EG :: Volume #11

#1065: Hungry marketing( asked to subscribe asks ticket)

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„To me, to me, gave me quickly silver-white color, that US dollar took four batteries to me. Asked everybody to search to look most entire! Renewal quickest” a golden hair young fellow lifts two hundred Yuan United States bank note to shout loudly. “到我了,到我了,快给我一个银白色的,那一美元给我拿四节电池。请大家搜索看最全！更新最快的”一个金发小伙子举着两张百元美钞大声喊道。 „Sir, your thing, this is your purchase invoice, in three months present the damage of non- external force reason, we maintain, in one month exchange guaranteed, in one week guaranteed return of goods if unsatisfied.” Sales clerks gives the young fellow the box, while saying of machinery. “先生,您的东西,这是您的购物发票,三个月内出现非外力原因的损坏,我们都保修,一个月内包换,一个星期内包退。”店员一边将盒子交给小伙子,一边机械的说道。 The following person shouts: „Bought to hurry, here also lines up.” 后面的人喊道:“买完了就赶紧走,我们这儿还排着队呢。” Looks at a shop entrance long string team, Feng Yu is also a face happy expression. Now mp3 is thoroughly hot, all people know that this model of product had is easy-to-use. 看着门店门口一长串的队伍,冯宇也是一脸喜色。现在mp3彻底是火了,所有人都知道,这款产品有多么的好用了。 Moreover this model of product, but also becomes the epoch-making product, many people believe that this model of product, will certainly substitute for other portable players, becomes the mainstream. 而且这款产品,还被成为划时代的产品,很多人都认为,这款产品,必将取代其他的便携式播放器,成为主流。 Moreover now with mp3 is a fashion, you are still using the personal stereo, cd and md anything, then fell the dregs on earth! 而且现在用mp3是一种时尚,你还在用随身听、cd、md什么的,那就土掉渣了！ Do not think that the European and American children do not know to compete, that side competes the home is actually more serious, to brand regarding as important. 不要以为欧美孩子就不知道攀比,那边其实比国内攀比更加严重,对品牌更加的看重。 AIWA is one of the portable music player domain leadership, brand that is ding-dong. 恰好,aiwa就是便携式音乐播放器领域的领导者之一,牌子那是相当当的。 May situation technology also be perfect, the acoustic fidelity, is the product design, that outstanding, that unique! 更可况这技术也是过硬,无论是音质,还是产品设计,都是那么的优秀,那么的独一无二！ When same day of three generations of mp3 listings, outside has stood in line the team. Hajime Yagyu early told production that luckily the factory works overtime, otherwise first day will be out of stock. 当三代mp3上市的当天,外面就排上了队。幸好柳生肇早已经吩咐工厂加班加点的生产,否则第一天就会断货。 „Boss, not only our shop fiery/popular are unusual, these dealers, is unceasing contacts the order under us, 199 US dollars retail price, we can gain over 50 US dollars on average. This model of product, we estimate this year's sales volume to be able over 1 million!” “老板,不但我们的门店火爆异常,就连那些经销商,也是不断的跟我们联系下订单,199美元的零售价,我们平均可以赚50美元以上。这款产品,我们预计今年的销量能超过1000000台！” 1 million? Feng Yu some are unsatisfied, that personal stereo best-selling product, but can also be 1 million sales volumes, this is mp3, does mp3 of high tech, how only sell 1 million? 才1000000？冯宇有些不满意,那随身听的畅销产品,还能达到1000000台的销量呢,这可是mp3,更高科技的mp3,怎么就只卖1000000台？ Feng Yu ignites the head, do these business of previous generation, sell? What does the previous generation have quite famous marketing case? 冯宇点着脑袋,前世的那些商家,是怎么销售的？或者前世有什么比较著名的营销案例吗？ Feng Yu taps the head suddenly, has thought a drop, that is the hungry marketing! 冯宇忽然一拍脑袋,想到了一个点子,那就是饥饿营销！ „Liu Sheng, do you have to think, can we accept an order?” Feng Yu asked. “柳生,你有没有想过,我们可以接受订购？”冯宇问道。 „Order? Why must order, we have on-hand merchandise.” Asking of Hajime Yagyu surprise. “订购？为什么要订购,我们有现货啊。”柳生肇诧异的问道。 „No, our products extremely sell well, therefore insufficiently sold!” Feng Yu affirmative saying. “不,我们的产品太过畅销,所以不够卖了！”冯宇肯定的说道。 „No, when 1 st generation aircraft, I made the person renew the production line of factory, we reduced the personal stereo, cd and other product of the production lines, increased the mp3 fresh product, the monthly output was over 150,000, let alone we ahead of time one month started to store up goods.” Hajime Yagyu argued. “没有啊,在出一代机的时候,我就让人更新工厂的生产线了,我们缩减了随身听、cd等产品的生产线,增加了mp3的生产品,月产量超过150000台,更何况我们提前一个多月就开始囤货了。”柳生肇辩解道。 He does not want to leave behind him to handle matters the disadvantageous impression to Feng Yu, he was old, perhaps crosses for two years, Feng Yu will designate that new successor, he also wants to show to Feng Yu that he is the qualified helmsman . Moreover the body can also make him continue is the AIWA work. 他可不想给冯宇留下一个他办事不利的印象,他岁数大了,或许过两年,冯宇就会选定新的接班人,他还想向冯宇证明,他是合格的掌舵人,而且身体也能让他继续为aiwa工作。 „Liu Sheng, you have not understood my meaning. I meant that declared to the outside, our products must be out of stock, to the consumer one type, does not buy, could not buy the false appearance, you said that what will have?” The Feng Yu reminder said. “柳生,你没明白我的意思。我是说,对外宣称,我们的产品要断货了,给消费者一种,再不买,就买不到了的假象,你说会发生什么？”冯宇提醒道。 „This, there are two possibilities. The first type, some people will choose are cheaper, but the products of other quality bad many brands, the mp3 brand in market, has been over ten after all at this time, although does not have a quality and function with us to place on a par. But like the personal stereo, our sells for 22 US dollars, but other product, 56 US dollars, will have many people to purchase similarly.” “这样的话,有两种可能。第一种,一些人会选择更便宜,但质量差很多的其他品牌的产品,毕竟此时市场上的mp3品牌,已经超过了十个,虽然没有一个质量、功能可以跟我们相提并论的。但就像随身听一样,我们的卖22美元,而别的产品,56美元,同样会有很多人购买。” „The second possibility, will immediately have more people to come lining up, rushes to purchase our products, in a short time, enormously promotion our product sales volumes. But as the matter stands, our products may be out of stock really!” “第二种可能,就是马上会有更多的人过来排队,抢购我们的产品,短时间内,极大的提升我们的产品销量。但这样一来,我们的产品真的有可能断货啊！” „Right, good that very you analyze, but do you have to think, first, other Corporation mp3, even if low-cost, but will not be lower than 150 US dollars, although they the function are less than us, but their technology is worse, the cost will not compare us to be cheap many. Therefore will not have too strong price advantage, gives up flowered 150 US dollars to buy mp3, gives up flowered 200 US dollars. They absolutely not for 50 US dollars, but has bought a second quality item!” “没错,你分析的很好,可是你有没有想过,第一,其他公司的mp3即使价格便宜,但也不会低于150美元,他们虽然功能比我们少,但他们技术更差,成本不会比我们便宜多少。所以不会有太强的价格优势,舍得花150美元买mp3的,就舍得花200美元。他们绝对不会为了50美元,而买了一个次品！” „Second, truly propagandizes our stocks to be insufficient, will have many people to rush to purchase, but was out of stock has been able to be what kind of? Did our products sell? As for these people who has not bought, we can provide the order service, the order words, can cheap ten US dollars. As the matter stands, we can produce the product with their earnest money, even transformation production line. I have said that personal stereo market also several years, but the market of cd player, will wither rapidly, therefore, hurries to cut the output of cd player.” “第二,确实宣传我们的库存不足,会有很多人过来抢购,但是断货了又能怎么样呢？我们的产品都卖出去了啊？至于没买到的那些人,我们可以提供订购服务,订购的话,可以便宜十美元。这样一来,我们就可以用他们的定金来生产产品,甚至改造生产线。我说过,随身听的市场还有几年,但是cd播放器的市场,会迅速萎缩,所以,赶紧削减cd播放器的产量吧。” With their earnest money, produces our products. This idea, making Hajime Yagyu admire. 用他们的定金,来生产我们的产品。这个想法,让柳生肇钦佩不已。 The fund regardless in any Corporation, is very important. Especially in making Corporation, once the funding chain breaks, will create the danger that Corporation goes bankrupt. 资金无论在什么公司,都是非常重要的。尤其是在制造公司中,资金链一旦断裂,会造成公司破产的危险。 Although the AIWA fund is quite sufficient, but had drawn bonus last year, increased the investments in some producer research and development, but must change the product the production line, Corporation fund not how wealthy. 虽然aiwa的资金比较充足,但去年分红了一些,又增加了一些产品研发方面的投入,还要更改产品的生产线,公司的资金也不是多么的富裕。 This year on advertisement, increased many investments, in has not fired off the lawsuit to the heart, but the attorney who they spend spends and public relations fee, is not the small number. 今年在广告上面,又增加了不少投入,官司到心在还没打完呢,而他们花费的律师费和公关费用,已经不是小数目了。 If can use others' money, purchases the material, the production product, the pressure of that fund, will reduce without doubt too. What is more important, this act can certainly stimulate the product the sales volume. 如果能用别人的钱,购买材料,生产产品,那资金的压力,无疑会减轻太多了。更重要的是,此举一定能刺激产品的销量啊。 Now but mp3 the tidal current electronic products, these rich youngster, who doesn't want one? Rich youngster, far more than 1 million , to continue surely. 现在mp3可是潮流电子产品,那些有钱的年轻人,谁不想要一个？有钱的年轻人,何止1000000啊,千万都不止。 When his friend has one, his no time, that will think imperceptibly not to have the face, envies the opposite party. 而当他的朋友有一台,他没有的时候,那无形中,就会觉得没面子,羡慕对方。 At this time, even if knew not to have on -hand merchandise, they will also want to order one. Even if wants for this reason many and other for half a month, even one month, that also refuses to balk. 这时候,哪怕知道没有现货,他们也会想要订购一台。哪怕为此要多等半个月,甚至一个月,那也在所不惜。 This truly can place the portable music player in pocket, are more than that other product convenience. Even their going out movement time, is taking conveniently. 这个可是真正可以放在口袋里的便携式音乐播放器,比那其他产品方便多了。甚至他们外出运动的时候,拿着也方便。 „Boss, you really had the creativity. Although then, reduced our profit, but also enormously reduced our fund pressure and risk, moreover can enhance the product sales volume enormously. This year I am confident, lets our mp3 sales volumes, achieves 2 million!” “老板,您真是太有创意了。如此一来,虽然降低了我们的利润,但也极大的降低了我们的资金压力和风险,而且还能极大的提高产品销量。今年我有信心,让我们这款mp3的销量,达到2000000台！” Feng Yu racket shoulder of Hajime Yagyu: „Is very good, this is Hajime Yagyu that I know, we must take to the user the best acoustic fidelity to enjoy, other competition rivals, stepping on stubbornly under foot!” 冯宇拍拍柳生肇的肩膀:“很好,这才是我认识的柳生肇,我们要带给用户最好的音质享受,将其他竞争敌手,死死的踩在脚下！” „Boss felt relieved that I guaranteed, any other Corporation, even if they put together, on mp3, is unable to compete with us absolutely!” “老板放心,我保证,其他任何公司,哪怕他们加在一起,在mp3上面,也绝对无法跟我们竞争！” ......( To be continued.) ……(未完待续。) p p
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