After the dinner, the telephone of Denver came. 晚餐之后,丹佛的电话就来了。 After Chen Zhao answers the telephone, approximately meets in the restaurant in hotel with Denver. 陈曌接起电话后,与丹佛约在酒店的餐厅见面。 Age of Denver 60 years old over. 丹佛的年纪已经六十岁出头。 A silver hair seems like very garish. 一头银发看起来非常的扎眼。 However he is quite pays great attention to the person of measuring appliance, putting on is also very official. 不过他是个相当注重仪表的人,穿着也是很正式。 „Hello, Mr. Chen, I am Denver. Litt.” “你好,陈先生,我是丹佛.里特。” „Hello.” “你好。” After two people shake hand, took a seat to look for a position to sit down. 两人握手后,就坐找了个位置坐下。 „Denver mister, I do not understand why you must worry, must know that has not constructed the factory to the present, does not miss such two days.” “丹佛先生,我不明白你为什么要这么着急,要知道工厂到现在都还没建起来,也不差这么两天。” „Has heard the Denver beer festival?” “听说过丹佛啤酒节吗？” „Eh...... is like your name.” “额……和你的名字一样。” „Coincidence, I have no relations with Denver.” Denver said: „I am not a native of Denver, the Denver beer festival is one of the world's top three beer festivals, every year conducts in September or in October/ten months, but this year in July, the Denver beer festival is also we most the market that is easy to force one's way , the Denver beer festival at least can attract the entire America at least 2 million tourists, if can who attended the beer festival to like on our beer, is we best opening, therefore our beer must make the first bottle of beer in July at the latest.” “巧合而已,我和丹佛没什么关系。”丹佛说道:“我不是丹佛市人,丹佛啤酒节是世界三大啤酒节之一,每年都是在九月或者十月举办,而今年是在七月份举办的,丹佛啤酒节也是我们最容易挤进去的市场,丹佛啤酒节至少能够吸引全美至少两百万游客,如果能够让参加啤酒节的人喜欢上我们的啤酒,那么就是我们最好的开局,所以我们的啤酒最迟也要在七月份就生产出第一瓶啤酒。” „Is beer festival so really important?” “啤酒节真的这么重要吗？” „Some almost every beer festival sales volume rankings, many beer manufacturers will therefore catch up to promote at the beer festival, especially Denver beer festival large-scale beer festival, the received attention were also more, if our beer can present and have at the Denver beer festival the grand opening, then the brewery following development will also be more relaxed.” “几乎每一个啤酒节都有销量排行榜,所以很多的啤酒厂商都会在啤酒节上发力推广,特别是丹佛啤酒节这种大型的啤酒节,受到的关注也就更多了,如果我们的啤酒能够在丹佛啤酒节上亮相并且取得开门红,那么啤酒厂接下来的发展也将轻松许多。” „But, how can be in the sales volume ranking at the beer festival? This is not easy, our brand few knows, the consumer will choose our beer?” “可是,要怎么样才能在啤酒节上登上销量排行榜？这并不容易吧,我们的品牌几乎没有人知道,消费者会选择我们的啤酒吗？” „I have a plan, first under must capture/raid Mara Supermarket, in the Mara Supermarket on the shelf, then reduces the number of on the shelf, creates a public opinion using Mara Supermarket, lets the person subconscious feels our beer good, but must not be easy in the Mara Supermarket on the shelf, especially our almost nameless factory . Moreover the time of operating was too short.” “我有一个计划,首先是要攻略下玛拉超市,在玛拉超市上架,然后再缩减上架的数量,利用玛拉超市制造一个舆论,让人潜意识的觉得我们的啤酒有多好,不过要在玛拉超市上架并不容易,特别是我们这种几乎无名的厂家,而且运作的时间太短了。” „Eh......” Chen Zhao was speechless. “额……”陈曌无语了。 „What's wrong? Mr. Chen, isn't my plan good?” “怎么？陈先生,我的这个计划不好吗？” „About Mara Supermarket on the shelf issue, I have this plan early.” Chen Zhao said: „About in the Mara Supermarket on the shelf is not an issue.” “关于玛拉超市上架这个问题,我早前就有这个打算。”陈曌说道:“关于在玛拉超市上架并不是问题。” „Does Mr. Chen have the method?” “陈先生有门路吗？” „Un, does not need to be worried about this you, I can the percentage hundred lets under my name the beer of brand in the Mara Supermarket on the shelf.” Chen Zhao said. “嗯,关于这点你不用担心,我可以百分百的让我名下品牌的啤酒在玛拉超市上架。”陈曌说道。 „Mr. Chen, I heard that Mara Supermarket regarding the verification of wines supply factory very severe, several well-known beer brands had been rejected the on the shelf, some people once tried to pass through the method, but was rejected.” “陈先生,我听说玛拉超市对于酒类供应厂家的审核非常的严苛,已经有几家知名的啤酒品牌被拒绝上架了,也有人曾经试图走过门路,可是还是被拒绝了。” „The bosses of Mara supermarket chain group will not reject my product.” “玛拉连锁超市集团的老板是不会拒绝我的产品的。” Did not discuss regardless the relations of Fali, but Chen Zhao the owner and brewster of sky-high price liquor. 抛开法丽的关系不谈,陈曌可是天价酒的拥有者与酿造者。 Therefore the Chen Zhao liquor, Winnip is impossible to reject. 所以陈曌的酒,惠妮普是不可能拒绝的。 „Can Mr. Chen, tell me the reason? I want to plan to be able the percentage hundred successes.” Denver very earnest looks at Chen Zhao. “陈先生,能够告诉我原因吗？我希望计划能够百分百的成功。”丹佛非常认真的看着陈曌。 „The world's most expensive that bottle of liquor, I am an owner, is the brewster.” “世界上最昂贵的那瓶酒,我是拥有者,也是酿造者。” Denver stares the big eye suddenly, the whole face astonished looks at Chen Zhao. 丹佛猛然瞪大眼睛,满脸惊愕的看着陈曌。 „Mr. Chen, are you earnest?” “陈先生,你是认真的？” „Yes.” “是的。” Denver is suddenly enlighted, no wonder Chen Zhao has this self-confidence. 丹佛恍然大悟,难怪陈曌有这个自信。 Originally he and Mara Supermarket have the cooperation. 原来他和玛拉超市早就有合作。 Now Mara Supermarket wins great reputation. 如今玛拉超市的名声在外。 Is spreading in the US, must buy the best liquor to go to Mara Supermarket. 在美国更是流传着,要买最好的酒就去玛拉超市。 The liquor of there sell certainly is best. 那里出售的酒一定是最好的。 Some wines manufacturers stated in the advertisement, own liquor in the Mara Supermarket on the shelf. 更是有酒类厂商在广告中声明,自己的酒在玛拉超市上架。 This to them is a great honor. 这对他们来说是一种殊荣。 Similarly, regarding Mara Supermarket is also a propaganda. 同样的,对于玛拉超市也是一种宣传。 But beer that the Chen Zhao this Daydream brewster makes, same is joke. 而陈曌这个白日梦的酿造者所生产的啤酒,一样是一种噱头。 „Mr. Chen, if you can use your reputation, then your beer brand value can enhance ten times directly.” “陈先生,如果你能够利用你的这个名头的话,那么你的啤酒品牌价值可以直接提高十倍。” „This, I liked maintaining the mystery even.” Chen Zhao said. “这就算了,我更喜欢保持着神秘感。”陈曌说道。 Winnip has said that some people were once sneaking a look the Daydream formula . Moreover the method goes far beyond the ordinary commercial competition. 惠妮普说过,曾经有人在窥觑白日梦的配方,而且手段远远超过普通的商业竞争。 If brewster exposure of Daydream, then troublesome likely also visits. 如果白日梦的酿造者曝光的话,那么麻烦很可能随之上门。 „Moreover, if wants the beer to exceed other brands in the taste, can use the Mirror Lake lake water to brew alcohol.” Chen Zhao said: „Mirror Lake at present in the name of my, but I brew the Daydream water, came from Mirror Lake.” “另外,如果想要啤酒在口感上胜过其他品牌,可以采用镜子湖的湖水进行酿酒。”陈曌说道:“镜子湖目前在我的名下,而我酿造白日梦的水,就是来自镜子湖。” Denver at present one bright, although Chen Zhao is not willing to expose itself. 丹佛眼前一亮,虽说陈曌不愿意曝光自己。 However since Chen Zhao is the Daydream brewster, then he inevitably is the brewmaster. 不过陈曌既然是白日梦的酿造者,那么他必然是酿酒大师。 But his direction definitely is very insightful proposition. 而他的指点肯定是非常有见地的提议。 „Naturally, I will inspect Mirror Lake that Mr. Chen said.” “当然,我会去考察陈先生所说的镜子湖。” „Mirror Lake is my land, therefore other factories will want to fetch water in the future here also need my agreement.” “镜子湖是我的土地,所以将来其他厂家想要在这里取水也需要我的同意。” Heard Chen Zhao’s words, Denver has the confidence. 听到陈曌的话,丹佛更有信心了。 „Mr. Chen, my I will make the beer brand value under your name enhance 100 times, even is 1000 times.” “陈先生,我我会让你名下的啤酒品牌价值提高一百倍,甚至是一千倍。” „Moreover, I recommend one to have the winemaker of level to the wheat beer again, his level is high, can make him be responsible for the beer the taste.” “另外,我再推荐一个对小麦啤酒非常有水平的酿酒师,他的水平非常高,可以让他负责啤酒的口味。” Although now in the market most beer are the industrial production line production, is a big brewery, most indispensable is the winemaker and wine connoisseur team. 虽然现在市场上大部分的啤酒都是工业化生产线产生的,可是一个大型啤酒厂,最不可或缺的就是酿酒师和品酒师团队。 They are responsible to the product conduct product Yanhe to check. 他们是负责对产品进行品验和把关的。 Moreover a winemaker of highly skilled, the factory needs to pay the soaring pay. 而且一个技艺精湛的酿酒师,厂家是需要支付高昂的薪酬。 Is the industrialization brewery factory, more cannot neglect the winemaker. 越是工业化的酒厂厂家,就越是不能忽略酿酒师。 „The situation about large mountain town, before Mr. Andrews and you have said?” “关于大山镇的情况,之前安德鲁斯先生与你说过吗？” „Has said that can feel relieved about this Mr. Chen.” “说过了,关于这点陈先生可以放心。” Denver is not the young fellow of making a debut. 丹佛可不是初出茅庐的毛头小子。 His management tool is far from Chen Zhao can imagine. 他的管理手段远非陈曌能够想象的到的。 „Mr. Chen, if according to our plans, this beer brand we best to buy directly, rather than the town/subdues government cooperation jointly has.” Denver said: „This can our maximum benefits, if common brand, is very easy to be under the control of others.” “陈先生,如果按照我们的规划,这个啤酒品牌我们最好直接买下来,而不是和镇政府合作共同拥有。”丹佛说道:“这样可以将我们的利益最大化,可是如果共同品牌的话,那么很容易受制于人。” „But the town/subdues government is not necessarily willing to sell this brand.” “可是镇政府未必愿意出售这个品牌。” „The old brand, its value had been not much left, now they have had no alternative, if they are not willing to sell this brand, then Mr. Chen can definitely choose a new brand, rather than continues to use the old brand.” Denver said: „Once after this brand succeeds, the owner quantity of trademark are too many or is incomplete, will have very tremendous effect on the production operation, when the time comes wants to open the new brand again, no longer was so easy.” “原本老的品牌,其价值已经所剩无几,现在他们已经别无选择,如果他们不愿意出售这个品牌的话,那么陈先生完全可以重新选择一个新的品牌,而不是沿用老品牌。”丹佛说道:“一旦这个品牌成功之后,商标的拥有者数量太多或者不完整的话,对于生产经营都将有很大的影响,到时候再想要开启新品牌,就不再那么容易了。”