknowledge very much, but Taihua Holding Group, still advanced into world 500, although ranks in latter 50. But many people also believe that is because of many Corporation of Taihua Holding Group, has not gone on the market, therefore appears the market value is not high. 虽然《财富》很不愿意承认,但泰华控股集团,依然跻身了世界500强,虽然排名在后50名。但很多人也都认为,那是因为泰华控股集团旗下的许多公司,并未上市,所以才显得市值并不高。 Naturally, if Fortune knows, Sina, rancid fox and other Corporation major stockholders, is Taihua Holding Group, perhaps this rank must rise many. 当然,如果《财富》知道,薪浪、馊狐等公司的大股东,也是泰华控股集团的话,或许这个排名就要上升许多了。 It looks like in Feng Yu, Taihua Holding Group, ranks the world first 50 absolutely not to have the issue. Although in the list these rank first hundred Corporation at this time, market value over a thousand hundred million US dollars, but obvious equivalent height. 在冯宇看来,泰华控股集团,排名世界前50是绝对没有问题的。虽然此时榜上那些排名前百的公司,市值都上千亿美元,但都明显虚高。 On for example Worldcom and class safely, qualifies, knows that this list actually very much has the issue. Fortune investigates, is only the thing in surface. 就比如世通、安然之流,也榜上有名,就知道这份榜单其实很有问题。《财富》调查出来的,也只是表面上的东西罢了。 If Taihua Holding Group Chairman is not Feng Yu, perhaps is on the list continually cannot achieve. 如果泰华控股集团的董事长不是冯宇,或许连上榜都做不到呢。 Had these two prefixes, making many people start to the Taihua electron smoke curiously, and planned to attempt. However in the newspaper said that the electron definitely is unable to unify these words with smoke, makes many people think that is reasonable, have you heard the electronic cheese? 有了这两个前缀,让很多人对泰华电子烟开始好奇了,并打算尝试一番。不过报纸上说电子跟烟完全无法结合这句话,也让很多人觉得非常有道理,你听说过电子奶酪吗？ Following several days, in the newspaper started to form two schools, a school said that the electronic smoke was a fraud, a school said that the electronic smoke was the epoch-making product, technical and tobacco replacement perfect union. 接下来几天,报纸上开始形成了两派,一派说电子烟就是个骗局,一派说电子烟是划时代的产品,将科技与烟草代替物完美的结合。 ...... …… „Boss, what Goose accepts this is making, why will make the electronic smoke fall into the public opinion vortex?” Ralph some were not happy that he thought Boss this agent Corporation seemed elects mistakenly. “老板,郭仕纳这是在做什么,为什么会让电子烟陷入舆论漩涡？”拉尔夫有些不高兴,他觉得老板这次代理公司似乎是选错了。 Goose Na, did not have to be so high-spirited in the past. 郭仕纳老了,已经没有当年那么意气风发了。 Saying that Feng Yu smiles: „You had not discovered that this both sides' debates about the electronic smoke, is promoting our Taihua electron smoke the popularity? Although the public opinion has different opinions, but the sales volume of electronic smoke, is actually increasing sharply.” 冯宇笑眯眯的说道:“你就没发现,这双方关于电子烟的辩论,都在提升我们泰华电子烟的知名度吗？虽然舆论褒贬不一,但电子烟的销量,却在激增啊。” Ralph was shocked, thinks to ask: „Boss, your meaning, is this debate, Goose accepts tolerates intentionally?” 拉尔夫愣住了,想了想问道:“老板,您的意思,这次辩论,是郭仕纳故意纵容的？” „Continues, I suspected, initial debate article, even the criticism article, is Goose Na Zhaoren writes. You had not discovered that now many people do join to the discussion of electronic smoke in? Including the internet/network news, online forum, even some television programs, were discussing the electronic smoke, electronic smoke noun, was paid attention to by the increasing number of people.” “不止,我怀疑,最初的辩论文章,甚至批评文章,都是郭仕纳找人写的。你没发现,现在很多人都加入到电子烟的讨论中了吗？包括网络新闻,网上论坛,甚至一些电视节目,都在讨论电子烟,电子烟这个名词,已经被越来越多的人关注到了。” The internet/network advantage, that is the dissemination range is broader, more people discussed that can promote the electronic smoke on exceed the popularity. Even if curious, will have many people to buy to try. 网络还有一个好处,那就是传播范围更广,越多人讨论,就越能提升电子烟的知名度。哪怕是好奇,也会有很多人买回去尝试一下的。 This marketing way, making Feng Yu secretly applaud. Goose, is really fierce! 这种营销方式,让冯宇都暗暗叫好。郭仕纳,果然厉害！ Ralph then received the heart of contempt, originally this was the marketing skill that Goose accepted, such looked like, Goose accepted or is worthy of the reputation. 拉尔夫这才收起了轻视之心,原来这都是郭仕纳的营销技巧啊,这么看来,郭仕纳还是名副其实的。 „That Boss, can we push one?” “那老板,我们要不要推一把？” Feng Yu shakes the head: „Does not need. The present rhythm, Goose accepts control good of. If we join rashly, may work just the opposite. Right, did Goose accept that news lets out?” 冯宇摇摇头:“不需要。现在的节奏,郭仕纳掌控的很好。我们如果贸然加入,有可能适得其反。对了,郭仕纳将那条新闻放出去了吗？” „Has let out, tomorrow can know, some big echoes. Boss, can this many to imitate really?” “已经放出去了,明天就能知道,到底有多大反响了。老板,这真的能让很多人模仿吗？” „Curiosity everybody has, moreover you had not discovered that your US young people, said the point of pleasant to hear called freedom, did not say of pleasant to hear, was deficient teaches. Proportion that therefore you young people smoke, may compared with our China tall Duo. Make them to our electronic smoke more interested, said that is also better than the ordinary tobacco?” “好奇心人人都有,而且你没发现,你们米国这边的青少年,说好听点叫更加的自由,说不好听的,就是缺乏管教。所以你们这边青少年吸烟的比例,可比我们华夏高多了。让他们对我们的电子烟更有兴趣,怎么说也是比普通烟草更好吧？” The Feng Yu heart said that takes your US to come to try this marketing way. 冯宇心说,就拿你们米国来来试试这种营销方式吧。 ...... ……
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