Although Li Dong firmly decides to tidy up several supermarkets, may say that is easy to do difficultly. 尽管李东下了狠心要收拾几家超市,可说起来容易做起来难。 He is the dog bites the hedgehog now, is unable to start. 他现在是狗咬刺猬,无从下手。 That several supermarkets were not initially that small supermarket in Dongping, this is several world famous big brands. 那几家超市可不是当初东平的那家小超市,这是几家国际知名的大品牌。 Which aspect regardless of contrasts, the distant place does not have the advantage. 无论从哪个方面对比,远方也没优势可言。 Said that brand and fame, others are the well-known brand, the fame do not propagandize even still place that. 说品牌和名气,人家是知名品牌,名气就算不宣传也放在那。 Distant recent a half year hot, in addition the advertising are many, but also really cannot compare these. 远方要不是最近半年火了一把,加上广告宣传多,还真比不上这几家。 But by having service and environment, both sides are also same. 而论起服务和环境,双方也是半斤八两。 Here service, although Li Dongyi requests again, but the novice are too after all many, the staff quality is not too high, temporarily could not have compared several foreign-funded enterprises. 服务这边,尽管李东一再要求,可毕竟新手太多,员工素质也不是太高,暂时还比不上几家外资企业。 Environment, the distant place temporarily first some, this is also because is the reason of Hsintien. 环境方面,远方暂时优先一些,这也是因为是新店的缘故。 In addition, the supermarket must look at the goods type. 除此之外,超市还要看货品种类。 But everyone is the big supermarket, walked is also the life class supermarket, the cargo type differs is not big. 可大家都是大超市,走的也都是生活类超市,货物种类相差也不大。 Calculates that the distant place can be the merit is only the shop are many, therefore then occupied the initiative. 算来算去,远方唯一能算得上优点的就是门店较多,所以这才占据了主动权。 But now, the shop many also becomes a burden. 可现在,门店多也成了一种负担。 The price war, others shop reduced prices enough, the distant place actually wanted nearby several shops also to reduce prices, otherwise to the reputation of distant place was also an attack. 价格战,人家一家店降价就够了,远方却是要附近几家店同时降价,要不然对远方的名声也是一个打击。 The shop are many, the price war hits, owing naturally also many. 店多,价格战打起来,亏的自然也多。 Some should Li Dong headaches, be what to do good? 李东有些头疼,到底该怎么办才好？ A person counts short, the people idea is long. 一人计短,众人计长。 Without the means that Li Dongzhi can convene the executive to meet, asks the people. 没办法,李东只能召集公司高层开会,问道于众人。 Regarding the competitions of distant and several supermarkets, the current aspect everyone also heard, usually has also thought how to win. 对于远方和几家超市的竞争,目前的局面大家也有所耳闻,平时也想过如何取胜。 May really probably speak of the means that but also really has no good way. 可真要说到办法,还真没什么好办法。 The marketing department directors hesitant long time said: „Or looks for that side the municipal government to press leisurely?” 市场部总监犹豫了半晌才道:“要不找市政府那边施施压？” Li Dong shakes the head, this matter asks for the government is not inappropriate. 李东摇了摇头,这事找政府不合适。 Commercial competition, if pulls the government, the trouble were more, said again others are not the good stubble, you know to ask for the government, others cannot. 商业竞争,要是把政府扯进来,麻烦就更多了,再说人家也不是善茬,你知道找政府,人家难道就不会。 The commodity section directors said: „We lose money, the opposite party is also owing, or chatted with them again, quick the end of the year, competed at this time, everyone could not profit.” 商品部总监接话道:“我们亏本,对方也在亏,要不和他们再谈谈,快年底了,这时候竞争,大家都占不到便宜。” Li Dong aspirates saying: „Before this matter, Sun has also raised, may look for that side Carrefour, sign that others simply have not relented. Now they are compel us unable to base, rather loses money not to do business well.” 李东吐了口气道:“这事之前孙总也提过,可找了家乐福那边,人家根本没松口的迹象。现在他们就是逼我们不能立足,宁愿亏本也不肯好好做生意。” Then everyone was speechless. 这下大家都无话可说了。 Others rather lose money also to with you continue to do, pull other useless. 人家宁愿亏本也要和你继续干,扯别的都没用。 Good long time some people to say in a low voice: „Or continues to reduce prices?” 好半晌才有人低声道:“要不继续降价？” Li Dong corners of the mouth move, this idea happens to hold the same view with him actually, now other conditions differ not in a big way , to continue method that reduces prices to win probably only. 李东嘴角动了动,这想法倒是和他不谋而合,现在其他条件都相差不大,继续降价大概是唯一能取胜的方法。 But Li Dong also has the difficulty, now both sides are lose money to operate. 可李东也有难处,现在双方已经是亏本经营了。 Although owes are not many, but has also been owing, if reduces prices again, that owes may be many. 虽然亏的不多,可也一直在亏,要是再降价,那亏的可就多了。 If before, Li Dong were used to wastefully, loses money also indifferently, can get rid of the opposite party on the line. 要是以前,李东大手大脚惯了,亏本也无所谓,能干掉对方就行。 But now distant money are not many, few that can use, if owed, may injure the distant basis. 可现在远方钱不多,能动用的更少,要是亏多了,可能会伤了远方根本。 Li Dong sighed, didn't have other means? 李东叹了口气,难道就没别的办法了？ In the people ponder, in the conference room resounds „” a resounding suddenly. 就在众人沉思间,会议室里忽然响起“啪嗒”一声脆响。 Li Dong turned head to look at one, Shen Qianzheng is sticking out one's tongue to ridicule, picks up to fall the signature pen on table. 李东扭头看了一眼,沈茜正吐着舌头讪笑,捡起掉落在桌上的签字笔。 Li Dongmei first choice selecting, said ill-humoredly: „Transfers the pen to go out to transfer, everyone is trying to find the solution, you idle!” 李东眉头挑了挑,没好气道:“转笔出去转,大家都在想办法,就你闲！” Shen Qian muttered, not indignation said: „What also has to be good to think that what this moment can also make besides the price cut? The long pain is inferior to the short pain, lengthened us also to lose money, might as well routed the opponent at one fell swoop. They after all are only the subsidiary companies, wants to reduce prices to want the first-level level to report each time, our price cuts fall ruthless, can drag at least 2-3 days.” 沈茜咕哝了一声,不忿道:“还有什么好想的,这关头除了降价还能做什么？长痛不如短痛,拖长了咱们也是亏本,还不如一举击溃对手。他们毕竟只是分公司,想降价每次都要一级级上报,咱们这次降价就降的狠一点,起码能拖个2-3天。” „Hits the time difference, 2-3 days we can snatch major part sources of tourists.” “打个时间差,2-3天我们能抢来一大部分客源了。” „Their headquarters issue the document to get down, we fall again, again and again got down, snatches up their business and source of tourists.” “等他们总部发文件下来,咱们就再降,几次三番下来,抢光了他们生意和客源。” „We the only merit lies in mobile, the distant place you can say to decide now. But other companies have the board of directors, for a long time loses money to operate, you think that their interior opinion will unify? Only is the time that the board of directors wrangled, we can defeat the opponent.” “咱们现在唯一的优点在于机动性强,远方你可以一言而决。而其他公司都有董事会,长时间亏本经营,你以为他们内部意见会统一？光是董事会扯皮的时间,咱们就能击败对手了。” Simplicity that Shen Qian said that Li Dong is actually knits the brows: „I who you said understand, but can this big price be good?” 沈茜说的简单,李东却是皱眉道:“你说的我懂,可这要多大代价才行？” „Large scale price cut, ten shops, spend is not the small number.” “大幅度降价,十家门店,花出去的可不是小数目。” „I estimated that the first 20% discount, the second 25% discount, the third 30% discount, three times should be similar. The contrast usual stream of people and sales volume, we prepared for losing money 30 million enough.” Shen Qian thinks little to say. “我估算了一下,第一次八折,第二次七五折,第三次七折,三次下来应该就差不多了。对比平时的人流和销售额,咱们做好亏本三千万的准备就够了。”沈茜不以为意道。 Li Dongzhen wants to spurt her face, what was 30 million enough? 李东真想喷她一脸,什么叫三千万就够了？ 30 million, this, if before putting, Li Dong clenches teeth also to support, but the key is distant money are not now many. 三千万,这要是搁以前,李东咬咬牙也能撑过去,可现在关键是远方钱不多了。 Moreover this is only Shen Qian estimate, if that several have not imagined with Shen Qian is the same, this must want how much money Peicai enough. 而且这还是只是沈茜的预估,要是那几家没和沈茜想象的一样,这得要多少钱赔才够。 50 million? 80 million? 五千万？八千万？ Once spells, the distant ins and outs may empty, has a mistake slightly, that is greatly troublesome. 一旦拼下去,远方老底可就空了,稍微出点差池,那就是大麻烦。 Sees Li Dongdeng oneself, Shen Qianheng said: „This is not good, that is not good, what to do did you say?” 见李东瞪着自己,沈茜哼道:“这也不行,那也不行,那你说怎么办？” „Now is also losing money, waits for other Hsintien to open, perhaps must lose money. Waning thousand ten thousand, several months owe these money, are not the same effects.” “现在也在亏本,等其他新店开起来,恐怕还得亏本。一个月亏个千把万,几个月就把这些钱亏出来的,还不是一样的效果。” „If now can beat the opposite party by potential of as powerful as a thunderbolt, perhaps several months later this sum of money gained. One counter- one duplicate/restores, we not only have not owed, but also won the time, did you say?” “现在要是能以雷霆万钧之势击垮对方,说不定几个月之后这笔钱就赚回来了。一反一复,咱们不但没亏,还争取了时间,你说呢？” Shen Qian said that these no longer spoke, this matter must look at Li Dong in any case. 沈茜说完这些就不再说话,反正这事还得看李东的。 Several ten million are not the small number, Li Dong hesitant also in the common sense. 几千万不是小数目,李东犹豫也在常理之中。 Li Dongshen inspires, gently rap desktop, after the moment, asked Sun Tao dao: „Sun did, how you say?” 李东深吸一口气,轻轻敲击桌面,片刻后问孙涛道:“孙总,你怎么说？” Sun Tao returns said: „The words of Manager Shen I approve on the whole, but does this matter to kill the enemy 1000 to damage 800, can not do not to take.” 孙涛回道:“沈经理的话我大体上赞同,不过做这种事杀敌一千自损八百,能不做还是不做为好。” „What Sun does have to suggest?” Shen Qianqing snort/hum said. “那孙总有什么建议吗？”沈茜轻哼道。 Sun Tao thinks saying: „I pour the really suggestions, is spends a little.” 孙涛想了想道:“我倒真有一个建议,就是花钱有点多。” Li Donglai the spirit, asked hastily: „What method?” 李东来了精神,连忙问道:“什么方法？” „Purchase!” “收购！” The people look the surprise, the purchase, what purchases? 众人都面露诧异,收购,收购什么？ Sun Tao observes the situation, said with a smile: „Purchases several other supermarkets.” 孙涛环视一圈,笑道:“收购其他几家超市。” „Pū!” “噗！” Li Dong has not spurted actually, the water that Shen Qian actually just drank puffs out, this anything wicked scheme! 李东倒是没喷,沈茜却是刚喝的水喷了出去,这什么鬼主意！ Purchases several well-known brands the supermarkets, Sun Tao also really can think! 收购几家知名品牌的超市,孙涛还真敢想！ Sun Tao did not mind, said with a smile as before: „This, if before , is naturally impossible, but is different at this time in those days, now these supermarkets are losing money to operate, cannot bring any benefit to the corporation. But the situation in north of the Changjiang River thinks that everyone also looked, other places did not say, the plain we had very big advantage, was in the initiative position.” 孙涛也不介意,依旧笑道:“这要是以前自然不可能,可今时不同往日,现在这些超市都在亏本经营,并不能给总公司带来任何利益。而江北的形势想必大家也都看出来了,其他地方不说,平川这边咱们占据了很大优势,也占据了主动地位。” „Does business to make money, rather than to set at air/Qi. They now also in strong brace, so long as sees the determination that we continue, they will choose.” “做生意都是为了赚钱,而不是为了置气。他们现在也是在强撑,只要看到我们继续下去的决心,他们会做出取舍的。” „Another point, that must look at us to give up this price, so long as the price is appropriate, no business does not talk about.” “另外一点,那就得看我们舍不舍得出这个价了,只要价钱合适,没有什么生意不好谈的。” Li Dong knits the brows slightly: „You thought how much money wants to purchase these three supermarkets?” 李东微微皱眉道:“那你觉得要多少钱能收购这三家超市？” „At least 150 million!” Sun Tao returns said. “最少一亿五千万！”孙涛回道。 These supermarkets regardless of the area or the geographical position, or the repair, are great good, is not bad compared with Longhua Shop. 这几家超市无论占地面积还是地理位置,或者装修,都是一等一的好,比起龙华店都不差。 To purchase these three shops, 50.001 million perhaps were the lowest standards. 想要收购这三家门店,五千万一家恐怕是最低的标准了。 After all this is the provincial capital, the rent is not the small number, this is the market is rents, if even the building buys, Sun Tao does not dare to make this suggestion. 毕竟这是省会,租金就不是小数目,这还是商场是租的,要是连楼都买下来,孙涛也不敢提这个建议。 Li Dongyi listens to this number to shake the head saying: „Were too many, the distant place cannot undertake now.” 李东一听这数字就摇了摇头道:“太多了,远方现在承担不起。” Thinks that Li Dong also explained: „Moreover our present shop was sufficient, then purchases these shops, first did not say that the difficulty is much big, even the opposite party agreed that should still cause the resources to be redundant, waste money.” 想了想李东又解释道:“而且我们现在的门店够用了,再收购这几家店,先不说难度多大,就算对方同意了,也会造成资源重复,浪费钱。” Listened to Li Dong saying that Sun Tao thinks also to nod saying: „This but actually is also, I had not considered this before. I previously thought what are more is purchases these supermarkets to the impact that we have, if purchases successfully, the distant place can establish the plain retail lead at one fell swoop.” 听李东这么说,孙涛想了想也点头道:“这倒也是,我之前没考虑这点。我先前想的更多的是收购这几家超市对我们带来的影响,如果收购成功,远方就能一举奠定平川零售业龙头地位。” Purchases the subsidiary companies in several well-known big stores, indeed will make the distant reputation big chirp. 收购几家知名大卖场的分公司,的确会让远方名声大噪。 If not short of money, Li Dong wants to try actually, what a pity the investment is too big, is not cost-effective, Li Dong shakes the head. 要是不缺钱,李东倒是想试试,可惜投入太大,不划算,李东还是摇了摇头。 Arrived finally, Li Dong discovered, except for the price cut, does not have other road to walk. 到最后,李东发现,除了降价,已经没别的路可走了。 Long shouted the one breath, Li Dong set out saying: „That bases on the opinion of Manager Shen to do , to continue to reduce prices!” 长呼一口气,李东起身道:“那就按照沈经理的意见去做,继续降价！” „Said early!” “早说啊！” Shen Qianxiao a sound said: „Relax, listens my and ensure can win!” 沈茜笑了一声道:“放心吧,听我的,保证能赢！” „Takes 30 million as the bottom line, if surpassed, that continues to tow.” Li Dong exhorted one. “以三千万为底线,要是超出了,那就继续拖下去。”李东又嘱咐了一句。 30 million if owed could not have taken that several supermarkets, he prepared to slow down the footsteps, continued to fight with them. 三千万要是亏了还拿不下那几家超市,那他就准备放慢脚步,继续和他们斗下去。 In any case in the long run, won definitely is the distant place. 反正从长远来看,赢的肯定是远方。 However if 30 million can solve this trouble, Li Dong did not mind that invests this 30 million, when the monthly accounting, other shop profits should also arrive, is almost distant one month of profit. 不过要是三千万能解决这个麻烦,李东也不介意投入这三千万,等到月底结算下来,其他门店盈利也该到了,差不多是远方一个月的利润。 With one month of profit abundant one time, pours is also worth. 拿一个月的利润博一次,倒也值得。 Decides, this matter did not need Li Dong to worry, Sun Tao they naturally can complete. 打定了主意,这事就不用李东操心了,孙涛他们自然能做好。 Returns to the office, Li Dong made Liu Qi ask Zhou Haidong to come. 回到办公室,李东又让刘琪叫了周海东进来。 When Zhou Haidong passes through the gate, Li Dong lingered several in the office. 等周海东进门,李东在办公室徘徊了几圈。 Finally Li Dong clenches teeth to set firm resolve, said in a low voice: „Finds the way to find some people to go to other supermarkets to transfer the revolutions.” 最后李东咬牙下定了决心,低声道:“想办法找些人去其他超市转转。” Zhou Haidong the eyebrow moves, the probe said: „Really pounds?” 周海东眉毛动了动,试探道:“真砸？” Li Dongleng, was then angry: „Thinks, who made you smash the shop?” 李东愣了一下,接着便恼道:“动动脑子,谁让你砸店了？” „I meant that asks some aunt aunts to pass, helping them introduce the business, aunt aunts may be very nitpicking, paying an account drags a half hour is not difficult? Product quality has the issue, how many did the aunts quarrel is not difficult? Other also teaches you with me?” “我是说找些阿姨大妈过去,帮他们介绍一下生意,阿姨大妈们可都是很挑剔的,付个账拖个半个小时不难吧？产品质量有问题,大妈们吵上几句不难吧？其他的还用我教你吗？” Zhou Haidong then understood, ridicules saying: „This does not have the issue.” 周海东这下懂了,讪笑道:“这没问题。” Li Dong also some said embarrasedly: „My this is helps them introduce the business, should not be disturbs, right?” 李东也有些讪讪道:“我这是帮他们介绍生意,应该算不上捣乱,对吧？” „Right!” Zhou Haidong said hastily. “对对对！”周海东连忙道。 Li Dongrou rubbed the cheeks, this matter dry/does somewhat lacking virtue, but he does not have the means. 李东揉了揉脸颊,这事干的有些缺德,可他也没办法。 The Shen Qian big price cut cannot guarantee that certainly can win, a long delay usually means many problems, Li Dong has to poke again. 沈茜的大降价可不能保证一定能胜利,夜长梦多,李东只好再添把火。 Compared with smashing the shop, does the destruction, Li Dong does is typical enough. 比起砸店,搞破坏,李东做的已经够地道了。 On the business you do not eat the person, the person eat you, several supermarket and his blood spell, originally is not the correct path, Li Donglao the side door is also excusable. 生意场上你不吃人,人就吃你,几家超市和他血拼,本来就不是正道,李东捞捞偏门也情有可原。 As for having effect, Li Dong believes at least some functions. 至于有没有效果,李东相信起码会有些作用的。 Employs two methods to achieve one goal, how long he does not believe these supermarkets to support.( To be continued.) 双管齐下,他就不信那些超市能撑多久。(未完待续。)