DTYWIWMS :: Volume #8

#31: Marvel Entertainment Empire embryonic form (First Part)

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Michael Eisner. world super entertainment empire, Disney Entertainment Group director-general. Governs this property to count 10 billion USD ultra-large company. 迈克尔-艾斯纳。世界超级娱乐帝国,迪士尼娱乐集团的总裁。掌管着这个资产数百亿美元的超大公司。 Disney depends upon the anime piece to build up, in which Mickey Mouse series is the world is more well-known. It can be said that an appealing anime piece. Will not think bored anime four years old to the 80 year. Should be said that this is «Cat with Mouse» same has the considerable important position anime piece in the world. 迪士尼依靠动画片起家,其中的米老鼠系列更是全球家喻户晓。可以说是老少咸宜的一部动画片。四岁到八十岁都不会觉得无聊的动画。应该是说这是和《猫和老鼠》一样在全球都拥有相当重要地位的动画片。 But the later Disney princess series, engulfs the entire world. Becoming the 14 year in the girl a biggest ip brand. But several years ago «Frozen» that manufactures some Disney princess series of decline will have pushed to a new peak, the entire athletic circle powder are innumerable. 而之后迪士尼的公主系列,更是席卷全球。成为十四岁以下女孩中最大的一个ip品牌。而几年前制作的《冰雪奇缘》将已经有些没落的迪士尼公主系列推向了一个新的巅峰,全球圈粉无数。 But besides the anime this Disney building up series, Disney also has the pivotal status in the filmmaking of Hollywood. 而除了动画这个迪士尼的起家系列以外,迪士尼在好莱坞的电影制作上也有着举足轻重的地位。 world was saying the Hollywood big piece, but in fact most the Hollywood big pieces of being familiar are issued the manufacture by the Hollywood six large-scale film executives. But Disney one of them. 世界都在说好莱坞大片,但是实际上大多数耳熟能详的好莱坞大片都是由好莱坞的六家大型片商发布制作的。而迪士尼正是其中之一。 For example famous «Pirates of the Caribbean» series, world-famous «Star Wars» series. In the words of Li Jie previous generation, but must add on " Marvel Cinematic Universe » series. 比如大名鼎鼎的《加勒比海盗》系列,还有享誉全球的《星球大战》系列。在李杰前世的话,还要加上《漫威电影宇宙》系列。 But other have the certain influence commercial big piece are too numerous to cite individually. In Hollywood, or takes a broad view at global Entertainment market, Disney stands in the topest first echelon. 而其他有一定影响力的商业大片更是不胜枚举。在好莱坞,或者说放眼全球娱乐市场,迪士尼是站在最顶尖第一梯队的。 But as this entertainment empire helmsman, Michael Eisner generally is very busy. The innumerable directors and actors expected that obtains his favor, the Disney resources, so long as inclines slightly, can hold world level superstar. 而作为这个娱乐帝国的掌舵人,迈克尔-艾斯纳一般都是很忙的。无数电影导演和演员都期望得到他的青睐,迪士尼的资源只要稍微倾斜,就能捧出一个全球级巨星。 But does this kind of great person look for oneself to do? Li Jie basically can guess correctly with the toe. Michael Eisner is not his Jason Li this person, but is the status of Boss Marvel Company. 而这样一个大人物来找自己是干嘛？李杰基本上用脚趾头都能猜到了。迈克尔-艾斯纳着的不是他杰森-李这个人,而是marvel公司老板的这个身份。 Like the Li Jie previous generation, Disney Group purchases Marvel Entertainment to be the same. Michael as a merchant, arrives at Li Jie's company to only have a goal, that is the trade. 就像李杰前世,迪士尼集团收购漫威娱乐一样。迈克尔作为一个商人,来到李杰的公司只有一个目的,那就是商业。 Originally Li Jie tenable Marvel comics company into Michael discernment. Manufactures comics small company, although has real hero to take amusing. However that is only amusing, cannot transform the capital really the thing. 原本李杰成立的漫威漫画公司并不入迈克尔的法眼。一个制作漫画的小公司而已,虽然有着真实英雄作为噱头。但是那只是噱头而已,并不是真的能够转化成资本的东西。 Many matter Michael this commercial experts who however afterward had could not understand. First was Deadpool sues S.H.I.E.L.D. to start unrest in entire US. However regarding Michael, this can only be the bordered news, not anything. 但是后来发生的许多事就连迈克尔这个商业老手都看不懂了。首先是死侍状告神盾局在全美掀起了一阵风潮。但是对于迈克尔来说,这只能算是花边新闻,并没有什么。 However , the matter that has somewhat was inconceivable. 但是之后发生的事情就有些不可思议了。 Captain America Steve Rogers has sued the US government and military, requested a sky-high price compensation of 10 billion USD. 美国队长斯蒂夫-罗杰斯状告了美国政府与军方,要求了一笔百亿美元的天价赔偿。 Although two side Sixia mediated finally, but this lawsuit can actually arrange to enter in a 21 world most important lawsuit. This lawsuit exposes before the common people the Captain Rogers sale price first time. 虽然最后两方私下调解了,但是这场官司却可以排进二十一世界最重要的一场官司之中了。这场官司将罗杰斯队长的身价第一次在世人面前曝光。 Although the beforehand all people general understand that Captain Rogers this name is in itself huge ip, but actually few people really realized that behind this ip contained many values. 虽然之前所有人都大概的明白罗杰斯队长这个名字本身就是一个巨大的ip,但是却很少有人真的意识到这个ip背后所蕴含了多少价值。 But after this had countless people to stare at Captain Rogers, as well as Iron Man and Spider-Man these ip value highest superhero. 而在这之后已经有无数的人盯上了罗杰斯队长,以及钢铁侠和蜘蛛侠这几个ip价值最高的超级英雄。 However the dismayful matter occurred, when all people also not starts to carry on the movement truly, Captain Rogers already the oneself copyright and management and administrative right entrusts to small company: Marvel. 但是令人惊愕的事情发生了,在所有人都还没有开始真正进行动作的时候,罗杰斯队长就已经将自己的版权和经营管理权托付给了一家小小的公司:marvel。 But at the same time before , did talk of the town Deadpool to turn over the copyright Marvel Company. That all people thought the fellow who is difficult to do, Iron Man Tony Stark has also turned over to the oneself copyright. 而同时之前搞得满城风雨的死侍也将版权移交给了marvel公司。还有那个所有人都觉得非常非常难搞的家伙,钢铁侠托尼-斯塔克也移交了自己的版权。 Small serious company had large quantities of hot big ip instantaneously. Merely on Captain Rogers, Iron Man, Deadpool, Spider-Man, Night Traveler as well as the Night Watcher organization adds with Avengers these ip, had the professional to estimate the high-school student who Jason Li this had just graduated looks like works as a volunteer same comics company, the ip value of now grasping has surpassed 10 billion USD. 一个小的不得了的公司却瞬间拥有了一大批炙手可热的大ip。仅仅就罗杰斯队长,钢铁侠,死侍,蜘蛛侠,夜行者以及守夜人组织和复仇者组织这些ip加起来,已经有业内人士估算出了杰森-李这个刚刚毕业的高中生所开的就像是玩票一样的漫画公司,现在所掌握的ip价值已经超过百亿美元。 Another rich and powerful family of world entertainment industry is raising slowly. 世界娱乐业的另一个豪门正在冉冉升起。 According to path originally, this small company, although has numerous big ip, young rookies but who actually just stepped in the entertainment industry. Even if some hearsay said behind boss Li Jie's to have Osborn Group and supporting of Stark Group two super consortium. However the entertainment industry and science and technology industry have greatly different. 按照原本的轨迹,这个小公司虽然有着众多的大ip,但是却只是刚刚涉足娱乐业的小菜鸟。即便有传闻说老板李杰的背后有奥斯本集团与斯塔克集团两个超级财团的撑腰。但是娱乐业和科技业还是有巨大的不同的。 If Li Jie wants the Marvel Company antenna and influence really expands the world, then the comics three-dimensional of paper surface, cranks up the process that the movie must walk. But where does the global most influential movie photograph company? US! Hollywood! 如果李杰真的想要marvel公司的触角和影响力扩展到全球,那么将纸面的漫画立体化,也就是拍成电影是必须走的过程。而全球最有影响力的电影拍摄公司在哪儿？美国！好莱坞！ The commercial film that here delivers can be every year US brings to count on hundred the 100 billion USD foreign exchange. These are grasping the release and manufacture big company of channel, for example Disney does not watch Marvel. Because requests oneself to this young people finally after all. 这里产出的商业片每年能为美国带来数百上千亿美元的外汇。那些掌握着发行和制作渠道的大公司,比如迪士尼并不把marvel看在眼里。因为到最后这个年轻人总归是要求自己的。 However all matters always have exception. Nobody expected this accident/surprise comes is so sudden, and is so stiff. 但是所有的事情总有例外。只是没有人预料到这个意外来的这么突然,并且这么生硬。 Mandarin attacks New York, Iron Man and avenger meets head-on. In later is extraterrestrial appear, the Captain Rogers mouth artillery repels the enemy, was Red Hulk greatly noisy New York City, Night Traveler on the point of death rescues the city to lead away this Giant. 满大人进攻纽约,钢铁侠和复仇者迎战。在之后则是外星人出现,罗杰斯队长嘴炮退敌,接着是红浩克大闹纽约城,夜行者临危救城引开了这个巨人。 Because this event has extraterrestrial appear, all participated in inferior event the popularity of superheroes pushing to the peak. 这次事件因为有外星人的出现,将所有参与了着次事件的超级英雄们的人气都推向了巅峰。 Especially Captain Rogers, in the time that the US politician Washington senior officials flee particularly collectively, he stood came out to make the profound impression with the heroic bearing of extraterrestrial civilization contact on all people. 尤其是罗杰斯队长,在美国政客尤其是华府高官们集体遁逃的时刻,他站了出来和外星文明接触的英姿给所有人都留下了深刻的印象。 Protests fleeing of US President with parade that Washington erupts now, as well as regarding the disaffection of Congress and cabinet. Captain Rogers this time actions can say on is the character who the government takes only makes a move. 与华盛顿现在所爆发的游行抗议美国总统的出逃,以及对于国会和内阁的不满。罗杰斯队长这次的所作所为可以说的上是政府唯一拿得出手的人物。 Regardless of the government does like, this time must hold him, otherwise does not have including the method of shift line of sight. 不论政府喜不喜欢,这次都要捧他,不然连转移视线的手段都没有。 But the influence true start expansion of Captain Rogers, achieved has been able side by side the Second World War time, even higher degree. 而罗杰斯队长的影响力真正的开始扩展,达到了可以比肩二战时期,甚至更高的程度。 But in War of New York simultaneously because of numerous hero( including New York vigilante) the effort, this city has not had many losses unexpectedly. But the biggest loss occurred after Red Hulk appear. He has almost met 25 strip block, this pot must give the military to carry. 而在纽约之战中同时因为一众英雄（包括纽约义警）的努力,这座城市居然没有受到多少损失。而其中最大的损失发生在红浩克出现后。他差不多会了二十五条街区,这个锅要给军方去背了。 Therefore this time „hero” becomes this is filling the vicious tendencies again, and increasing number of people start to carefully examine the issue of this society. 所以这一次“英雄”再一次成为这个充满着戾气,并且越来越多的人开始审视这个社会的问题。 „This world needs hero!” This slogan was said. “这个世界需要英雄！”这个口号被人叫出。 As the merchant, the merchant of entertainment industry, provides satisfaction on Mental for the people particularly maintains the essential condition of company development. If not good at grasping fondness of ordinary people, then it is unable to survive in the intense entertainment world. 作为商人,尤其是娱乐业的商人,为民众提供精神上的满足是维持公司发展的必要条件。如果说不善于掌握普罗大众的喜好,那么其也无法在激烈的娱乐圈中存活。 Therefore Michael came, came Marvel Company. Sees Li Jie. He thought that oneself appeared enough has sincerity. 所以迈克尔来了,来了marvel公司。来见李杰。他觉得自己显得足够有诚意了。 When he sees in front of oneself the young people, he does not have too many exchanging greetings, but is the straightforward opens the mouth said: „Mr. Li, what condition can make you sell Marvel Company?” 所以当他看见自己面前的这个年轻人的时候,他没有太多的寒暄,而是直截了当的开口说道:“李先生,什么样的条件可以让你出售marvel公司？” Li Jie looks at the middle-aged person who eye has partly been balding, he thinks that who he is? But Marvel Company the items not for sale, has the big use in later Li Jie! 李杰看了眼这个半谢顶的中年人,他以为他是谁？marvel公司可是非卖品,在之后李杰还有大用场！
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