New Year's Dayaftervacation, Spring Festivalthenstarted the lastmonth of countdown, manystudentsalsostartto hope that hadmore than tendays later winter vacationto arrive! However, regarding the office worker, before Spring Festivalthese days is also verybusy, various trades and occupationsentered the so-calledyear ago busy season!
元旦假期过后,春节便进入了最后一个月的倒计时,许多学生们也开始期盼起了十几天后的寒假到来!不过,对于上班族来说,春节前的这段时间也是很忙的,各行各业都进入了所谓的年前忙季!„Tao Waimai”alsoso, startsafterothernewbornTakeawayplatformsform the competition, market competitionespeciallyintensethis time before new year's celebrationselects the Takeawaytalentto be many, timemost people of new year's celebrationeat mealat home, who can also selectTakeaway?
“淘外卖”也是如此,开始和其他新生的外卖平台形成竞争之后,过年前的市场竞争尤为激烈这时候点外卖的人才多,过年的时候大部分人都在家里吃饭,谁还会点外卖啊?However, Fang Hexuconsiders, not onlyyears ago thebattlefield, hisvisionhad gone to the latermarketlayout!
不过,方禾旭考虑的不只是年前的这块战场,他的目光已经投向了以后的市场布局!„Onlywins over the guestby the couponactivityis not the long-timeplan, ourhigh position invites criticism, manyeyescanstare atus, toform the competitionwithus, theywill definitely start out a biggerpreferentialstrategy!”
“只靠优惠券活动来拉拢客人不是长久之策,我们树大招风,很多眼睛都会盯着我们,为了和我们形成竞争,他们肯定会开出更大的优惠策略!”New Year's Dayjusthad a vacation, Fang HexuthencalledYang YanandLei Zhentianhastily, nowas well asforLi Peiyun of Yang Yanmanagerial techniquedepartment, holds a fourpeople of conference.
元旦刚放假回来,方禾旭便匆匆叫上杨言、雷震天,以及现在替杨言管理技术部门的李佩云,开了一个四人的会议。Fang Hexuseriouslysaid: „With hundred‚group’warsuch, before forming the pattern of brutalprice war, wemustbyourselveshavemorecards in a hand, besidesburning the card in a hand beyond money!”方禾旭表情严肃地说道:“在跟百‘团’大战那样,形成残酷的价格战的格局之前,我们必须要让自己拥有更多底牌,除了烧钱以外的底牌!”Sincemustmeet, Fang Hexualsohadownidea, hesteals the vegetable/dishgameto the card in a hand that Yang Yantheyspoke!
既然已经要开会了,方禾旭也是有了自己的想法,他跟杨言他们讲的底牌就是偷菜游戏!Steals the vegetable/dishgame?
偷菜游戏?How manyyears ago thisis notbrowser game that was fashionable for a time?
这不是几年前风靡一时的网页游戏吗?In the pastbecause ofthisgame, occurrences of how manytragedynewstriggered? Denouncing in word and in writing of how manypeopletriggered?
当年因为这款游戏,引发了多少悲剧新闻的发生?引发了多少人的口诛笔伐?Moreover, Yang Yantheystillin the school, know how thisgameevoked an imposingsocialbigdiscussionin the past, regardlessitsotherdid not say, is only the influence, this is almost a game of phenomenonlevel!
而且,杨言他们还在学校,都知道这个游戏当年引起了怎么样一场轰轰烈烈的社会大讨论,抛开它其他的不说,光是影响力,这就几乎是一款现象级的游戏!„But the countryhas not explicitly banned.”Fang Hexurepliedworry of Lei Zhentian, heturns out a newspapersketch on computer, putsin the projecting apparatus, saidwiththem,„myresearched, in October of last year, hadthisreportage, Ministry of Culturehas clarified, thisgamehad not been forbidden.”
“但国家没有明令禁止。”方禾旭回答了雷震天的担忧,他翻出电脑上的一张报纸剪影,在投影仪里放出来,跟他们说道,“我查过,去年十月,有这个新闻报道了,文化部已经澄清了,这个游戏没有被禁止。”Buttothis year, thisgame, even ifhad not explicitly bannedby the country, itsheat degree still has dissipated? Also do somepeopleplay?
但到了今年,这款游戏就算没有被国家明令禁止,它的热度也已经消散了吧?还有人玩?„Iwantto do, does not makeoneto steal the vegetable/dishgame, itsclassicsnaturallycould not duplicate.”Fang Hexusaid,what„Ithink, can weredesign does a kind that conforms toourTakeawayideasteal the vegetable/dishgame? However, fordoes not interfere with the life and work of ouruser, foralsodoes not cause these unnecessarypublic opinionto dispute, our gamescandesignwith ease, mildvegetable/dishgamesecretly!”
“我想要做的,不是重新做出一款偷菜游戏,它的经典当然是复制不了的。”方禾旭说道,“我想的是,我们能不能重新设计一个符合我们外卖理念的类偷菜游戏?不过,为了不影响我们用户的生活和工作,也为了不引起那些不必要的舆论争议,我们这个游戏可以设计得轻松一点,轻度的偷菜游戏!”Li Peiyunis writing with vigor, writes down the request of Fang Hexu.李佩云在奋笔疾书,把方禾旭的要求写下来。Yang Yanis ponderingsilently, hisbrainrotatesquickly, has consideredto integrateintheirappthegame of Fang Hexu, advancesfrom the homepageversionto the key point of mobile.杨言则是在默默地思考着,他的脑筋转动得很快,已经考虑到将方禾旭的这个游戏融入到他们的app中,从网页版推进到移动版的这个关键点。However, the cell phone software of suchdesign, the amount of space occupiedwas big!
不过,这样设计的手机软件,体量就大了啊!
The amount of space occupiedis big, will cause a problem, the memorytakesa lot, in the cell phonedisposition not highsituations of somepeople, thisissuewill also causetheiruser experiencelinear decrease!
体量大,会造成一个问题,内存占用得多,在有些人的手机配置还不高的情况下,这个问题可是会导致他们的用户体验直线下降的!WhatFang Hexumanagesis the general orientation, hecould not consider that thisissue, whatYang Yanmanagesistechnical, naturallymustbe completeforhim.方禾旭管的是大方向,他考虑不到这个问题,杨言管的是技术方面的,自然要替他想周全了。However, Yang Yandoes not haveanxiously the idea of denyingFang Hexu, nowwhathethinksbeingsolves the problem the means, has not driven back the issuedirectlytoFang Hexu.
不过,杨言也没有急着否认方禾旭的想法,他现在想的是解决问题的办法,没有直接将问题推回给方禾旭。Lei Zhentian was quite optional, hethinks that whichsaid: „Whatyousaidiswhatsteals the vegetable/dishgamemildly? Whichaspectsthis does refer tomildly?”雷震天就比较随意了,他想到哪就说哪:“你说的是什么样的轻度偷菜游戏?这个轻度指的是哪些方面?”„Reductiongrows vegetablesandsteals the vegetable/dishalsoto have the intensity of receiving the vegetable/dish, makingourusersnot requirea lot oftime to playthisgame, will not have interfered withtheirstudyworkandlives.”Fang Hexuthinks,then said that „seemsourappto havethreetofourreservingpeaks, breakfasttime, lunchtime, pudding time, sometimesafternoon teaormidnight snacktime, Isuggested that canselectthesepeaks, steals the vegetable/dish, to receive the time that the vegetable/dishstartsasourfixedgrowing vegetables, suchuserdoes not needto establish the alarm clock, the greater part of the nightcrawledto receive the vegetable/dish!”
“减少种菜、偷菜还有收菜的强度,让我们的用户不需要很多时间就能玩到这个游戏,还不会影响他们的学习工作和生活。”方禾旭想了想,接着说道,“就好像我们的app有三到四个订餐的高峰期,早餐时刻,午餐时刻,晚餐时刻,有时候还有下午茶或者夜宵的时候,我建议是可以挑这些高峰期,作为我们固定的种菜、偷菜、收菜开始的时间,这样用户就不需要设定闹钟,大半夜爬起来收菜了!”„Themildgame that but, Director Fang, you said that canbe too light? Steals the key of vegetable/dishgameactuallyinstealingabove, the timeis not fixed, will havestealsmuchwith the stolensituation happened, ifturned into the mildvegetable/dishgamesecretly, thisgamelostitsoriginalcharm, is very difficultto form the usercoherency.”Li Peiyuncould not bear, healsostudiedbeforehas stolen the vegetable/dishgame, evenhas communicatedwithQQinternalfollow-up development group of members of vegetable/dishclassgamesecretly, thought that theidea of Fang Hexuis invalid.
“可是,方总,您说的这个轻度游戏,会不会太轻了?偷菜游戏的关键其实就在偷上面,时间不固定,才会有更多偷与被偷的情况发生,如果变成了轻度的偷菜游戏,这个游戏就失去了它原有的魅力,也很难形成用户粘性。”李佩云忍不住了,他以前也研究过偷菜游戏,甚至跟扣扣内部后续开发的偷菜类游戏的开发组成员交流过,觉得方禾旭的这个想法行不通。„Does not needto increase the usercoherencyat the game.”Fang Hexusaid with a smile, „wedevelopedthisgameoriginalgoal, increasesuser'susestickinesstoourreservationplatform!”
“不需要在游戏本身上增加用户粘性。”方禾旭笑道,“我们开发这个游戏原本的目的,就是增加用户对我们订餐平台的使用黏性!”„Youthink, ifinyourhandis usingourTao Waimaiapp, wantsto subscribeTakeaway, thenthoughtwhile convenient, nowcangrow vegetablesto steal the vegetable/dish! Whatbecauseaccumulatedenoughcertainoverallor, canexchange a coupon, wantsthatpreferential benefit, will youcontinueto persist ingrowing vegetablesto steal the vegetable/dish? Butgrows vegetablesto steal the time of vegetable/disheach timeon the meals and snacks, thisis also remindingyou, canuseourappto reserve?”Fang Hexusaid.
“你想,如果你手上用着我们淘外卖的app,想要订个外卖,然后顺便想起来了,现在可以种菜偷菜了!因为等攒够一定的积分或者什么,就可以兑换一张优惠券,想要那个优惠,你是不是会继续坚持种菜偷菜?而每次种菜偷菜的时间都在饭点上,这是不是又在提醒你,可以使用我们的app去订餐了?”方禾旭说道。Yang Yanravelledfinally the idea of Fang Hexu, hesmiles, said: „Director Fang, yourmeaning, the significance of thissoftwaredoes not lie inattractingothersto play, butthroughhaving the way of coupon, stimulatingthemto spend the coupon that the fragmentarytimeearnsthemto need, thenstimulatesthemto spendinourplatform, makingtheirapprovaltoourplatformhigher?”杨言终于弄明白了方禾旭的想法,他笑了笑,说道:“方总,你的意思是不是,这个软件的意义不在于吸引别人来玩,而是通过有优惠券的方式,激发他们花一点零星的时间去赚取他们需要的优惠券,然后刺激他们在我们平台上消费,让他们对我们的平台的认可度更高?”Fang Hexuhit a soundto refer, says with a smile: „Right! That is it, stealing the vegetable/dishgameforeveris only a tool, ourreservationplatformsare the key points.”方禾旭打了个响指,笑道:“没错!就是这个意思,偷菜游戏永远只是一个工具,我们的订餐平台才是重点。”„Thatalsocancelssimplythelink of growing vegetables, wetrade a formto grow vegetables......”Yang Yanto feel the chinto ponder over, „for example, the userspent100dollarsinourplatform, thenhisexpensecantransformnext day, for example the overall, hecangatherthisoverallpromptly, should not be stolenby the good friend, cansteal the overall of good friend.”
“那就索性把种菜的这个环节也取消掉,我们换一种形式来种菜……”杨言摸着下巴琢磨起来,“比如,用户在我们平台上消费了一百块钱,那么第二天他的这个消费就可以转化成,比如说积分,他可以及时地收取这个积分,不要被好友偷掉,也可以偷取好友的积分。”„Ok, but your overallsmustchange a view, for example the manure, sunlightandenergy...... do not needto takeourgoalsto displayextremelyin the straightforwardness, thisgamemustdeveloplow-key, as the cards in a hand in ourhand.”Fang Hexunods.
“可以,不过你们这个积分要换一种说法,比如肥料、阳光、能量……不用把我们的目的表现得太过于直白,这个游戏要低调开发,作为我们手中的底牌的。”方禾旭点了点头。„Ioffer an opinionas the user, beforeWu Yi was also playshas stolen the vegetable/dishgame.”Lei Zhentiansaid with a smileinside, „youdevelopedto steal the vegetable/dishto playInot to have the opinion, but since had the good friend, thatinvolved the socialissue, Isuggested that youare stealing the vegetable/dishthelink, the developmentmustbe user-friendlysome, mustleave behind the sunlightandenergy that at leasthalf ofvegetables/dishesoryousaidto the originalmaster. Otherwisewas stolen the vegetable/dish, thisfrustration will be very deep, stealsfrequentlylike this, will affectfeelings of both sides.”
“我作为用户提个意见,以前吴艺也是玩过偷菜游戏的。”雷震天在旁边笑道,“你们开发偷菜游戏我没有意见,但既然是有好友,那就涉及到社交问题了,我建议你们在偷菜的这个环节,开发得人性化一些,要给原主人留下至少一半的菜或者你们说的阳光、能量的。不然被偷了菜,这个挫折感会很深的,频繁这样偷取,也会影响双方的感情。”„Right, actuallyconceptsecretly, QQhad studiedbefore, the person who steals the vegetable/dishactuallydoes not care aboutmanyandfew of stealing, so long asthere isto steal, they will be very happy, to form the morevegetable/dishsuccessfuljoyfulfeelingssecretly, Isuggested that to steal, can everyone onlybe ableto steal, leaves behindat leasthalf ofvegetables/dishesto the originalmaster. Canincrease the randomness, stealsa lot, littleallstealsdepending on the luck, such everyone canobtainenoughjoy.”Li PeiyunheardLei Zhentian saying that eyeonebright, saidincessantly.
“对,其实偷的这个概念,以前扣扣研究过,偷菜的人其实不在意偷的多和少,只要有偷到,他们就会很开心,如果想要形成更多的偷菜成功的喜悦感,我建议不要让一个人全偷完,可以每人只能偷一点,给原主人留下至少一半的菜。还有可以增加随机性,偷得多,偷得少全凭运气,这样每个人都能得到足够的喜悦。”李佩云听到雷震天说的,眼睛一亮,也滔滔不绝地说起来。Fang Hexulistens totheirsupplementpatiently, nods, wavesto say with a smile: „Concreteruleyouformulate, Igive a suggestion, needs the colleagues of technologies divisionto considermuch,strivesto takethisgame the year ago!”方禾旭耐心地听完他们的补充,才点了点头,挥挥手笑道:“具体的规则你们来制定,我只是给一个建议,还是需要技术部门的同事们多多考虑,争取在年前把这个游戏拿出来!”Now the market competitionis fierce, the sense of urgency in Fang Hexuinnermost feelingswas more intense than last year.
现在市场竞争激烈,方禾旭内心中的紧迫感比去年还要强烈。
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