EG :: Volume #12

#1141: Little Overlord must go on the market

Three big video game(s) manufacturers also reduce prices, even the game compact disc, has made the corresponding reduction promotion, finally SEGA tragedy. 三大游戏机制造商同时降价,甚至就连游戏光盘,都做了相应的降价促销,结果世佳悲剧了。 Initially SEGA was also supported by Microsoft, what a pity did not make every effort to succeed, was given up by Microsoft. Now SEGA already does not have money, does not have the sales volume, brand, was one day is inferior for one day. 当初世佳也是受到微软扶持的,可惜自己不争气,被微软放弃。现在世佳是既没钱,也没销量,就连品牌知名度,也是一天不如一天了。 Others do to reduce prices to promote sales, they cannot play, now has not made money, if reduces prices, that is stares to lose money. Sony and Nintendo, including afterward gbx, could repay, their SEGA could not repay. 别人搞降价促销,他们玩不起,现在都还不赚钱呢,要是降价,那就是瞪眼赔钱啊。嗦尼、壬天堂,包括后来的gbx,都赔得起,就他们世佳赔不起。 Therefore less than one month, SEGA could not support. This month, the sales volume of their Saturn video game(s) world, is less than 100! Cannot say that was the sales volume diving, jumps the pit simply! 于是不到一个月的时间,世佳就撑不住了。这一个月,他们土星游戏机全球的销量,才不到100台！不能说是销量跳水了,简直就是跳坑啊！ The SEGA shareholders were with a worried look, initially Microsoft had to purchase their meanings, but they disliked to bid too lowly, did not make money. Now? They want to sell, lose money to sell Microsoft not to want. Clearly, gbx is more promising. 世佳的股东们都是愁眉不展,当初微软有收购他们的意思,但他们嫌出价太低,不赚钱。现在呢？他们想卖,赔钱卖微软都不要了。很明显,gbx更加有前途。 Although gbx sales volume, is inferior to Sony with Nintendo, but surpasses Saturn, was easy. A new video game(s) brand, in such short time, can crawl to the third position unexpectedly, obviously strength how tyrannical. 虽然gbx的销量,还是不如嗦尼跟壬天堂,但超过土星,是轻而易举了。一个新的游戏机品牌,居然在这么短的时间,就能爬到第三的位置,可见实力多么的强横。 Moreover now on internet/network, newspaper is the gbx advertisements, high praise like tide. Naturally, definitely has to spend to brush, but cannot deny that the game of gbx, is truly popular. gbx completely defers to the computer manufactures, the function is really formidable. 而且现在网络上、报纸上都是gbx的广告,好评如潮。当然,其中肯定有花钱刷出来的,但也不能否认,gbx的游戏,确实很受欢迎。gbx可是完全按照计算机来制作的啊,功能真的非常强大。 And gbx-live that gbx must promote immediately, was anticipated, this point, has led Sony and Nintendo actually. 并且gbx马上要推出的gbx-live,也非常受期待,这一点,倒是领先了嗦尼和壬天堂。 However Sony are more with Nintendo fans, after all has done that many years. Some sequels of classics game, make many people anticipate. 但是嗦尼跟壬天堂的粉丝更多,毕竟做了那么多年。一些经典游戏的续集,就让很多人期待不已。 Duan Yongping had also discovered that two Corporation video game(s) characteristics, that is their television video game(s) service life, is about five to seven years, in other words, their once 1 st generation aircraft, basically have not eliminated, should go bad. 断永平还发现了那两家公司游戏机的一个特点,那就是他们的电视游戏机的使用寿命,约为五到七年,也就是说,他们曾经的一代机,基本上就算没淘汰,也该坏了。 Now happen to sells this model of new machine, but the service of old machine, they do not even provide. This move, making Duan Yongping remember, let the user because of the service life, but has to the renewal. 现在正好卖这款新机器,而老机器的维修,他们甚至都不提供了。这一招,让断永平记住了,让用户因为使用寿命,而不得不更新换代。 Actually this move, on the future electronic products, common. P3, cell phone or the tablet PC, including the computer, can unusually very five years, but does not need to service. Naturally, present Nokia god machine does not calculate. 其实这一招,在未来的电子产品上,屡见不鲜。无论是p3、手机还是平板电脑,包括计算机,少有能挺过五年而不需要维修的。当然,现在的诺记亚神机不算。 Five years later, even if loom has not gone bad, but in the function fell behind absolutely largely, making you have to replace. This can unceasingly the exciting new product sales volume, but will not create the saturation of the market. 五年后,就算是机子没坏,但功能上绝对已经大幅落后,让你不得不更换。这样就能不断的刺激新品销量,而不会造成市场饱和。 Otherwise the quality must be the same with the Nokia god machine, a model of cell phone, protects carefully, ten years can use, the after sales volume of that product will welcome a peak quickly, then moves toward the downhill. 否则质量要都跟诺记亚神机一样,一款手机,小心呵护,十年都能用,那产品的销量会很快迎来一个高峰后,然后走向下坡路。 Feng Yu this is also clear, because not only originally the previous generation the video game(s) performance could not follow, they promote newly, but is old one batch almost should go bad. 冯宇这也才明白,原来前世不只是因为游戏机的性能跟不上了,他们才推出新的,而是老一批的差不多都该坏了。 Many users have been used to existence of video game(s), the stimulation that in addition plays newly, will let these already 30 -year-old people, still will choose to buy video game(s) to put at home, gives the euphemistic name, plays with the child. But often, these guardians are longer than the time that child plays, hi skin. 很多用户已经习惯了游戏机的存在,加上新游戏的刺激,就会让那些已经30来岁的人,依然会选择买一台游戏机放在家里,美其名曰,陪孩子玩。但往往,这些家长比孩子玩的时间更长,更嗨皮。 „Chief Feng, this shortly, although our sales volumes rise successively, but we have compensated a lot of money. Microsoft actually because of this video game(s), but creates the propaganda greatly, the stock price these days also a little small rise, we are not listing Corporation.” Duan Yongping is somewhat depressed, this loses money in business promotion, but fortunately they. “冯总,这才没多久,虽然我们的销量节节攀升,但我们赔了不少钱啊。微软倒是因为这款游戏机,而大做宣传,股价这段时间还有一点小小的上涨,我们可不是上市公司啊。”断永平有些郁闷,这折本促销,亏得可是他们啊。 „Are you wish make Aihua Little Overlord go on the market?” Feng Yu asking with a laugh. “你是想要让爱华小霸王上市？”冯宇笑呵呵的问道。 Itself this Aihua Little Overlord Corporation, here, does not have far, but is the Péng hands over the institute. Looks at these gaily colored figures, no wonder Duan Yongping is jealous. 本身这爱华小霸王的公司,就在这里,没多远,可就是鹏交所啊。看着那些红红绿绿的数字,难怪断永平眼红。 Because makes this gbx, Aihua Little Overlord the service of repeater, the cordless telephone and electronic dictionary, has given Aihua Appliances, these may be the ideas of his Duan Yongping. 因为做这个gbx,爱华小霸王将复读机、无绳电话和电子词典的业务,都交给了爱华电器,这些可都是他断永平的想法啊。 Duan Yongping also thinks this gbx can make more money, but loses money now, his stocks let alone have drawn bonus, this year perhaps does not initiate including the bonus of worker. 原本断永平还以为这个gbx能够赚更多的钱呢,但现在赔钱了啊,他那些股份别说分红了,今年恐怕连工人的奖金都发不起啊。 Naturally, the Duan Yongping individual in fact has not owed, the superior divestiture, must to him the compensation, that side Aihua Appliances, there is a Duan Yongping stock, and he can look, Chief Feng is very satisfied to him, in the future will not say many, Taihua Holding Group vice president, he can struggle. 当然,断永平个人实际上也没亏,优势业务剥离,总要给他一些补偿,爱华电器那边,也有断永平的股份,并且他能看得出来,冯总对他很满意,将来不说多,泰华控股集团的副总裁,他还是能争一下的。 Zong Qingxian also quite supports to him, perhaps in Taihua Holding Group, in the case of the qualifications, Duan Yongping is not as good, but in the case of the ability, Duan Yongping is clothing/taking Feng Yu. 宗庆先对他也比较支持,在泰华控股集团中,论到资历,恐怕断永平要差一些,但论到能力,断永平是只服冯宇。 „Chief Feng, the Aihua Little Overlord fund is getting more and more tight, we must develop a better main engine, but must let the Corporation normal work, either is the shareholders continues the capital, either only then the listing financed.” Duan Yongping answered. “冯总,爱华小霸王的资金越来越紧张,我们要开发更好的主机,还要让公司正常运转,要么是股东们继续注资,要么就只有上市融资了。”断永平解释道。 The capital, that is also not compensates, financing is much good, with investing the money of odd dealer, develops Corporation, even if has compensated, will not compensate many. In any case this gbx project is a long-term plan, now such makes, at least this 1 st generation aircraft was loses money to decide. Second Generation confidential promotes, at least needs 35 years? 注资,那还不是赔进去,融资多好啊,用投资散户的钱,来发展公司,就算赔了,也不会赔多少。反正这个gbx项目是一个长远的计划,现在这么弄,至少这一代机是赔钱定了。二代机要推出,至少要35年吧？ Corporation can also bear, do these 35 years give the Aihua Little Overlord capital unceasingly? This does not conform to the investment philosophy. 难道公司还能忍住,这35年不断给爱华小霸王注资？这也不符合投资哲学啊。 Feng Yu looks to Zong Qingxian: „Old Zong, how do you think?” 冯宇看向宗庆先:“老宗,你怎么想的？” „I also thought that always breaks is reasonable, now clarified everybody who said loses money in business the sale, Nintendo and Sony were listing Corporation, the product can curry favor with, they will be known as have the profit, the dupe/sway investor take a broad view at the future, then in the stock price can gain. We are not good, investment that can only keep, this was too serious to occupying of fund.” “我也觉得,老断说的有道理,现在摆明了大家都是折本销售,壬天堂和嗦尼都是上市公司,产品卖得好,他们号称有利润,忽悠投资人放眼未来,那么股价上就能赚回来。我们却不行,只能一直不停的投入,这对资金的占压太严重了。” „You discussed with the Microsoft representative,(.) they agreed that Aihua Little Overlord did go on the market?” “你们跟微软的代表商量了吗,(.)他们同意爱华小霸王上市吗？” „They agreed.” Duan Yongping replied. “他们同意。”断永平回答道。 Feng Yu thinks: „Do not go on the market internally, home has not supported regarding video game(s), the financing amount will not be many. Like this, goes on the market to Hong Kong , is too not far, can finance are more. Old Zong, you find the person making a listing prospectus come out, at the beginning of next year, making Aihua Little Overlord go on the market!” 冯宇想了想:“不要在国内上市,国内对于游戏机可没那么支持,融资金额不会太多。这样吧,到香江去上市,也不算太远,能融资更多。老宗,你找人给做一份上市计划书出来,明年初,让爱华小霸王就上市！” One continue to invest money toward inside, naturally, but like Zong Qingxian said that not cost-effective/worthwhile. In any case after the listing, they decide, now financing development, does not have anything not to be good. If these investors are insightful, can cover for over five years, the rate of return will not miss. 自己继续往里面投钱,当然可以,但就像宗庆先说的,不划算啊。反正上市后还是他们说了算,现在融资发展,也没什么不好的。那些投资人要是有眼光,能捂住五年以上,回报率也不会差喽。 If Microsoft leverages while the stock price rise, that is better, this video game(s), later he does. However Feng Yu estimated that Microsoft is will not sell out some stocks absolutely, did not say that the investment itself are not many, and has very big strategic significance to Microsoft, trades to make Feng Yu, will only continue to increase holds, will not sell out absolutely. 要是微软趁着股价上涨而套现,那更好,这个游戏机,以后他自己做。不过冯宇估计,微软是绝对不会卖掉这部分股份的,不说投资本身不多,而且还对微软有很大的战略意义,换做冯宇,也只会继续增持,绝对不会卖掉。 Sony and Nintendo do not compare to burn money with us, this comes back, finances several hundred million, even the billions Hong Kong dollar, accompanied their slowly hobby.() 嗦尼和壬天堂不是要跟我们比烧钱吗,这回来吧,融资几个亿,甚至十几亿港币,陪他们慢慢玩好了。()
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