TV station small conference room. 电视台小会议室。 The people want to take a look at Zhang Ye to have any idea, wants to have a look at this notorious pen to have the big skill. Presents everyone not to be actually strange to Zhang Ye, went to Golden Microphone Awards Awards, in the room has 50% people, understands that this is thorn head in the thorn, acknowledged his Literature level, but Literature was Literature, the creativity was the creativity, these two too in a big way have not related. 众人都想看看张烨有什么点子呢,想看看这个臭名昭彰的笔杆子能有多大的本事。在场每一个人其实对张烨都不陌生,去过金话筒颁奖的,屋子里就有一半人,都明白这是个刺头中的刺头,也承认他的文学水平还是可以的,但文学是文学,创意是创意,这俩没太大联系的。 Do you have the idea? 你有点子？ Can you break the public welfare advertisement deadlock? 你能打破公益广告的僵局？ Several people are skeptical, does not believe. 有几个人持怀疑态度,不太相信。 The people of how many advertisement departments have not suspected, they only the Zhang Ye words, when the joke listens, we are does advertisement, we are specialized, your did amateur vow solemnly? What doesn't this crack a joke is? You think that the world does have ability others everyone not to be good on you on you intelligently? Outside laughable this difficult problem Domestic nobody can attack and capture, even if before , some people cause public welfare advertisement that some have innovated very much, but the final focal point is also innovates there, was scolded very miserably, because the creativity and public welfare have not unified from the start on, that has not been considered as that public welfare advertisement of strict sense. They do not favor Zhang Ye from the start 还有几个广告部门的人都不是怀疑了,他们只把张烨的话当笑话来听,我们就是搞广告的啊,我们是专业的啊,你一个外行信誓旦旦？这不是开玩笑是什么？你以为全世界就你聪明就你有能耐别人谁也不行呢？可笑这个难题国内外都没有人能攻克呢,就算以前也有人弄出过一些很创新的公益广告,可最后焦点也都是创新那里,也被人骂得很惨,因为创意和公益压根没有结合上,那已经不算是严格意义的公益广告了。他们压根不看好张烨 „Little Zhang?” “小张？” „Said actually?” “倒是说啊？” „Yes, what drop?” “是啊,什么点子？” „Changes the advertisement word?” “又是改一下广告词？” „If changes the advertisement word you let alone.” “要是就改广告词你就别说了啊。” Sees Zhang Ye not to speak for a very long time, some people are impatient. 见张烨久久不语,有些人都不耐烦起来。 Hu Fei knits the brows to speak: „Can allow Little Zhang to form in one's mind the language? Where is that quick” 胡飞皱眉说话道:“得容小张构思一下语言吧？哪里是那么快的” Just also many people had supplied ideas, but everybody was listening earnestly, appraised several at most finally, at this time could see that Zhang Ye had many hiring not to treat sees, similarly offered advice, the manner that everybody treated completely was different, does not have idea, who made Zhang Ye draw when silver microphone Awards too has hated, afterward also overall denied to the Wang Shuixin work with a poem, he can likable be strange. 刚刚也有好多人出谋划策了,但大家都是认真听着的,顶多最后评价几句而已,这时候就看得出张烨有多不招人待见了吧,同样是出主意,大家对待的态度却完全不一样,没辙啊,谁让张烨在银话筒颁奖时拉了太多仇恨,后来还用一首诗给王水新的作品全盘否定了,他能招人喜欢才怪。 Zhang Ye does not care, he was also used. 张烨不在意,他也习惯了。 He thinks which public welfare advertisement actually again should use 他其实是再想该用哪一个公益广告 His world Domestic these? Inside has good, but he always thinks insufficiently prominently, is creativity prominent insufficient. 他那个世界国内的那些？里面是有挺不错的,但他总觉得不够突出,就是创意这一块突出的不够。 Economize on electricity...... 节约用电…… Economize on electricity...... 节约用电…… Had Ha Ha it 有了哈哈就它吧 Zhang Ye has remembered his side world suddenly in Russia very famous public welfare advertisement, this advertisement famous to what situation? It not only has aroused the enormous interest in Russia, even afterward disseminated Republic Domestic, Domestic had advertisement class teaching material, is Zhang Ye forgot the university subject class advertisement study teaching material, the advertisement that in brief the actor's opening words of that teaching material when public welfare advertisement introduction explanation, the first successful case was to write, obviously its some big fame, obtained outside Domestic many honors and praises this advertisement to open an innovation public welfare advertisement pattern and model, was studied by innumerable advertise(r). 张烨突然想起了他那边世界在俄罗斯非常有名的一则公益广告,这个广告有名到了什么地步呢？它不仅仅在俄罗斯引起了极大关注,甚至后来都传播到了共和国国内,国内曾经有过一本广告类的教材,张烨忘了是不是大学科目类的广告学教材了,总之那本教材在公益广告介绍说明时的引子,第一个成功案例就是写的这个广告,可见它有多大的名气,也获得了国内外很多荣誉和赞誉这个广告开启了一个创新公益广告的模式和典范,被无数广告人学习。 But obviously, here, this advertisement has not appeared 而显然,在这里,这个广告并没有出现呢 Zhang Ye accidentally has looked one time, the impression was very profound, looked at everybody, said gently, he introduced first „advertisement that the advertisement form, I said mainly moved the drawing surface to make the template by one group, naturally, the honorable person, these were unimportant, advertisement time probably 15 seconds of enough.” 张烨偶然看过一次,印象十分深刻,看了看大家,轻轻说上了,他先介绍了广告的形式,“我说的广告主要是以一组动画画面做模板的,当然,真人也可以,这些并不重要,广告时间大概15秒钟足够。” Wang Shuixin has not been careful, „you said.” 王水新没太上心,“你说吧。” Just now many people said that they have the creativity, but the fact showed that did not call the creativity, was unqualified, therefore also nobody thought that Zhang Ye can say. 方才好多人都说他们有创意,可事实证明那都不叫创意,都不合格,所以也没人觉得张烨能说出来。 No matter how Zhang Ye also they think that has selected under the brow, kept a serious look said: „In a room, a couple quarrelled earth-shakingly, the wife pointed at the husband to scold, the parentheses, here did not have the language, did not have the bad language, but there is mouth of animation or honorable person has sufficed with the expression, letting the audience can see the wife persistently unreasonable with aggressive. Um, afterward the husband is unbearable, tidies up the clothing to leave home. The wife then as if awakening from a dream, hugs several children to cry. Before long the door opened suddenly, husband appears in the entrance.” 张烨也不管他们怎么想,挑了下眉头,表情严肃道:“在一间屋子里,一对夫妇吵得天翻地覆,妻子指着丈夫骂,括弧,这里并没有语言,也没有脏话,只是有个动画或真人的嘴型跟表情就够了,让观众能一眼就看出妻子的蛮不讲理跟咄咄逼人。嗯,随后丈夫不堪忍受,收拾衣物离家出走。妻子这才如梦方醒,抱着几个孩子失声痛哭。不一会儿房门突然开了,丈夫出现在门口。” What? 什么啊？ What is this with what? 这是什么跟什么啊？ Wang Shuixin brow wrinkle is tighter, is very disgruntled 王水新眉头越皱越紧,很不悦 Other Jiang Fen and several participants also quickly listened to fall asleep 蒋芬和其他几个与会人员也都快听睡着了 Did the young couple quarrel? What you said is public welfare advertisement? Even if they quarrelled the universe to quarrel your mother Milky Way to come up that also with economize on electricity not any relations 小两口吵架？你说的是公益广告吗？就算俩人吵到宇宙上去吵到你妈银河系上去那也跟节约用电没有任何关系啊 Hu Fei has kicked the Zhang Ye shoes with the foot, „Little Zhang.” 胡飞拿脚踢了踢张烨的鞋子,“小张。” Zhang Ye unconsciously , to continue the appearance to say quite the same as seriously: „Husband came back the wife and children to think that he has forgiven one's own just rash and impoliteness, was wanting to smile through tears to hug the husband......” then, the sad atmosphere suddenly changed, while everybody thought Zhang Ye was too bored during, Wang Shuixin almost opened mouth must break also teaches | reprimands him to do any thing the time, Zhang Ye below a few words appeared the god transition, „, who would have thought the husband hand extended, switched off the electric lamp switch on wall, slams a door to swagger away. In room immediately a darkness.” 张烨浑然不觉,继续面目严肃道:“丈夫回来了妻儿以为他原谅了自己刚刚的莽撞和无礼,正欲破涕为笑去拥抱丈夫……”然后,本来沉闷的气氛蓦然一变,正当大家都觉得张烨太无聊了的当口,王水新都几乎张嘴要打断并且训丨斥他搞什么东西的时候,张烨的下一段话惊现神转折,“哪知丈夫手一伸,啪地一声把墙上的电灯开关关掉,摔门扬长而去。房内顿时一片漆黑。” The people are dumbfounded 众人目瞪口呆 This has not calculated that Zhang Ye had not forgotten finally most essential advertisement language, after „room black, at this time presented one line of captions: The economize on electricity, the person walks the lamp to extinguish” 这还不算完,张烨最后没有忘记最关键的广告语,“屋子黑了以后,这时出现一行字幕:节约用电,人走灯灭” Economize on electricity? 节约用电？ Do the people walk the lamp to extinguish?? 人走灯灭？？ The Shit god sentence this is the god sentence 我靠神句啊这是神句啊 Especially that person walks the lamp to extinguish, not only on sentiment, but also does for the occasion, this is a advertisement language of multiple significance 尤其那句人走灯灭,不但应情,而且应景啊,这是一个多重意义的广告语 Before one several seconds, still at heart was questioning and looks down upon Zhang Ye specialized advertise(r) to leap one to sit from the chair, „this...... This advertisement......” 一个几秒钟前还在心里质疑和看不起张烨的专业广告人员腾地一下就从椅子上坐起来了,“这……这广告……” Zhang Ye asked: „My this also good?” 张烨问道:“我这个还行吗？” Also good? 还行吗？ Your this Taihang 你这个太行了啊 What is the creativity? This his mother is the god creativity 什么是创意？这他妈就是神创意啊 The several staff of advertisement department one one, they first know, originally that old-fashioned public welfare advertisement...... Unexpectedly can also such do?? 广告部门的几个员工都一愣一愣的了,他们才第一知道,原来那个古板的公益广告……居然还可以这么做？？ time, the people have observed closely the face of Zhang Ye, what brain did this person have? Is this good? Can this want to come out? 一时间,众人都盯住了张烨的脸,这人到底长了个什么脑子啊？这都行？这都能想出来？ Wang Shuixin also secretly exclaims over, pounds on the table to say maliciously: „Good to say well” continually three good, he said: „This was the creativity that I needed uses it” to the humanity of several advertisement departments: „Now does according to the case that Little Zhang said does immediately” 王水新也暗暗叫绝,狠狠一拍桌子道:“好好好”连说了三声好,他道:“这才是我需要的创意就用它了”对几个广告部的人道:“现在就做按照小张说的案子做马上” Jiang Fendao: „Verifies also......” 蒋芬道:“可是审核还……” Wang Shuixin said decidedly: „Does to send for approval directly again, if this case has not passed, that did not have the case to prepare quickly” 王水新断然道:“直接做出来再送审,这个案子要是还不通过,那就没有案子能过了快去准备” Several people of advertisement unit received an order to be busy. 广告部的几人都领命去忙了。 „Breaks up.” Has solved a matter, Wang Shuixin is happy. “散会吧。”解决了一桩事,王水新心情不错。 Hu Fei gathers the opportunity to say exactly: „Director, in our stage batch the fund I afterward calculate, there is a gap, after all we must invite some professors and scholars, asks for money.” 胡飞恰合时机道:“总监,我们台里批下来的资金我后来算了算,还是有缺口,毕竟我们要请一些教授和学者,都要钱的。” Wang Shuixin wields, wants not to say: „Gives you to approve 500,000 again” 王水新手一挥,想都没想道:“再给你们批500000” Hu Fei was happy, „that thanked to lead.” Then pats the shoulder of Zhang Ye, great 胡飞乐了,“那就谢谢领导了。”然后一拍张烨的肩膀,好样的 Has broken up, the person also one after another left the small conference room. 散会了,人也都陆续出了小会议室。 After Wang Shuixin arrives at front, does not know that has remembered anything, suddenly turned head, looked at Zhang Ye one, he knows that Old Hu really looked to the person, this Little Zhang was truly talented, but to Wang Shuixin, such was not obedient has the thorn head of rare talent, he also loved and hated( 王水新走到前面后也不知想起了什么,突然一回头,看了张烨一眼,他知道老胡真是看对人了,这个小张确实才华横溢,不过对王水新来说,这么一个不听话却有着奇才的刺头,他也是又爱又恨( …… ……