EG :: Volume #12

#1182: The deterrence theory begins

Less than ten days of time, Liu Chuanzhi on the representative Lenovo group, signed the cooperation agreement with IBM, the agreement clause had not announced completely to the public, but above said was very clear, later both sides will carry out the cooperation of deep level in the p aspect. 不到十天时间,刘传志就代表连想集团,跟ibm签署了合作协议,协议条款没有全部对外公布,但上面说的很清楚,以后双方在p方面将进行深层次的合作。 What concrete is, the bystander is not quite clear, but they discovered that IBM in the shop in North America, increased a counter, sells the Lenovo computer. But Lenovo in the China and other place of shop booths, increased 具体是什么样,外人不太清楚,只是他们发现,ibm在北美的门店等,都新增了一个柜台,销售连想的电脑。而连想在华夏等地的门店展台,也增加了 IBM agreed really gives the Lenovo group the p sale, but also put forward many supplemental conditions. Fortunately, these conditions, although is somewhat harsh, but is not unacceptable. A main point, was Lenovo obtained the IBM marketing channel, customer resources. ibm真的同意了将p销售交给连想集团,不过也提出了许多附加条件。还好,这些条件虽然有些苛刻,但也不是不能接受。最主要的一点,就是连想得到了ibm的销售渠道,还有客户资源。 These can let the Lenovo computer, particularly the sales volume of notebook rises rapidly, but IBM can also obtain many promotion in the sales volume of Asian and Eastern Europe, but generally speaking, profits, is the Lenovo group. 这些都能让连想的电脑,尤其是笔记本的销量迅速攀升,而ibm在亚洲和东欧的销量也能得到不少提升,但总的来说,占便宜的,还是连想集团。 Naturally, the Lenovo group has carried out the transactions in other aspects with IBM, for example the mutual technological patent authorization, this aspect, IBM has gained much, after all their patent quantities and values, compared with Lenovo wants high many. 当然,连想集团又跟ibm进行了其他方面的交易,比如相互的技术专利授权,这方面,ibm赚了不少,毕竟他们的专利数量和价值,比连想的还是要高不少的。 Feng Yu is satisfied to the Liu Chuanzhi negotiation result, it seems like Lenovo annexes the IBM p service advancement, can complete quickly. 冯宇对刘传志的谈判结果非常满意,看来连想吞并ibm的p业务进程,能更快的完成了。 But at the same time, Lenovo started the massive delivery advertisements in the North American area, the spokesman contained the star video, singer, the sports star and other, looked completely was the youth, has represented full of vigor and vitality of Lenovo computer, has represented the main consumers of Lenovo localization. 而与此同时,连想在北美地区开始大量的投放广告,代言人包含了影视明星、歌星、体育明星等多位,找的全部是青年,代表了连想电脑的朝气蓬勃,也代表了连想定位的主要消费人群。 What is most important is «Business Weekly» and «Forbes» and other commercial magazines also first time evaluates the world first p production business the Lenovo group, is counted the words of desktop, Lenovo actually when also has the shame, in 35 years also almost, this is the result of public relations. This corona, has promoted the Lenovo brand value enormously. 最重要的是《商业周刊》、《福布斯》等商业杂志也将连想集团第一次评为世界第一的p产销商,算上台式机的话,连想其实也当之有愧,再过35年还差不多,这就是公关的结果。这个光环,也极大的提升了连想的品牌价值。 But Goose accepts also openly declared on behalf of IBM, Lenovo personal computing, in some aspect, truly ratio 而郭仕纳也代表ibm公开宣称,连想的个人电脑,在某方面,确实比 IBM acknowledged that the technology of Lenovo computer, this made other Corporation not think. 就连ibm都承认,连想电脑的技术了,这让其他公司都没想到。 They believe that IBM this is leads a wolf into the house, Lenovo Hero has dominated for nearly five years in Asia, has controlled the Eastern European market, enters Western Europe. 他们认为,ibm这是引狼入室,连想在亚洲已经雄霸了将近五年,又掌控了东欧市场,进军西欧。 In the Americas, North America, does not have any improvement particularly. Probably in the two years, but also is losing money. 只是在美洲,尤其是北美,却没什么起色。好像这两年,还处于亏损状态呢。 This IBM helps Lenovo enter the North American market unexpectedly, then the entire Americas, may be taken by the Lenovo group. When the time comes, Lenovo truly became leading Boss of world p volume of production and marketing, who can also with it contending? 这次ibm竟然帮助连想进军北美市场,那么整个美洲,都有可能被连想集团拿下。到时候,连想就真正成为世界p产销量的龙头老大了,谁还能与之抗衡？ IBM for the Asian market of that possibly expansion, introduces the supreme headquarters the enemy, this is a brain remnant behavior! ibm为了那可能扩大的亚洲市场,就将敌人引入大本营,这是一种脑残的行为！ But their knows that IBM has not suffered a loss, especially IBM to the p service, that did not attach great importance, they pay great attention to being in the lead technically, they will be planning the future every year regarding the technical investment, or will be lower than two One billion US dollars, consecutively for five years, the grand total will invest 10 billion US dollars. 可他们哪儿知道,ibm并没有吃亏,尤其ibm对p的业务,已经不那么重视了,他们更加注重在技术上的领先,他们计划着未来每年对于技术上的投入,要不低于二十亿美元,连续五年,总计投入10000000000美元。 But this plan, needs not the poor fund, IBM does not have these many funds temporarily. The stock price falls now, issues additionally the new stock, obviously is not the good choice. Then is authorized to some Lenovo patented technologies, even sold to the Lenovo part the p service, can accept. 而这项计划,需要不菲的资金,ibm暂时可没这么多资金。股价现在又一路下跌,增发新股,显然不是好的选择。那么授权给连想一些专利技术,甚至就是将p业务卖给连想部分,也是能够接受的。 The Lenovo powerful announced to the people: North America, I came! 连想强势向人们宣告:北美,我来了！ At this time, headed by Fortune and other magazine some media, started the new round deterrence theory. 这时候,以《财富》等杂志为首的一些媒体,又开始了新一轮的威胁论。 Not only Lenovo threatens the p production business of US, the China commodity, threatens the US commodity the opinion. 不只是连想威胁米国的p产销商,还有华夏商品,威胁米国本土商品的言论。 „Now our in the life, is flooding the China commodity, as big as car, as small as a button, is the China manufacture, the China production. The clothes that we wear, the China manufacture, the chef in restaurant, there are many China people, house that we live, many construction workers, is China comes, car(riage) that we drive, did not say that many components are the China production, car brand, there is China.” “现在我们的生活中,充斥着华夏的商品,大到汽车、小到一枚纽扣,都是华夏制造,华夏生产。我们穿的衣服,华夏制造,餐馆里的厨师,有许多的华夏人,我们住的房子,很多建筑工人,也都是华夏来的,我们开的车,不说很多零件是华夏生产的,还有汽车品牌,也有华夏的。” „We proud believing, China is also formidable was inexpensive in the labor cost, because their people are many, many people could not find the work. Therefore the China product, is the products of some low added values, has not threatened to the US. But we have a look now, we live the common cell phone, the China Wind & Rain cell phone, is leading, immediately the sales volume must surpass Motorola, became the world second. Our family DVD player, Wind & Rain Brand, China manufacture. Computer that now we use, is the China Lenovo sign, China in the electronics industry domain, pursued on the US!” “原本我们还骄傲的认为,华夏也就是强大在人工费低廉,因为他们人多,很多人找不到工作嘛。所以华夏的产品,都是一些低附加值的产品,对米国没有威胁。但我们现在看看吧,我们生活中常见的手机,华夏的风雨手机,是领先世界的,马上销量就要超过摩托萝拉,成为世界第二了。我们家庭dvd播放机,风雨牌的,华夏制造。现在就连我们用的电脑,都是华夏的连想牌,华夏在电子工业领域,已经追赶上米国了！” ...... …… These threat opinions, Feng Yu naturally also saw, but the hurried hurried appearance is different from others, Feng Yu looks with smile on the face. 这些威胁言论,冯宇自然也都看到了,不过跟别人着急忙慌的样子不同,冯宇是面带笑容看着的。 „Boss, after this opinion appears, you did not worry that the China commodity did aim at?” Kameido Masao curious asking. “老板,这个言论出现后,您不担心华夏的商品被针对吗？”龟田正雄好奇的问道。 „Kanda, the US is different from your Japan person, they insufficiently unite. Moreover US does not have the view of what nationality, their elementary education, had decided they pay great attention to protect itself. Even if these media said that the China product is going to pursue and surpass the US, can be what kind of?” “龟田啊,米国跟你们岛国人不同,他们不够团结的。而且米国没有什么民族的说法,他们的基础教育,就决定了他们更注重保护自己。就算这些媒体说,华夏的产品将要追赶并超越米国,又能怎么样呢？” „Forbids our customers? This is impossible. If cuts off trade with our China, influence that then the lives of the people of US come, absolutely be more serious than our China, after all we have Eastern European this very good cooperation market, we can also continue to develop the market in Western Europe.” “禁止我们的产品销售？这个不可能。如果跟我们华夏断绝贸易往来,那么米国的人民生活受到的影响,绝对要比我们华夏更加严重,毕竟我们还有东欧这个很好的合作市场,我们还可以继续开拓西欧的市场。” „Does not forbid, words that can only summon, that has not related, the China product is the price has the distinct superiority, in the quality is also is in the lead, you is a consumer, will you choose? Before the brand was insufficient, but now after advertisement white raid, the brand promoted suddenly, but also feared that nobody did buy?” “不禁止,只能号召的话,那就更没关系了,华夏的产品就是价格有明显的优势,质量上也处于领先,你是消费者,你会怎么选择？之前我们的品牌知名度不够,但现在经过广告宣传攻势后,品牌知名度急剧提升,还怕没人买吗？” „They declared that our threats, that just right, quite in helping us propagandized the brand, I was happy can not. The product of own country is not good, boycotts the product of others country, that is the choice of weak one. In this point, your Japan does also good, Lenovo has attacked and captured Asian most markets, except for Japan and South Korea. In Japan, Sony they lose money in business the sale unexpectedly, this I have not thought.” “他们宣称我们的威胁,那正好,就相当于帮我们宣传品牌了,我还乐不得呢。自己国家的产品不行,就抵制别人国家的产品,那是弱者的选择。这一点上,你们岛国做的还不错,连想攻克了亚洲绝大多数市场,除了岛国和南韩。在岛国,嗦尼他们竟然折本销售,这点我也没想到啊。” Hears a Feng Yu quart own country, Kameido Masao is very happy. However he also sighed, these Japan consumer electronics giants, to prevent the invasion of Lenovo computer, joins up to lose money in business the promotion unexpectedly, this means that are the weak one can use. 听到冯宇夸自己的国家,龟田正雄还是很高兴的。不过他也感叹,那些岛国的电子消费品巨头,为了阻挡连想电脑的入侵,竟然联合起来折本促销,这种办法,是弱者才会使用的啊。 Unexpectedly status when, the Japan formidable consumer electronics industry, is in the weak one? 什么时候,岛国强大的电子消费品产业,竟然处于弱者的地位了？ „Boss, do we also do deal?” “老板,那我们也做一些应对吧？” „Un, you handle.” “嗯,你去搞定吧。” Feng Yu sets out to look to out of the window, from office/bureau of Empire State Building, bird's eye view New York city. 冯宇起身看向窗外,从帝国大厦的办公室,俯瞰纽约城市。 China deterrence theory? Electronic products deterrence theory? I will make you know that this is not the false opinion, this is real, the China electronic products, the product of your US, will push really have not survived the leeway! 华夏威胁论？电子产品威胁论？我会让你们知道,这不是虚假的言论,这是真的,华夏的电子产品,真的会将你们米国的产品,挤得没有生存余地！ ...... ……
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