EG :: Volume #12

#1185: Spits the smoke rings big game

Goose accepts is also listening to the report of assistant at this time, reported this new product electron smoke these days sales figure. 郭仕纳此时也正听着助理的汇报,汇报这个新产品电子烟这几天的销售情况。 Has saying that a listing of new product, has presented particularly never the product, making the person accept all of a sudden, is very difficult. 不得不说,一个新产品的上市,尤其是从未出现过的产品,让人一下子接受,还是很困难的。 The Goose offering of presents to the parents of the bride and request to marry used on the media to debate that and allowed everybody to participate in the debate, increases electronic smoke attention. This move, is very ingenious, truly increased the consumer of many electronic smoke, are many, is holding the curiosity, even is the heart of critique. 郭仕纳采用了媒体上辩论,并让大家都参与到辩论中,来增加电子烟的关注度。这一招,很巧妙,也确实增加了不少电子烟的消费者,其中很多,都是抱着好奇心,甚至是批判之心来的。 However this rising momentum will slow down quickly, after all this move, will expose many electronic smoke the shortcoming. Any product, so long as wants to look for the shortcoming, absolutely can unable to find. 不过这个增长势头会很快放缓的,毕竟这一招,也会暴露出不少电子烟的缺点。任何一个产品,只要想找缺点,就绝对能找得到。 He thinks this marketing way, has sufficed unusually, but has not thought that Feng Yu told his another marketing way, moreover is he, when sells the ordinary tobacco, useless way. 他以为这种营销方式,已经够奇特的了,但没想到,冯宇告诉了他另外一种营销方式,而且是他在销售普通烟草的时候,都没用过的方式。 Spits the smoke rings big game! 吐烟圈儿大赛！ This competition, listening to the name to know that does. Are more than smoke rings integer that who spits, has the creativity compared with smoke rings that who puts out, is bigger than smoke rings that who puts out, whose smallest wait / etc.. 这个比赛,听名字就知道是干什么的。比谁吐出来的烟圈儿个数更多,比谁吐出的烟圈儿更有创意,比谁吐出的烟圈儿最大,谁的最小等等。 This competition, heard before actually some small taverns have conducted, but this entire beautiful announced likely, and bonus soaring competition, is the first time. 这个比赛,之前倒是听说一些小酒馆举办过,但像这种全美公告,且奖金高昂的比赛,还是第一次。 And this time spits the smoke rings largest people, will also be recorded again in the cut-throat competition. 并且这次吐烟圈儿数量最多的人,还会被记录再吉尼斯世界记录中。 Do not think that Guinness is a how serious organization, various rare and beautiful flowers records have, many records, after letting the person looked, think one wish one could to poke blind eyes. 不要以为吉尼斯是一个多么严肃的组织,各种奇葩记录都有,很多记录,让人看了之后都觉得自己恨不得戳瞎双眼。 For example the thigh dance kicks the leg record high, for example in world biggest mouth, longest tongue, biggest tooth, biggest face, heaviest body weight. 比如大腿舞最高踢腿记录,比如世界上最大的嘴,最长的舌头,最大的牙齿,最大的脸,最重的体重。 These look like did not have anything, many people also quite like looking. But the biggest shoes, the heaviest earwax, does not defecate for a long time, does not take a bath for a long time...... These records, Feng Yu does not have the interest to look in any case absolutely, does not have the interest to know that who records the inventor is. 这些看起来还没什么,很多人还比较喜欢看。但最大的鞋,最重的耳屎,最长时间不拉屎,最长时间不洗澡……这些记录,反正冯宇是绝对没兴趣看,也没兴趣知道记录创造者是谁。 But has to acknowledge, in the world has many people, regarding the Guinness World Record, has the strong interest. Some people think that this is a very cool matter, more people, want to become famous, even kept the history. 但不得不承认,世界上还是有很多人,对于吉尼斯世界纪录,有着浓厚的兴趣。有人认为这是一件很酷的事情,更多的人,都是想要借此出名,甚至名留青史。 Naturally, the name that they leave behind, many people are willing to understand that may not know. 当然,他们留下的名,有多少人愿意了解,那就不可知了。 In fact, Guinness is not the kilometer organization, is the personal establishment, but now is the Corporation system, can its understanding be «Forbes» and so on, to gain to make a big series books business. 事实上,吉尼斯也不是什么公里组织,是私人成立的,而现在则是公司制,可以将其理解为《福布斯》之类的,就是为了盈利而做大的一本系列图书商。 In order to maintain sales volume, naturally must promote various Guinness World Record unceasingly, but obtains the world record, will not have the bonus of any high quota, but symbolic giving little, received exchange for their names appearing in «Guinness World Record» this book, and serves as the commercial use. 为了保持销量,当然要不断的推出各种吉尼斯世界纪录,而获得世界纪录,也不会有什么高额的奖金,只是象征性的给一点点,换取他们的名字出现在《吉尼斯世界纪录》这本书上,并用作商业用途。 To put it bluntly, is you again breaknecks , can only receive the little money, but more money, were made by Guinness's Corporation. 说白了,就是你再玩命,也只能拿到一点点的钱,而更多的钱,则被吉尼斯的公司赚走了。 These year of Guinness also publicize to conduct the nights of various creation records, to make money. Guinness, was built a super brand, brand that a nobody can shake. 这些年吉尼斯还公开举办各种创造纪录之夜,也是为了赚钱。吉尼斯,被营造成了一个超级品牌,一个无人可以撼动的品牌。 Feng Yu somewhat disdains, in that world the biggest shoes, laugh uproariously except for one, but also is useful? The most key role of shoes, puts on to the person, your shoes were bigger than small car, who puts on? 冯宇对此是有些不屑的,那世界上最大的鞋子,除了一个噱头,还有什么用？鞋子的最核心作用,就是给人穿的,你那鞋都比小汽车还大了,谁来穿？ In what world also has the biggest pizza, the biggest cake hasn't, wasted? People of these creation records, what are more is to propagandize, the advertisement propagandizes. 还有什么世界上最大的披萨饼,最大的蛋糕等,还不都是浪费了？那些创造纪录的人,更多的是为了宣传,广告宣传。 Naturally, is undeniable, some people by the Guinness World Record, has made a lot of money. For example previous generation China that silver sets up the cell phone, is hitting the Guinness World Record, the thinnest cell phone, has brought many sales volumes for it. In the world the thinnest life jacket, in the world the biggest paradise, for the person of creation record, has brought not the poor profit. 当然,也不可否认,有些人凭借吉尼斯纪录,也赚了不少钱。比如前世华夏那款银立手机,打着吉尼斯世界纪录,最薄手机,就为其带来了不少的销量。还有世界上最薄的安全套,世界上最大的乐园等,都为创造纪录的人,带来了不菲的利润。 But this time, the plan of Feng Yu, must spit the smoke rings big game by this, lets more people pay attention to the electronic smoke. After all the electronic smoke to the ordinary tobacco, can put out more smoke rings. 而这一次,冯宇的计划,就是要凭借这个吐烟圈儿大赛,来让更多的人关注到电子烟。毕竟电子烟相对于普通烟草来说,能够吐出更多的烟圈儿。 But electronic smoke, in this competition, was used. So long as is the legitimate tobacco. Naturally, if you make the root to be big participate, that waits to carry off by policeman. 而电子烟,在这次比赛中,也被采用了。只要是合法的烟草,都可以。当然,你要是弄根大嘛来参赛,那就等着被警察叔叔带走吧。 This time spits the smoke rings big game, various that evaluates first, has 100,000 US dollars bonus, such high bonus, attracted many person online registrations, they did not mind that takes plane to participate, so long as has won, minus board and lodging, but can also draw cash amusing some time. 这次吐烟圈儿大赛,评选出的各种第一,都有着100000美元的奖金,这么高的奖金,已经吸引了很多人网上报名,他们不介意坐飞机来参赛,只要赢了,刨去食宿,还能拿着钱好好玩一段时间呢。 What is most important, the gate column of this competition was too low, so long as anybody has permitted smoking the age, can register, moreover competes incessantly one type first, their many people thought that this compared with buying the lottery ticket wants reasonable many. 最重要的是,这个比赛的门栏太低了,任何人只要到了允许吸烟的年纪,都可以报名参赛,而且比赛不止一种第一啊,他们很多人都觉得,这比买彩票要靠谱的多。 Holds this big game, the amount of expenditure will not be low, minus the bonus, most little takes several million US dollars. Is location, security and other investments is not only low. Is good because of this sports event, once scale were big, certainly will have the television station to be willing to purchase the live transmission power and broadcasting right, therefore this competition, not only will not owe, but can also make a sum of money, therefore Goose Na Cai has not rejected. 举办这次大赛,花费的金额也不会很低,刨去奖金,最少要几百万美元。光是场地、安保等投入就不低。好在这种赛事一旦规模大了,就一定会有电视台愿意购买直播权和转播权,所以这次比赛,不但不会亏,还能赚上一笔钱,所以郭仕纳才没有拒绝。 One week later, the competition started. Feng Yu watches the live transmission in front of the television, the competition range in a stadium, that is really the sea of people. More people, are rush emphatically in the goal of participation, to put it bluntly joins in the fun. 一个星期后,比赛开始了。冯宇在电视机前看直播,比赛场地是在一个体育场,那真是人山人海啊。更多的人,就是奔着重在参与的目的来的,说白了就是凑个热闹。 Had not discovered that currently has these many people, likes spitting smoke rings to play, looks at internet/network video with the previous generation, various skills, have ornamental. 没发现,现在就有这么多人,喜欢吐烟圈儿玩啊,跟前世看网络视频似的,各种技巧,非常具有观赏性。 A person deeply attracts thick smoke, then the mouth opens becomes o, has rhythm light shell own cheeks with the finger, smoke rings one after another. 一个人深吸一口浓烟,然后嘴巴张成o型,用手指有节奏的轻弹自己的脸颊,一个个烟圈儿就鱼贯而出。 Smoke that also some people put out, unexpectedly likely is a person! 还有人吐出的烟,竟然像是一个人！ Smoke rings that some people spit, put together one Olympic five points! 有人吐出来的烟圈儿,拼成了一个奥运五环！ Various skills, praised to the heavens. 各种技巧,叹为观止。 After a while, Feng Yu closes the television, has not needed to continue to look, he knows that this marketing has succeeded, because of these experts, with is the electronic smoke. Or they invited child-care, itself does has spat the performance of smoke rings. 过了一会儿,冯宇关上电视,已经没必要继续看了,他知道,这个营销成功了,因为那些牛人,采用的都是电子烟。或者说,他们就是被请来的托儿,本身就做过吐烟圈儿的表演。 They also truly discovered that with the words of electronic smoke, is easier than to make various performances the ordinary tobacco. 他们也确实发现,用电子烟的话,比普通烟草更容易做出各种表演。 Therefore competes, person who these show off, mostly uses is the electronic smoke, makes more people think that is the electronic smoke is quite good. Person who even some did not smoke, wants to try the electronic smoke, or tries to spit smoke rings to play. 于是比赛上,那些大出风头的人,多半用的都是电子烟,也让更多的人觉得,还是电子烟比较好。甚至一些原本不吸烟的人,也想尝试一下电子烟,或者说尝试一下吐烟圈儿玩。 As the competition ended, each award item issues. The people discovered that the prize winner, overwhelming majorities uses is the electronic smoke, only then has used the ordinary tobacco, has used the thing of similar water smoke, but Taihua electron smoke, appears in front of the scene repeatedly, was noted by more people. 随着比赛结束,各个奖项颁发。人们发现,得奖者,绝大多数用的都是电子烟,只有一名用了普通的烟草,一名用了类似水烟的东西,而泰华电子烟,也多次出现在镜头前,被更多人所注意到。 Goose accepts is also out of control to the psychology that Feng Yu has produced admiring, the electronic smoke, but can also so the marketing! 郭仕纳也禁不住对冯宇产生了佩服的心理,电子烟,还能如此营销！ ...... ……
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