EG :: Volume #11

#1039: Two-pole development( asked to subscribe asks ticket)

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The cell phone of production belt photography function? 生产带照相功能的手机？ All people are surprised, this simply is fantasy story! 所有人都大吃一惊,这简直是天方夜谭！ China is far behind including the digital camera technology, the handset technology also just achieved the world leader, is far top, this is prepares to try another method, prominent tight encirclement? 华夏连数码照相机技术都远远落后呢,手机技术也才刚刚达到世界前列而已,顶尖都谈不上,这是准备另辟蹊径,突出重围吗？ In palm that last year promoted valuable series, the market echo was good, home overseas, was very popular. Doesn't this year's research and development key point, introduce 256 color color LCD display cell phones? 去年推出的掌中宝系列,市场反响就非常不错,无论是国内还是国外,都很受欢迎。今年的研发重点,不是推出256色的彩色液晶显示屏手机吗？ Cell phone that the previous generation people use, was 16 million color real color screen cell phones, the clarity was extremely high, the color was pronounced. However this time phone screen, but also stays in the single color. 前世人们使用的手机,都是16000000色的真彩色屏幕手机了,清晰度极高,色彩鲜明。但是此时的手机屏幕,还停留在单色上呢。 Or is the grey screen, either is the blue screen, the green screen and orange screen, is mainly these four colors, it is said some overseas Corporation, but also developed the purple screen, but clarity might as well grey screen. Does not know engineer who spends to study this purple screen, whether was dismissed. 要么是灰屏、要么是蓝屏、绿屏、橙屏,主要就是这四种颜色,据说国外有的公司,还开发出了紫屏的,但清晰度还不如灰屏呢。就是不知道花钱研究这个紫屏的工程师,是否被开除了。 At this time 256 color LCD display technologies, Wind & Rain Electronics and Philips Corporation completely grasped, has confidence absolutely, from the laboratory, moves to the factory mass production. 此时256色的液晶显示屏技术,风雨电子和飞利普公司都已完全掌握了,绝对有把握,从实验室,搬到工厂量产。 They think that this year introduces the cell phone of color LCD display, was enough, but has not thought that Feng Yu actually requests them to introduce the belt photograph function the cell phone, that is the built-in camera. 他们都以为,今年推出彩色液晶显示屏的手机,就足够了,但没想到,冯宇竟然要求他们推出带拍照功能的手机,那就是内置摄像头。 But at this time, they link the digital photography technology not to have, uses Changhong that technology? Picture that but that makes, can be clear? 而此时,他们连数码照相技术还没有呢,难道就用长红的那个技术？可那个拍出来的照片,能清楚吗？ „Chief Feng, your meaning, while introducing colored tablet cell phone, lets its have the photography function?” Xu Lihua surprised asking. “冯总,您的意思,在推出彩屏手机的同时,让其拥有照相功能？”许立华惊讶的问道。 „If not the digital camera, rapidness that such this colored tablet technology will not develop. But colored tablet cell phone that since we introduce, then does not have the photograph function, wants the colored tablet to be useful? You are telephone to need the colored tablet, read the short note to need the colored tablet? Also or do you like playing the colored gluttonous snake or the Russia block?” Feng Yu asked. “如果不是数码照相机,这种彩屏技术不会发展的这么快。而我们既然推出的彩屏手机,那么不带拍照功能,要彩屏有什么用？你是打电话需要彩屏,还是读短信需要彩屏？又或者你喜欢玩彩色的贪吃蛇或者俄罗斯方块？”冯宇反问道。 The cell phone display monitor demonstration color development, to photograph the cell phone promotes, afterward will include the multimedia message, picture, video slowly to develop. Otherwise the light is the telephone and short note function, the monochromatic screen enough used. Like that classical Nokia 1110, except for a flashlight function, any new function does not have, the ting is 20 chord, finally unexpectedly is in the world history the most best-selling cell phone, does not have one! 手机显示屏显示色彩的发展,就是为了拍照手机而推出的,随后包括彩信、图片、视频等才会慢慢发展出来。否则光是电话和短信功能,单色屏足够用了。就像那款经典的诺记亚1110,除了一个手电筒功能,啥新功能都没有,铃声都是20和弦的,结果竟然是世界历史上最畅销的手机,没有之一！ But is also this model of cell phone, popularizes truly the cell phone, selling price 30-40 US dollars, most families, can afford. 而也是这款手机,真正将手机普及开来,售价三四十美元,绝大多数家庭,都能买得起。 „But if joins the built-in camera on the cell phone, then the procedure of cell phone must redesign, can have the function of the preview picture, memory and transmission? This core request to cell phone will increase, the cost will rise. The color display, camera, will increase our costs, then the selling price must increase is right?” “可是如果在手机上加入内置的摄像头,那么手机的程序就要重新设计,要有图片预览、存储、传输的功能吧？这会对手机的核心要求增加,成本会上升。还有彩色显示屏、摄像头等,都会增加我们的成本,那么售价就要增加对不对？” „But the selling price increased, will affect our product the sales volume, after all we have not been able compare at this time with Motorola and Nokia, can in the letter with the love, Sony and under the cell phone competition of Xia Pu, Song, four magnitude Corporation production. Such expensive cell phone, must consider in the durability that the outer covering must change into the material that is more durable, anti- falls.” “可是售价增加了,就会影响我们产品的销量,毕竟我们此时还无法跟摩托萝拉和诺记亚相比,也就能跟爱里信、嗦尼、夏谱、淞下、四星等公司生产的手机竞争。还有这么贵的手机,必然就要在耐用性上考虑,外壳等要换成更加耐用、抗摔的材料。” „Moreover after increasing the photography function, on battery, request was also higher, but the photography the unusual power consumption, let alone must glance over the picture.” “而且增加了照相功能后,在手机电池上面,要求的也就更加高了,照相可是非常耗电的,更何况又要浏览相片。” „Chief Feng, our cell phones, the cost must turn time like this! That selling price? To say that the cell phone can return to over ten thousand Yuan time?” Xu Lihua is very excited, he thought Feng Yu this step steps was too big. “冯总,这样算起来,我们的手机,成本要翻倍啊！那售价呢？岂不是说,手机又要回到万元以上的时代？”许立华很激动,他觉得冯宇这个步子迈的太大了。 The cell phone carries the photography function in the future, this creativity is very good, he also approves. But cannot anything want to reach one's goal instantly, should step by step comes to be good. 手机在未来搭载照相功能,这个创意很好,他也认可。但不能什么都想要一步到位吧,应该一步步的来才行。 „Battery you do not need to be worried that the Taihua battery can produce the electric quantity bigger battery, 800 milliamperes, even 1000 milliamperes also has, moreover this chapter of battery can turn into a dice, no longer after the cell phone the shell is linked to each other. Is durable as for the sheathing material that you said that can choose the plastic, but must increase to the camera and screen saver is good.” “电池方面你不用担心,泰华电池已经能够生产出电量更大的手机电池,800毫安,甚至1000毫安的也有,而且这回手机电池会变成一个小方块,不再跟手机后壳连在一起。至于你说的外壳材料耐用,还是可以选择塑料,只是对摄像头和屏幕保护要增加就好了。” „The system development of cell phone, itself walks in this direction, the request to the essence will increase, but will not increase too. Our costs will rise, but I estimated that rose 200 US dollars at the most, 100 US dollars even almost. Do not forget me to tell that you, the technology of cell phone, six months of renewal one time, we at this time first will not prepare, then forever can only follow in Nokia and Motorola behind, when can exceed them?” “手机的系统开发,本身就是按照这个方向走的,会对内核的要求增加,但也不会增加太多。我们的成本会上升,但我估计上升200美元顶天了,甚至100美元就差不多。别忘了我跟你们说的,手机的技术,六个月就会更新换代一次,我们此时不先做准备,那么就永远只能跟在诺记亚和摩托萝拉的后面,什么时候才能超越他们？” How Nokia surmounts Motorola, has not closed right up against promotes the new product unceasingly, in addition durable two characters. But in the future? Nokia attaches great importance to durably, finally had been finished, at this time Nokia saw clearly, the innovation of technology is a kingly way. 诺记亚是怎么超越摩托萝拉的,还不是靠着不断推出新品,加上耐用二字。而未来呢？诺记亚更加重视耐用,结果就完蛋了,这时候诺记亚才看清,技术的革新才是王道。 This time cell phone started to reduce prices, although the scope is not very big, but 4000 many cell phones were very common. One is the cell phone manufacturer increases, another is everybody technology slowly mature, the cost fell. 此时的手机已经开始降价,虽然幅度不算很大,但4000多的手机已经很普遍了。一个是手机厂商增多,另一个是大家技术都慢慢成熟,成本降下来了。 „This model of cell phone, I give your goal am, 500 US dollars production costs, between selling price 600 US dollars to 700 US dollars, we must promote the revolution that the cell phone develops, must become profession leadership. As for anti- falls what that you said that does not need to be worried completely that you thought 600-700 US dollars thing, how many there are to give up to fall? Those give up to fall, that does not care about colored 600-700 US dollars to buy one again newly!” “这款手机,我给你们的目标是,500美元的制造成本,售价600美元到700美元之间,我们要推动手机发展的革命,要成为行业领导者。至于你说的抗摔什么的,完全不用担心,你觉得六七百美元的东西,有几个舍得摔的？凡是舍得摔的,那就不在乎再花六七百美元买一台新的！” Well? Xu Lihua they looked with Jiang Wanmeng mutually, probably is this truth. 咦？许立华跟姜万猛他们相互看了看,好像是这个道理啊。 Like the camera that they buy, expensive, but does not pass through falls, sometimes slightly makes an effort to throw on the bed, had the possibility to go bad. Therefore each has bought the person of expensive camera, protecting cautiously, for fear that will knock has bumped. 就像他们买的照相机一样,贵,但是不经摔,有时候稍微用力扔在床上,都有可能坏了。所以每一个买了贵的照相机的人,都会小心翼翼的呵护,生怕磕了碰了的。 „Generally reduces prices in the cell phone, even price drop bigger and bigger time, that we promote is the high-end function cell phone, walks is the high-end route, therefore expensive is our characteristics! You must grab hold of the psychology of these rich men, bought mobile phone like initially them, even if not use, must buy one, many to show off. When your cell phone can photograph, can't take to show off with others?” “在手机普遍降价,甚至降价幅度越来越大的时候,我们推出的这款是高端功能手机,走的就是高端路线,所以贵是我们的特点！你们得抓住那些有钱人的心理,就像当初他们买大哥大似的,哪怕不怎么用,也要买一台,多数都是为了显摆。当你的手机可以照相的时候,不就可以拿出来跟别人炫耀了？” Shows off, not only China, has this psychology in many national many people. Even the previous generation buys the fruit cell phone, is not because this cell phone is easy-to-use, thought that has the face with this cell phone! 炫耀,不只是华夏,在很多国家都有很多人有这种心理。甚至前世很多买水果手机的,也不是因为这手机有多么好用,就是觉得用这个手机有面子！ „We whether also studies a cheaper cell phone?” Xu Lihua thinks to ask. “那我们是否还研究更加便宜的手机？”许立华想了想问道。 „Same must study, we walk two extremes. One is the high-end, is sells, function many cell phones, another is to show off one's merits can be simple, but solid durable, and cheapest cell phone! Therefore you above the production of cell phone, must think how the cost reduction, above the cell phone research and development, must think how to promote the function type. These two can arrive in front of other Company, then we will certainly become the world first cell phone production business in the future!” “一样要研究,我们走两个极端。一个是高端,也就是卖贵的,功能多的手机,另外一个就是卖功能简单,但结实耐用,且最便宜的手机！所以你们在手机的生产上面,要想到怎么降低成本,在手机研发上面,要想到怎么提升功能种类。这两项都能走到其他企业前面,那么未来我们必将会成为世界第一的手机产销商！” ......( To be continued.) ……(未完待续。)
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