leaf boatenters the conference roomtime, slightlyfusionherepersonnelare uneven, the downstreamchip designmanufacturer that todayinvitesis also arrivingone after another, Zhou Fuyuangetshim11to exchange greetingswith the heads of thesemanufacturers.
叶舟走进会议室的时候,微聚变这边的人员都已经齐了,今天邀请到的下游芯片设计厂商也正在陆陆续续地到场,周福元领着他跟这些厂商的负责人一一寒暄。„ThisisLiuLiuspring of northcompany, Liu, thisisournewexecutivevices-president, leaf boat.”
“这个是朔方公司的刘总刘泉,刘总,这是我们的新任执行副总裁,叶舟。”„Fortunate meetingfortunate meeting.”
“幸会幸会。”leaf boatput out a handwithLiuQuanwo, the latterpattedhisshoulderto saylayer on layer/heavily:
叶舟伸手跟刘泉握了一下,后者重重地拍着他的肩膀说道:„leaf, youngpromising, beforesawyouon the television the speechatrelease conference, was choked up with emotions!”
“叶总,年少有为啊,之前在电视上看到你在发布会上的讲话,心潮澎湃!”leaf boathahasmiledtwoto be perfunctory, but the one sideZhou Fuyuan'scomplexionactuallyflashed through a disgruntledness.
叶舟哈哈笑了两声敷衍过去,但一旁周福元的脸色却闪过了一丝不悦。
The favorcontact in markethas the custom, each few words, eachpetty actionmustbe extremely careful.
商场上的人情交往都是有规矩的,每一句话,每一个小动作都要慎之又慎。Comes upto pat the shoulder of executive vice-president? Whatrack are youtaking?
上来就拍执行副总裁的肩膀?你这是在拿什么架子?Heis self-confident, even if he himselfstandsbeforeLiuspring, the opposite partyis impossibleto makedoes not have the politemovement.
他自信哪怕是他自己站在刘泉面前,对方也不可能做出这么没礼貌的动作。„Pleasetake a seat.”
“请就坐吧。”Zhou Fuyuan'stoneslitseveralpointsinstantaneously, but a Liuspringknowing nothingappearance, exchanged greetingstwowithleaf boat, thenhahasatwith a smile.
周福元的语气瞬间冷淡了几分,但刘泉一副一无所知的样子,跟叶舟寒暄了两句,便哈哈笑着坐了下去。Within a half hour, todayslightlyfusioninvitation the representatives of fivemanufacturershave all taken a seat, the conferenceformallystarts.
半个小时之后,今天微聚变邀请的五家厂商的代表已经全部就坐,会议正式开始。The one whomakes the openingstatementis an executive that is responsible for the technology, is calledbeginning of Ming dynasty, beforeleaf boatrecordedinmagnificenthas also seenhim, it is estimated thatalsosametook immediate action and getwithoneselfarrives at the slightlyfusionto make the technical support.
做开头陈述的是一个负责技术的公司高层,叫做明初,之前叶舟在华记还见过他,估计也是跟自己一样紧急调动到微聚变来做技术支持的。„Hello everyone, todaywemustto the product that everyoneintroducedestimate that everyonehas listenedorhas looked, right, wasourcompanynewest promotedondragonEDA.”
“各位好,今天我们要给大家介绍的产品估计大家都已经听过或者看过了,没错,就是我们公司最新推出的应龙EDA。”„ThisEDAmustsurpassaboveinternationalsimilarEDA60in the comprehensive feature, in the meantime, ouroffers, only thenotherproducts30.”
“这款EDA在综合性能上要超出国际同类EDA60以上,同时,我们的报价只有其他产品的30。”„Ourmajoritiespresentare not the technical personnel, possiblyhad not had the direct-viewing understanding of the performance of product, thenIam divided intoseveral, firstmakes a simpleintroductiontoeveryone......”
“咱们在座的大部分都不是技术人员,可能对产品的性能还没有过直观的了解,那么我就分成几块,先给大家做一个简单的介绍......”
The beginning of Ming dynastypointopenedhimalready the demonstrationdocuments that completed, startedto chase the pageintroductionon the dragonEDAperformance, in the documents that mostcontentsprovidedbeforeleaf boatpicked, butalsohadmagnificentto record that side latest reversionto set at variance the achievement.
明初点开他早就做好的演示文档,开始逐页介绍应龙EDA的性能,其中大部分内容都是从叶舟之前提供的文档里摘出来的,但也有华记那边最新的逆向解构成果。leaf boathas been familiartothesecontents, thereforehearsis notspeciallycareful, hisvision the body of thatfivemanufacturerheadsin the conference sitehas walked back and forth.
叶舟对这些内容已经熟悉,所以听得也不是特别仔细,他的目光一直都在会场里那五家厂商负责人的身上逡巡。Howeverwhatmakeshisdisappointedis, thesepeople, evenis less attentive than him.
然而让他失望的是,这些人,甚至比他还不用心。Conscientiouslytakes the note, in9 people have not had6with the cell phone, does not know that handles the companyurgentmatter, is the puresendingtime.
认真做记录的没有一个,九个人里有六个都在用手机,也不知道是处理公司紧急的事情,还是纯粹的打发时间。
The documents of beginning of Ming dynasty said that heaccording to the conventioninquiredwhethersomehesaidwas not clear, content that needsto explainagain, but the headpresentno oneraised hand.
明初的文档讲完,他按照惯例询问是否有他讲的不清楚,需要再次解释的内容,但在座的负责人没有一个人举手。Onhisfaceappearsseveralpoints of awkwardlook, says:
他的脸上浮现出几分尴尬的神色,开口说道:„Ifeveryonetotechnicaldoes not have anyquestion, wedirectlydoes entertosales strategy of mydivision?”
“如果大家对技术这块没有什么疑问的话,那我们就直接进入到我司的销售策略这一块?”Thisis an interrogative sentence, howeverstagenextsilence.
这是一个问句,然而台下一片寂静。Thesepeopleare even disinclinedto replyhim.
这些人甚至都懒得回复他。leaf boatstartedto feel unwillingforhim, butbeginning of Ming dynastywas the seniorstaff of having fought many battles, hestopped the moment, thenstartedto stress the offer and preferential policy.
叶舟都开始为他感到不甘了,可明初到底是身经百战的老员工,他只是停顿了片刻,便开始自顾自地讲起来报价和优惠政策。„Wecorrespond the pricing of dragonat present are still the traditionalpricingpatterns, according to the usescalesandset of quantitiesfixes a price, but, inthisfoundation, weforondragonEDAadaptivemanypreferential policies.”
“我们目前对应龙的定价仍然是传统的定价模式,按照使用规模和台套数量定价,但是,在这个基础上,我们为应龙EDA适配了许多优惠政策。”„Firstis3 + 1sales models, firstthreeyears, wedo not chargeanyfee, since the fourthyear, wechargesfouryears of feemonthly.”
“首先就是3+1的销售模式,前三年,我们不收取任何费用,从第四年开始,我们按月收取四年的费用。”
„ Thissales modelcansave the cash flow of client companyenormously, canmakeeveryonefirstuse the limitedcashinscale expansion. Was equivalentprovided a three-yearloantoeveryone.
“这个销售模式可以极大的节省客户公司的现金流,可以让大家把有限的现金先用在规模扩张上。相当于给大家提供了一个三年期的贷款。
” „Next, alluseson the dragonEDAcompany, wewill provide the technical assistancefree, including but not limited to, inchip designdomainmostnew technology......”
”“其次,所有使用应龙EDA的公司,我们都会免费提供技术援助,包括但不限于在芯片设计领域的最新技术......”„Is useful?”
“有什么用?”
The words of beginning of Ming dynastyhave not said, the voice of stagenextpersonthenbrokehim.
明初的话还没有说完,台下一个人的声音便打断了他。WhatspeechisLiuspring.
说话的是刘泉。Onhisfacehasfivepointsto disdain, fivepointsexpect too much, after everyone'sline of sightgathershisbody, hecontinues saying:
他的脸上带着五分不屑,五分恨铁不成钢,等所有人的视线聚集到他身上后,他继续说道:„clear(ly)always, Zhou, leaf! Iknow that your are easy-to-useondragonEDA, but the issueis, do wedareto use?”
“明总,周总,叶总!我知道你们这个应龙EDA好用,但是问题是,我们敢用吗?”„Yousaid that so manyare useful? Youare also clear, ifweusedyourEDA, a chippiece that wedesigncannot make, a piececannot sell. How, yourmagnificence does recordhave the contractor's plant? Does yourmagnificentrecord to make the 7 nmchip?”
“你们说这么多有什么用?你们自己也清楚,如果我们用了你们的EDA,那我们设计出来的芯片一片也造不出来,一片也卖不出去。咋的,你们华记有代工厂?你们华记能造7nm芯片?”„IfcanwrapourchipOEM, wedivideminuteto buyyourEDA, but can you?”
“要是能把我们的芯片代工包了,我们分分钟就买你们的EDA,但是你们能吗?”Liuspringsighed , to continue saying:
刘泉叹了口气,继续说道:„clear(ly)always! Idiscovered that youdid not figure out, youthought that nowisonlypreferential benefitcansolveon the issue that dragonEDAfaces?”
“明总啊!我发现你们还是拎不清啊,你觉得现在应龙EDA面临的问题是区区一点优惠就能解决的吗?”„Truthyoutold that Icancometoday, actuallydoes not attemptprobation period of youroneyear of office software, purelyisbecause the companycanseeyoursincerity, thereforelistensstemming from the commercialformality.”
“实话跟你说吧,今天我能来,其实也根本不是图你们那个一年的办公软件的试用期,纯粹是因为公司能见到你们的诚意,所以出于商业礼节过来听听而已。”„Butclear(ly)always, leaf, the sinceritycannotwork as the foodto eat. Youweretooyoung, was not tied down by care of one's familylikeus, wereallyaccompaniedyou unable to play.”
“但是明总啊,叶总啊,诚意是不能当饭吃的。你们还是太年轻了,不像我们这样拖家带口的,我们真的陪你们玩不起啊。”Liuspring words saying, the representatives of several other manufacturersalsonodsecretly, Ye Zhou'slooksweepsobsolete, somepeoplereturnby the expression that hehas no alternative, there isportraitLiuspringto be the same, in the smilehasseveralpointsto taunt.
刘泉的一番话说完,其他几家厂商的代表也暗暗点头,叶舟的眼神扫过时,有人回以他无可奈何的表情,也有人像刘泉一样,微笑中带着几分嘲讽。leaf boatsheninspires, says:
叶舟深吸了一口气,开口说道:„Iknowdifficulty that everyonefaces, but, Ibelieve,difficult is also onlytemporary. The rejectionlisttrulyis a veryserious concern, so long aswethink,would the meanssolution.”
“我知道大家面临的困难,但是,我相信,困难也只是暂时的。拒绝清单确实是一个很严重的问题,但只要我们想,总会有办法解决的。”„Weguaranteed, will find out the practical and feasiblesolutiontoeveryone. Was bannedondragonEDA, wecanthrougheditioniterationwayissuenewEDA----Cannotweissue that theybanoneis right? Thishad historically also provenisfeasibleeveryonecanfeel relieved, definitelywill not have the compliantrisk.”
“我们保证,也会给大家想出切实可行的解决方案。应龙EDA被禁了,那我们可以通过版本迭代的方式发布新的EDA----总不能我们发布一款他们就禁一款对不对?这在历史上也证明过是可行的大家可以放心,绝对不会有合规风险。”leaf boatnot possibleto say the matter of semiconductor wafer fabrication, just likebuthe said that actuallyhad the method to avoidrejecting the list the compliantrisk.
叶舟不可能把芯片制造的事情说出来,但正如他说的一样,其实是有手段能避免拒绝清单的合规风险的。Liuspringtauntedsmiles, did not yieldto ask back:
刘泉嘲讽地笑了一笑,丝毫不让步地反问道:„Yousaid that without the compliantrisk, there would be no compliantrisk? Brothers, you are an rookie, youdo not know that heresurface waterdeep, the compliantriskis notyouopens mouthcansay----Wecannot takethisrisk.”
“你说没有合规风险就没有合规风险吗?兄弟,你是个新人,你不知道这里面水有多深,合规风险不是你一张嘴就能说出来的----我们冒不起这个险。”„It is not Ilooks down uponyou, youexperienceafter allare too shallow. ComplexIdid not say that Isay a verysimplefacttoyou.”
“不是我看不起你,你毕竟还是经验太浅。复杂的我也不说了,我就给你说一个非常简单的事实。”„Do the sales workers in yourcompanyalsocontact in the domesticbig plant? The magnificencecoreinternationalhas the chip designsubsidiary company, do youhave a look atthemto respondyou? Whytheydo not respondyou, doesn't know in heart?”
“你们公司的销售人员也在跟国内的大厂接触吧?华芯国际就有芯片设计子公司,你看看他们搭理你们吗?他们为什么不搭理你们,心里没数吗?”
A conference sitesilence.
会场一片寂静。No onecanrefuteLiuspringwords, does not have anyissue that becausehesaid.
没有人能反驳刘泉的话,因为他说的没有任何问题。
The factis, oneday ago, the magnificencecoreinternationalfirmlyrefused the slightlyfusionto provideon the suggestion of dragonEDAtestfree.
事实就是,在一天前,华芯国际坚决拒绝了微聚变免费提供应龙EDA试用的建议。Zhou Fuyuanexchanged a lookwith the sales representative of anothercustomerline, prepared to find the excuseahead of time the closing sessiontime, toweringcell phone ring tonerangin the conference sitesuddenly.
周福元跟另一名客户线的销售代表交换了一个眼神,正准备要找理由提前结束会议的时候,一个突兀的手机铃声突然在会场里响了起来。leaf boatpulls out the cell phone, aboveis a strangetelephone.
叶舟掏出手机,上面是一个陌生的电话。Hisapologynodsto the people, laterpreparesto set outto go out.
他歉意地向众人点了点头,随后准备起身出门。Howeverhejustshoved open the chair, the sound that in the telephonebroadcastsmakeshismovementstiffen.
然而他刚刚推开椅子,电话里传来的声音却让他的动作僵住了。„leaf, hello, Iam the magnificencecoreinternationalpurchasedirector, don'tXianlive.”
“叶总,您好,我是华芯国际的采购总监,莫贤生。”
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