EG :: Volume #12

#1169: The members make( sought subscription)

After Feng Yu curls upwards one leg on the other was drinking up one can of motive powers, Zong Qingxian comes back, on face also some look embarrasedly. Telephoning time he has forgotten, the daughter with the wife stays together. 等冯宇翘着二郎腿喝光了一罐原力后,宗庆先才回来,脸上还有些讪讪的神色。打电话的时候他忘了,女儿是跟老婆住在一起的。 „Chief Feng, that this, I arrange the person, starts to transform various entertainment guesthouses. Then with the cash, will entertain the guesthouse to buy with various child Corporation, that side the Bing City Machinery manufacture group, you help to greet.” “冯总,那就这样,我去安排人,开始对各招待宾馆进行改造。然后用现金,跟各子公司将招待宾馆买过来,冰城机械制造集团那边,你帮忙打个招呼。” „, I have not said.” Feng Yu holds on Zong Qingxian that wants, „we several do entertain the guesthouse now?” “诶诶诶,我还没说完呢。”冯宇拉住想要走的宗庆先,“我们现在有几家招待宾馆？” „Bing City, Shen City, Capital City, Jinmen, Xianyang, Shanghai, Jinling, Hangzhou and Sichuan mansion and Xia Men, Shenzhen, Guangzhou, gather fei and...... Altogether 24, isn't the scale small?” “冰城、沈城、京城、津门、咸阳、魔都、金陵、杭城、川府、夏门、鹏城、羊城、合淝、宁博……一共24家,规模不小了吧？” Feng Yu shakes the head: „This chain-like hotel, is the scale is bigger is good. First, various provincial capitals, must have, next some big cities, must have. Likely is Capital City and Shanghai like this big city, but should also have more than one. Turns head this Happy Stay Inn, we must advertize, this can promote our quick hotel industrial criterion.” 冯宇摇摇头:“这个连锁酒店,就是规模大一些才好。首先,各省会城市,一定要有,其次一些较大的城市,也都要有。像是京城、魔都这样的大城市,还应该有不止一家。回头这悦来客栈,我们也是要做广告的,这样才能推广我们的快捷酒店行业标准。” „Opens that many all of a sudden, can be good? That new hotel, can we presently find the place to construct? Said that purchases other ready-made hotels?” “一下子开那么多家,能行吗？那新的酒店,我们都得现找地方建造？还是说,收购其他现成的酒店？” „Purchases the ready-made transformation. This is quite quick, but also brings repeat customer. Remembers that must choose these popular sections, this will not have the too high vacancy rate.” The Feng Yu reminder said. “收购现成的改造。这样比较快,还自带回头客。记得一定要选那些热门地段的,这样才不会有太高的空置率。”冯宇提醒道。 „That easy to do, was good by our Taihua super big store, generally nearby that has this class guesthouse. We buy, transforms the quick hotel, will not be troublesome. As the matter stands, our investments must rise much.” “那好办,就挨着我们泰华超级大卖场好了,一般那个附近,都有这类的宾馆。我们买过来,改造成快捷酒店,不会太麻烦。只是这样一来,我们的投资又要上升不少啊。” „Do not be worried that this investment, can definitely gain. Now our price must make to be cheaper, how many before among the signs of our guesthouse was the house price?” “别担心,这投资,肯定能赚回来的。现在我们价格要弄得便宜一些,之前我们宾馆的标间房价是多少？” „60 to 120, the different cities, the price are also different.” “60到120之间吧,不同的城市,物价也不同么。” Such cheap? Before Feng Yu remembers his rebirth, one time lives in the hour room in quick hotel with the wife, but also takes 80. However thinks the present price, is very normal. 这么便宜？冯宇记得他重生前,有一次跟老婆住快捷酒店的钟点房,还要80块呢。不过想想现在的物价,也很正常。 Currently the pub in general city, one in the evening 20 to 50, similarly have the hot water and television, but television not Tai Qing, hot water time limit supply, when the while cold is hot, the room is also very small, even does not have the window. 现在一般城市的小旅馆,一晚上才20到50之间,同样有热水和电视,不过电视不太清,热水限时供应,还时冷时热,房间也很小,甚至都没有窗户。 But the big boarding house, price manifested the disparity, dozens, over a hundred, even also had several hundred, the condition was also various. 而大一些的招待所,价格就体现出差距了,有几十块的,也有上百块的,甚至还有几百块的,条件也各不相同。 In big star-level guesthouse, then from several hundred to several thousand. These star-level guesthouses, walk is the high-end route, the price is expensive. 在大一些的星级宾馆,那么就从几百块到几千块了。那些星级宾馆,走的就是高端路线,价格就是贵。 „You thought that according to that standard that I said a moment ago, what price should decide is quite appropriate? Rises in prices not to have the issue?” “你觉得按照我刚才说的那个标准,应该定在什么价格比较合适？涨价没问题吧？” „Rises in prices? You did not say that this quick hotel is cheap?” Some Zong Qingxian doubts, these he has not misunderstood absolutely. “涨价？你不是说,这个快捷酒店就是要便宜吗？”宗庆先有些疑惑,这些他绝对没听错啊。 „But our services and lodging conditions were better. The guest rooms in some star-level hotels, not necessarily compared with our luxurious commerce among many. Other guesthouse, if wants with our same conditions, then their managed costs will be certainly higher than us, like this our profits can guarantee that is higher. The premise is, their house prices are the same with us.” “可是我们的服务和住宿条件更好了啊。一些星级酒店的客房,也不见得就比我们的豪华商务间强多少。别的宾馆,要是想跟我们一样的条件,那么他们的管理成本等一定会比我们更高,这样我们的利润就能保证更高。前提是,他们的房价跟我们一样。” „This, you do to investigate, has a look at other ordinary guesthouses, the boarding houses in the price is many, the price of three-star hotel must make a comparison. Un, makes the sales workers who always travels on official business fill in again, the price that they can accept is many. The price, I am expected to rise 50% should not to have the issue.” “这样,你做下调查,看看其他普通宾馆、招待所等的价格是多少,还有三星级酒店的价格也要做对比。嗯,再让总是出差的销售人员填写,他们能接受的价格是多少。价格嘛,我看涨50应该没问题。” „What? Rises all of a sudden these many?” “什么？一下子就涨这么多？” „Many? 60 change 90, the service that we provide was also different. We must widen the scale with other small guesthouses, cannot we invest these many, but also with small guesthouse same price? Although, fights the price war, we will not lose similarly, but that did not fall into the last stage.” “很多吗？60块变90块,我们提供的服务也不同了啊。我们就是要跟其他小宾馆拉开档次,总不能我们投资这么多,还跟小宾馆一样的价格吧？虽然来说,打价格战,我们同样不会输,但那不就陷入末流了么。” „Price is too high, do they not necessarily come? Before some constant guests, will possibly choose to leave.” “价格太高,他们未必来住吧？之前一些常住的客人,可能也会选择离开啊。” „Old Zong, I took Taihua supermarket example a moment ago, haven't you responded? The Taihua supermarket has method/trick of customer, is called the membership card!” The Feng Yu prompt said. “老宗,我刚才拿了泰华超市举例子,你怎么就没反应过来呢？泰华超市有一种拉顾客的手段,叫做会员卡！”冯宇提示道。 „Your meaning, can this hotel also make the membership card?” “你的意思,这酒店也可以弄会员卡？” „Why isn't good?” Feng Yu asked that „the advantage of member, can be scheduled ahead of time, first moved. Moreover the room charge can also discount. According to the member different ranks, can give the different discounts.” “为什么不行呢？”冯宇反问道,“会员的好处,就是可以提前预定,优先入住。而且房费还可以打折。按照会员不同等级,可以给予不同的折扣。” „Does room charge give back discounts?” “房费还给打折？” „Naturally must discount. Busy season time, house price first year does not matter, person are in any case many. However off season time, must give some promotion prices, particularly the member, the incentive can raise first year some suitably, making them feel that profited. As the matter stands, they later live in the hotel time, first thinks is our Happy Stay Inn. Moreover their friends, will be brought by them. Although is not everyone will handle the membership card, the way that but this frequent guest draws in customers, the sale to hotel also has many promoter actions.” “当然要打折了。旺季的时候,房价高一些无所谓,反正人多。但是淡季的时候,就得给出一些促销价格了,尤其是会员,促销力度可以适当的提高一些,让他们感觉,占了便宜。这样一来,他们以后住酒店的时候,第一个想到的就是我们悦来客栈。而且他们的朋友,也会被他们带来。虽然不是每个人都会办理会员卡,但这种熟客拉客的方式,对酒店的销售也有不少的促进作用。” „Is discount effort many quite greatly appropriate?” Zong Qingxian detailed asking. “折扣力度多大比较合适？”宗庆先详细的问道。 „According to the member rank, can give 5% discount, 92 booklets, eight 20% discount, 15% discount, even 20% discount and other scales, even can promote the preferential benefit of 20% discount. As the matter stands, quite only rose in our house prices 20-30%, compares in we better lodging condition, believes that will have more people, the choice moves. No matter the membership card of which rank, all may give the early meal ticket, a room limits them, bestows the breakfast.” “按照会员等级不同,可以给予九五折,92折,八八折,八五折,甚至八折等几个档次,甚至可以推出八折的优惠。这样一来,就相当于我们的房价只涨了百分之二三十,相比于我们更好的住宿条件,相信会有更多的人,选择入住。不管哪一个等级的会员卡,皆可给予早餐券,一个房间限两人,也就是赠送早餐。” „Was right, the breakfast only then the steamed stuffed bun and rice gruel anything, must give the guest many choices. Completely like the buffet, making guest use voluntarily, making them feel that this breakfast is materially beneficial. If the ordinary customer wants to buy early meal ticket, most little takes ten dollars!” “对了,早餐可不要就只有包子、米粥什么的,要给客人更多的选择。全部像自助餐那样,让客人自行取用,让他们觉得,这个早餐非常实惠。普通顾客要是想买早餐券,最少要十块钱！” „A breakfast on ten dollars? Wasn't that too expensive?” “一个早餐就十块钱？那不是太贵了吗？” „Manages the member, member breakfast is free, the room charge also discounts.” Feng Yu focuses to say slantingly. “办会员啊,会员早餐免费,房费还打折呢。”冯宇斜着眼说道。 Zong Qingxian could not bear smile: „A breakfast, you can also think of the promotion membership card the means. How should that this membership card collect fees?” 宗庆先忍不住笑了:“一个早餐,你也能想到促销会员卡的办法。那这个会员卡应该怎么收费？” „Is equal to the discount losses of three room charges on the line. Then can also launch a activity, one year is filled up with many evening, can promote to the membership card. Not only the membership card the room charge discounts, other expenses in hotel, for example the smoke and water anything, same can enjoy the discount. Also has anything specifically, you think.” Feng Yu is disinclined to think again the appearance. “相当于三次房费的折扣损失就行。然后还可以推出一个活动,一年住满多少晚,可以给会员卡进行升级。会员卡不只是房费打折,在酒店的其他消费,比如烟、水什么的,一样可以享受折扣。具体还有什么,你们自己去想吧。”冯宇一副懒得再想了的样子。 Actually Feng Yu only wants to come out these many, are many he unclear. 其实冯宇就只想出来这么多,多了他也不清楚了。 Zong Qingxian inner heart was sighing that Chief Feng is really any business is clear, an idea that I say temporarily, he actually spoke thoughtlessly says these many great ideas, was really the talent. 宗庆先内心在感叹,冯总还真是什么生意都门儿清啊,我临时提出来的一个想法,他竟然随口就说出来这么多好主意,真是天才啊。 ......( To be continued.) ……(未完待续。)
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