How long Mu Liangjian, the Sony association president, was talking with Norio Ohga at this time. 多久穆良建,嗦尼的会长,此时正在跟大贺典雄谈话。 „Celebrates greatly, aren't you short in the time of Sony work?” “大贺,你在嗦尼工作的时间也不短了吧？” Norio Ohga thump, these words said at heart, he felt one must be cleaned up management probably? 大贺典雄心里咯噔一下,这句话说出来,他怎么感觉自己好像要被清理出管理层似的呢？ „Association president, I from starting work, in Sony.” “会长,我从参加工作,就是在嗦尼。” „Un, you contribution to Sony, everybody are also obvious to all. Sony when is most difficult, you take over as the head, Sony Colombia movie Corporation turning losses into profit slowly, this time, imagines us is much shorter.” How long Mu Liangjian approves to sigh. “嗯,你对嗦尼的贡献,大家也是有目共睹的。嗦尼在最困难的时候,你接任社长,将嗦尼哥伦比亚电影公司慢慢的扭亏为盈,这个时间,比我们想象中要短得多。”多久穆良建赞叹道。 „Is good that the association president directs, I am also only the execution.” Norio Ohga modest saying. Actually he knows, reason that Sony movie Corporation can turn losses into profit , because their copyright values developed. “都是会长指挥的好,我也只是执行罢了。”大贺典雄谦虚的说道。其实他知道,嗦尼的电影公司之所以能够扭亏为盈,就是因为他们的版权价值重新开发出来了。 But why did copyright value develop? That is because presented vcd and DVD, making them sell a large quantities of movie compact disc. 而为什么版权价值重新开发出来了呢？那是因为出现了vcd、dvd,让他们卖出去了一大批的电影光盘。 But all these, actually because of he most repugnant Feng Yu, if were not Feng Yu Corporation has invented vcd, that will not have any compact disc to sell. 而这一切,其实还是因为他最讨厌的冯宇,如果不是冯宇的公司发明了vcd,那也不会有什么光盘卖出去了。 „Sony then in music player domain, you make the person mainly carry on the research and development of mp3, said that you also believe that mp3 will substitute for other portable players?” “嗦尼接下来在音乐播放器领域,你让人主要进行mp3的研发,这么说,你也认为,mp3会取代其他的便携式播放器？” „Right, in fact except for the md player, our personal stereos and cd players, fell behind AIWA, Song inferior Corporation that even initially stubbornly was suppressed by us, divided our some markets. But these products, compare with mp3, the disparity was too big. Now the mp3 only shortcoming, is the acoustic fidelity, other, comprehensively have been in the lead.” “没错,事实上除了md播放器,我们的随身听和cd播放器,都已经落后于aiwa了,甚至当初被我们死死压制的淞下等公司,也分走了我们一些市场。而这些产品,跟mp3比起来,差距太大了。现在mp3唯一的缺点,就是音质,其他的,都已经全面领先了。” „? Was in the lead comprehensively? Do I look not necessarily? can mp3 record? Do not forget our md superiority, that can record plays.” “哦？全面领先了？我看不见得吧？mp3能够录音吗？别忘了我们md的优势,那就是可以自己录音玩。” The Norio Ohga eye is greatly bright, he knows how should break through the present difficult position. 大贺典雄眼睛大亮,他知道该怎么突破眼前的困境了。 „Many thanks the association president directs, I understood. In the future our Sony mp3, will definitely surmount AIWA, seizes the portable player domain leading position again!” “多谢会长指点,我明白了。未来我们嗦尼的mp3,必然会超越aiwa,重夺便携式播放器领域的龙头位置！” ...... …… „Head, I just obtained a news, the aip3 sale, had the problem!” The assistants run, excited saying. “社长,我刚刚得到一个消息,aip3销售,出现问题了！”助理跑进来,兴奋的说道。 „? Had problems?” Norio Ohga somewhat is also excited, competitor has bad luck, is their opportunities. She most hopes is, aip3 has the quality problem! “哦？出什么问题了？”大贺典雄也有些兴奋,竞争对手倒霉,就是他们的机会啊。她最希望的就是,aip3有质量问题！ „Their products, were out of stock!” “他们的产品,断货了！” A Norio Ohga face heavy line: „Product sold to be out of stock, you me told that was the good news?” 大贺典雄一脸黑线:“产品都卖断货了,你跟我说是好消息？” „ But after they were out of stock, the market is still increasing regarding the mp3 demand. You said that the consumer cannot buy the aip3 sale is very definitely good. “可是他们断货了之后,市场对于mp3的需求量还在增加啊。那您说消费者买不到aip3销售肯定会很好啊。 Norio Ohga somewhat gets angry him not to struggle, when did Sony reduce to the situation that can only pick to remain? We are always the frontage compete with the opposite party, then defeats the opposite party. 大贺典雄有些怒其不争,什么时候嗦尼沦落到只能捡剩的地步了？我们从来都是正面跟对方竞争,然后击败对方。 Like video game(s), initially Nintendo put aside us, we have made our PlayStation game console/video game, and in the market share, has instead surpassed Nintendo. 就像游戏机一样,当初壬天堂撇开我们,我们就做了自己的ps游戏机,并且在市场占有率上,反超了壬天堂。 Now you are not thinking how makes the Sony product surmount the opposite party, instead after the opposite party product sells is out of stock, because our products can profit to be pleased with oneself! 现在你不想着让嗦尼的产品怎么超越对方,反而是在对方产品卖断货后,因为我们的产品可以占便宜而沾沾自喜！ This assistant, Norio Ohga now has disliked somewhat, waits to look for one after a period of time, this puts child Corporation to exercise. 这个助理啊,大贺典雄现在有些讨厌了,等过段时间重新物色一位,这位就放到子公司锻炼去吧。 „Was good, I knew, making the factory step up to produce, the cost reduction, we seize the chance to seize the market.” Norio Ohga impatient waving. “行了,我知道了,让工厂加紧生产,降低成本,我们趁机抢占市场吧。”大贺典雄不耐烦的挥挥手。 Although his inner heart is the rejection, but has to acknowledge that this truly is a good opportunity, lets Sony the good opportunity of mp3 sales volume promotion. 虽然他内心是拒绝的,但不得不承认,这确实是一个好机会,让嗦尼的mp3销量提升的好机会。 When a Corporation product sales volume rises sharply, market share rise time, is a very good propaganda selling point. Let the user know that more users choose our products. Why they choose our products, definitely has the reason. Is the quality is better as for the reason, is the price is cheaper, or is the performance-to-price ratio is higher, that makes user guess. 当一个公司的产品销量大涨,市场占有率上升的时候,也是一个很好的宣传卖点。让用户知道,更多的用户选择我们的产品。他们为什么选择我们的产品,肯定是有原因的。至于原因是质量更好,还是价格更便宜,或者是性价比更高,那就让用户自己猜测去吧。 They are will not say in any case absolutely, because the product of competitor was out of stock, picked up a bargain. 反正他们是绝对不会说,因为竞争对手的产品断货了,捡了个便宜。 ...... …… „Association president, Sony increased the mp3 advertisement white raid suddenly, they start massively toward market shop goods.” The assistants said with the Hajime Yagyu report. “会长,嗦尼忽然增加了mp3的广告宣传攻势,他们开始大量的往市场铺货。”副手跟柳生肇汇报道。 „Right? Our order quantities, how many?” Hajime Yagyu calm asking. “是吗？那我们的订购数量,有多少了？”柳生肇淡定的问道。 „By 9 : 00 am, had 86,123.” “截止到今天早上九点,已经有86123台。” „Un, don't worry, informs, making that side the propaganda department start.” “嗯,不用担心,通知下去,让宣传部门那边开始吧。” Hajime Yagyu considered certainly, once the AIWA product were out of stock, then Sony and other Corporation definitely will seize the chance to expand the publicity, striving made their products capture the market share. 柳生肇当然考虑到了,一旦aiwa的产品断货,那么嗦尼等公司必然会趁机扩大宣传力度,争取让他们的产品占领市场。 How however Hajime Yagyu will let the market, even if we do not have the product to sell, can make your products unable to sell! 不过柳生肇怎么会将市场让出去呢,即使我们没有产品卖,也能让你们的产品卖不出去！ ...... …… The Sony exclusive agency, has spilled into many people today suddenly, is taking the Sony mp3 box, coming returned goods. 嗦尼的专卖店,今天忽然涌进了很多人,都拿着嗦尼的mp3盒子,是过来退货的。 „Returned goods, this is any broken thing, feels all right to sell such expensively!” “退货,这是什么破东西,也好意思卖这么贵！” „Is, has no way to compare with the AIWA function and quality completely, the appearance itself ugly has exploded, this I had not said!” “就是,跟aiwa的功能和质量完全没法比,样子本身就丑爆了,这我都没说！” „What high acoustic fidelity enjoys, this acoustic fidelity, felt all right saying that was the high acoustic fidelity? I buy listen to the music, you hear that sound, the song that plays can listen! Which this enjoys, clearly suffers!” “什么高音质享受,就这音质,也好意思说是高音质？我买回来是听音乐的,你听听那声音,放出来的歌能听么！这哪儿是享受,分明就是折磨！” „Refunds, refunds!” “退钱,退钱！” The Sony shopkeeper is sweating profusely, what's all this about, on early in the morning just opened the door, came these many returned goods, as the matter stands, which customer will behind have to buy their products? 嗦尼的店长满头大汗,这是怎么回事,大早上刚开门,就来了这么多退货的,这样一来,后面还有哪儿位顾客会买他们的产品？ Especially once on the news, that will have had the major impact on the Sony brand absolutely, this shopkeeper definitely could not do! 尤其是一旦上了新闻,那绝对会对嗦尼的品牌产生重大影响,他这个店长就肯定干不下去了！ But greatly those who make his ghost brave, outside came many reporters, carries the camera, is photographing this scene. He finds the person to exit to block immediately, but can block. 而让他亡魂大冒的是,外面真的来了好多记者,扛着摄像机,在拍摄这个场景。他马上找人出去拦着,可哪儿拦得住啊。 ...... …… Norio Ohga is reading the news in office/bureau, suddenly sees a news direct broadcast program, that interview, is not their Sony exclusive agency. 大贺典雄正在办公室看新闻呢,忽然看到一个新闻直播节目,那采访的,不是他们嗦尼的专卖店么。 Un, in shop person of many, is this public relations department does? Does good, as the matter stands, the consumer believes that Sony product, still that popular. 嗯,店里面人很多,这是公关部做的？做的不错啊,这样一来,消费者就会认为,嗦尼的产品,依然是那么的受欢迎。 However quick, he discovered that is not right, how the shopkeeper has the person to run, is blocking the reporter? Then surface these are taking the person of Sony mp3 box, unexpectedly is shouting refunds! 但是很快,他发现不对了,怎么店长带人跑出来,拦着记者呢？而后面那些拿着嗦尼mp3盒子的人,居然是在喊退钱！ What's all this about, Sony returned goods did not say that unexpectedly has returned the television, public relations department that fellows, why to eat! 这是怎么回事,嗦尼被退货了不说,居然还上了电视,公关部那帮家伙,是干什么吃的！ Has not waited for him to call to ask the person in public relations department to come, hears in the television to hear very big shout: „What meaning did Sony sell to our seconds is? Sony production is seconds? Refunds, we must refund!” 还没等他打电话叫公关部的人进来呢,就听到电视里传来很大的喊声:“嗦尼卖给我们残次品是什么意思？难道说嗦尼生产的都是残次品吗？退钱,我们要退钱！” Norio Ohga felt that the blood pressure rises suddenly, Sony production is the seconds, this damn who said! 大贺典雄感觉血压急剧上升,嗦尼生产的都是残次品,这tm谁说的！ These people of factory check quality must be punished, this is must destroy Sony / wave ok / h damn l >\; 工厂把关质量的那些人都要受到严惩,这是要毁了嗦尼的/波ok/html>\; p p