#1183: Electronic smoke( asked to subscribe asks ticket)
GooseacceptedmetwithFeng Yuonce again, butthistime, washecomesFeng Yuoffice/bureau, moreoverwas notrepresentativeIBM, butrepresentedhim, orhistobaccoCorporation.郭仕纳又一次跟冯宇见面了,不过这一次,是他来冯宇的办公室,而且不是代表ibm,而是代表他个人,或者说他的烟草公司。Goosehimselfistobaccobig shot, Feng Yuis something, needsGooseNato cometo helpto complete.郭仕纳本身就是烟草大亨,冯宇是有些事情,需要郭仕纳来帮忙完成。For example...... The sales promotion of electronicsmoke.
比如……电子烟的推销。Fromstartingto makehumidifier the time, Feng Yuhas proposed the tentative plan of electronicsmokewiththem. Similarlythroughatomizer, liquid atomization, but the concreteuseis slightly different. Moreoverthenatomizertechnology, is unable to achievesuchexquisitely.
从开始做加湿器的时候,冯宇就跟他们提过电子烟的设想。同样是通过雾化器,将液体雾化,只是具体用途略有不同而已。而且当时的雾化器技术,也无法做到这么小巧。Initially the generation of electronicsmoke of last yearpushed to the market, naturallystartsinChina. The marketechois quite common, becauselocatesverydifficultly.
初代的电子烟去年就推向市场了,当然还是在华夏开始的。市场反响比较一般,因为定位很困难。Yousaid that thisis the tobacco? Italsodoes not have the open fire. Yousaid that thisis the medical instrument? It is actually harmfulto the human body, has removed the tar, has not removed the nicotine. Yousaid that thisis the consumer electronics? Probablyis not, humidifier that after allatomizes, onlycalculates the domestic electric appliances.
你说这是烟草吧?它又没有明火。你说这算是医疗器械吧?它其实是对人体有害的,去掉了焦油,可没去掉尼古丁啊。你说这是电子消费品吧?好像也算不上,毕竟就连雾化的加湿器,也只算家用电器啊。Thisproduct, is in any casenowdoes not have the qualityto supervise, does not have the time of safety evaluation, the so-calledproduction standard, naturally is also the standard that Feng Yutheyformulate.
反正这个产品,现在就处于没有质量监管,没有安全评价的时期,所谓的产品标准呢,自然也就是冯宇他们自己制定的标准。
The smokeoilisBing Citypharmacy groupresearch and development, the electronicsmokeis the Wind & Rain Appliancesresearch and development, the brandhas usedTaihua Brand, the worldis unified.
烟油是冰城制药集团研发的,电子烟是风雨电器研发的,品牌采用了泰华牌,全球统一。In the Chinamarketafter the attempt, discoversin the short-termnotextremelyfiery/popular, butgainsdoes not have the issueabsolutely, the cost of thisthing is actually very low, because of the patented technology of miniatureatomizer, keepingothersfromimitating, canmakethemeattenyears of alonefoodrelieved.
在华夏市场经过尝试后,发现短期内不会太过火爆,但盈利是绝对没问题的,这东西的成本其实很低,但因为迷你雾化器的专利技术,让别人根本无法仿制,可以让他们安安心心的吃十年独食。Now the Feng Yupreparationpushes to the Americanmarket the electronicsmoke, the Americasitself are also one of the tobaccoconsumptionenormousareas. ButGooseas the tobaccobig shot, askshimto cooperate, without doubtwill be simpler.
现在冯宇准备将电子烟推向美洲市场,美洲本身也是烟草消耗量极大的地区之一。而郭仕纳身为烟草大亨,找他合作,无疑会简单许多。Feng Yudistributesdisposable( has not been possibleto filloil) the electroniccigarettestoGoose, hintsGooseto taste.冯宇递了一根一次性(不可灌油)的电子烟给郭仕纳,示意郭仕纳自己尝尝。Gooseaccepts, althoughis the tobaccobig shot, butheusuallyattracts, manyare the cigars. Howeverthisthinghehas not tried, henoticed that Feng Yualsotakes uponeto demonstratetohim, thereforehave also attractedone, puts outsmog.郭仕纳虽然是烟草大亨,但他平时吸的,多为雪茄。不过这个东西他还真没试过,他看到冯宇也拿起一根给他展示,于是自己也吸了一口,吐出一口烟雾。As ifwasonehas not tasted the flavor, Gooseacceptslinkshas been attractingseveral, thentookone, gavehisbehindpersonto taste, thistalented personsmokedtruly.
似乎是一口没有尝出味道,郭仕纳又连着吸了几口,然后又取了一根,递给他身后的人尝尝,这个人才是真正抽烟的。Feng Yuhintsnearbyperson, disassembles an electroniccigaretteto accept the demonstrationtoGoose.冯宇又示意旁边的人,拆开一根电子烟给郭仕纳展示。„Thisis the smokeball( attractsmouth), with commonordinarytobaccosameyellow. This, is an atomizer, simultaneouslyinsidethinks of the smokeoil, canattract500probably. Thisfollowingwhitesmokepole, is mainly a battery, somecircuit wafers......”
“这个是烟弹(吸嘴),采用跟常见普通烟草一样的黄色。这一块,是雾化器,同时里面装着烟油,大概能够吸500口。这下面白色的烟杆,主要就是电池,还有一些电路板……”„Whydoes not makedismantable, in this case, upper halfyourthis, to be how could it not be disposable?” The GooseNamibiaasked.
“为什么不弄可拆卸的,这样的话,你这上半部分,岂不都是一次性的?”郭仕纳问道。Feng Yuraises up a thumb, reallyworthilyis the tobaccobig shot, candiscoverthiselectronicsmoke the issue. ThereforeFeng Yuwaves, somepeopleopen the secondbox, insideisonemustbe longer than the genuinecigarette, wants the thickelectronicsmoke, somewhatis similarto the head of cigar, abovealsohas a switch button.冯宇竖起一根大拇指,真不愧是烟草大亨,一眼就能找出这个电子烟的问题。于是冯宇一挥手,有人又将第二个盒子打开,里面是一款比真正香烟要长,要粗的电子烟,有些类似于雪茄的个头,上面还有一个开关按钮。„Thismayfill the smokeoil the electronicsmoke, because of the service life of atomizer, after some time, similarlyneedsto replace. Moreoveroneselffill the smokeoil, ifontaking, the flavor is also verybig.”
“这个就是可自灌烟油的电子烟,但因为雾化器的使用寿命,一段时间后,同样需要更换。而且自己灌烟油,要是弄到手上,味道也是很大的。”„This was a little small? How manymouthsyourthisfulled floaded operationhas been ableto pull out, cannotincrease the smokeoilplace, atomizerpower boosting? Manysmokers, likessmoking of bigmouth.”
“这个有点小了吧?你这个灌满了能抽多少口啊,不能将烟油的地方增大,雾化器功率增大吗?很多烟民,还是喜欢大口的吸烟。”Feng Yuis certainly clear, likemanysmokers, you give himdozensonepackage of Yellow Crane Towerhenot to like, the suspiciondoes not have the vigor, ratherpulls outfiveonepackage of Red River.冯宇当然明白,就像很多烟民,你给他几十块一包的黄鹤楼他不喜欢,嫌没劲儿,宁愿抽五块一包的红河。At this timesomepeoplehanded over a box, after opening, insidewasoneis bigger than the cigarette case a point the electronicsmoke, ifthishas fulled floaded operation, the smogquantitydid not saygreatlythatdid not needto fill the smokeoil the week.
这时候又有人递过来一个盒子,打开之后,里面是一个比烟盒还大一点的电子烟,这个要是灌满了,烟雾量大不说,个把星期都不用灌烟油了。Gooseacceptsthento lookthatFeng Yuthisearlyis prepared. Has saying that thesetypes of electronicsmoke, have corresponded the differentconsumers. The firsttypeattemptsto the person, the secondtypeis the ordinaryuser, the thirdtypeisto likeon the electronicsmoke, thatperson who andattractsfrequently.郭仕纳这才看出来,冯宇这是早有准备。不得不说,这几种电子烟,对应了不同的消费人群。第一种是给人尝试的,第二种是普通的用户,第三种则是喜欢上电子烟,并经常吸的那种人。„The research and development of thiselectronicsmoke, have spentourmanyfunds and energy, but the achievementis also gratifying. All relatedpatents of theseelectronicsmoke, in my hands, in other words, thisis we make exclusive.”
“这电子烟的研发,花费了我们不少的资金和精力,不过成果也是喜人的。这些电子烟的所有相关专利,都在我手里,也就是说,这是我们独家制造的。”„Electronicsmokehasmanymerits, for exampledoes not have the open fire, will not create the fire disaster trouble. Without the tar, does not haveordinarytobaccothat manysuspended particulate matter, is healthier. To the family member and friend, the harmis also smaller. Thissmokeoilseveraltypes, cancontinuouslyreduce the tarcontent, the goal of thusachieving the no-smoking.”
“电子烟有很多优点,比如没有明火,不会造成火灾隐患。没有焦油,没有普通烟草那么多的悬浮微粒,更加健康。对家人和朋友,危害也更加的小。这烟油分几种,可以不断的降低焦油含量,从而达到戒烟的目的。”„No-smoking?”Goosewrinkles the brow, heis the tobaccogiant, ifnobodyhas smoked, healsodoes make money?
“戒烟?”郭仕纳皱紧眉头,他是烟草巨头,要是没人抽烟了,他还赚什么钱?Feng Yusmiled: „Do not worry, the no-smokingis only a function, person who ifreallywantsto stop smoking, even ifchews the no-smokingsugar, evenbyformidablewillpower, canabstain the smoke. Person who does not wantto stop smoking, youplacenot to have the smokeplacehim, waits forhim, oncecancontact the cigarette, theninrapidpoint.”冯宇笑了笑:“别着急,戒烟只是一种功能罢了,真要是想戒烟的人,哪怕是嚼戒烟糖,甚至是凭借强大的意志力,也能将烟戒了。不想戒烟的人,你就是把他放在一个没有烟的地方,等他一旦能接触香烟,那么会迅速点上一根。”„Whatis important, the profit of thiselectronicsmoke, is not lower than the traditionaltobaccoprofit, moreoverdoes not contain the tar, does not have the open fire, but alsomakespeoplethink that healthandsecurity, toourpromotions, is more advantageous. Ithink that thisadvertizescompared with the tobacco, easy.”
“重要的是,这个电子烟的利润,不比传统的烟草利润低,而且不含焦油,没有明火,还让人觉得会更加的健康、安全,对我们的推广,更为有利。我想这个比烟草做广告,更加的容易。”Manycountries, the tobaccodoes not allowto advertize, butthesetobaccoCorporation, have not thoughtother means that for exampleincrease other servicestoCorporation, thenin the advertisementis hitting the Corporationname, or the name of brand, thus the indirectusebrandpropagandizedhistobacco.
很多国家,烟草都不允许做广告,但那些烟草公司,还不是想到了其他办法,比如给公司增加一些其他业务,然后广告上就打着公司的名字,或者品牌的名字,从而间接的利用品牌来宣传了他的烟草。„Are this you plangivemeto act? Thenis the market in North America?”Goosesawprofit, thiscouldbecomeshistobaccoCorporationnewprofitpoint of growth.
“这个你是打算交给我代理?那么是北美的市场吗?”郭仕纳看到了其中的利润,这个或许能成为他烟草公司新的利润增长点。„Not onlymarket in North America, ifyouare able, daresto sign the guaranteesales volumewithus the agreement, then the entireAmericanmarketgivesyounot to have the issue.”
“不只是北美的市场,如果你有能力,敢跟我们签下保证销售额的协议,那么整个美洲市场都交给你也没问题。”„If the entireAmericanmarketgivesme, how manycommission feesthenyoucangiveme?”
“如果整个美洲市场都交给我,那么你可以给我多少代理费?”„10% of sales volume, guarantee a minimum the sales volume unable to be lower than100 millionUS dollars. Youknowthatprofitmany of tobacco, has not givenyou10%, iswemostsincerity. The mediapropagandize, weare responsible.”
“销售额的10,保底销售额不能低于100000000美元。你知道,烟草的利润没有多少,给你10,已经是我们最大的诚意了。媒体宣传,我们自己负责。”„If the mediadid propagandizemealsoto wrap? Iwant15% of sales volume.”100 millionUS dollarsgoal, Goosethinks that will not be difficult.
“如果媒体宣传我也包了呢?我要销售额的15。”100000000美元的目标,郭仕纳认为不会很难。„Youthink that ourpropagandaexpenses, will account for5% of sales volume?”Feng Yuasked. Thisis very obvious, isdaylight robbery.
“你认为我们的宣传费用,会占到销售额的5吗?”冯宇反问道。这很明显,就是狮子大开口。„Iguess that yourthiselectronicsmokeprofit, is definitely higher than the ordinarytobacco. 14% th, I can definitely makethiselectronicsmokebecome popular in the Americas.”
“我猜你这款电子烟的利润,肯定比普通烟草更高。14,我肯定能让这电子烟风靡美洲。”„12%how?”Feng Yucounter-offer.
“12如何?”冯宇还价。„13%, nobodycompared withmyCorporationmadethisproductappropriatelyhas acted, Icanletthiselectronicsmokequickerappearancein the front of thesesmokers.”
“13,没有人比我的公司更合适做这个产品的代理了,我能让这款电子烟更快的出现在那些烟民的面前。”Feng Yupretendedhesitant, actuallyinner heartblossomedhappily. Hisprice, is15%, because ofthiselectronicsmokeprofit, trulyfarultraordinarytobacco, not only the selling priceis higher, the costis also lower!冯宇装作犹豫了一下,其实内心已经乐开了花。他心里的价位,就是15,因为这款电子烟的利润,确实远超普通烟草,不只是售价更高,成本也更低!„Good, finalized!”
“好,成交!”
......
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