ROEWR :: Volume #7

#677: Attacks Ali


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The release conference is still continuing. 发布会还在继续。 Yuan Chengdao then also announced several news, is mainly some good news about distant profit. 袁成道接下来又宣布了几个消息,主要都是一些关于远方盈利方面的好消息。 Like the time that side, gained last year were not many, this year also starts to gain. 像时代那边,去年盈利一直不多,今年也开始盈利了。 Dongyu real estate, because in the near future the land price rises, although the Dongyu real estate has no big movement, but has also been gaining. 还有东宇地产方面,近期因为地价上浮,东宇地产虽然没什么大动作,可也一直在盈利。 About the profit issue, everyone extremely does not regard as important actually, is not very accidental/surprised. 关于盈利问题,大家其实不是太过看重,也不是很意外。 After all profitability of distant place is obvious to all, if not gain, the Li Dong not possible only several years to make in a big way the distant place to this situation. 毕竟远方的盈利能力那是有目共睹的,如果不盈利,李东也不可能区区几年时间就将远方做大到这个地步。 However waits for Yuan Chengdao to announce that the last news, the scene made noise again! 然而等袁成道宣布完最后一个消息,现场再次喧闹了起来! Yuan Chengdaogang said, immediately had the reporter to say loudly: Yuan, you just the meaning in words, said that the distant commercial city does emulate to Taobao officially?” 袁成道刚说完,马上就有记者大声道:“袁总,您刚刚话中的意思,是不是说远方商城正式向淘宝看齐?” Yuan Chengdao said with a smile lightly: „ How can I say, this saying sounded does not have the issue actually, in fact also had difference essentially. The distant commercial city admits individual shop to move into, is our distant place conducts an exploration from the b2 pattern to 2 patterns. 袁成道轻笑道:“怎么说呢,这话听起来倒是没问题,实际上却还有本质上的差别。远方商城接纳个人店铺入驻,是我们远方从b2模式向二模式进行一次探索。 At present the home 2 patterns do best naturally is Taobao, but Taobao cannot be equal to 2 completely. ” 国内目前二模式做的最好的自然是淘宝,但淘宝并不能完全等同于二。” Yuan Chengdao stopped the moment to continue saying: „ Moreover we have the essential difference from Taobao, Taobao is coverage of entire range, what industry does. 袁成道停顿了片刻继续道:“另外我们和淘宝还是有本质上的区别的,淘宝是一种全范围的覆盖,什么行业都做。 However the distant commercial city currently does not have this plan, we mainly involve quick disappearing conduct industry. 但是远方商城目前没有这个打算,我们主要涉及的还是快消品行业。 Does might as well make the essence greatly, emphasis point of both sides is different. 做大不如做精,双方的侧重点不同。 The distant commercial city makes the current change, mainly to let the customer has many choices. 远方商城之所以做出目前的改变,主要就是为了让客户有更多的选择。 At present we, hundred have achieved with Su Ning moved into the agreement, at the end of June Su Ning and hundred will move into the distant commercial city officially. 目前我们已经和苏宁、中百达成了入驻协议,6月底苏宁和中百就会正式入驻远方商城。 Moreover the distant place also achieved with Changkelong and five-star electric appliance on the whole moved into the condition, these two enterprises will also get online in the commercial city if as expected at the end of June simultaneously. 另外远方还在和常客隆以及五星电器大体上达成了入驻条件,不出意外的话6月底这两家企业也会同时在商城上线。 In addition, our advanced preparation admits about 100 retail business or individual shop moves into. 除此之外,我们先期准备接纳一百家左右的零售企业或者个人店铺进行入驻。 To moving into merchant or individual, the distant place will have the strict certification standards, too little better than toomuch, this is the criterion of distant commercial city. ” 对入驻的商户或者个人,远方都会有严格的审核标准,宁缺毋滥,这就是远方商城的准则。” Yuan Chengdaozheng is saying, under the stage some people said: Yuan, you said that strict certification standards, what aims is Taobao? After all Taobao's moving into condition to individual shop is very loose, your overruled the operation style of Taobao?” 袁成道正说着,台下有人接话道:“袁总,您说严格审核标准,是不是针对的是淘宝?毕竟淘宝对个人店铺的入驻条件很宽松,您这是否决了淘宝的运营模式吗?” This logical expression just said, on many faces reveals to wipe the difference. 这人话刚说完,不少人脸上都流露出一抹异样。 Yuan Chengdao this attacks Taobao? 袁成道这是炮轰淘宝? After all 07 years of time, Taobao opens a shop the request is very low. 毕竟07年的时候,淘宝开店要求还是很低的。 In order to attract opens a shop personally, Taobao lowers the certification standards repeatedly, although attracted large quantities of stores to move into a short time, but in fact the whole actually pushed down the regulations in levels and other aspects of Taobao. 为了吸引个人开店,淘宝一再放低审核标准,虽然短时间内吸引了大批的商铺入驻,可实际上整体却是拉低了淘宝的层次和其他方面的监管。 Like some quality problems, and blind competition issue, has been denounced. 像一些质量问题,以及恶性竞争问题,一直饱受诟病。 Now the distant commercial city also starts to 2 transformation, Yuan Chengdao also said the words of too little better than toomuch, in everyone understood, this opened fire in view of Taobao. 现在远方商城也开始向二转型,袁成道还说出宁缺毋滥的话语,在大家理解中,这就是针对淘宝开火。 Under the stage the reporter asked, Yuan Chengdao shook the head saying: „ This reporter should misunderstand, distant group not in view of anyone. Raises the certification standards, can attack whom? In everyone's understanding, must put in unlimitedly, doesn't that aim at the person? 台下记者问完,袁成道摇摇头道:“这位记者应该是误会了,远方集团没有针对谁。提高审核标准,难道就是非要炮轰谁?难道在大家的理解当中,非要无限制放入,那才不是针对人? The client base that everyone aims at has the difference, the industry of mainly involving has the difference, the distant enhancement certification standards are inevitable. 大家针对的客户群体有差别,主要涉及的行业有区别,远方提高审核标准是必然的。 After all the quick disappearing conduct industry, included the food, the non- prescription drugs and healthy product...... 毕竟快消品行业,包括了食品、非处方药品、保健品…… These things mostly must enter the mouth, if lowers the verification requirements, that is to our customer is irresponsible. 这些东西大多都是要进嘴的,如果放低审核要求,那就是对我们客户的不负责。 In this case, we raise the certification standards, solely is not responsible for the customer, is responsible for our distant place, why will everyone understand to aim at Taobao? ” 这种情况下,我们提高审核标准,不单单是为了客户负责,也是为了我们远方自己负责,为什么大家会理解为针对淘宝?” People hears word thinks, Yuan Chengdao said probably also a little truth. 众人闻言想了想,袁成道说的好像也有点道理。 However has also some people to ask very much: „ Yuan, according to you at present, I can understand am, does the distant commercial city devote to building a complex compound online commercial city of huge retail? 不过很有又有人问道:“袁总,据您目前所说,我是不是可以理解为,远方商城致力于打造成一个巨大的零售行业的综合体网上商城? After all the distant place discusses at present cooperation including Su Ning, hundred, five-star, Changkelong is the well-known enterprises of retail. 毕竟远方目前谈成合作的包括苏宁、中百、五星、常客隆都是零售业的知名企业。 But you said quickly disappearing conduct industry, can induce into the retail on the whole, was this means that the distant group is unable to achieve the monopoly on the entity shop, thus transformed the direction, wanted to achieve the monopoly in electronic mall? ” 而您所言的快消品行业,也大体上可以归纳为零售行业,这是不是意味着远方集团在实体门店上无法做到垄断,从而转变方向,想要在电子商城方面做到垄断?” Yuan Chengdao said with a smile: Your front words I did not deny on the whole. One of goals making a retail the complex compound online commercial city is also the distant place, the monopoly that but you said that this I do not dare to acknowledge.” 袁成道笑道:“你前面的话我大体上是不否认的。做一个零售行业的综合体网上商城也是远方的目标之一,不过你所言的垄断,这点我可不敢承认。” Here Yuan became enlightened saying that Li Dong who has not spoken curled the lip saying: What are we monopolize? This saying you should go to Lin'an to ask the nag, the monopoly violates the law, said again on our scales, wants to monopolize unable to monopolize?” 袁成道这边说完,没怎么说话的李东撇嘴道:“我们算什么垄断?这话你该去临安问老马,垄断可是犯法的,再说就我们这点规模,想垄断也垄断不了是吧?” People hears word cannot bear roar with laughter. 众人闻言忍不住哄堂大笑。 Smiled one, some people asked: Li, the entity shop in distant place is expanding at present everywhere, loudly of scale made one be flabbergasted. At this time you also chose expand simultaneously the commercial city, is actually the distant following emphasis point the electronic mall or the entity shop?” 笑了一阵,又有人问道:“李总,目前远方的实体门店正在四处扩张,规模之大令人咋舌。这时候您还选择同时扩张商城,远方接下来的侧重点究竟是电子商城还是实体门店?” Two aspects advance in unison.” “两方面齐头并进吧。” Li Dong explained: „ Before I and Su Ning's stretch/open have discussed long time, with the prevalence of Internet, the proportion that network e-commerce institute occupies will also be getting bigger and bigger. How unifies online and line, is the matter of each industrial corporation this/should consideration. 李东解释道:“之前我和苏宁的张总讨论过很长时间,随着互联网的普及,网络电商这一块所占据的比重也会越来越大。如何将线上和线下结合起来,是每个实业公司都该考虑的事。 But the distant commercial city chooses to accept other enterprise and individual moving into, on the one hand enhances our competitiveness, on the other hand the distant place also wants to explore a vanguard and to many industrial groups. ” 而远方商城之所以选择接受其他企业和个人的入驻,一方面是提升我们的竞争力,另一方面远方也是想给众多实业集团做一个先锋和探索。” What although Li Dong said is the truth, but everyone had not cared at this time. 虽然李东说的是实情,可这时候大家都没太在意。 On the one hand is the market share that the present e-commerce grabs is too small, even if Taobao, 07 years of time is unable to shake the foundation abundant entity industry. 一方面是现在电商占据的市场份额太小,哪怕是淘宝,07年的时候也无法撼动根基雄厚的实体行业。 Therefore the home has not started the e-commerce's impact tide at present to the industry, many large-scale groups and enterprises too do not take seriously the e-commerce. 所以国内目前还没兴起电商对实业的冲击浪潮,很多大型集团和企业根本不是太重视电商。 In fact the mobile Internet time arrives, the e-commerce like will not have the huge influence in the future. 实际上要不是移动互联网时代到来,电商也不会像日后那样产生巨大的影响力。 Now has not come out the smartphone, the people naturally cannot understand Li Dong worry. 如今连智能手机都没出来,众人自然不是很能理解李东的担忧。 Even if stretch/open Jindong, reason that wants to make o2o is not because he thought that the e-commerce is much fierce, will have the big impact on Su Ning bricks-and-motar. 哪怕张进东,之所以想做o2o也不是因为他觉得电商多厉害,会对苏宁实体店造成多大冲击。 Actually now makes the retail business in oneself online commercial city mostly, but wants to expand the business from the different channels, is such simple. 其实现在大多数做自己网上商城的零售企业,只是想从不同渠道扩充一下业务罢了,就是这么简单。 Regarding plans for the future, besides the few vision high strong people, most people had not realized that the e-commerce will then have the so big development. 至于说为未来谋划,除了极少数眼光高的强人,大多数人还没意识到电商接下来会有如此大的发展。 Others do not attach great importance, Li Dong does not matter. 别人不重视,李东也无所谓。 He sets an ambush in any case ahead of time, to an outside surface own attitude. 反正他就是提前打个埋伏,对外表面一下自己的态度。 In the future oneself vigorously develop the commercial city, expands the commercial city, is not towering in others eyes. 日后自己大力发展商城,扩张商城,在别人眼中也就没那么突兀了。 After all Li Dong said that the commercial city and entity pay equal attention , everyone has own idea, Li Dong thinks that they cannot block are not being. 毕竟李东说了,商城和实体并重,每个人都有自己的想法,李东这么想他们也不能拦着不是。 The reporters then also asked scattered some issues, two hours of release conferences eventually ended. 记者们接下来又零零散散地问了一些问题,两个小时的发布会终于结束了。 As soon as the release conference ended, Li Donggang prepared to depart, Yuan Chengdao said: Li can, go to your office to chat several?” 发布会一结束,李东刚准备离去,袁成道就说道:“李总,能去您办公室聊几句吗?” Li Dong nods saying: I in office you.” 李东点头道:“我在办公室等你。” Good, I pass immediately.” “好,我马上过去。” ...... …… After ten minutes . 十分钟后。 Yuan Chengdao enters Li Dong office, directly soars the subject saying: „Do the e-commerce and entity shop that Li, you said before pay equal attention to are your true idea?” 袁成道进入李东办公室,直奔主题道:“李总,您之前说的电商和实体门店并重是您的真实想法吗?” Li Dong knows that his meaning, the slight nod said: On the whole so. The e-commerce will welcome a wave of peak quickly, this time will not be long. At that time the entity shop will suffer the tremendous blow, no matter for benefit to strengthen the survival capability of group, developed the e-commerce to.” 李东知道他的意思,微微点头道:“大体上如此。电商很快会迎来一波高峰期,这个时间不会太长。那时候实体门店会遭受巨大冲击,不管是为了利益还是为了加强集团的生存能力,发展电商是必须的。” Impact?” “冲击?” Yuan Chengdao knits the brows slightly: Li, is this your view?” 袁成道微微皱眉道:“李总,这是您的看法?” Li Dong said with a smile: „ I indeed think so, naturally, continues I to think so. In fact according to the present development trend, this possibility is very big. Recently the data that Ali published did you see? 李东笑道:“我的确是这么看的,当然,也不止我这么看。实际上按照现在的发展趋势,这个可能性很大。最近阿里公布的数据你看到了吗? 06 years of Taobao volume of business how many? 06年淘宝成交额多少? 16.9 billion! 169亿! You looked at several years ago again, 03 years 30 million, 04 years 10 hundred million, 05 years 8 billion. 你再看前几年,03年3000万不到,04年十个亿,05年80亿。 You guess how many 07 years of Taobao turnover can have? ” 你猜07年淘宝营业额能有多少?” Yuan Chengdao usually does not have too to pay attention to the matter in electronic mall aspect, waited to hear Taobao the turnover to achieve 16.9 billion to have a scare last year. 袁成道平时没太关注电子商城这方面的事,等听到淘宝去年营业额达到169亿不由吓了一跳。 When Li Dong questioned, Yuan Chengdao slightly said hesitant: „ The front development is so rapid, that is because the base number is small. Does not look at the multiple, the light looks at the business volume amount of increase, 04 years to 05 years rose 7 billion, but 05 years to 06 years grew almost 9 billion, in fact the speed is slowing down gradually. 等到李东问话,袁成道略显犹豫道:“前面发展这么快,那是因为基数小。不看倍数,光看交易量增长额,04年到05年涨了70亿,而05年到06年增长了差不多90亿,实际上速度是在渐渐放缓的。 If not as expected, this year should be less than 30 billion. ” 如果不出预料,今年应该不到300亿。” Is less than 30 billion?” Li Dong smiles saying: Even less than 30 billion, that still exceeded the turnover of our distant place entire group.” “不到300亿?”李东笑眯眯道:“就算不到300亿,那也超过我们远方整个集团的营业额了。” Let alone I bet his speed is not slow, will be only getting quicker and quicker!” “何况我赌他速度不会慢,只会越来越快!” Last year 16.9 billion, are least this year must turn time, I looked that the turnover breaks through 100 billion also on these two years matters.” “去年169亿,今年最少也得翻倍,我看啊,营业额突破千亿也就这两年的事。” Li Dong said the relaxedness that 100 billion said that Yuan Chengdao is actually some does not dare the channel: Li , 100 billion, this was not will exceed the turnover of Gome!” 李东说千亿说的轻松,袁成道却是有些不敢相信道:“李总,不会吧,千亿,这可是超过国美的营业额了!” Last year in the middle of the domestic retail group, Gome pushed to the front, sales volume about 90 billion. 去年国内零售集团当中,国美一马当先,销售额将近900亿。 Moreover to this situation, the increase will also be then getting more and more slow, this year can Gome break through 100 billion not to say. 而且到了这个地步,接下来涨幅也会越来越慢,今年国美能不能突破千亿都不好说。 But Li Dong said unexpectedly Taobao can surpass Yue beautiful, even if only on the sales volume exceeds, looked like in Yuan Chengdao also extremely shocks. 可李东居然说淘宝能超越国美,哪怕只是销售额上面超越,在袁成道看来也太过震撼了。 It is not he has not experienced, in fact now domestic foreign news dispatch business development is not too quick. 不是他没见识,实际上现在国内外电商发展的都不算太快。 It looks like in many people, the overseas economic system has been in the lead in the domestic dozens years. 在很多国人看来,国外经济体系一直领先于国内几十年。 The overseas e-commerce have not had the impact on the entity continually, will the home be so quick? 连国外的电商都没对实体造成冲击,国内怎么会这么快? Everyone routinely, according to the overseas development trend comes and that's the end, when the overseas were impacted by the e-commerce, at that time discussed again this issue is not late. 大家按部就班,按照国外的发展趋势来就是了,等国外被电商冲击了,那时候再讨论这个问题也不迟。 This is not 12 individual ideas, but is the ideas of many, including some vision sinister entrepreneurs and professional managers. 这不是一两个人的想法,而是很多人的想法,包括一些眼光毒辣企业家和职业经理人。 Yuan Chengdao skill is not weak, but feared him unable to think that at this time in the future the electricity chamber of commerce will so develop. 袁成道本事不算弱,可这时候恐怕他也想不到日后电商会如此发展。 Li Dong sees him not to believe, smiled saying with a smile: „ No matter you do believe that in any case I was the letter/believes. The words that does not believe you look by the end of the year again, the present Taobao is not anything, but will look several years later again, you will understand. 李东见他不太相信,笑了笑道:“不管你信不信,反正我是信了。不信的话你到年底再看,现在的淘宝还不算什么,可过几年再看,你就会明白了。 Resulted, unnecessary I did not say that this matter light/only depended on the mouth to say uselessly, you managed according to my meaning on the line. 得了,多余的我就不说了,这事光靠嘴说没用,你按照我的意思来办就行了。 That side the commercial city, do not neglect. 商城那边,别太忽视了。 I know that the recent company is busy, the expansion step is too quick, in addition you must reorganize the human affairs, but cannot neglect other places completely. 我知道最近公司忙,扩张步伐过快,加上你还得整顿人事,不过也不能完全忽略其他地方。 Next month I might attend the training class of Cheung Kong Graduate School of Business, before registered. 下个月我很可能会去参加长江商学院的培训班,之前就报名了。 If as expected, next month I should in the north of the Changjiang River, the company not be possible to count on you. 如果不出意外,下个月我应该不在江北,公司这边可都全指望你了。 This my housewife in the north of the Changjiang River, you do not have what ability although displays, these days you reorganize the company human affairs, without displaying your specialty, this is not the result that I want. ” 这次我这个管家婆不在江北,你有什么能力就尽管发挥出来,这段时间你整顿公司人事,没发挥出你的专长,这可不是我想要的结果。” Yuan Chengdao listened to Li Dong saying that hastily sincere say/way: Li felt relieved, my certain effort!” 袁成道听李东这么说,连忙正色道:“李总放心,我一定努力!” Li Dongxiao, confessed with him several send him to go out. 李东笑了一声,又和他交代了几句才打发他出了门。
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