Next day. 次日。 Cloudy to overcast. 多云转阴。 Today the Zhang Ye vehicle limits the number, threw in the District parking lot, one's own took the subway to go to work, the person were a much less the first subway not to push, to the unit, has been late slightly for several minutes. 今天张烨车子限号,就扔在小区停车场了,自己坐地铁去上班,人有点多第一趟地铁没挤上去,到了单位,稍微迟到了几分钟。 „Early.” “早。” „Did Teacher Zhang come?” “张老师来了？” „Teacher Little Zhang, good morning.” “小张老师,早上好。” Brother Hou Xiao Lu they notified him, yesterday morning Zhang Ye was newly-arrived, they also said the Zhang Ye given name or calling „Little Zhang”, now understood that flamboyant of Zhang Ye, they also all changed a name, turned into „Teacher Little Zhang” from „Little Zhang”, was very polite. Is also good because of mechanism, is also good because of the institution, is also good because of the private business, in Entertainment Circle, is basically same, your seniority, your skill is big, your fame is high, others have to respect you. 侯哥小吕他们都跟他打招呼,昨天上午张烨初来乍到,他们还直呼张烨本名或者叫“小张”呢,现在了解到了张烨的牛逼,他们也全都改了一个称呼,从“小张”变成了“小张老师”,很客气。在机关也好,在事业单位也好,在私企也好,在娱乐圈也罢,基本都是一样的,你资历深,你本事大,你名气高,那别人就不得不尊重你。 Xiao Lu poured water to Zhang Ye on own initiative, „you drink.” 小吕主动给张烨倒了杯水,“你喝。” „Thanks, my one's own comes on the line.” Zhang Ye does not dare to pull rank. “谢谢,我自己来就行。”张烨也不敢托大。 Waits the younger brother to say with a smile: „Right Teacher Zhang, Brother Hu came a moment ago, looks for your you not, possibly is above has meeting Brother Hu to lead you to participate.” 候弟笑道:“对了张老师,刚才胡哥来了,找你你没在,可能是上面有个会胡哥想带你去参加。” Zhang Ye hurries saying: „Yo, blaming me to come late, Hu Teacher where?” 张烨赶紧道:“哟,怪我来晚了,胡老师在哪儿呢？” „Brother Hu also here work.” Brother Hou said with a laugh: „Waiting a while should come.” “胡哥也在这里办公。”侯哥笑呵呵道:“等一会儿应该就过来了。” The voice just fell, Hu Fei then entered the office district, saw that the colleagues smile are together diligently well, he is also very gratified, the unity has Strength, this is he desired, is he does not want to summon the reason that too many people come in again, the person many mixed mouths are also mixed, the colleague relates is not good to stroke to be suitable, he in industry, although has that little small fame, may change job to probably make a fresh start, builds the one's own team, secures the biggest right with channel to the one's own column, does well program, does well Viewership Ratings, the matter that must handle are too many, therefore especially. Needs a stable unity the rear position. 话音刚落,胡飞便进了办公区,看到同事们笑孜孜地相处都不错,他也很欣慰,团结才有力量,这是他希望看到的,也是他不想再召太多人进来的原因,人多眼杂嘴也杂,同事关系不好捋顺,他在业内虽说还是有那么一点点小名望的,可跳槽过来一切都要重新开始,打造自己的班子,跟频道里给自己栏目争取最大权利,搞好节目,搞好收视率,要做的事情太多,于是尤其。需要一个稳固团结的后方阵地。 „Teacher Little Zhang, you come with me.” Hu Fei said with a smile: „channel has a meeting, I do not have the assistant, you go one with me, he he, does not work as the assistant with you, but before I summon you come to be possible not to make you make the curtain, your Literature level in can also play very major role secretly.” “小张老师,你跟我来一下。”胡飞微笑道:“频道有个会,我也没助理,你跟我去一趟吧,呵呵,可不是拿你当助理,不过我召你进来可也不是就让你做幕前的,你的文学水平在幕后也能发挥很大作用。” Zhang Ye wonders saying: „Hu is Teacher, what can?” 张烨纳闷道:“胡老师,是什么会？” „Public welfare advertisement, walks, went to know.” Hu Fei led him to go upstairs, sat the elevator time explained to him: „Above has gotten down the policy one month ago, is the media politics, wants our Literature and Art Channel to make public welfare advertisement about economize on electricity, but one month has not completed, actually cannot say that has not completed, but above has not passed, saw that tomorrow will want the deadline, our channel leadership also very much worries, this calls everybody to supply ideas , helping to discuss the advertisement content together.” “公益广告的,走吧,去了就知道了。”胡飞带着他上楼了,坐电梯的时候给他解释道:“上面在一个月前就下了政策,算是媒体政治,要咱们文艺频道做一个关于节约用电的公益广告,但一个月了还没做好,其实也不能说没做好吧,只是上面没有通过,眼看明天就要最后期限了,咱们频道领导也很着急,这才召集大家出谋划策,帮着一起商量商量广告内容。” Zhang Ye suddenly, understood. 张烨恍然,明白了。 In building small conference room. 楼上小会议室。 A long table, approximately less than 20 seats. 一个长桌,大约不到20个座位。 Zhang Ye they arrive at time, inside is about to have been filled, it seems like it was Literature and Art Channel several Segment Group leader or the staff, Zhang Ye saw several people of looking familiar with inside, the youth, a woman, was that day has interviewed his examination official. 张烨他们到的时候,里面都快坐满了,看来都是文艺频道的几个栏目组的负责人或者员工,张烨跟里面看到了好几个面熟的人,有一个青年,还有一个妇女,都是那天面试过他的考官。 Sees Zhang Ye, several people glanced his one eyes. 看到张烨,几人瞟了他一眼。 „Old Hu, he he, you were slowest.” A middle-aged person notified him. “老胡,呵呵,就你最慢了啊。”一个中年人跟他打招呼。 „Leadership has not come, has not been late was good, Old Wang, this is our Segment Group Teacher Zhang Ye, later you must look.” Hu Fei looks like with him is very ripe. “领导不是还没来么,没迟到就行了,老王,这是我们栏目组的张烨老师,以后你可得多照顾啊。”胡飞看来跟他很熟。 The middle-aged people talked about with interest: „That is your person, I want to look after not to look , the Little Zhang given name I had liked actually already thunder reverberating in one's ears, what duty the present is?” 中年人乐道:“那是你的人,我想照顾也照顾不上啊,不过小张的大名我倒是早就如雷贯耳了,现在是什么职务？” Hu Fei said: „Honored guest Host, the secret archives work possibly also Little Zhang grasps, does not have the means that our column could not compare you, the person were few, can only concur the multi- duties.” 胡飞道:“嘉宾主持人,还有幕后的文案工作可能也得小张抓起来,没办法,我们栏目比不了你们大家啊,人少,只能身兼多职了。” Interviews the Zhang Ye woman to say with a smile: „Little Zhang does the archives to suit, our channel few compared with his pen hard, capable work more.” 面试过张烨的妇女笑道:“小张搞文案还是适合的,咱们频道没有几个比他笔杆子硬的了,能者多劳嘛。” Everybody sat down. 大家都坐下了。 Hu Fei gives Zhang Ye to introduce in a low voice. 胡飞低声给张烨介绍。 Zhang Ye knows that that middle-aged person is Wang Meng, the Music Billboard Segment Group Director system, interviewed his woman to name be Jiang Fen, Chief Director that the recreation disseminated news. 张烨才知道,那个中年人叫王蒙,音乐风云榜栏目组总监制,面试过他的妇女叫蒋芬,文娱播报的总导演。 At this time, outside has come in 56 people, channel member Wang Shuixin. 这时,外面进来了56个人,其中一个正是频道一把手王水新。 King Director today the facial color is not good, walks to sit in the first position directly, any words had not said that first was the cup gives to drink entire cup of tea, perhaps had cursed evidently just at people, the throat, end has put down the cup saying: „Was good, meets, today conference content everybody should also know, assigns public welfare advertisement, must today handle, in the afternoon steps up to manufacture to report the examination, the examination from now on tomorrow also will be at the latest the deadline, wanted on the television, did not have time” 王总监今天面色不是太好,走过去直接坐在正首位置,什么话也没说,先是杯子把一整杯的茶水都给喝了,看样子刚刚许是骂过人,嗓子都于了,末了才放下杯子道:“好了,开会吧,今天会议内容大家应该也知道了,就是把公益广告给定下来,必须今天搞定,下午加紧制作出来就要报上去审批,审批过后明天也是最晚截止期限了,就要上电视了,已经没有了时间” Finally with is TV station that king Director comes in together is advertisement this staff probably. 最后跟着王总监一起进来的大概是电视台做广告这一块的员工。 Staff hand over a little guy, perhaps said that is the archives is more accurate, „this is two creativities that we worked overtime just to make last night.” 一个工作人员递上去一个小样,或许说是文案更准确吧,“这是我们昨晚加班加点刚弄出来的两个创意。” Has the staff to distribute the appendix to each participants. 有工作人员把附件分发给各个与会人员。 Zhang Ye has also attained one, opens to take a look. 张烨也拿到了一份,翻开瞅了瞅。 Wang Shuixin fixes the eyes on looked that had not looked carefully then threw on the archives the table, „did this also call the creativity? Is this your so-called creativities?” Wang Shuixin knocks the table saying: „Economize on electricity everybody has a responsibility economize on electricity starts from everyone also has not to have a little freshly?” 王水新定睛一看,都没看多仔细便把文案扔到了桌子上,“这也叫创意？这就是你们所谓的创意？”王水新敲着桌子道:“节约用电人人有责节约用电从每一个人做起还有没有点新鲜的了？” The staff of advertisement department said: „Leadership, now Domestic public welfare advertisement is this, understands simply, otherwise shouts the slogan, slogan that must read smoothly, otherwise explodes the data, writes many people not to have the electricity to use, to write everyone to waste once the electricity to have the how big loss, we also want to innovate, may unable to innovate, this is the public welfare class advertisement limit” 广告部门的工作人员道:“领导,现在国内公益广告都是这样的,简单明了,要不然就是喊口号,要顺嘴的口号,要不然就是爆数据,写一写多少人没电用,写一写每个人都浪费一度电会有多么大的损失,我们也想创新,可创新不了啊,这已经是公益类广告的极限了” Wang Shuixin pissed off said very much: „Can't complete cannot complete, what reason seeks?” 王水新很生气道:“做不好就是做不好,找什么原因？” That person silent moment, „leadership, is our responsibility, we form in one's mind again.” 那人默然了片刻,“领导,是我们的责任,那我们再构思。” „Hadn't heard the words that I spoke a moment ago without enough time? Today must have the result, moreover must make” Wang Shuixin saying: „I also know that now public welfare advertisement has the bottleneck, may have the bottleneck to break through, above also such requests our channel, this is policy advertisement, makes no mistake me not to ask now other, did not ask the reason, I looked am the result, looked is the creativity otherwise above does not give to pass” “来不及了没听见我刚才说的话吗？今天必须要出结果,而且要做出来”王水新道:“我也知道现在公益广告有瓶颈,可有瓶颈才要突破啊,上面也是这么要求咱们频道的,这是政策性的广告,不容有失我现在不问别的,不问原因,我看得就是结果,看得就是创意否则上面不给通过” The people of advertisement department could not count on, their this month has handed over several little guy, finally was returned by above, Wang Shuixin to big family fortune: „Asked everybody to come is profits by opinions from various sources, who had any good drop good creativity, can say that” looked like he is really anxious, if this policy duty could not be accomplished, above must hold responsible, everybody will not feel better 广告部门的人是指望不上了,他们这一个月已经交上来了十几个小样,结果都被上面打了回来,王水新对大家道:“叫大家来就是集思广益的,谁有什么好点子好创意,都可以说说”看来他是真急了,这个政策性的任务如果完不成,上面肯定得追究责任的,大家谁都不会好过 Jiang Fen asked: „Probably request how many seconds?” 蒋芬问道:“大概要求多少秒？” Wang Shuixin said: „Has not requested, but defers to convention certainly to in 15 seconds, if the lengthy picture public welfare, should better not for over 20 seconds.” 王水新道:“没有要求,但按照常规来讲肯定要在15秒钟之内的,如果是长片公益,也最好不要超过20秒。” Jiang Fen proposed: „Otherwise in the advertisement word innovates a point to be good again? I have a good energy conservation, life the road of extension.” 蒋芬提议道:“不然再广告词上创新一点行不行？我有一个不错的节能,生命的延续之路。” Wang Shuixin shakes the head, „is not good, was too common.” 王水新摇头,“不好,还是太寻常了。” Wang Meng dao: „Joke? The gentlemen must have, the electricity must awaken.” 王蒙道:“俏皮话呢？君子要有度,用电要醒悟。” „Too unexpected winner.” Wang Shuixin said: „What above request is the creativity, is not deserted, the creativity is that type can draw the attention of everyone or all people cannot think.” Was saying was saying, he was also agitated, „can your mentalities widen? Our Literature and Art Channel these many capable people, by public welfare advertisement perplexing? To be able to think on a good drop?” “太冷门了。”王水新道:“上面要求的是创意,不是冷僻,创意是那种能让人眼前一亮或者所有人都想不到的。”说着说着,他也烦躁了起来,“你们的思路能不能开阔一点？咱们文艺频道这么多能人在,难道就被一个公益广告给难住了？难道就一个好点子都想不出来？” The leader forced smile of another Segment Group said: „Leadership, we are conducts the desk work, does the creativity is not our strong point, the advertisement department cannot think, we did not have idea.” 另一个栏目组的负责人苦笑道:“领导,我们是搞行政工作的啊,搞创意不是我们的强项,广告部门都想不出来,我们就更没辙了。” Wang Shuixin quirk: „Didn't have idea also to want unable to hand over the duty you to take on the responsibility?” 王水新火道:“没辙了也得想交不了任务你担责任？” That leader cracked a joke, then was also choked, does not speak. 那负责人本是开个玩笑,这下也被噎了回去,不说话了。 Also then, several Segment Group people proposed the idea of one's own, but Wang Shuixin is unsatisfied, all gave to overrule did not have the fresh idea 接着,又有好几个栏目组的人提出了自己的构思,但王水新都不满意,全都给否决了没新意 But everybody is very helpless. 可大家却都很无奈。 Fresh idea? 新意？ Creativity? 创意？ Saves with the electrical energy has any creativity 一个节约用电能有什么创意啊 These many years, early by each TV station writing rottenly 这么多年了,早被各个电视台给写烂了啊 Wang Shuixin looked to Hu Fei there, „Old Hu, your Segment Group to the drop, not having made you come to offer advice, did not make you sit drinks tea” 王水新望向了胡飞那里,“老胡,就你们栏目组没给点子了,让你们来是出主意的,不是让你们来坐着喝茶的” Hu Fei has not done public welfare advertisement, moreover he does not have the good idea, he with everybody same idea, public welfare advertisement now has also done to the end, early entered the bottleneck time, stereotyped is the habit phenomenon, even they also can only go unceasingly stereotyped, because this public welfare advertisement did not have the means creativity basically, innovated? An economize on electricity, can you also create the space to go to it? 胡飞没搞过公益广告,而且他也没有好点子啊,他也是跟大家一样的想法,公益广告如今已经做到头了,早进入了瓶颈期,千篇一律是常态现象,甚至他们也只能不断地去千篇一律,因为这种公益广告基本是没办法创意了,怎么创新？一个节约用电,你还能给它创到天上去？ How however Hu Fei does not know replied that other leader and staff present do not know how to report on accomplishments, Zhang Ye spoke. 然而胡飞正不知道怎么回答,其他在座的负责人和工作人员也不知道怎么交差呢,张烨说话了。 „I have a creativity.” Zhang Ye stuns the world. “我有一个创意。”张烨语出惊人。 Hu Fei hear word eyes one bright, right, he remembers Zhang Ye to come, side one's own has a pen, „Teacher Little Zhang, you said.” 胡飞闻言眼睛一亮,对啊,他才想起张烨来,自己身边可是有个笔杆子的,“小张老师,你说说。” The Wang Shuixin look has a look at Zhang Ye complex, „you said.” 王水新眼神复杂地看看张烨,“你讲。” Sees everybody to look, Zhang Ye clear throat, public welfare advertisement? He, this male servant was not will certainly study the broadcast, where has studied any advertisement study, although he did not understand, but Expert of his world understood, has also looked at many public welfare advertisement with here world Zhang Ye, implantation on television, did not look that was not good, therefore had finding, the public welfare advertisement each has its strong points of two world, what here world paid great attention was the detail and language, did specially well in Little Fang, for example some advertisement language Zhang Ye listened a little to be startled, this was here is stronger than many places his there. However public welfare advertisement of Zhang Ye that world also has its superiority, that is creativity this is his there public welfare advertisement is only stronger than this world many places 见大家都看过来,张烨清清嗓子,公益广告？他当然不会了,这厮是学播音的,哪里学过什么广告学啊,不过虽然他不懂,但他那个世界的高人懂啊,跟这边世界张烨也看过不少公益广告,电视上的植入,不看也不行啊,所以还是有了解的,两个世界的公益广告各有所长,这里世界更注重的是细节和语言,在小方面做得特别好,比如有些广告语张烨听了都有点吃惊,这是这边比他那里强出很多的地方。然而张烨那个世界的公益广告也有它的优势,那就是创意这是他那里的公益广告唯一比这个世界强出很多的地方 Who stipulated that public welfare advertisement can't have the creativity? 谁规定公益广告就不能有创意的？ Can this also baffle me? I must become One Piece...... Becoming the superstar person( 这还能难倒我？我可是要成为海贼王……成为大明星的人( …… ……