The cell phone of productionbeltphotographyfunction?
生产带照相功能的手机?Allpeopleare surprised, thissimplyisfantasy story!
所有人都大吃一惊,这简直是天方夜谭!Chinais far behindincluding the digital camera technology, the handset technologyalsojustachieved the world leader, is fartop, thisispreparesto try another method, prominenttight encirclement?华夏连数码照相机技术都远远落后呢,手机技术也才刚刚达到世界前列而已,顶尖都谈不上,这是准备另辟蹊径,突出重围吗?Inpalm that last yearpromotedvaluableseries, the marketechowas good, homeoverseas, was very popular. Doesn't this year'sresearch and developmentkey point, introduce256colorcolor LCD displaycell phones?
去年推出的掌中宝系列,市场反响就非常不错,无论是国内还是国外,都很受欢迎。今年的研发重点,不是推出256色的彩色液晶显示屏手机吗?Cell phone that the previous generationpeopleuse, was16 millioncolorrealcolor screencell phones, the claritywas extremely high, the colorwas pronounced. Howeverthis timephone screen, but alsostaysin the single color.
前世人们使用的手机,都是16000000色的真彩色屏幕手机了,清晰度极高,色彩鲜明。但是此时的手机屏幕,还停留在单色上呢。Oris the greyscreen, eitheris the bluescreen, the greenscreen and orangescreen, is mainly thesefourcolors, it is saidsomeoverseasCorporation, but alsodeveloped the purplescreen, butclaritymight as wellgreyscreen. Does not knowengineer who spendsto studythispurplescreen, whetherwas dismissed.
要么是灰屏、要么是蓝屏、绿屏、橙屏,主要就是这四种颜色,据说国外有的公司,还开发出了紫屏的,但清晰度还不如灰屏呢。就是不知道花钱研究这个紫屏的工程师,是否被开除了。At this time256colorLCD displaytechnologies, Wind & Rain ElectronicsandPhilipsCorporationcompletelygrasped, has confidenceabsolutely, from the laboratory, moves to the factorymass production.
此时256色的液晶显示屏技术,风雨电子和飞利普公司都已完全掌握了,绝对有把握,从实验室,搬到工厂量产。Theythinkthatthis yearintroduces the cell phone of color LCD display, was enough, buthas not thoughtthatFeng Yuactuallyrequeststhemto introduce the beltphotographfunction the cell phone, thatis the built-incamera.
他们都以为,今年推出彩色液晶显示屏的手机,就足够了,但没想到,冯宇竟然要求他们推出带拍照功能的手机,那就是内置摄像头。Butat this time, theylink the digital photographytechnologynot to have, usesChanghongthattechnology? Picture that butthatmakes, canbe clear?
而此时,他们连数码照相技术还没有呢,难道就用长红的那个技术?可那个拍出来的照片,能清楚吗?„Chief Feng, yourmeaning, whileintroducingcolored tabletcell phone, letsitshave the photographyfunction?”Xu Lihuasurprisedasking.
“冯总,您的意思,在推出彩屏手机的同时,让其拥有照相功能?”许立华惊讶的问道。„If not the digital camera, rapidness that suchthiscolored tablettechnologywill not develop. Butcolored tabletcell phone that sinceweintroduce, thendoes not have the photographfunction, wants the colored tabletto be useful? Youaretelephoneto need the colored tablet, read the short noteto need the colored tablet? Alsoor do youlikeplaying the coloredgluttonoussnakeor the Russiablock?”Feng Yuasked.
“如果不是数码照相机,这种彩屏技术不会发展的这么快。而我们既然推出的彩屏手机,那么不带拍照功能,要彩屏有什么用?你是打电话需要彩屏,还是读短信需要彩屏?又或者你喜欢玩彩色的贪吃蛇或者俄罗斯方块?”冯宇反问道。
The cell phonedisplay monitordemonstrationcolordevelopment, tophotograph the cell phonepromotes, afterwardwill include the multimedia message, picture, videoslowlyto develop. Otherwise the lightis the telephoneandshort notefunction, the monochromaticscreenenoughused. LikethatclassicalNokia1110, except for a flashlightfunction, anynewfunctiondoes not have, the tingis20chord, finallyunexpectedlyisin the world history the mostbest-sellingcell phone, does not haveone!
手机显示屏显示色彩的发展,就是为了拍照手机而推出的,随后包括彩信、图片、视频等才会慢慢发展出来。否则光是电话和短信功能,单色屏足够用了。就像那款经典的诺记亚1110,除了一个手电筒功能,啥新功能都没有,铃声都是20和弦的,结果竟然是世界历史上最畅销的手机,没有之一!But is also thismodel of cell phone, popularizestruly the cell phone, selling price30-40US dollars, mostfamilies, can afford.
而也是这款手机,真正将手机普及开来,售价三四十美元,绝大多数家庭,都能买得起。„But if joins the built-incameraon the cell phone, then the procedure of cell phonemustredesign, canhave the function of the preview picture, memoryandtransmission? Thiscorerequesttocell phonewill increase, the costwill rise. The color display, camera, will increaseourcosts, then the selling pricemustincreaseis right?”
“可是如果在手机上加入内置的摄像头,那么手机的程序就要重新设计,要有图片预览、存储、传输的功能吧?这会对手机的核心要求增加,成本会上升。还有彩色显示屏、摄像头等,都会增加我们的成本,那么售价就要增加对不对?”„But the selling priceincreased, will affectourproduct the sales volume, after allwehave not been ablecompareat this timewithMotorolaandNokia, canin the letterwith the love, Sonyandunder the cell phonecompetition of XiaPu, Song, fourmagnitudeCorporationproduction. Such expensivecell phone, must considerin the durabilitythat the outer coveringmustchange into the material that is more durable, anti-falls.”
“可是售价增加了,就会影响我们产品的销量,毕竟我们此时还无法跟摩托萝拉和诺记亚相比,也就能跟爱里信、嗦尼、夏谱、淞下、四星等公司生产的手机竞争。还有这么贵的手机,必然就要在耐用性上考虑,外壳等要换成更加耐用、抗摔的材料。”„Moreover after increasing the photographyfunction, onbattery, requestwas also higher, but the photography the unusualpower consumption, let alonemustglance over the picture.”
“而且增加了照相功能后,在手机电池上面,要求的也就更加高了,照相可是非常耗电的,更何况又要浏览相片。”„Chief Feng, ourcell phones, the costmustturntimelike this! Thatselling price? To saythat the cell phonecanreturn to over ten thousandYuantime?”Xu Lihuais very excited, hethoughtFeng Yuthisstepstepswas too big.
“冯总,这样算起来,我们的手机,成本要翻倍啊!那售价呢?岂不是说,手机又要回到万元以上的时代?”许立华很激动,他觉得冯宇这个步子迈的太大了。
The cell phonecarries the photographyfunctionin the future, thiscreativityis very good, healsoapproves. Butcannotanythingwantto reach one's goal instantly, shouldstep by stepcomesto be good.
手机在未来搭载照相功能,这个创意很好,他也认可。但不能什么都想要一步到位吧,应该一步步的来才行。„Batteryyoudo not needto be worriedthat the Taihua batterycanproduce the electric quantitybiggerbattery, 800milliamperes, even1000milliamperesalsohas, moreoverthischapter of batterycanturn into a dice, no longerafter the cell phone the shellis linked to each other. Is durableas for the sheathing material that you said that canchoose the plastic, butmustincreaseto the camera and screen saveris good.”
“电池方面你不用担心,泰华电池已经能够生产出电量更大的手机电池,800毫安,甚至1000毫安的也有,而且这回手机电池会变成一个小方块,不再跟手机后壳连在一起。至于你说的外壳材料耐用,还是可以选择塑料,只是对摄像头和屏幕保护要增加就好了。”„The system development of cell phone, itselfwalksinthisdirection, the requestto the essencewill increase, butwill not increasetoo. Ourcostswill rise, butIestimated that rose200US dollarsat the most, 100US dollarsevenalmost. Do not forgetmeto tell that you, the technology of cell phone, sixmonths of renewalonetime, weat this timefirstwill not prepare, thenforever can only followinNokiaandMotorolabehind, whencanexceedthem?”
“手机的系统开发,本身就是按照这个方向走的,会对内核的要求增加,但也不会增加太多。我们的成本会上升,但我估计上升200美元顶天了,甚至100美元就差不多。别忘了我跟你们说的,手机的技术,六个月就会更新换代一次,我们此时不先做准备,那么就永远只能跟在诺记亚和摩托萝拉的后面,什么时候才能超越他们?”HowNokiasurmountsMotorola, has not closed right up againstpromotes the new productunceasingly, in additiondurabletwocharacters. Butin the future? Nokiaattaches great importance todurably, finallyhad been finished, at this timeNokiasaw clearly, the innovation of technologyis a kingly way.诺记亚是怎么超越摩托萝拉的,还不是靠着不断推出新品,加上耐用二字。而未来呢?诺记亚更加重视耐用,结果就完蛋了,这时候诺记亚才看清,技术的革新才是王道。This timecell phonestartedto reduce prices, although the scope is not very big, but4000manycell phoneswere very common. Oneis the cell phonemanufacturerincreases, anotheriseverybodytechnologyslowlymature, the costfell.
此时的手机已经开始降价,虽然幅度不算很大,但4000多的手机已经很普遍了。一个是手机厂商增多,另一个是大家技术都慢慢成熟,成本降下来了。„Thismodel of cell phone, Igiveyourgoalam, 500US dollarsproduction costs, between selling price600US dollarsto700US dollars, wemustpromote the revolution that the cell phonedevelops, mustbecomeprofessionleadership. As foranti-fallswhat that you said that does not needto be worriedcompletelythatyouthought600-700US dollarsthing, how manythere areto give upto fall? Thosegive upto fall, thatdoes not care aboutcolored600-700US dollarsto buyoneagainnewly!”
“这款手机,我给你们的目标是,500美元的制造成本,售价600美元到700美元之间,我们要推动手机发展的革命,要成为行业领导者。至于你说的抗摔什么的,完全不用担心,你觉得六七百美元的东西,有几个舍得摔的?凡是舍得摔的,那就不在乎再花六七百美元买一台新的!”Well? Xu LihuatheylookedwithJiang Wanmengmutually, probablyisthistruth.
咦?许立华跟姜万猛他们相互看了看,好像是这个道理啊。Like the camera that theybuy, expensive, butdoes not pass throughfalls, sometimesslightlymakes an effortto throwon the bed, had the possibilityto go bad. Thereforeeachhas bought the person of expensivecamera, protectingcautiously, for fear thatwill knockhas bumped.
就像他们买的照相机一样,贵,但是不经摔,有时候稍微用力扔在床上,都有可能坏了。所以每一个买了贵的照相机的人,都会小心翼翼的呵护,生怕磕了碰了的。„Generallyreduces pricesin the cell phone, evenprice drop bigger and bigger time, that wepromoteis the high-endfunctioncell phone, walksis the high-endroute, thereforeexpensiveisourcharacteristics! Youmustgrab hold of the psychology of theserich men, boughtmobile phonelikeinitiallythem, even if not use, mustbuyone, manytoshow off. Whenyourcell phonecanphotograph, can'ttaketo show offwithothers?”
“在手机普遍降价,甚至降价幅度越来越大的时候,我们推出的这款是高端功能手机,走的就是高端路线,所以贵是我们的特点!你们得抓住那些有钱人的心理,就像当初他们买大哥大似的,哪怕不怎么用,也要买一台,多数都是为了显摆。当你的手机可以照相的时候,不就可以拿出来跟别人炫耀了?”Shows off, not onlyChina, hasthispsychologyin many nationalmanypeople. Even the previous generationbuys the fruitcell phone, is notbecausethiscell phoneis easy-to-use, thought that has the facewiththiscell phone!
炫耀,不只是华夏,在很多国家都有很多人有这种心理。甚至前世很多买水果手机的,也不是因为这手机有多么好用,就是觉得用这个手机有面子!„Wewhetheralsostudies a cheapercell phone?”Xu Lihuathinksto ask.
“那我们是否还研究更加便宜的手机?”许立华想了想问道。„Samemuststudy, wewalktwoextremes. Oneis the high-end, issells, functionmanycell phones, anotheristo show off one's meritscanbe simple, butsoliddurable, andcheapestcell phone! Thereforeyouabove the production of cell phone, mustthink how the cost reduction, above the cell phoneresearch and development, mustthinkhowto promote the functiontype. Thesetwocanarrive in front ofotherCompany, thenwewill certainlybecome the worldfirstcell phoneproductionbusinessin the future!”
“一样要研究,我们走两个极端。一个是高端,也就是卖贵的,功能多的手机,另外一个就是卖功能简单,但结实耐用,且最便宜的手机!所以你们在手机的生产上面,要想到怎么降低成本,在手机研发上面,要想到怎么提升功能种类。这两项都能走到其他企业前面,那么未来我们必将会成为世界第一的手机产销商!”
......( To be continued.)
……(未完待续。)
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