This plan makes a comparison with the happy Yuan beer. 这个方案就是拿喜元啤酒做对比。 Demonstration example that the propaganda plan gives one: Last night held the party at home, plays emerged the mountain beer to drink up, the neighbor at party in his family/home the beer that stockpiled moves, getting down that finally no one drank, when the taste of happy Yuan beer changed was so bad? 宣传策划给出的示范例子一:昨晚在家里举办派对,玩到兴起的时候大山啤酒喝完了,在派对上的邻居就把他家里储备的啤酒搬过来,结果没有一个人喝的下去,喜元啤酒的口感什么时候变的这么差？ This propaganda way is actually a soft article, very universal. 这种宣传方式其实就是一种软文,非常的普遍。 However generally speaking, a company, if with this soft article propaganda, cannot have the names of other companies, specially with disparaging other companies highlights own company. 不过一般来说,一个公司如果用这种软文宣传,是不能带其他公司的名称的,特别还是用贬低其他公司来凸显自己的公司。 If takes the names of other companies, will then likely create the improper commercial competition, but defendant. 如果带上其他公司的名字,那么很可能会造成不正当商业竞争而被告。 This example has the precedent, seemed like in the past Pepsi and delicious competition time, Pepsi had published an advertisement, before a boy arrived at the vending machine, pressing two was canned, then stepped on two canned to go according to the key of uppermost Pepsi deliciously, finally the boy took away Pepsi, no matter placed the ground two cans of deliciousness. 这种例子不是没有先例,就好像当年百事和可口竞争的时候,百事曾经出过一个广告,一个男孩来到自动售货机前,按了两个罐装可口,然后踩着两个罐装可口去按最上面的百事的按键,最后男孩拿走了百事,而不管放在地上的两罐可口。 Because of this advertisement, Pepsi defendant, the advertisement also suffers the bottom carriage finally, and was received the fine. 就因为这则广告,结果百事被告,广告也惨遭下架,并且被处以罚款。 Naturally, the people of Pepsi know certainly that this advertisement is the law or discipline violation advertisement, but they do that. 当然了,百事的人当然知道这则广告是违规违法的广告,可是他们还是这么做的。 Is because they want to borrow potential, taking advantage at that time rising deliciousness. 就是因为他们想要借势,借当时如日中天的可口。 Although therefore triggered a series of advertisement wars afterward, is in fact this wave of operation, Pepsi gained. 虽说后来因此引发了一系列的广告大战,可是实际上这波操作,还是百事赚到了。 Because Pepsi except for compensating several million US dollars, does not have the substantive injury. 因为百事除了赔偿几百万美元,并没有实质性的伤害。 However several million US dollars did not have an expense of advertisement to be many. 而几百万美元还没有一个广告的费用多。 But Pepsi actually obtained bigger attention. 可是百事却借此获得了更大的关注度。 Naturally, that frank and upright battle did not have the technology. 当然了,那种光明正大的开战太没技术了。 Denver will not handle that matter, he planned that creates the propaganda using the network sailors. 丹佛不会做那种事情,他打算利用网络水军来做宣传。 Using the advantage of network sailors is, even the happy Yuan beer is uncomfortable, does not have idea to the mountain beer. 利用网络水军的好处就是,即便喜元啤酒不爽,也对大山啤酒没辙。 The happy Yuan beer cannot go to the sailors. 喜元啤酒总不能去告水军吧。 But the mountain beer can definitely shirk is the everyone behavior of consumer. 而大山啤酒完全可以推脱是消费者的个人人行为。 Because the disparity of happy Yuan beer and mountain beer was too big. 并且因为喜元啤酒和大山啤酒的差距太大了。 The happy Yuan beer counter-attacks no matter how, is giving the mountain beer to advertize. 喜元啤酒不管怎么反击,都是在给大山啤酒做广告。 Generally speaking, this behavior is the operation of unusual hooligan. 总的来说,这种行为是非常流氓的操作。 ...... …… In the night university students'lodgings, Carlo Pok is still reviewing the schoolwork. 夜里的大学生公寓中,柯罗福还在复习着功课。 Suddenly, Apari's telephone came. 突然,阿帕勒的电话来了。 „Carlo Pok , helping me buy several cases of beer.” “柯罗福,去帮我买几箱啤酒。” Carlo Pok face one black: „Did the beer in party use up?” 柯罗福脸一黑:“派对上的啤酒用完了？” „Yes, these bastards can drink.” Apari said. “是啊,这些混蛋太能喝了。”阿帕勒说道。 „You do not open in Miquet apartment send right? Should there be nearer than me from the convenience store?” “你们不是在米凯普的公寓里开派对吗？那里距离便利店应该比我这边更近吧？” „You do not know, I prepared the mountain beer five box, finally I looked the beer drinks was similar, ran to go to the convenience store to buy five cases of happy Yuan beer, finally everyone thought that the happy Yuan beer was difficult to drink, without means that if I cannot get so far as the mountain beer, this party must part on bad terms.” “你是不知道,原本我是准备了大山啤酒五箱,结果我看啤酒喝的差不多了,就跑去便利店买了五箱的喜元啤酒,结果所有人都觉得喜元啤酒难喝,没办法,如果我不能弄到大山啤酒的话,这场派对就要不欢而散了。” „That ran a convenience store to be good again.” “那就再跑一趟便利店好了。” „Convenience store does not have the mountain beer, only then Mara Supermarket has, the entire urban district only then North Beach Mara Supermarket has 24 hours to do business.” “便利店没有大山啤酒,只有玛拉超市有,整个市区只有北滩玛拉超市有二十四小时营业。” „What? Do you want me to run North Beach Mara Supermarket to go? There from school at least 30 kilometers.” “什么？你要我跑北滩玛拉超市去？那里距离学校至少三十公里。” „Carlo Pok, you also likes the mountain beer, you also help our dormitory reserve several cases of beer while convenient, I treat.” “柯罗福,你也喜欢大山啤酒吧,你顺便也帮我们宿舍预留几箱啤酒,我请客。” Center Apari's words Carlo Pok below bosom, although Carlo Pok likes the mountain beer, but the price of mountain beer was more expensive than much the ordinary beer, occasionally drinks a point to be good, if drinks daily, Carlo Pok may be unable to bear. 阿帕勒的话正中柯罗福的下怀,柯罗福虽然喜欢大山啤酒,可是大山啤酒的价格比普通的啤酒贵了不少,偶尔喝一点还不错,可是如果天天喝,柯罗福可负担不起。 The beer supply in dormitory is own second generation of rich roommate Apari is basically responsible. 宿舍里的啤酒供应基本上都是自己的这个富二代舍友阿帕勒负责的。 To be honest, now Carlo Pok to mountain beer in thorough love. 说实话,现在柯罗福对大山啤酒已经彻底的迷恋上了。 Each time review schoolwork time, he must drink several cans of beer. 每次复习功课的时候,他都要喝几罐啤酒。 Drinks each time while reviews the schoolwork, the efficiency is high. 每次一边喝酒一边复习功课,效率非常高。 However absolutely does not have the shortcoming, that is if drank ten cans of beer to get drunk one time. 不过也不是完全没有缺点,那就是如果一次性喝了十罐啤酒就喝醉。 If afternoon has the class time, is absolutely undrinkable at noon. 所以如果下午有课的时候,那么中午绝对不能喝。 After the best time is the dinner, drinks. 最好的时间就是晚餐之后再喝酒。 Moreover is drinking the mountain beer, while reviews the schoolwork also to have an advantage. 而且一边喝着大山啤酒,一边复习功课还有一个好处。 That will not create the hangover effect, next day will not therefore be dizzy. 那就是不会造成宿醉效果,第二天不会因此头晕。 This is also Carlo Pok is infatuated with the Kamidaisen beer the reason. 这也是柯罗福迷恋上大山啤酒的原因。 Naturally, the mountain beer flaw, that was unable to combine other beer to drink simultaneously. 当然了,大山啤酒还有一个缺陷,那就是不能同时混杂着其他啤酒喝。 If other beer drink does not have any issue alone. 如果其他的啤酒单独喝没有任何的问题。 After but if has drunk the mountain beer, drinks with other beer again, feels that immediately other beer are very difficult to drink. 可是如果喝过大山啤酒后,再拿其他啤酒喝,就会立刻感觉到其他的啤酒很难喝。 Not because of the taste bud of mountain beer influence person, because two disparities of beer tastes are too obvious. 不是因为大山啤酒影响人的味蕾,而是因为两种啤酒口味的差距太明显。 After running back and forth, Carlo Pok is enjoying the mountain beer, while is playing the cell phone. 在跑了一个来回后,柯罗福一边享受着大山啤酒,一边玩着手机。 At this time, Carlo Pok saw in the face book to have an article, the puzzle that the content and beforehand Apari of this article met was completely same, was because got online at the party drank the mountain beer, then replaced with the happy Yuan beer, then caused the person in party to be discontented. 这时候,柯罗福看到脸书上有一篇文章,这篇文章的内容和之前阿帕勒遇到的困扰完全一样,也是因为在派对上线喝了大山啤酒,然后用喜元啤酒顶替,然后造成了派对上的人不满。 Carlo Pok thinks, opens own face book, wrote an article above. 柯罗福想了想,打开自己的脸书,在上面写了一篇文章。 Mountain beer operating guide introduction: I am the student of University of California math department, as the fan of mountain beer, I have frantic of similar narcotics to the mountain beer, therefore here, I will conduct an operating guide to the mountain beer. 大山啤酒使用指南开篇:我是洛杉矶大学数学系的一名学生,作为大山啤酒的拥趸,我对大山啤酒有着类似毒品的狂热,所以在这里,我将会对大山啤酒进行一个使用指南。 First: The mountain beer cannot drink with the beer mixes of other brands, because this will make you lose the interest in other beer. 第一:大山啤酒不能和其他品牌的啤酒混合喝,因为这会让你对其他啤酒失去兴趣。 Second: The mountain beer is very good party drinks, the mountain beer can let send to the atmosphere more active, believes me, the mountain beer is the party not two choices. 第二:大山啤酒是非常好的派对饮品,大山啤酒能够让派对气氛更加活跃,相信我,大山啤酒是派对的不二选择。 Third: The mountain beer is also very good seasoning, soon before, I just attempted with the mountain beer cooking China famous beer duck, result that taste really to let me for a very long time to dismiss from mind, the fan of each mountain beer, please must taste with the mountain beer cooking beer duck, that flavor will make your past recipes have the suspicion absolutely. 第三:大山啤酒也是很好的佐料,不久之前,我刚刚尝试用大山啤酒烹饪中国有名的啤酒鸭,结果那个口味真的让我久久不能忘怀,每一个大山啤酒的拥趸,请一定要尝一尝用大山啤酒烹饪啤酒鸭,那味道绝对会让你过去的食谱产生怀疑。 Fourth: Please look for a place housing close to Mara Supermarket, because mountain beer, only then Mara Supermarket has the sale. 第四:请找一个接近玛拉超市的地方居住,因为大山啤酒只有玛拉超市有销售。 Fifth: Please make money diligently, because the price of mountain beer compared with ordinary beer expensive/noble three times. 第五:请努力赚钱,因为大山啤酒的价格比普通啤酒贵三倍。 Carlo Pok just published this piece of article, immediately obtains the reply. 柯罗福刚将这片文章发上去,立刻就得到了回复。 Replied named forever Batman a: I supplemented that the sixth point, the mountain beer can be used to fish, please do not suspect that my viewpoint, I and friend fish, then pours into the mountain beer the river, result one crowd of fish tours come. 一个叫做永远的蝙蝠侠回答道:我补充第六点,大山啤酒可以用来捕鱼,请不要怀疑我的观点,我和朋友去钓鱼,然后将大山啤酒倒入河里,结果一群鱼游过来。 Quick, the subject that Carlo Pok raised, obtained many replies. 很快,柯罗福提起的这个主题,就得到了很多的回复。 Some people replied earnestly, some people are funny. 有的人认真的回答,有的人则是在搞笑。 Is the big celebrity person returns to the covered passageway on for example named me: I meet the harassment today, but my bodyguard and assistant in the side, then I did not need the mountain beer to destroy the head of that bastard. 就比如一个叫我是大明星的人回复道:我今天遇到了骚扰,而我的保镖和助理都不在身边,然后我用大山啤酒把那个混蛋的脑袋砸破了。