EG :: Volume #12

#1140: Price war( asked to subscribe asks ticket)

Feng Yu still inspects in AIWA, receives the call that Duan Yongping makes, said that Sony psone reduced prices! 冯宇还在aiwa视察呢,就接到断永平打来的电话,说嗦尼的psone降价了！ „What did you say? Did their price reduce 259 US dollars? And started to bestow the game compact disc? Was the reason Sony has replaced brand culture? What are their new brand cultures?” “你说什么？他们价格降低到了259美元？并且也开始赠送游戏光盘了？理由是嗦尼更换了品牌文化？那他们新的品牌文化是什么？” Hangs up the telephone, Feng Yu thinks very speechless. The Sony beforehand brand culture, is „several, dreams and child”, this is also the Sony product main consumers. 挂断电话,冯宇觉得很无语。嗦尼之前的品牌文化,是“数位、梦想、小孩”,这也是嗦尼产品主要的消费人群。 However now, makes change suddenly, turned into „omnipresent value internet/network”. 但是现在呢,忽然做出更改,变成了“无所不在的价值网络”。 Before that brand culture, but also was reasonable, and other products of main profit tallied with the Sony initial main product and portable music player, video game(s), even if were afterward digital camera, cell phone, can include under several. 之前那个品牌文化,还算合理,也跟嗦尼当初的主要产品、便携式音乐播放器、游戏机等主要盈利的产品符合,就算是后来的数码照相机、手机等,也可以包括在数位下面。 However now this? Omnipresent value internet/network, what is the meaning their does? 但是现在这个呢？无所不在的价值网络,意思是他们什么都做呗？ Right, Sony has made many investments, for example Sony also has the electric cooking pot, in the world the first electric cooking pot, is the Sony invention, but they have not actually concentrated on the electrical appliances. 没错,嗦尼是做了许多的投资,比如嗦尼还有电饭煲,世界上第一台电饭煲,就是嗦尼发明的,但他们却没有专注于家电。 Then Sony has invested rice, ramen and other food, or can admit the food that the electric cooking pot boils. Naturally, these industries were finally blind. 接着嗦尼又投资了大米、拉面等食品,或者说是可以放进电饭煲煮的食品。当然,那些产业最终都瞎了。 Afterward because Japan did not have the warm air, in the winter the moisture was heavy, was too cold, therefore Sony started to produce the electric blanket, then produced the electric radiator and so on, these have brought at first also some profits, because afterward the Sony price was too high, was eliminated gradually. 后来因为岛国没有暖气,冬天湿气重,太冷,于是嗦尼开始生产电热毯,然后生产电暖气之类的,这些最初也都带来了一些利润,但后来因为嗦尼的价格太高,逐渐也被淘汰了。 In Sony or the world the inventor of first transistor radio, is then quick, they on the radio, had been exceeded by others, then they start to make the television, for example screen. 嗦尼还是世界上第一台晶体管收音机的发明者,然后很快,他们在收音机上,就被别人超越了,然后他们又开始做电视,比如映像管。 Finally depends upon these technologies, they have made walkman, and popular world-wide. But now, had not been surmounted by AIWA. 最终依靠这些技术,他们做出了walkman,并风靡世界。但现在,还不是被aiwa超越了。 It can be said that Sony many ideas are good, but does not have one to be able for a long time to maintain finally. 可以说嗦尼很多想法都不错,但最终没有一个能长久保持住的。 Naturally, during this, they have also invested a series of blind products, as if Japan many Corporation, are this, including 30, Dongzhi and Song inferior, Nintendo, they as if believe in do not let off the investment concept that any possibly makes money. 当然,这期间,他们还投资了一系列让人瞎眼的产品,似乎岛国很多公司,都是这样,包括30、东之、淞下等,还有壬天堂,他们似乎信奉不放过任何一个可能赚钱的投资理念。 Sony, coffee, powdered milk, toilet paper and hospital...... Perhaps Sony is inferior to Four Star Group, but some Four Star Group no investments, Sony also has, looks like, likely is the black science and technology. 嗦尼的旗下,还有咖啡、奶粉、卫生纸、医院……或许嗦尼不如四星集团,但一些四星集团没有的投资,嗦尼也有,很多看起来,都像是黑科技。 These things, you said that relates? Probably also has. But must say that hasn't related? Also does not have anything to relate. 这些东西,你说有联系没有？好像也有。但要说没联系呢？也真没啥联系。 This omnipresent value internet/network, if the Four Star Group brand culture, that is quite reasonable, after all Four Star Group most services, are make money, their many industries, oneself Corporation can handle. 这个无所不在的价值网络,如果是四星集团的品牌文化,那还比较合理,毕竟四星集团的多数业务,都是赚钱的,他们很多产业,自己公司内部就能玩得转。 However some rare and beautiful flowers investments of Sony, majority are lose money. 但是嗦尼的一些奇葩投资,大部分都是亏本的啊。 Sony this is looked that movie Corporation started to gain, thinks that their investments were correct? Plans to be centered on the brand , to promote the Corporation product? 嗦尼这是看电影公司开始盈利了,认为他们的投资都是正确的？打算以品牌为核心,来推广公司的产品了？ If only this, what that does not have, rare and beautiful flowers investment of rare and beautiful flowers Corporation were many, some Taihua Consulting also rare and beautiful flowers investments, there is a loss, is not each venture capital, can make money, what venture capital otherwise also called? 如果只是这样,那没什么,奇葩公司的奇葩投资多了,泰华咨询也有一些奇葩投资呢,也有亏损的,不是每一笔风险投资,都能赚钱的,否则还叫什么风险投资？ But Sony unexpectedly the price fall of video game(s), and builds increases the game compact disc, this clearly planned that fights the price war with G-BOX! 但嗦尼竟然将游戏机的价格下降,且搭增游戏光盘,这分明就是打算跟g波x打价格战啊！ Previous generation Bill? Gates on verbal command Microsoft, the money of every year compensating exceeds ten hundred million US dollars, isn't is continue sell video game(s)? And afterward, the video game(s) service also started to make money. 前世比尔?盖茨就号令微软,每年赔的钱超过十个亿美元,还不是在继续卖游戏机？并且后来,游戏机业务也开始能够赚钱了。 What is most important, the video game(s) service, making the Microsoft stock price rise, many people believe that this was the service of Microsoft another profit, then Bill Gates seized the chance the unceasing leverage stock. 最重要的是,游戏机业务,让微软的股价重新上涨了,很多人认为,这是微软又一项盈利的业务,然后比尔盖茨就趁机不断的套现股票。 Can say, although Microsoft has therefore lost money, but Bill? Gates has not lost money, the shareholders have not lost money. 可以说虽然微软因此赔钱了,但是比尔?盖茨并没有赔钱,股东们也都没有赔钱。 Naturally, words that must such play, first you must lose is good. 当然,要这么玩的话,首先你得损失的起才行。 Feng Yu had not planned such to play, because Aihua Little Overlord has not gone on the market, such plays, he cannot gain the value added on stock price. 冯宇原本没打算这么玩,因为爱华小霸王并未上市,这么玩,他赚不到股价上的附加价值。 Moreover G-BOX, because has the Aihua Little Overlord technology, in addition the factory mainly in China, the cost fell, does not need to lose money the sale. 而且g波x因为有爱华小霸王的技术,加上工厂主要在华夏,成本降了下来,也不需要赔钱销售。 But now, Sony left to incur first, Feng Yu what did to fear meet head-on? 但现在,嗦尼先出招了,冯宇又何惧迎战呢？ The price war, who feared, Microsoft adds on Feng Yu, will fear that burns money to battle with others? 价格战,谁怕谁啊,微软加上冯宇,会怕跟别人烧钱作战吗？ Does Feng Yu telephone to Bill? Gates, started the matter of price war to say Sony. Bill? Gates said immediately that G-BOX should also reduce prices, initial fixed price time, he thought to be expensive, after all this was a new brand. 冯宇打电话给比尔?盖茨,将嗦尼发动价格战的事情说了。比尔?盖茨马上表示,g波x也应该降价,最初定价的时候,他就觉得贵了,毕竟这是一个新品牌。 Although there is Microsoft and Wind & Rain Electronics corona is covering, but was still inferior that Sony and Nintendo, he already wanted to seize the market with the low price, but beforehand Feng Yu did not agree. 虽然有微软和风雨电子的光环罩着,但依然不如嗦尼和壬天堂,他早就想要用低价来抢占市场了,只是之前冯宇不同意。 Now he found gave a pretext, naturally continues to persuade Feng Yu, loses money in any case, Microsoft is also few of compensating, but regarding the stimulation of stock price, Microsoft took advantage. 现在他找到了借口了,当然继续劝说冯宇,反正赔钱来说,微软也是赔的少,但是对于股价的刺激,微软就占大便宜了。 Since Bill? Gates agreed that then Feng Yu has also informed Zong Qingxian and Duan Yongping, starts to give G-BOX to reduce prices the plan, cannot like Sony video game(s), suddenly the reduction, that before has bought the person, thinks, it is fortunate that. Should give other building to increase condition, or simply making a tie-in sale of game compact disc will cancel. 既然比尔?盖茨已经同意,那么冯宇也通知了宗庆先和断永平,开始给g波x想降价方案,不能像嗦尼的游戏机一样,忽然降价,那之前买过的人,就会觉得亏了。应该给出一些其他的搭增条件,或者干脆将游戏光盘的搭售取消。 Duan Yongping had considered, thinks making a tie-in sale of game compact disc will cancel is quite simple, to video game(s) , a preassemble game, for example present very hot dark, this present may only operate on G-BOX. Other game compact discs cancel, this can reduce the product comprehensively the price. 断永平考虑了一下,认为将游戏光盘的搭售取消比较简单,给游戏机里面,预装一个游戏,比如现在很火的暗黑,这个现在可只在g波x上运行。其他的游戏光盘则取消,这样就能全面的降低产品的价格。 Your Sony didn't change to 259 US dollars? We sell for 229 US dollars, this is lower than the cost price. Moreover Duan Yongping analysis, if sells according to this price, then Sony definitely also loses money. 你嗦尼的不是改成了259美元吗？我们就卖229美元,这已经是低于成本价了。而且断永平分析,如果是按照这个价格销售,那么嗦尼肯定也是赔钱。 Now the G-BOX reputation hit, some people started the game that liked in sole possession , was just right, the price of game compact disc also reduced, stimulates everybody because of playing to purchase this video game(s). 现在g波x的口碑打出去了,一些人开始喜欢上了里面独有的游戏,那么正好,游戏光盘的价格也降低,刺激大家因为游戏而购买这个游戏机。 Original Sony market share general half, Nintendo 40%, what remaining was SEGA occupies a point, G-BOX has occupied a point. Sony wants to sell through the reduction, defeats G-BOX this new product directly. 本来嗦尼市场占有率大概一半,壬天堂四成,剩下的是世佳占了一点,g波x占了一点。嗦尼想通过降价销售,将g波x这款新品直接打垮。 But has not thought that G-BOX is so crazy, started to lose money in business directly sells. 但没想到,g波x这么疯狂,直接开始折本销售了。 Sony was good, was prepared, but Nintendo and SEGA compelled ignorant. These two Corporation were insane, gained are not many, you also such did, but also made money? 嗦尼还好,有了准备,但是壬天堂和世佳懵逼了。这两家公司疯了么,本来赚的就不多了,你们还这么搞,还赚不赚钱了？ SEGA by such a lane, sales data once more serious diving, but video game(s) sale of Nintendo, starts to go down hill. 世佳被这么一弄,销售数据再次严重跳水,而壬天堂的游戏机销售,也开始走下坡路。 The previous generation has such a joke, when the two big giants of profession start the war, is situated generally 34 brands, gradually will vanish. 前世就有这么一个笑话,当行业的两大巨头开始战争的时候,那么一般排行34的品牌,就会逐渐消失了。 For example the good multi- treasures with King Lao the Kedah arena, were friendly suddenly could not be seeing, the previous year, the friendly sale was second. 比如佳多宝跟王佬吉打擂台,和气正就忽然看不到了,前一年,和气正的销售还排行第二呢。 Now SEGA admitted defeat directly, but Nintendo cannot be convinced, moreover at this time the Nintendo fund is also sufficient, is not the price war, who feared. 现在世佳直接认输了,但是壬天堂可不能服气啊,而且此时壬天堂的资金也充足,不就是价格战吗,谁怕谁啊。 Therefore, Nintendo has also met head-on, their video game(s) prices, adjusted 199 US dollars directly, „came greatly, mutual injury” tyrannical manner! 于是,壬天堂也迎战了,直接将他们的游戏机价格,调整到了199美元,大有一副“来啊,互相伤害啊”的强横态度！ The media call out in alarm, can the video game(s) war start once more? 媒体们惊呼,游戏机的战争要再次开始了吗？ ......( To be continued.) ……(未完待续。)
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