ROEWR :: Volume #3

#242: Proceeding to the capital


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Compared with other supermarkets, the distant place has a very big advantage. 和其他超市相比,远方有一个很大的优势。 Just like Shen Qian said, the distant place is Li Dong individual, he said that anything is anything, no impedes. 正如沈茜所说,远方是李东个人的,他说什么就是什么,没任何掣肘。 Li Dong said the price cut, under that must carry out to the letter. 李东说降价,那下面就得不折不扣地执行。 the second day that Li Dong sets firm resolve, named ten shop preferential policies the document issued various shops. 就在李东下定决心的第二天,一份名为“十店优惠政策”的文件就下发到了各家门店当中。 Third day, ten shops made 20% discount poster. 第三天,十家门店就打出了“八折优惠”的宣传海报。 This efficiency is not the general rapidness, other supermarkets have not responded, saw the scarce client base one to be short of similar half day after day. 这效率不是一般的快,其他超市还没反应过来,就见原本日渐稀少的客户群一下就少了差不多一半。 Although is far from entrance Luo Que, before may compare, this disparity was too big. 虽然谈不上门庭罗雀,可相比以前,这差距太大了。 Several supermarket managers somewhat could not accept simply, extremely pit, pit they loved dearly. 几家超市经理简直有些接受不了,太坑了,坑的他们都心疼。 Before distant place not , they each shop were least every month can also gain several million, but, owes now several million almost! 以前远方不在的时候,他们每个月每家门店最少也能赚个几百万,可现在呢,亏几百万差不多! This is before, now the distant place reduces prices unexpectedly! 这还是之前,现在远方居然又降价了! 20% discount, this, if equals, in addition various costs, almost must owe five points. 八折,这要是合计下来,加上各种成本,差不多要亏上五分。 In other words, now sells 100 things, the distant place must owe five dollars. 也就是说,现在卖出去一百块东西,远方就要亏五块钱。 The ten shops in distant place, the turnover are least every day ten million/countless, a day got down that to be 500,000 throws away carelessly. 远方的十家门店,每天营业额最少过千万,一天下来那可就是五十万打水漂了。 Naturally, this effect is also levers. 当然,这效果也是杠杠的。 Yuanfang Supermarket by them, the thing of distant place almost compares other supermarket now cheaply 10%, the customer naturally did not mind that steps onto several steps, goes to the distant place of next door. 远方超市就在他们旁边,现在远方的东西几乎比别的超市便宜10%,客户自然不介意走上几步,去隔壁的远方。 Although the person are more, the distant place owes are more, several supermarkets also look forward to the distant place to lose money. 虽然人越多,远方亏的越多,几家超市也巴不得远方亏本。 But they have to meet to incur, reduces prices! 可他们不得不接招,降价! Does not fall good, does not make the distant place do again, customer? 不降不行,再让远方这么干下去,还有客户吗? The people have the inertia, once trained the dependence of customer, later under the same condition, others naturally meet the preferred distant place, how that also competes. 人都是有惯性的,一旦培养了客户的依赖性,以后同等条件下,别人自然会首选远方,那还怎么竞争。 But this price cut are too many, the business of doing business at a loss, several rank company executives really did not have the right to decide. 可这次降价太多,赔本的买卖,几位分公司经理还真没权利决定。 Said on such as Shen Qian, they must report to the higher authority, has been replied to continue to reduce prices. 就如沈茜所言,他们得向上级汇报,得到批复才能继续降价。 But this higher authority first is that side a district, if that side the district was unable to give the reply, that must report the headquarters. 而这个上级首先是大区那边,如果大区那边还不能给出回复,那就要上报总部。 This set of flow to limit the rights of various district manager managers, but actually becomes impeding now. 这一套流程原本是为了限制各分区经理老总的权利,可现在却成了掣肘。 Files the report to require the time, replies to require the time, manufactures the poster and price ticket also requires the time, without the above reply, divides the managers not to dare to arrange casually ahead of time. 打报告需要时间,批复需要时间,制作海报和价格标签也需要时间,没有上面的批复,分经理们也不敢随便提前布置。 Such a, the distant place really occupied the situation. 这么一来,远方果然占据了先机。 For successive three days, the distant passenger capacity were many 50%, every day the turnover achieved about 15 million. 连续三天,远方客流量多了50%,每天营业额达到了一千五百万左右。 Even also some people went by car from other areas specially overtake to go shopping, go by car several money, the public transportation back and forth two dollars enough. 甚至还有人特意坐车从其他区赶过去买东西,坐车才几个钱,公交车来回两块钱就够了。 May go to the city, the 20% discount, buys over a thousand things one time, that was cheap 200. 可去了市里,八折优惠,一次买上上千块的东西,那就便宜了两百块。 This account everyone calculates, distant place are also suffering loss, the Yaohai District here business missed much. 这笔账人人都会算,连带着远方自己也吃了苦头,瑶海区这边生意都差了不少。 Naturally, other have not participated in the supermarket of price war not being able to be inescapable, the distant place this time almost gave to do things in the same way regardless of circumstances. 当然,其他没参与价格战的超市也跑不了,远方这次几乎给一锅烩了。 ...... …… Carrefour. 家乐福。 Since attains the higher authority to reply, the branch manager starts to be busy directing makes the poster, changes the price ticket. 自从拿到上级批复,分公司经理就开始忙着指挥手下制作宣传海报,更改价格标签。 That moment when the poster hangs, a minute/share of manager of Carrefour is still thinking, this time must fight to the death with the distant place. 当宣传海报挂上去的那一刻,家乐福的分经理还在想着,这次一定要和远方决一死战。 May not have he to recover, the subordinate reports to him: Distant place made the poster, to celebrate forthcoming Christmas, Yuanfang Supermarket reduced prices again, 25% discount!” 可没等他回过神来,手下人就向他汇报:“远方打出宣传海报了,为了庆祝即将到来的圣诞节,远方超市再度降价,七五折优惠!” !” “噗!” A minute/share of manager almost old blood of Carrefour spurted, but also lived? 家乐福的分经理差点一口老血喷了出来,还过不过日子了? 25% discount, you free were simply good! 七五折,你干脆免费好了! The fat manager whole face is sad, Carrefour world, has not seen this person vertically and horizontally/able to move unhindered, really does not work as money money! 胖墩墩的经理满脸忧伤,家乐福纵横世界,就没见过这种人,真把钱不当钱啊! Before the blood put together in other small supermarket, was their Carrefour oppresses others with the price, when was one's turn others to cope with them like this? 以前血拼其他中小超市,都是他们家乐福拿价格压人,什么时候轮到别人这样对付他们了? Looks in the hand that not to cover the hot document, the fat manager sighed: Files the report again!” 看着手中那份还没捂热的文件,胖经理叹气道:“再打报告!” Assistant to work manager who hears the sound shakes the head, then runs into the opponent, who knows that the distant place can also reduce prices again. 听到声音的经理助理摇了摇头,这下算是遇到对手了,谁知道远方还会不会再降价。 Naturally, this is the upper-level matter, is not one's turn her to worry. 当然,这都是上层的事,轮不到她来操心。 However the young assistant reminded one saying: Manager, recently the business was getting more and more bad, every day the turnover is less than 800,000, got down really to close again.” 不过年轻的助理还是提醒了一句道:“经理,最近生意越来越差,每天营业额不到八十万,再这么下去真要关门了。” 800,000?” “八十万?” The manager was ignorant, one month ago, his shop the turnover is close to 2 million every day. 经理懵了,一个月前,他这家店每天营业额接近两百万。 Then one month, how on the remaining 40% turnovers? 这才一个月时间,怎么就剩下40%的营业额了? Although the price is an aspect, but the Carrefour senior customers are many, the new customer also has, after all the fame is placed in that the distant place did not have that skill to attack the reputation of company. 虽然价格是一方面,可家乐福老客户不少,新客户也有,毕竟名气摆在那,远方还没那个本事打击公司的名声。 But the performance falls this, this shocked. 可偏偏业绩降成这样,这太震撼了。 The assistant also said: Un, but also is less than 800,000. Moreover the person were getting fewer and fewer, now the person is very nitpicking, is dislikes the price to be high, is dislikes the thing to be bad, yesterday day at least 78 waves of people were restless, for this matter two register suspensions served for one hour, many customers noticed that opposite this situation went.” 助理又道:“嗯,还不到八十万。而且人越来越少了,现在来的人还很挑剔,又是嫌价格高,又是嫌东西差,昨天一天最少七八波人闹腾,为了这事有两个收银台暂停服务一个多小时,很多客户看到这情况都去对面了。” The manager gets angry: How this matter don't I know?” 经理怒道:“这事我怎么不知道?” Assistant small sound said: „Didn't you go to the district to report yesterday?” 助理小声道:“您昨天不是去大区汇报了吗?” The manager gawked, shouted abuse: If it is unable to accomplish anything it will at least be able to spoil everything! The business was not good, now such a noisy, the business is not better!” 经理愣了一下,紧接着就破口大骂道:“成事不足败事有余!原本生意就不好,现在这么一闹,生意就更不好了!” The assistant does not dare to answer, complained at heart, this matter can blame itself? 助理不敢回话了,心里却是埋怨,这事能怪自己吗? Also thinks that side the previous distant place wants to dig itself to be shopkeeper assistant, although the position cannot compare now, but the wages are higher than the present, should oneself make a preparation? 又想到上次远方那边想挖自己去当店长助理,虽然职位比不上现在,可工资比现在还要高,自己是不是该做个准备呢? Meanwhile, same is happening in several supermarkets. 与此同时,相同的一幕在几家超市都发生着。 Their price cut documents just got down, the distant place reduces prices again, this day has really had no way. 他们的降价文件刚下来,远方再度降价,这日子真的没法过了。 Does not sell the thing is not in arrears actually, but that big shop in that the house rent, the wages, the water and electricity, this may ask for money! 不卖东西倒是不亏钱了,可那么大的门店在那,房租,工资,水电,这可都是要钱的! Does not have the business, the thing unable to sell out, the warranty passes, must process one in large numbers, that is also money! 没生意,东西卖不掉,保质期一过,又要处理一大批,那也是钱啊! Loses money to gain the popularity to be different from the distant place, they lost money, was actually even the customers loses. 和远方亏本赚人气不同,他们亏本了,却是连客户都丢了。 Several supermarket managers realized faintly, this time really greatly was perhaps troublesome! 几家超市经理都隐隐意识到,这次恐怕真有大麻烦了! ...... …… How does not raise other supermarkets to deal, Li Dong now person already not in plain. 不提其他超市怎么应对,李东现在人已经不在平川。 The matter of price war, oneself set the strategy, other matters have no need for Li Dong being worried. 价格战的事,自己定下策略,其他的事用不着李东担心。 On December 24, Li Donggan the morning airplane went to Capital City. 12月24号,李东赶了上午的飞机去了京城。 This time comes to Capital City, Qin Yuhan first driving telephoning made Li Dong proceed to the capital. 这次来京城,还是秦雨涵第一次主动打电话让李东赴京。 In the telephone Qin rain contained the tone to be depressed, Li Dong questioned her not saying that made Li Donglai accompany her. 电话里秦雨涵语气苦闷,李东问话她也不说,就是一个劲地让李东来陪陪她。 The girlfriends invited, in addition just the plain also had no urgent matter, Li east from however caught up tightly rushed to Capital City slowly. 女朋友相邀,加上刚好平川又没什么急事,李东自然紧赶慢赶到了京城。 Comes out from the airport, Li Dong hit to tremble. 从飞机场出来,李东打了个哆嗦。 The winter of Capital City was too cold, the firm cold wind blows, making Li Dong whole body somewhat become stiff. 京城的冬天太冷了,刚硬的寒风一吹,让李东浑身都有些发僵。 The plain is south, although the south weather is also cold, may absolutely not have the north is so cold, moreover biting cold, as if not bring the water vapor the air, inspiring, Li Dong lung somewhat is uncomfortable. 平川是南方,南方天气虽然也冷,可绝对没北方这么冷,而且还是干冷,连空气都仿佛不带水汽的,吸一口气,李东肺都有些难受。 Outside the airport, Li Dong saw Qin Yuhan. 机场外,李东见到了秦雨涵。 A white down clothing the graceful physique will wrap solid, the mask, the hat, the ear covers, the opposite party welcomed, Li Dong has not really recognized. 一身白色的羽绒服将曼妙的身姿包裹的严严实实,口罩,帽子,耳捂,要不是对方迎了上来,李东还真没认出来。 Looks at small stupid bear like Qin Yuhan, Li Dong says with a smile immediately: Did not say that the woman isn't sensitive to cold? How do you bind this?” 看着小笨熊似的秦雨涵,李东顿时笑道:“不是说女人不怕冷吗?你怎么裹成这样?” Qin rain contained white his one eyes, roused the mouth saying: Who you told that the woman is not sensitive to cold!” 秦雨涵白了他一眼,鼓着嘴道:“谁跟你说女人不怕冷!” Li Dongwai the mouth awry, looks several women who side passed by said: Looked how others put on.” 李东歪了歪嘴,看着旁边路过的几个女人道:“看人家怎么穿的。” Qin Yuhan shot a look at one, the woman who saw several wear short skirt walked, immediately hmph hmph saying: Others are others, to old froze a sickness, I am not stupid.” 秦雨涵瞥了一眼,就见几个穿着短裙的女人走了过去,顿时哼哼道:“别人是别人,到老了冻出一身的病,我才没那么笨呢。” Li Dongxiao, had not teased again she, but praised: Good that this white down clothing chooses, you put on more attractive than before.” 李东笑了一声,没再打趣她,而是赞道:“这件白色羽绒服选的好,你穿起来比以前更漂亮了。” Said before me, is unattractive?” “这么说我以前不漂亮?” Li Dongzui corner/horn pulled out pulling out, said with a smile dry/does: Attractive, so has been attractive.” 李东嘴角抽了抽,干笑道:“漂亮,一直都这么漂亮。” Qin Yuhan saw that then to smile, saw Li Dong somewhat to tremble, complained: You told early Capital City is very cold, you also put on such few, freezing?” 秦雨涵见状这才笑了起来,见李东有些哆嗦,埋怨道:“早跟你说京城很冷的,你还穿这么少,冻着了吧?” Was saying the hand that has drawn Li Dong, forced in own pocket. 说着拉过李东的手,塞进了自己的口袋。 Li Dong does not revolt, shakes her hand to hold in the warm pocket together. 李东也不反抗,握着她的手一起揣进温暖的口袋里。 Two people walked one section, incurred to stop a taxi, Qin Yuhan reported a geographic name, the driver did not have the many words, drove to walk. 两人走了一截,招停了一辆出租车,秦雨涵报了个地名,司机也没多话,开车就走。 On vehicle. 车上。 Qin Yuhan said: Hotel I subscribed to you, the three-star, didn't you mind?” 秦雨涵说道:“宾馆我给你订好了,三星级的,你不介意吧?” Minds anything, good which I live.” Li Dong said with a laugh. “介意什么,我住哪都行。”李东笑呵呵道。 That is good, four stars five-star was too expensive, I have not given up.” Qin rain contained hee to smile. “那就好,四星五星的太贵了,我没舍得。”秦雨涵嘻嘻笑了起来。 Li Dong said with a smile: Why not to give up, the richness is used to spend, next time be not saving spending, if money insufficient told me.” 李东笑道:“干嘛不舍得,有钱就是用来花的,下次别省着花,要是钱不够了就跟我说。” Speaking of money, Qin Yuhan silent. 说到钱,秦雨涵沉默了下来。 Li Donggang started not to detect, when Qin Yuhan has been silent, Li Dong felt that some are not right, said in a soft voice: What's wrong?” 李东刚开始没察觉,等秦雨涵一直沉默,李东就感觉有些不对劲了,轻声道:“怎么了?” Qin Yuhan the eyes were suddenly red, somewhat sobbed: Li Dong, sorry.” 秦雨涵眼睛忽然红了,有些哽咽道:“李东,对不起。” How?” “到底怎么了?” Li Dong quickly partly holds in the arms her, supple sound said: Had anything to tell me, do not cry, in the winter crying spent the face to be ugly.” 李东急忙半搂住她,柔声道:“有什么事就跟我说,别哭,冬天哭花了脸可就难看了。” Un.” “嗯。” Qin Yuhan pulled out sniffing, somewhat said uncomfortably: Li Dong, I am quite useless, you give my money, I owed 100,000.” 秦雨涵抽了抽鼻子,有些难受道:“李东,我好没用,你给我的钱,我亏了十万了。” Owed?” “亏了?” Li Dongyi time not noisy yes what's the matter, saw that Qin Yuhan must cry, the hurried comfort said: Hundreds of thousands are anything, but also insufficiently I divide minute to gain, your husband I am very rich, let alone hundreds of thousands, several million several million are not anything, should not be uncomfortable.” 李东一时间没闹明白到底是怎么回事,见到秦雨涵又要落泪,急忙安慰道:“十几万算什么,还不够我分分钟赚的,你老公我有的是钱,别说十几万,几百万几千万也算不上什么,别难受了。” Qin Yuhan has not felt the difference actually, only thought that Li Dong was really good to her. 秦雨涵倒是没感觉异样,只觉得李东对她真好。 The driver who front drives actually could not bear turn the body, your younger sister, now slightly blows young flamboyant is getting bigger and bigger! 前面开车的司机却是忍不住扭了扭身子,你妹的,现在小年轻吹牛逼越来越大了! Fellow who takes the taxi, every time several hundred several million, did not fear that the wind big flashed the waist. 一个坐出租的家伙,开口闭口几百几千万,也不怕风大了闪了腰。 Looked at a back row female student by the mirror, the driver curled the lip, this little miss long good, what a pity made such boyfriend, later perhaps had the suffering to eat. 透过镜子看了一眼后排的女生,司机撇嘴,这小姑娘长的挺不错的,可惜交了这么个男朋友,以后恐怕有苦头吃。 Li Dong has not cared about the thoughts of driver, is patting Qin Yuhan the back gently, is comforting this little miss who comes under the attack. 李东没在意司机的心思,轻轻拍着秦雨涵的后背,安抚着这个受到打击的小姑娘。 Said over and over again, the present girl this year is also only 20 years old. 说来说去,眼前的女孩今年也才二十岁。 ( To be continued.) (未完待续。)
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