Zheng Xiaolong patted «Person from Beijing in the past in New York», looks for CCTV to make the advertisement replacement. 郑小龙当年拍《北京人在纽约》,找央视做广告置换。 Reached an agreement 5 minutes of advertisement, result these 5 minutes to the piece side, CCTV also take the additional 5 minutes. Then, the soap opera must reduce, otherwise the time surpassed. 说好了五分钟广告,结果这五分钟是给片方的,央视自己还要加五分钟。如此一来,电视剧必须缩短,不然时间就超了。 Zheng Xiaolong does not have the means that 20 volumes of play editing, each collection reduces again for several minutes, finally are many a volume, became 21 volumes. 郑小龙没办法,把20集的剧重新剪辑,每集缩短几分钟,最后多出一集来,成了21集。 What the television station plays is spatial glove white wolf, the set on the wrap/sets, ended must bully the person. Now was much better, the competition was fierce, the good play must snatch. 电视台玩的是空手套白狼,套就套吧,完了还得欺负人。现在好多了,竞争激烈,好戏都得抢。 permits non- also emphasized one specially: „«Mansion Gate» the editing had finished, cannot many unable to be few!” 那许非也专门强调一句:“《大宅门》已经剪辑完毕,不能多不能少！” CCTV: Cannot hear. 央视:听不见听不见。 According to the former method, various wrote on the card. Before coming, has the mental note, brushes one to start writing, Tan Xisong looked at the eye, what CCTV represents to write: 还是照以前法子,各家在卡片上写。来之前都有腹稿,刷刷一阵下笔,谭溪松瞧了眼,央视代表写的是: „3 minutes of advertisement replaces, first broadcast power in 5 years free broadcast power.” “三分钟广告置换,首播权五年内自由播放权。” CCTV always buys out the copyright, but permits non- never sells the copyright, the condition nature is lower. Tan Xisong shakes the head secretly, fears is inadequate, behind has not looked at these enterprises that sit , the world must do in a big way. 央视一向买断版权的,但许非从不卖版权,条件自然低些。谭溪松暗自摇头,怕是不成,没看后面坐的那些企业,天下明显要搞个大的。 Writes, hands over on the stage, permits non- Scene looks. 写罢,交到台上,许非现场看。 Sharply divided, economic strength weak is delimiting the water, the strong province stage is competing, quite favorable and has six. 强弱分明,经济实力弱的都在划水,强省台在竞争,比较优厚的又有六家。 Looks, asking various to represent to dine. 看罢,请各台代表去就餐。 Oneself to various enterprise representatives, are saying with a smile: „ CCTV, Qilu stage, Beijing , Taiwan and Liaoning stage and Su Tai, the Zhejiang stage, these six conditions are quite good. 自己对着各企业代表,笑道:“央视、齐鲁台、京台、辽台、苏台、浙台,这六家的条件比较好。 I first talked to them, everyone dines. ” 我先跟他们谈,大家去用餐吧。” „......” “……” Under a tumult, broadcasts in CCTV broadcasts in the satellite TV, the effect is different. 15. seconds an advertisement is 30. seconds an advertisement, the effect is also different. 底下一阵骚动,在央视播还是在卫视播,效果不一样。15秒一条广告还是30秒一条广告,效果也不一样。 The «Mansion Gate» 40 volumes, are equivalent before the national audience dozen of 40 advertisements. 《大宅门》40集呢,相当于在全国观众面前打40次广告。 Compares the non- superscript king, actually also cannot be underestimated. The enterprise representative is calculating the maximum performance-to-price ratio, relates with the leadership and so on, is very for a while lively. 比不上标王,却也不容小觑。企业代表计算着最高性价比,又跟领导联系云云,一时好不热闹。 But while the rest time, permits non- chats with six respectively. 而趁着休息功夫,许非分别跟六家谈了谈。 Last looking CCTV, opens the mouth saying: „I have not seen any sincerity, but I still wanted to exchange, if not satisfying, naturally must choose the satellite TV.” 最后一个找的央视,开口就道:“我没看到任何诚意,但我仍然希望交流一下,如果不令人满意,自然要选择卫视。” He did two years of ivy theater, a saliva nail. 他干了两年常青藤剧场,一口唾沫一个钉。 „You also understood, we have bought out the copyright, this time only spoke the broadcast power, the price......” “您也了解,我们一直是买断版权的,这次只讲播放权,价格……” CCTV represents to see the opposite party to beckon with the hand, busy say/way: „4 minutes, 4 minutes how?” 央视代表见对方摆手,忙道:“四分钟,四分钟怎么样？” „little permits, or you proposed, we discussed well.” Tan Xisong said. “小许,要不你提议一下,我们好好商量。”谭溪松道。 „4 minutes, excluding two rounds of broadcast power, wait for the satellite TV to finish the second round, my white vegetable price bestows. Asks you to lead again, is interested in cooperating a big play?” “四分钟,不包括二轮播放权,等卫视播完第二轮,我白菜价赠送。再问问你们领导,有没有兴趣合作一部大剧？” „Big play? What type?” “大剧？什么类型的？” „Knight-errant play, Jin Yong knight-errant play.” “武侠剧,金庸武侠剧。” ! 咝！ The representative quickly grasps the meaning of something, immediately relation. 代表一激灵,立马联系。 The small rising sun curls the lip, is not I reminds your „knight-errant big play” Balla Balla. No matter she this matter, is pulling Tan Xisong arm, said with a smile: „Sister Tan, we go to that side to chat.” 小旭撇撇嘴,还不是我提醒你的“武侠大剧”巴拉巴拉。她不管这事,挽着谭溪松胳膊,笑道:“谭姐姐,我们去那边聊聊。” Turned dá dá to walk. 扭扭哒哒走了。 On behalf of a communication, CCTV leaders are interested, because the knight-errant play in CCTV is the blank. Immediately the condition relaxes, decides the time to chat in detail. 代表一沟通,央视领导非常感兴趣,因为武侠剧在央视是空白。当即条件放宽,定时间详细谈谈。 Waits to make a fresh start. 等重新开始。 Everyone has not walked, wants to witness with own eyes, had a premonition that today can have the miracle. 大家都没走,想亲眼见证一下,预感今天会出奇迹。 Sees only Boss permits to sit in front, said: „Broadcast platform has made a final decision, CCTV replaces " Mansion Gate » first broadcast power by 4 minutes of advertisement, and before the satellite TV broadcast second round, can not rebroadcast.” 只见许老板坐在前面,道:“播放平台已经敲定了,央视以四分钟广告置换《大宅门》首播权,且在卫视播出第二轮之前,不得重播。” Buzz! 嗡！ The satellite TV represents disheartenedly, cannot snatch CCTV, but listens to this meaning, can the satellite TV also compete two rounds? 卫视代表丧气,抢不过央视啊,但听这意思,卫视还能竞争二轮？ Immediately ponders over, two rounds of prices are definitely low, the heat degree will have, the business can do. 当即琢磨,二轮价肯定要低,热度也会有,生意可以做。 They look on for the time being, permits non- also said: „ These 4 minutes, are the piece first 3 minutes, the tail leader to the last part announcements, there is a 1 minute. 他们暂且旁观,许非又道:“这四分钟呢,是片前三分钟,片尾到下集预告之间,有一分钟。 The piece first 3 minutes, first 2 minutes of each 15 seconds, the latter minute of each 30 seconds, tail leader each 15 seconds...... 14 advertisements, below starts to offer! ” 片前三分钟,前二分钟每条15秒,后一分钟每条30秒,片尾每条15秒……共14条广告,下面开始报价！” Enterprise one hear of CCTV, more proper. 企业一听央视,更妥了。 Writes the card, hands over above, permits non- looks, says with a smile: „Congratulates the Maotai, won the film title patch advertisement, bids 9 million!” 纷纷写好卡片,交到上面,许非一瞧,笑道:“恭喜茅台酒,赢得片头贴片广告,出价九百万！” „Congratulates the red bean clothing, won the times film title patch, bids 7 million!” “恭喜红豆服饰,赢得次片头贴片,出价七百万！” „Konka and Xiaotiane bid same, please offer.” “康佳、小天鹅出价相同,请重新报价。” „Congratulates Zhang Yu wine, bids 3 million.” “恭喜张裕葡萄酒,出价三百万。” After several rounds of offers, 14 advertisements sell completely, Maotai wins „sign king”! 经过数轮报价,14条广告全部卖出,茅台勇夺“标王”！ The time's first ci design cooperates with Maotai, the communication had 34 years. Maotai under this boost, is separated ahead of time low, is gradually changing for the better, national wine! 要知道,时代第一个ci设计就是跟茅台合作,来往有三四年了。茅台在此助推下,提前脱离低迷,正逐渐好转,国酒嘛！ Finally calculates, Boss permits a little cannot hold, high sound said: „ Thank deep affection, today we truly witness a record. 最后一算,许老板都有点憋不住,高声道:“感谢诸位厚爱,今天我们确实见证了一个记录。 50.2 million! ” 5020万！” Oh! 哇哦！ Although the enterprise is the lord of taking out money, bewildered is also very proud, applauds. The satellite TV pound the mouth, you take a look at others this money to make! Opens greatly gathers greatly! 企业虽然是掏钱的主,莫名其妙也很骄傲,哗哗鼓掌。卫视们砸吧嘴,你瞧瞧人家这钱挣的！大开大合！ This is 50 million, a play gained 30 million! 这可是5千万啊,一部剧赚了3千万！ Any concept, king Zhongjun «Psychology Clinic» was bought out by a television station, gained 3 million. 什么概念,王忠军的《心理诊所》被一家电视台买断,赚了3百万。 Matter, had broken up one after another. 事情已了,陆续散场。 The small rising sun also comes out, represents the handshake with Maotai: „Today thank you, I really fear that cannot open the price.” 小旭也出来,跟茅台代表握手:“今天谢谢你们了,我真怕打不开价钱呢。” „Was polite, we are the old friends , helping the cooperation mutually the matter.” “客气了,我们是老朋友,互帮互助的事。” „One yard normalizing code, thank you trust the soap opera quality.” “一码归一码,感谢你们对电视剧品质的信任。” permits non- also shakes hand, yeah, heard that in 2020 your stock price rose to 1700...... 许非也握了握手,哎,听说2020年你们股价都涨到1700了…… The entertaining a guest person is exposed, the small rising sun starts to jump: „Got rich, got rich! We got rich!” 待客人走光,小旭开始蹦蹦跳跳:“发财了,发财了！我们发财了！” „Do you miss this money?” “你差这点钱啊？” „Un, suffices my a half year make.” “嗯,够我半年挣的了。” The small rising sun throws to his arms, looks right and left: „I am really fierce, I, you are not so sight.” 小旭又扑到他怀里,左看右看:“我真厉害,要不是我,你才没这么风光。” „Right, is you, my soft food eats hardly.” “对对,都是你,我软饭硬吃。” permits non- pulls the chewing gum the same as dig up downward, asked: „How did you chat with Director Tan?” 许非扯橡皮糖一样往下扒拉,问:“你跟谭主任聊怎么样？” „Proper, she retires comes.” “妥了,她退休就过来。” „What position?” “什么职位？” „Coo!” “coo！” ............ ………… The advertisement replaces, the producer benefits greatly. 广告置换,制片方大大得益。 In the history, Deng Jianguo, «Kangxi Did surveys in a quiet way Recording» by «Anti-corruption Storm» and other pieces, set the advertisement 110 million records, in the stir circle. 历史上,邓健国凭借《反贪风暴》、《康熙微服私访记》等片,创下广告1.1亿的记录,轰动圈内。 Now Boss permits «Mansion Gate» traded 50 million, is earth-shaking. 如今许老板一部《大宅门》换了5千万,更是石破天惊。 The propaganda channel of CCTV is not the satellite TV can compare, cut an edition of piece flower newly, every day broadcasts. Key prominent stretch/open Yimou, Chen Kaige, ginger hear several...... 央视的宣传渠道也不是卫视能比的,新剪了一版片花,每天播放。重点突出张艺某、陈楷歌、姜闻几个…… Guo Baochang was also interviewed by drawing, various types chatted the mental journey. 郭保昌也被拉去采访,各种聊心路历程。 Looks at this lineup again, Chen Baoguo, Siqin Gaowa, stretch/open Fengyi, Liu Peiqi...... unknowingly, the audience anticipated that the feeling produced. 再一看这阵容,陈保国、斯琴高娃、张峰毅、刘佩琦……不知不觉,观众期待感就产生了。 But CCTV is interested to the knight-errant play that somebody said that the quick assistant station chief spoke in detail. 而央视对某人说的武侠剧更感兴趣,很快一位副台长过来详谈。 „Also sprouts up the fantasy, at the beginning of this year meets, discovered that the company is the realistic theme, asked the costume piece. Was saying was saying pulls to the knight-errant on, thought that pats the section to have characteristics our can be good.” “也是突发奇想,今年初开会的时候,发现公司全是现实题材,就问有没有古装剧。说着说着又扯到武侠上,觉得拍部具有我们自己特色的能不错。” „what for characteristics?” “何为自己特色？” „ You look at these Hong Kong , Taiwan knight-errants, the audience like. First, the good-looking man beautiful woman, has the idolizing element ; Second, the rhythm is fast, not ink marks ; Third, to fight splendidly, looks to satisfy a craving ; Fourth, Jin Yong play addition, the audience is widespread. “您看那些港台武侠,观众都喜欢吧。一是俊男美女,有偶像化元素;二是节奏快,不墨迹;三是打斗精彩,看着过瘾;四是金庸剧加成,受众广泛。 But the shortcoming are also many, limited to the financial resource and resources, their clothing/taking is very disappointing. The background did not need to raise, Hong Kong that «Return of the Condor Heroes» fire? 但缺点也多,受限于财力和资源,他们的服化道都很差劲。布景更不用提了,香港那《神雕侠侣》火吧？ But you carefully look, that who...... ” 可您仔细看,那个谁……” Some people come with the picture, the assistant station chief looks, is the famous tvb plastic waterfall. 有人拿张照片过来,副台长一瞧,正是大名鼎鼎的tvb塑料瀑布。 Startled! 都惊了！ „Therefore , our ready-made natural resources, the financial resource do not miss......” “所以说,我们现成的自然资源,财力也不差……” Teacher permits is spreading rumors and misleading the people, says with a smile: „Why can't make a majestic knight-errant play?” 许老师又在妖言惑众,笑道:“为什么不能拍一部大气磅礴的武侠剧呢？”