Feng YuarrangesKameido Masaoto go tothatcameraCompanypurchasenumerical codeclass the patent and related technology, was right, Company of thatcamera, calledKodak!冯宇安排龟田正雄去那家照相机企业购买数码类的专利和相关技术,对了,那家照相机的企业,叫科达!Kameido MasaoguaranteedtoFeng Yuthatat the shortesttime, the optimalprice, will buy the technology.龟田正雄向冯宇保证,会以最短的时间,最优的价格,将技术买回来。Reason thatmakeshimgo, butis notRalph, becauseKameido Masaois the Japanperson, thistimeby the namepurchase of JapanCorporation. Japanin the digital cameradomain, is the worldis top, thiscanpull down the value of thesetechnicalandpatent, will not have madeKodakget suspicious.
之所以让他去,而不是拉尔夫,因为龟田正雄是岛国人,这次是以岛国公司的名义购买。岛国在数码照相机领域,可是世界顶尖的,这样可以压低这些技术和专利的价值,还不会让科达起疑心。Kodakdoes not take seriously the digital camerain any caseat this time, theyalsofeared after thisdevelops, impacts the market of theirtraditional camera, therefore since, bystrength of the, has suppressed the development of thisprofession.科达反正此时也不重视数码照相机,他们也怕这个发展起来后,冲击他们传统照相机的市场,所以一直以来,都以一己之力,压制这个行业的发展。Althoughtheirdigital technologies, sameare the worldare top, butat the Companyearning, numerical codeclassincome, justover15%, butnumerical codeclassandtraditionclassinvestment, actuallyabout1 : 1!
虽然他们的数码技术,一样是世界顶尖的,但在企业的营收上,数码类的收入,刚刚超过15而已,但数码类和传统类的投入,却是将近一比一!Thismakesmanyshareholdersbe also discontentedwith the Kodakpresident, thinks that this decision-makingreduced the Corporationprofit, ifonlymakes the traditional camera, theirprofits can also promote30%!
这让很多股东也对科达的总裁不满,认为他这个决策降低了公司的利润,如果只做传统照相机,他们的利润还能提升30!Kameido Masaoonerelates, the Kodakshareholdersagree, evenmanyshareholderssaidthatshould the overallservicetake-outsell of numerical codeclass, butonlydoes not sell the patented technology. After allsells the patent and technologyis not quite of pleasant to hear, will make the personthink that the Kodakfundhad problems.龟田正雄一去联系,科达的股东们就纷纷表示同意,甚至很多股东表示,应该将数码类的整体业务打包出售,而不是只卖专利技术。毕竟卖专利和技术不太好听,会让人以为科达资金出问题了。Butalsosomeshareholdersbelievethatsells the patented technologyto be also good, after allsome of some of theiralsoR &\; D personnel, theycanlikesomeresearch institutes, purelybyselling the technicalor the technology licensingseek money, this is also road of the goodprofit.
但也有股东认为,卖专利技术也不错,毕竟他们还有一些研发人员呢,他们可以像一些研究所一样,单纯靠卖技术或者技术授权而牟利,这也是一条不错的盈利之路。
After selling outthesetechnologies, theirdigitalprojectsdo not lose money, butmade money. Sincethisprojectcanmake money, whydoesn't continueto study? Ifdigital technologywill be really maturein the future, theyare also insufficientto fall behindotherCompany.
卖掉这些技术后,他们的数码项目就不赔钱,而是赚钱了啊。既然这个项目能赚钱,为什么不继续研究呢?万一将来数码技术真的成熟了,他们也不至于落后其他企业。Alsoseveralshareholdersbelievethatshould notsell outthesetechnologies and patents, after alltheyinvestedthat manyfor this reason. Justset the double threadparallelstrategy, neededthreeyears to see the effect.
也有几位股东认为,不应该卖掉这些技术和专利,毕竟他们为此投入了那么多。刚刚定下双线并行的战略,怎么也要三年时间才能看出效果啊。For these yearsmany of digital photographyproductpromotion, met as an equalwith the traditional camera, perhapswasseveralyears of matter.
这几年数码照相产品提升的多块啊,跟传统照相机分庭抗礼,说不定就是几年的事儿了。Howeverallshareholdersdo not believethat the numerical code the opportunitysubstitutes for the traditional camerain a short time!
不过所有股东都不认为,数码相机会在短时间内取代传统相机!Kameido Masaoasked the opinion of Feng Yu, ifcanacquire the Kodakoveralldigital cameraservice, purchased, fund that could spend, will be more.龟田正雄询问冯宇的意见,如果能收购科达的整体数码相机业务,是否收购,可能要花的资金,会更多。Kodakhasin the worldmostcamerapatented technology, more than 100years of Company, are only the brand values, isastronomical figures.科达拥有世界上最多的相机专利技术,100多年的企业,光是品牌价值,就是一个天文数字。Ifminus the Kodakbrand, the business value of thatdigital camera, will depreciatesome. Simply speaking, the samecamera, prints a nobodyhas been listening tobrand, withprintingKodakbrand, between both the pricecandiffer over 200US dollars! The Kodakbrandregarding the added value of cameraissuchhigh.
如果刨去科达的品牌,那数码相机的业务价值,会贬值一些。简单来说,同样的相机,印着一个没人听过的牌子,和印着科达的牌子,两者之间价格能够相差200美元以上!科达的品牌对于相机的附加值就是这么高。Alsobecause the Kodakbrandadded valueis too high, letstheirdigital productionsaleis notthatgood. After allfourstarsandSony, Canches the brandis not small, butsimilarly the product of performance, sellsactuallywantscheaplymany.
也正是因为科达的品牌附加值太高,才让他们的数码产品销售不是那么好。毕竟四星、嗦尼、呢康什么的品牌也不小,而同样性能的产品,卖的却要便宜不少。Let aloneotherCompanyis the Lordpushes the digital camera, only thenKodakis the Lordpushes the traditional camera, becausethey have to proliferate the world the filmphoto shop, this is also a bigend that theyreceive.
更何况别的企业都是主推数码照相机,只有科达是主推传统照相机,因为他们还有遍布全世界的胶卷冲洗店,这也是他们收入的一项大头。Theirfilmsales volume, is the worldfirst, the profitis not low.
还有他们的胶卷销售量,也是世界第一,利润不低。Feng Yuthinks, ifcanpurchase, thenreceivesalsowell, mainlylooks at the price. The cheapwords, definitelybuy, oneselfcome backto produce the camera, at leastcanoccupy the Chinamarket, will not always owe.冯宇想了想,如果能收购下来,那么收下来也不错,主要是看价格。便宜的话,肯定买,自己回来生产照相机,至少能占据华夏市场,总也不会亏。
If too expensive, thathas not needed, goes to the overseasto competewithotherbrand, the pressureis very big. In any casethisdigital camera is also tenyears of life, tenyearslater, started the popularsmartphone, at that timevariousphotographapp, maybe more amusing than the digital camera.
要是太贵的话,那就没必要了,去国外跟别的品牌竞争,压力很大。反正这个数码相机也就是十年的寿命,十年后,开始流行智能手机了,那时候各种拍照app,可比数码相机好玩多了。Butplays the digital cameratruly, isthesephoto hobbyists, how manybut can the photo hobbyisthave?
而真正玩数码相机的,还是那些摄影爱好者,但摄影爱好者又能有多少呢?Howeverifcanfrom the digital camera, achieve the digital video, thendevelopswill be without doubt better. Thisinsidetechnology, there areveryin a big waywas different, at leastKodakdoes not have, butSonytheyearlybrowsed.
不过如果能从数码照相机,做到数码摄像机,那么发展无疑会好很多。只是这里面的技术,又有很大的不同了,至少科达是没有的,而嗦尼他们早已经涉猎了。
In 67years, the traditionalfilmcamerawill eliminategradually, at that timemade the movie, used the digital video. Not onlyfacile, reservesandbig, but can also cut the copyto the computer, more importantlydid not fear that scenepatdozens, causes the filmcostto be too high, the movie-makingcostrises.
再过67年,传统的胶片摄像机将逐渐淘汰,那时候拍电影,都用数码摄像机了。既轻便,存储量又大,还可以拷贝到电脑里进行剪切,重要的是不怕一个镜头拍几十条,造成胶片成本过高,制片成本上升。
The numerical codephotographs, nothing buttakes up a storage space, cansave the photographycostenormously. Eventhatsmalldv, becomespopular, the pleasure of autodyne, butmanypeoplelike.
数码拍摄下来的,无非就是占一点存储空间而已,可以极大的节约拍摄成本。甚至那种小的dv,也会变得流行起来,自拍的乐趣,可是很多人都喜欢的。Un, as forpattingoutsideroominroom, thiswere not manydescribes.
嗯,至于拍房间外还是房间内的,这个就不多描述了。
The popularity of digital camera, is also relatedwith the development of computer, manypeoplegive upto make the picture, actuallydoes not hateto flush, particularly after seeingflushes, manypicturesare unsatisfied, felt that has wastedmoney.
数码照相机的流行,跟计算机的发展也不无关系,很多人舍得拍照片,却不舍得冲洗出来,尤其是看到冲洗出来后,很多照片并不满意,感觉浪费了钱。But the digital photohas savedthistrouble, chooseson the computerdirectly, evenon the camera, candelete the picture that somedo not like, prints, definitelyunderwentscreening.
而数码照片就省去了这个麻烦,直接在电脑上选择,甚至在照相机上,都可以删除一些不喜欢的照片,打印出来的,肯定都是经过了筛选的。
But when Kameido MasaotoldFeng Yu the offer of Kodak, Feng Yuactuallyignorantcompelled.
可是当龟田正雄将科达的报价告诉冯宇的时候,冯宇却懵逼了。„What did yousay? Does the service of digital camera, take4.6 billionUS dollars?!”
“你说啥?数码照相机的业务,要4600000000美元?!”Thiscannotsay that has excessed the budget of Feng Yu, buthas surpassedtentimes!
这不能说超出了冯宇的预算,而是超出了十倍!
The budget of Feng Yuinner heart, isinfivehundred millionUS dollars, attains the advanceddigital photographytechnology, includingcorrespondingpatent. Ifcanchoose, healsowantsto choose, screenssomenottooimportanttechnology.冯宇内心的预算,是五个亿美元以内,拿到先进的数码照相技术,包括相应的专利。如果可以挑选的话,他还想挑选一下,筛选掉一些不太重要的技术呢。Hehas thought that Kodakwill possibly ask a priceveryhigh, buthas not thoughtthatsois unexpectedly high!
他想过,科达可能会要价很高,但没想到,竟然这么高!„Boss, theirtechnologies, trulyverygood, istheirexclusive rights. Iam confident, infourOne billionUS dollars, takes the overallservice.”
“老板,他们的技术,确实非常的好,很多都是他们独家专利。我有信心,四十亿美元以内,将整体业务拿下。”
The Kameido Masaoheart said that fourOne billionUS dollars, Bossnotwith. Profession that eachBossfavors, maybehard.龟田正雄心说,四十亿美元,老板也不是拿不出来。每一次老板看好的行业,可都是毫不手软的。„Does not buy! Tooexpensive! Youchosesomeoptics, the technology in electronicto be good, othertechnologies, canhave the buyingauthorization of choice, orresearched and developed.”
“不买!太贵了!你就挑选一些光学啊、电子方面的技术好了,其他的技术,可以有选择的买授权,或者自己研发。”Feng Yuwants the digital camera, to grafton the cell phoneat first. FourOne billionUS dollars, thatinvestmentwas too big! Feng Yu must reserve the fund, waitsto phrase the amdstock.冯宇最初就是想将数码照相机,嫁接到手机上而已啊。四十亿美元,那投资太大了!冯宇还要预留资金,等着收购amd的股份呢。Kameido Masaoonlyknowsthat this understandinghas made a mistake, immediatelysaidtoFeng Yu: „Bossfelt relievedthatonlybuyssometechnologies and patents, oris the patentauthorizationwords, fivehundred millionUS dollarsbasishas more than enough. EvenI can also sign an agreementwiththem, latertheystudyanythingto renew a bettertechnology, wehave the refusal.”龟田正雄这才知道,他这次理解错了,马上跟冯宇说:“老板放心,只买部分技术和专利,或者是专利授权的话,五个亿美元根本用不了。甚至我还可以跟他们签署一份协议,以后他们研究出什么更新更好的技术,我们有优先购买权。”„Un, defers tothisdirectionto discuss that a penny saved , a penny earned.”
“嗯,就按照这个方向去谈吧,能省则省啊。”Hangs up the telephone, Feng Yushakes the head, the moneynotanti-flower of local tyrant!
挂断电话,冯宇摇摇头,土豪的钱也不抗花啊!
......( To be continued.)
……(未完待续。)
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