„Mr. Chen, told you a good news, our beer odd-numbered days sales volume, had broken through 100,000 cans.” Denver cannot bear makes the phone call to Chen Zhao. “陈先生,告诉你一个好消息,我们的啤酒单日销量,已经突破了十万罐。”丹佛忍不住的给陈曌打去电话。 After their adding fuel to the flames, drinks the mountain beer while makes the topics of various things, is getting more and more fiery. 经过他们的推波助澜,一边喝大山啤酒一边做各种事情的话题,越来越火热。 Their sales volumes are also advancing day after day. 连带着他们的销量也日渐增高。 „Done is very good, this topic is you wants to come out?” Chen Zhao also notices in the network the sudden topic. “做的很不错,这个话题是你想出来的吗？”陈曌也注意到网络上突然出现的话题。 „Eh...... isn't this Mr. Chen you looks for the topic that the person makes?” “额……这不是陈先生你找人做起来的话题吗？” „It is not I, my anything has not done, I thought that you are able, therefore I had said I will not meddle the management.” “并不是我,我什么都没做,我觉得你有能力,所以我说过我不会插手管理。” Denver absent-minded, is this topic the nature production? 丹佛一阵恍惚,这个话题是自然生成的？ ...... …… Happy Yuan beer, US Headquarters- 喜元啤酒,美国总部- Vistam. Li Si reads the sales report form, the complexion becomes somewhat ugly. 威斯坦.李斯看着销售报表,脸色变得有些难看。 He is not angry because of oneself beer sales volume, but is a dazzling beer brand, entered his view. 他不是因为自己的啤酒销量而生气,而是一个刺眼的啤酒品牌,进入了他的视野。 Mountain beer! This is a almost brand-new beer brand. 大山啤酒！这是一个几乎全新的啤酒品牌。 But actually in the ten days of time of on the shelf, sales volume unceasing revolution. 可是却在上架的十天时间里,销量不断的刷新。 10,000 cans of beer of listing from first day, had broken through 100,000 cans until now. 从第一天上市的一万罐啤酒,到如今已经突破了十万罐。 Naturally, this and sales volume of happy Yuan beer has very big disparity. 当然了,这和喜元啤酒的销量还是有很大的差距。 The happy Yuan beer every day placed at the entire America sales volume over 3.5 million cans, California is the quite important region, the daily sales volume placed over 500,000 cans. 喜元啤酒每天在全美的销量都保持在三百五十万罐以上,其中加州则是相当重要的区域,每天的销量都保持在五十万罐以上。 Daily sales volume ranking is not first is second. 每天的销量排名不是第一就是第二名。 Can with the maternity leave of happy Yuan beer competition, basically be that several international first-tier brands. 能和喜元啤酒竞争的产假,基本上都是那几个国际一线品牌。 But mountain beer at present every day sales volume, although is still rising, but has the vast gap with the happy Yuan beer. 而大山啤酒目前每天销量虽然还在上升,可是和喜元啤酒还是有巨大的差距。 If the competitor, the mountain beer cannot achieve this qualifications by far. 如果说竞争对手,大山啤酒远远达不到这个资格。 But Vistam. Li Si is looked that the mountain beer is uncomfortable, looked the mountain beer CEO Denver is uncomfortable. 可是威斯坦.李斯就是看大山啤酒不爽,看大山啤酒的ceo丹佛不爽。 Because Denver once was his boss, but Vistam. Li Si is depending upon standing in line, then kicks Denver that did not stand in line. 因为丹佛曾经是他的上司,而威斯坦.李斯就是依靠着站队,然后踢走了不站队的丹佛。 Then he replaced Denver, becomes the top official in happy Yuan beer North America. 然后他取代了丹佛,成为了喜元啤酒北美地区的总负责人。 But now, this like the mourning watchdog same fellow, crawled in his eyes unexpectedly, once again appears in his front. 可是如今,这个在他眼中如同丧家犬一样的家伙,居然又爬了起来,又一次出现在他的面前。 Even if the mountain beer has not aimed at the happy Yuan beer, does not have the qualifications in view of the happy Yuan beer. 即便大山啤酒从来没针对过喜元啤酒,也没资格针对喜元啤酒。 But Vistam. Li Si actually still believes, Denver is takes revenge. 可是威斯坦.李斯却依然认为,丹佛是来复仇的。 The mountain beer and Denver have not acted, Vistam. Li Si already regards as the imaginary enemy the mountain beer and Denver. 大山啤酒和丹佛都还没动作,威斯坦.李斯已经将大山啤酒和丹佛视作假想敌。 In small brewery regarding one, day sales volume 100,000 cans of beer, are the quite good result. 对于一家中小啤酒厂来说,日销量十万罐啤酒,已经是相当不错的成绩了。 Even Chen Zhao also thinks that at least can achieve day to sell 100,000 cans of beer, has been able to guarantee that he will not continue to lose money. 甚至就连陈曌也是这么认为的,至少能够达到日销十万罐啤酒,已经可以保证他不会继续亏本下去。 When the time comes even loans, the bank will still be glad to lend money. 到时候即便是去贷款,银行也将非常乐意借钱出来。 It is not good, must contain the development of mountain beer. 不行,必须遏制大山啤酒的发展。 Cannot stand to Denver in own front absolutely, with opportunity of fair dialogue. 绝对不能给丹佛重新站在自己的面前,与自己公平对话的机会。 Vistam. Li Si thought of a attention suddenly. 威斯坦.李斯突然想到了一个注意。 ...... …… „Denver mister, had an accident, the online wind direction suddenly changed.” Office front door of assistant in a hurry busy shoving open Denver. “丹佛先生,出事了,网上的风向突然变了。”助理匆匆忙的推开丹佛的办公室大门。 „Had an accident?” Now Denver extremely focuses on the topic in network, hears the words of assistant, he also turns on oneself cell phone immediately. “出什么事了？”现在丹佛非常关注网络上的话题,听到助理的话,他也立刻打开自己的手机。 „Matter is this, in the face book had the person outgoing message to say oneself drank while drives, then had/left the traffic accident, now some people are guiding the topic intentionally, attacked our company irresponsible promotion propaganda, caused the social unrest.” “事情是这样的,脸书上有个人发文说自己一边喝酒一边开车,然后出了车祸,现在有人在故意引导话题,抨击我们公司不负责任的推广宣传,引起社会不安。” The Denver brow selects, the mountain beer braves suddenly baseless, moreover achieved day to sell 100,000 sales volumes in just ten days, obviously affected the benefits of other brands. 丹佛眉头一挑,大山啤酒突然凭空冒出来,而且在短短的十天时间里就达到日销十万的销量,明显是影响到其他品牌的利益。 Moreover Denver faint feeling, this matter should incessantly be the interest conflict in commercial. 而且丹佛隐隐的觉得,这件事应该不止是商业上的利益纷争。 After all the date and time of mountain beer was still short, although the sales volume is very gratifying, but sells the result to share these 100,000 days to dozens over a hundred beer brands, the influence that everyone comes under was limited. 毕竟大山啤酒的时日尚短,虽说销量很喜人,不过把这十万日销成绩分摊到数十个上百个啤酒品牌,大家受到的影响就非常有限了。 The small manufacturer is impossible to waste the time energy money, goes to the resentment mountain beer. 中小厂家是不可能去浪费时间精力金钱,去怼大山啤酒的。 Because they do not have the capital, their profits were not high, puts out several hundred thousand over a million US dollars to attack the mountain beer again? 因为他们没有资本,他们的利润本来就不高,再拿出几十万上百万美元去攻击大山啤酒？ No one has eaten to the full to support, only has a possibility. 谁都没吃饱撑着,只有一种可能性。 That is the beer big manufacturer, they have the ability that does that. 那就是啤酒大厂商,他们才有这么做的能力。 When these big manufacturers discovered potential menacer, they will indeed act on own initiative, ambush the potential threat. 当那些大厂商发现潜在威胁者的时候,他们的确会主动出手,狙击潜在威胁。 However at the mountain beer current sales volume, but also cannot constitute these big manufacturer's so-called potential threat ranks. 不过以大山啤酒目前的销量,还构不成那些大厂商所谓的潜在威胁级别。 But Denver in the past the top official in happy Yuan beer North America, he had also handled the same matter. 丹佛过去可是喜元啤酒北美地区的总负责人,他也曾经做过同样的事情。 Therefore he discovered after the analysis, involves should not be the market competition. 所以他在分析后发现,这其中涉及到的应该不是市场竞争。 But is the retaliation! The objects likely are the happy Yuan beer. 而是报复！对象很可能就是喜元啤酒。 Denver sneers, is Vistam. Li Si. 丹佛冷笑一声,是威斯坦.李斯。 That boy does not progress. 那个小子还是这么不上进。 Denver had no favorable impression to the happy Yuan beer, after all he was pursued by the happy Yuan beer. 丹佛对喜元啤酒原本就没什么好感,毕竟他是被喜元啤酒驱逐的。 Regarding Vistam. Li Si disdains. 对于威斯坦.李斯更是不屑。 Although with the conflict of happy Yuan beer early, early letting Denver somewhat was too surprising. 虽说和喜元啤酒的冲突来的太早了,早的让丹佛都有些意外。 But this will not be afraid on behalf of Denver. 可是这不代表丹佛会害怕。 Small company's fear to the big company, to a great extent is because right to speak of both sides is not coordinated. 小公司对大公司的害怕,很大程度上是因为双方的话语权不对等。 Small company one year can have the one or two 1 million US dollars propaganda expenses to be even good, even some small companies propagandize the expense not to have continually. 小公司一年能有一两百万美元的宣传费用就算不错了,甚至有些小公司连宣传费用都没有。 The predecessor of mountain beer is such a small brewery. 大山啤酒的前身就是这样一家小小的啤酒厂。 Every year sales volume thousands of US dollars rank. 每年的销售额不过千万美元级别。 Now the mountain beer is but different. 可是现在大山啤酒不一样。 Because Chen Zhao gave Denver the adequate propaganda fund and budget, not necessarily and budgets few compared with the promotion advertising that the happy Yuan beer invests. 因为陈曌给了丹佛充足的宣传资金和预算,并不见得就比喜元啤酒投入的宣传广告预算少。 Naturally, the plan of this sum of money invests in the future six months into the advertisement. 当然了,这笔钱的计划是在未来的半年时间里投入到广告中的。 However Denver change idea, he must make trouble. 不过丹佛改变主意了,他要借此生事。 „Gives me to call the propaganda department managers.” Denver said: „Moreover, Mara Supermarket that side day sold the report form to come out, immediately brings to me.” “给我把宣传部经理叫过来。”丹佛说道:“另外,玛拉超市那边的日销售报表出来,立刻拿过来给我。” Denver is a quite astute merchant, is a manager. 丹佛是个相当精明的商人,也是个管理者。 After he makes the decision, quick transmitted own order. 他做出决定之后,很快就传达了自己的命令。 But later he also obtains the day sales volume report form that Mara Supermarket provided, came under the influence in network, the sales volume of mountain beer dropped 100,000 cans yesterday. 而随后他也得到了玛拉超市提供的日销量报表,受到网络上的影响,大山啤酒的销量昨天跌落了十万罐。 After this is the mountain beer goes on the market, for the first time has the counter growth. 这是大山啤酒上市后,第一次出现逆增长。 Denver must change this aspect as soon as possible, otherwise, the sales volume can the diving. 丹佛必须尽快的改变这个局面,不然的话,销量将会跳水。 The propaganda department urged by Denver, quick drew up several plans. 宣传部在丹佛的催促下,很快就拿出了几个方案。 And a plan is to let Denver somewhat hesitates. 其中一个方案则是让丹佛有些犹豫。 Because a plan borrows potential, borrows the happy Yuan beer the potential, if this implementation of plan, will then make war with the happy Yuan beer comprehensively. 因为其中一个方案就是借势,借用喜元啤酒的势,如果这个方案实施的话,那么将会和喜元啤酒全面开战。