„No one can reject money, looks like no one to reject me!” “没有人能拒绝钱,就像是没有人能拒绝我！” From the beginning Lynch must move to Bupen comes the time the television station of purchase from the local area, the local municipal government is some opinions. 一开始林奇要把收购的这家电视台从当地搬到布佩恩来的时候,当地市政府是有些意见的。 A television station seemingly is only a television station, probably...... also such. 一个电视台看上去好像只是一个电视台,好像……也就那样。 In fact a television station can provide at least over a hundred jobs for an area, this refers to these scales not being big. 实际上一家电视台能为一个地区提供至少上百个工作机会,这还是指那些规模不大的。 Like Bupen here television station, and television stations of some federal being able to stand in line positions, each back, has one possibility several thousand people, and even several tens of thousands of people of teams are working! 像布佩恩这边的电视台,以及一些联邦排得上名次的电视台,它们每一家的背后,都有一个可能数千人,乃至数万人的团队在工作！ Is the employment post that the television station brings lets local government's unusual attaching great importance to sufficiently, the said television station also had the function of propaganda. 仅仅是电视台带来的就业岗位就足以让当地政府非常的重视,更被说电视台还有宣传的作用。 After some benefits exchange, the television station was moved Bupen Lynch to construct a factory to provide part in the area not to involve the high-tech content for own black stone aviation the components. 在一些利益交换过后,电视台被搬迁到了布佩恩林奇在当地建造了一家工厂为自己的黑石航空提供一部分不涉及高技术含量的零件。 In addition the local relatively inexpensive manpower, no one has in fact owed. 加上当地相对廉价的人工,实际上谁都没有亏。 After the television station moves, updated some information of photograph, later starts to form. 电视台搬迁过来之后,更新了一些拍照的信息,随后就开始组建。 The project that today discusses fast how has about the television station establishes own brand and position. 今天谈论的项目就是有关于电视台如何快速的树立起自己的品牌和地位。 In this regard, compares the right to speak, after all she before was a well-known host of television station, her understanding this line of inside stories, were more than others. 在这方面,莫莫比较有发言权,毕竟她之前是一家电视台的知名主持人,她对这行内幕的了解,比其他人多一些。 In her opinion, wants to set up a brand of television station fast, must have the clear goal. 在她看来,想要快速树立起一个电视台的品牌,就必须有明确的目标。 „We must first determine that we must compete in what times and other television stations, my suggestion places the competitive time during the daytime......” “我们首先要确定我们要在什么时间段和其他电视台竞争,我个人的建议是把竞争时间放在白天……” „During the daytime the competitiveness is not big, most television stations are putting the program that rebroadcasts, if we can stand firm in the daytime time, showed that our rallying points, shifted to the program to have the support again at night.” “白天我们的竞争力不大,大多数电视台都在放重播的节目,如果我们能在白天的时间段里站稳脚跟,证明我们的号召力,再转向夜间节目就有了支持。” In the conference room gathered many people, these people are dig these days through her relations. 会议室里聚集了不少人,这些人都是莫莫这段时间通过她的关系挖来的。 Perhaps from the beginning these people exchange a work is not interested, but there is a stock to drive to add on a higher wage, a higher post, the more glorious future, this will convince many people to attempt to change job sufficiently. 也许一开始这些人对换一份工作不是太感兴趣,但是有股份激励加上更高的薪水,更高的岗位,更美好的未来,这就足以说服很多人尝试着跳槽过来。 This after all is not the pheasant television station, this is the television station of black stone media, what its back depends on is Lynch and he already the financial group that begins to take shape, this is a growing big tree. 这毕竟不是什么野鸡电视台,这是黑石传媒的电视台,它背后靠着的是林奇和他已经初具规模的财团,这是一棵正在成长的大树。 Here some once the producer of ace program , some senior jobholders, after proposed own viewpoint, immediately has everyone's support. 这里有一些曾经王牌节目的制作人,也有一些业内资深的从业人员,当莫莫提出了自己的观点之后,立刻就得到了大家的支持。 After all the television station makes the program and makes the product to be different, the product often is the disposable business, may repeat to purchase besides a few, the duplicate/restores buying rates of most commodities are very low, the time span is also very long. 毕竟电视台做节目和做产品不一样,产品往往都是一次性的买卖,除了少数可能会重复购买之外,大多数商品的复购率都很低,时间跨度也很长。 The program of television station is different, the cost of manufacture is not small, once cannot hold the viewing ratio from the beginning, the follow-up a series of issues will emerge. 电视台的节目不一样,制作的成本不算小,一旦一开始不能抓住收视率,后续的一系列问题就会出现。 Therefore the ace program must obtain the success, to let the ace program can succeed, but also specially places to compete with a lower daytime the time. 所以王牌节目一定要取得成功,为了让王牌节目能获得成功,还特意的把时间段放在竞争更低的白天。 The busy federal person almost passed in the work during the daytime, possibly some housewives in the watching television of white Tianchang time, therefore this time is given up. 忙碌的联邦人白天几乎都在工作中度过,可能有一些家庭主妇会在白天长时间的观看电视,所以这个时间段一直是都是被放弃的。 Lynch has not taken a stand, but makes discuss their ace programs. 林奇没有表态,而是让莫莫谈一谈他们的王牌节目。 „Soap operas and various current event class program high density centralized in evening's this time, we do not go to compete with them, simultaneously in type, must pull open with them.” “电视剧和各种时事类节目都高密度的集中在晚上这个时间段,我们不去和他们竞争,同时在类型上,也要和他们拉开。” „The audience has the watching movies inertia, when they crave some in program, will repel other similar programs subconsciously.” “观众有观影惯性,当他们热衷于某一个节目的时候,会下意识的排斥其他类似的节目。” „We did a market survey recently, over 40% people are willing to watch the traveling class on own initiative the program, over 30% person hopes can see some new high-tech things.” “我们最近做了一个市场调查,有百分之四十以上的人愿意主动收看旅游类的节目,有百分之三十以上的人希望能够看见一些新鲜的高科技事物。” The traveling and popular science actually have strong market demand, the exploration and curiosity, forever is the genes that in the human bone are unable to obliterate. 旅游和科普其实一直以来都有很强的市场需求,探索与好奇,永远都是人类骨子里无法磨灭的基因。 People do not have means to travel, possibly is because poor, possibly is because the time is not enough, possibly yes...... 人们没办法自己去旅游,可能是因为贫穷,可能是因为时间不够,可能是…… Because of what reason, they hopes that can see the scenery that some often do not see. 无论是因为什么原因,他们都希望能看见一些自己不常见到的景色。 To high-tech product curious is also, they also want to know that the present technological progress what degree, then said several „these person of real his mother were insane”, then next day takes the rare and beautiful flowers that are knowing to study and others boasts. 对高科技产品的好奇也是,他们也想知道现在的科技发展到了什么程度,然后说上几句“这些人真他妈疯了”,接着第二天拿着自己知道的奇葩研究去和别人吹牛。 These have the market demand, is the television program at present is short. 这些都是有市场需求的,也是目前电视节目的所欠缺的。 Actually when has not left the beforehand television station, she wants to do is one grade has the program of relations with the traveling, the invitation has the star honored guest of time, then lets the audience, as they together, understands federal beautiful scenery. 其实莫莫没有离开之前的电视台时,她想要做的就是一档和旅游有关系的节目,邀请一些有时间的明星嘉宾,然后让观众们随着他们一起,去领略联邦的美丽景色。 Others also discussed to these two types that she proposed, mostly was positive/direct. 其他人对她提出的这两个类型也讨论了起来,大多都是正面。 First she now is assistant station manager, is the assistant station chief, no one knows when can be put on regular status. 一来她现在是助理台长,也就是副台长,谁也不知道什么时候就能转正了。 Next Lynch backs-up she in the back, everyone is very clear, does this line in fact, so long as is rich, makes anything not to matter. 其次林奇在背后撑她,大家都很清楚,干这行其实说白了,只要是有钱,做什么都无所谓。 Gets up in any case fortunately! 反正亏得起！ So long as does not fear to owe, makes 100 categories the programs, can always bump into 1-2 successfully? 只要不怕亏,做一百个品类的节目,总能碰到1-2成功的吧？ Listens to everyone's exchange to seem like the program really well, they also set the time, after is afternoon 2 o'clock . 听着大家的交流似乎节目真的不错,他们还确定了时间,就是下午二点钟之后。 This time belongs to these alone in the housewives of home, these women yearn for the strange world compared with others , yearns for meeting with fervor. 这个时间段是属于那些独自在家的家庭主妇的,这些女人比其他人更向往陌生的世界,也更向往一段激情的邂逅。 The explicit client base localization, more accurate commercial promotion, has displayed the advertising agent that some have been able to cooperate in addition, can say, so long as the program has no too major problem, did not say that what kind of success obtains, is not at least defeated! 明确的客户群体定位,加上更精准的商业推广,莫莫已经罗列了一些可以合作的广告商,可以说只要节目没有什么太大问题,不说取得怎样的成功吧,至少是不失败的！ This is a very perfect plan, from deciding of project establishment, the market survey, target audience, the profit community and way, had almost the complete content. 这是一份非常完善的策划,从项目立项的立意,市场调查,目标人群,盈利群体和方式,几乎都有了完整的内容。 Even if a fool, takes such a plan also to be able this grade of program to do very well. 哪怕是个傻子,拿着这样一份策划也能把这档节目干得非常不错。 As for other time, they can purchase the copyrights of some soap operas, does not compete for in the evening the viewing ratio of golden files in any case, not the blind on original play, these inexpensive soap operas instead become the good choice. 至于其他时间,他们可以购买一些电视剧的版权,反正不争夺晚上黄金档的收视率,不盲目的上原创剧,那些廉价的电视剧反而成为了不错的选择。 Some especially classical soap operas, have possibly let off one round two rounds, but would some people also wanting to look again. 特别是一些经典的电视剧,可能已经放过一轮两轮了,但总会有些人还想再看一遍。 These soap operas have also the good viewing ratio, the risk that simultaneously broadcasts is also very small, the income is very big. 这些电视剧有着还不错的收视率,同时播放的风险也很小,收益很大。 „As for the news instead is simplest one, we can train our news channel, while can also make a payment to buy the news, this is almost all television stations at the matter of doing.” “至于新闻节目反而是最简单的一个,一边我们可以培养自己的新闻渠道,一边也可以交钱买新闻,这几乎是所有电视台都在做的事情。” News thing has the effectiveness, moreover in a news of local has does not have the broadcast value, then purchases becomes main gains the way. 新闻这个东西具有时效性,而且一个地区发生的新闻中有很多不具备播放价值,那么购买就成为了主要的获取方式。 The federation has many organizations to sell various news materials specially, each how much money, therefore does not have own reporter team even, does not need too to be worried in the news issue. 联邦有不少机构专门出售各种新闻材料,每条多少钱,所以即便没有自己的记者团队,在新闻问题上也不需要太担心。 In conference room gradual peaceful, is only left over Lynch to read these materials the sounds. 会议室里逐渐的安静了下来,只剩下林奇翻看这些材料的声音。 Crossed for more than ten minutes, he put down the plan book, lit cigarette. 过了大约十多分钟,他把策划书放下,点了一个烟。 The vision of everyone centralized on his body, his a few words, will decide how the television station following work proceeds. 每个人的目光都集中在他的身上,他的一句话,将决定电视台接下来的工作是如何进行的。 „These things very good, has the considerable performability......”, showed some smile, but is quick, she could not smile. “这些东西都非常的不错,有相当的可执行性……”,莫莫露出了一些笑容,不过很快,她就笑不出来了。 Because Lynch cannot have a liking for these, or cannot have a liking for their plans! 因为林奇看不上这些,或者说看不上他们的计划！ „Daytime program can do according to these, but we will not give up the night viewing ratio competition.” “白天的节目可以按这些来做,但是我们不会放弃夜间的收视率竞争。” „We not only need compete, but must win!” “我们不仅要竞争,还要赢！” Suddenly in the conference room has some tumults, some people asked some issues, „Mr. Lynch, if we must compete for in the evening the viewing ratio of television, we must have the strong program that enough takes acts.” 一时间会议室里有一些骚动,有人提出了一些问题,“林奇先生,如果我们要争夺晚间电视的收视率,我们就必须有足够拿得出手的强硬节目。” „Any program has the continuity, we not possible to trade a program to probe fondness of audience each time, there is no help to our brand images.” “任何节目都是有连续性的,我们不可能每期换一个节目去试探观众们的喜好,这对我们的品牌形象没有任何的帮助。” Any grade of program, can cater to liking of some audience inevitably, even if only very small part. 任何一档节目,都必然能够迎合一些观众的喜欢,哪怕只是很小一部分。 But if the frequent replacement program, will let the psychology that some audience have is sick of unceasingly, therefore the viewing ratios of some programs are not quite even good, the broadcast is still periodic. 可如果频繁的更换节目,就会不断的让一些观众产生厌烦的心理,所以即便有些节目的收视率不太好,播放也是周期性的。 In the first quarter, first and so on. 第一季,第一部之类的。 If they cannot put out a good program, not only will waste money, will also defeat the reputation. 如果他们拿不出一个好的节目,不仅会浪费钱,还会败口碑。 After Lynch looks he said that asks, „do you like money?” 林奇看着他说完之后,才问道,“你喜欢钱吗？” The staff who that put forward the different views gawked, later some nods red, „, Mr. Lynch, I liked money.” 那名提出不同看法的工作人员愣了一下,随后有些面红地点了点头,“是的,林奇先生,我喜欢钱。” Lynch not, because he has the different opinions to repel him, instead gave him an opportunity of performance, „liked money having nothing wrong, I also liked money, if gives you now an opportunity, making you be able to obtain 1 million in one and a half hours, you will keep 90 minutes for it?” 林奇没有因为他有不同意见就排斥他,反而给他了一个表现的机会,“喜欢钱没有什么错,我也喜欢钱,如果现在给你一个机会,让你能够在一个半小时的时间里得到一百万,你会为它留出九十分钟的时间吗？” That mister nods, „, if I really have such opportunity, I will certainly leave enough time for it, anything can arrange after it.” 那名先生点了点头,“是的,如果我真的有这样的机会,我一定会为它留出足够的时间,任何事都会排在它之后。” Lynch looks to others, „you?” 林奇又看向其他人,“你们呢？” Everyone nods in abundance, expressed that if all these real, why can reject? 所有人都纷纷点头,表示如果这一切都是真的话,那么为什么要拒绝？ 1 million, regarding the person of this time, it look like an inconceivable number! 一百万,对于这个时代的人来说,它就像是一个不可思议的数字！ At least to most people are this, many families save for a lifetime also on tens of thousands dollars, this is very life in a planned way saves. 至少对大多数人来说是这样,很多家庭一辈子的积蓄也就几万块钱,这还是非常有计划的生活节省下来的。 Does not have the family of plan and goal, could not save several thousand for a lifetime. 很多没有计划和目的的家庭,一辈子都存不了几千块。 Let alone 1 million, 100,000 to them, are the astronomical figures same wealth! 别说一百万了,十万块对他们来说,都是天文数字一样的财富！ If really has anything to help them obtain 1 million in 90 minutes, then they will therefore be certainly crazy. 如果真的有什么能让他们在90分钟里获得一百万,那么他们一定会因此而疯狂。 After the short noise, everyone realized anything, their breath start to be rapid! 在短暂的喧嚣之后,所有人都意识到了什么,他们的呼吸开始急促起来！ „This is a grade of comprehensive question and answer class program, each issue will choose some lucky fellows to participate from the registration player.” “这是一档综合问答类节目,我们每一期都会从报名选手中挑选出一些幸运儿来参加。” „It has no too special content, so long as replied that to all issues, can 1 million bring back to the home.” “它没有什么太特别的内容,只要回答对所有问题,就能把一百万带回家。” „However its name, is called «Wealthy man Manufacturer»!” “而它的名字,就叫做《富翁制造者》！”