Zheng Xiaolongpatted«Person from Beijingin the pastinNew York», looks forCCTVto make the advertisementreplacement.
郑小龙当年拍《北京人在纽约》,找央视做广告置换。Reached an agreement5minutes of advertisement, resultthese5minutesto the pieceside, CCTValsotake the additional5minutes. Then, the soap operamustreduce, otherwise the timesurpassed.
说好了五分钟广告,结果这五分钟是给片方的,央视自己还要加五分钟。如此一来,电视剧必须缩短,不然时间就超了。Zheng Xiaolongdoes not have the means that 20volumes of playediting, eachcollectionreducesagain for severalminutes, finallyare many a volume, became21volumes.
郑小龙没办法,把20集的剧重新剪辑,每集缩短几分钟,最后多出一集来,成了21集。What the television stationplaysisspatialglovewhite wolf, the seton the wrap/sets, ended must bully the person. Nowwas much better, the competitionwas fierce, the good playmustsnatch.
电视台玩的是空手套白狼,套就套吧,完了还得欺负人。现在好多了,竞争激烈,好戏都得抢。permitsnon-alsoemphasizedonespecially: „«MansionGate» the editinghad finished, cannotmany unable to be few!”
那许非也专门强调一句:“《大宅门》已经剪辑完毕,不能多不能少!”CCTV: Cannot hear.
央视:听不见听不见。According to the formermethod, variouswroteon the card. Before coming, has the mental note, brushesoneto start writing, TanXisonglooked at the eye, whatCCTVrepresentsto write:
还是照以前法子,各家在卡片上写。来之前都有腹稿,刷刷一阵下笔,谭溪松瞧了眼,央视代表写的是:„3minutes of advertisementreplaces, first broadcastpowerin5yearsfreebroadcastpower.”
“三分钟广告置换,首播权五年内自由播放权。”CCTValwaysbuys out the copyright, butpermitsnon-neversells the copyright, the conditionnatureis lower. TanXisongshakes the headsecretly, fearsisinadequate, behind has not looked attheseenterprises that sit , the world must doin a big way.
央视一向买断版权的,但许非从不卖版权,条件自然低些。谭溪松暗自摇头,怕是不成,没看后面坐的那些企业,天下明显要搞个大的。Writes, hands overon the stage, permitsnon-Scenelooks.
写罢,交到台上,许非现场看。Sharply divided, economic strengthweakis delimiting the water, the strongprovincestageis competing, quitefavorableandhassix.
强弱分明,经济实力弱的都在划水,强省台在竞争,比较优厚的又有六家。Looks,askingvariousto representto dine.
看罢,请各台代表去就餐。Oneselftovariousenterpriserepresentatives, are saying with a smile: „ CCTV, Qilustage, Beijing , TaiwanandLiaoningstageandSuTai, the Zhejiangstage, thesesixconditionsare quite good.
自己对着各企业代表,笑道:“央视、齐鲁台、京台、辽台、苏台、浙台,这六家的条件比较好。Ifirsttalkedtothem,everyonedines. ”
我先跟他们谈,大家去用餐吧。”„......”
“……”Under a tumult, broadcastsinCCTVbroadcastsin the satellite TV, the effectis different. 15. seconds an advertisementis30. seconds an advertisement, the effectis also different.
底下一阵骚动,在央视播还是在卫视播,效果不一样。15秒一条广告还是30秒一条广告,效果也不一样。
The «MansionGate»40volumes, are equivalentbefore the nationalaudiencedozen of 40advertisements.
《大宅门》40集呢,相当于在全国观众面前打40次广告。Compares the non-superscriptking, actuallyalsocannot be underestimated. The enterpriserepresentativeis calculating the maximumperformance-to-price ratio, relateswith the leadershipand so on, is very for a while lively.
比不上标王,却也不容小觑。企业代表计算着最高性价比,又跟领导联系云云,一时好不热闹。Butwhile the resttime, permitsnon-chatswithsixrespectively.
而趁着休息功夫,许非分别跟六家谈了谈。LastlookingCCTV, opens the mouth saying: „Ihave not seenanysincerity, butIstillwantedto exchange, if not satisfying, naturallymustchoose the satellite TV.”
最后一个找的央视,开口就道:“我没看到任何诚意,但我仍然希望交流一下,如果不令人满意,自然要选择卫视。”Hedidtwoyears of ivytheater, a salivanail.
他干了两年常青藤剧场,一口唾沫一个钉。„Youalsounderstood,wehave bought out the copyright, thistimeonlyspoke the broadcastpower, the price......”
“您也了解,我们一直是买断版权的,这次只讲播放权,价格……”CCTVrepresentsto see the opposite partyto beckon with the hand, busysay/way: „4minutes, 4minuteshow?”
央视代表见对方摆手,忙道:“四分钟,四分钟怎么样?”„littlepermits, oryouproposed, wediscussedwell.”TanXisongsaid.
“小许,要不你提议一下,我们好好商量。”谭溪松道。„4minutes, excludingtworounds of broadcastpower, wait for the satellite TVto finish the secondround, mywhitevegetable pricebestows. Asksyouto leadagain, is interested incooperating a bigplay?”
“四分钟,不包括二轮播放权,等卫视播完第二轮,我白菜价赠送。再问问你们领导,有没有兴趣合作一部大剧?”„Bigplay? Whattype?”
“大剧?什么类型的?”„Knight-errantplay, Jin Yongknight-errantplay.”
“武侠剧,金庸武侠剧。”
!
咝!
The representativequickly grasps the meaning of something, immediatelyrelation.
代表一激灵,立马联系。
The smallrising suncurls the lip, is notIremindsyour„knight-errantbigplay”Balla Balla. No mattershethismatter, is pullingTanXisongarm, said with a smile: „Sister Tan, we go to that sideto chat.”
小旭撇撇嘴,还不是我提醒你的“武侠大剧”巴拉巴拉。她不管这事,挽着谭溪松胳膊,笑道:“谭姐姐,我们去那边聊聊。”Turneddá dáto walk.
扭扭哒哒走了。On behalf of a communication, CCTVleadersare interested, because the knight-errantplayinCCTVis the blank. Immediately the conditionrelaxes, decides the timeto chatin detail.
代表一沟通,央视领导非常感兴趣,因为武侠剧在央视是空白。当即条件放宽,定时间详细谈谈。Waitsto make a fresh start.
等重新开始。Everyonehas not walked, wantsto witnesswith own eyes, had a premonition that todaycanhave the miracle.
大家都没走,想亲眼见证一下,预感今天会出奇迹。Sees onlyBosspermitsto sitinfront, said: „Broadcastplatformhas made a final decision, CCTVreplaces " MansionGate » first broadcastpowerby4minutes of advertisement, andbefore the satellite TVbroadcastsecondround, can not rebroadcast.”
只见许老板坐在前面,道:“播放平台已经敲定了,央视以四分钟广告置换《大宅门》首播权,且在卫视播出第二轮之前,不得重播。”Buzz!
嗡!
The satellite TVrepresentsdisheartenedly, cannot snatchCCTV, butlistens tothismeaning, can the satellite TValsocompetetworounds?
卫视代表丧气,抢不过央视啊,但听这意思,卫视还能竞争二轮?Immediatelyponders over, tworounds of pricesare definitely low, the heat degreewill have, the businesscando.
当即琢磨,二轮价肯定要低,热度也会有,生意可以做。Theylook onfor the time being, permitsnon-alsosaid: „ These4minutes, are the piecefirst3minutes, the tail leaderto the last partannouncements, there is a 1minute.
他们暂且旁观,许非又道:“这四分钟呢,是片前三分钟,片尾到下集预告之间,有一分钟。
The piecefirst3minutes, first2minutes of each15seconds, the latterminute of each30seconds, tail leadereach15seconds...... 14advertisements, belowstartsto offer! ”
片前三分钟,前二分钟每条15秒,后一分钟每条30秒,片尾每条15秒……共14条广告,下面开始报价!”Enterpriseonehear of CCTV, more proper.
企业一听央视,更妥了。Writes the card, hands overabove, permitsnon-looks, says with a smile: „Congratulates the Maotai, won the film titlepatchadvertisement, bids9 million!”
纷纷写好卡片,交到上面,许非一瞧,笑道:“恭喜茅台酒,赢得片头贴片广告,出价九百万!”„Congratulates the red beanclothing, won the timesfilm titlepatch, bids7 million!”
“恭喜红豆服饰,赢得次片头贴片,出价七百万!”„KonkaandXiaotianebidsame, pleaseoffer.”
“康佳、小天鹅出价相同,请重新报价。”„CongratulatesZhang Yuwine, bids3 million.”
“恭喜张裕葡萄酒,出价三百万。”Afterseveralrounds of offers, 14advertisementssellcompletely, Maotaiwins„signking”!
经过数轮报价,14条广告全部卖出,茅台勇夺“标王”!
The time'sfirstcidesigncooperateswithMaotai, the communicationhad34years. Maotaiunderthisboost, is separatedahead of timelow, is gradually changing for the better, national wine!
要知道,时代第一个ci设计就是跟茅台合作,来往有三四年了。茅台在此助推下,提前脱离低迷,正逐渐好转,国酒嘛!Finallycalculates,Bosspermitsa littlecannot hold, highsound said: „ Thankdeep affection, todaywetrulywitness a record.
最后一算,许老板都有点憋不住,高声道:“感谢诸位厚爱,今天我们确实见证了一个记录。50.2 million! ”
5020万!”Oh!
哇哦!Although the enterpriseis the lord of taking out money, bewildered is also very proud, applauds. The satellite TVpound the mouth, youtake a look atothersthismoneyto make! Opensgreatlygathersgreatly!
企业虽然是掏钱的主,莫名其妙也很骄傲,哗哗鼓掌。卫视们砸吧嘴,你瞧瞧人家这钱挣的!大开大合!Thisis50 million, a playgained30 million!
这可是5千万啊,一部剧赚了3千万!Anyconcept, kingZhongjun«PsychologyClinic»was bought outby a television station, gained3 million.
什么概念,王忠军的《心理诊所》被一家电视台买断,赚了3百万。Matter, had broken upone after another.
事情已了,陆续散场。
The smallrising sunalsocomes out, represents the handshakewithMaotai: „Todaythank you, Ireallyfear that cannot open the price.”
小旭也出来,跟茅台代表握手:“今天谢谢你们了,我真怕打不开价钱呢。”„Was polite, weare the old friends , helping the cooperationmutually the matter.”
“客气了,我们是老朋友,互帮互助的事。”„Oneyardnormalizingcode, thank you trust the soap operaquality.”
“一码归一码,感谢你们对电视剧品质的信任。”permitsnon-alsoshakes hand, yeah, heard that in 2020yourstock priceroseto1700......
许非也握了握手,哎,听说2020年你们股价都涨到1700了……
The entertaining a guestpersonis exposed, the smallrising sunstartsto jump: „Got rich, got rich! Wegot rich!”
待客人走光,小旭开始蹦蹦跳跳:“发财了,发财了!我们发财了!”„Do youmissthismoney?”
“你差这点钱啊?”„Un, sufficesmya halfyearmake.”
“嗯,够我半年挣的了。”
The smallrising sunthrowstohisarms, looks right and left: „Iam really fierce, I, you are not so sight.”
小旭又扑到他怀里,左看右看:“我真厉害,要不是我,你才没这么风光。”„Right, isyou, mysoftfoodeatshardly.”
“对对,都是你,我软饭硬吃。”permitsnon-pulls the chewing gum the same as dig updownward, asked: „How did youchatwithDirectorTan?”
许非扯橡皮糖一样往下扒拉,问:“你跟谭主任聊怎么样?”„Proper, sheretirescomes.”
“妥了,她退休就过来。”„Whatposition?”
“什么职位?”„Coo!”
“coo!”............
…………
The advertisementreplaces, the producerbenefitsgreatly.
广告置换,制片方大大得益。In the history, DengJianguo, «KangxiDid surveys in a quiet wayRecording»by«Anti-corruptionStorm»and other pieces, set the advertisement110 millionrecords, in the stircircle.
历史上,邓健国凭借《反贪风暴》、《康熙微服私访记》等片,创下广告1.1亿的记录,轰动圈内。NowBosspermits«MansionGate»traded50 million, isearth-shaking.
如今许老板一部《大宅门》换了5千万,更是石破天惊。
The propagandachannel of CCTVis not the satellite TVcancompare, cut an edition of pieceflowernewly, every daybroadcasts. Keyprominentstretch/openYimou, ChenKaige, gingerhearseveral......
央视的宣传渠道也不是卫视能比的,新剪了一版片花,每天播放。重点突出张艺某、陈楷歌、姜闻几个……GuoBaochangwas also interviewedbydrawing, varioustypeschatted the mental journey.
郭保昌也被拉去采访,各种聊心路历程。Looks atthislineupagain, Chen Baoguo, Siqin Gaowa, stretch/openFengyi, Liu Peiqi...... unknowingly, the audienceanticipated that the feelingproduced.
再一看这阵容,陈保国、斯琴高娃、张峰毅、刘佩琦……不知不觉,观众期待感就产生了。ButCCTVis interestedto the knight-errantplay that somebody said that the quickassistant station chiefspoke in detail.
而央视对某人说的武侠剧更感兴趣,很快一位副台长过来详谈。„Alsosprouts up the fantasy, at the beginning of this yearmeets, discovered that the company is the realistictheme, asked the costume piece. Was sayingwas sayingpullsto the knight-erranton, thought that pats the sectionto havecharacteristicsourcanbe good.”
“也是突发奇想,今年初开会的时候,发现公司全是现实题材,就问有没有古装剧。说着说着又扯到武侠上,觉得拍部具有我们自己特色的能不错。”„whatforcharacteristics?”
“何为自己特色?”
„ Youlook attheseHong Kong , Taiwanknight-errants, the audiencelike. First, the good-looking manbeautiful woman, has the idolizingelement;Second, the rhythmis fast, notink marks;Third, to fightsplendidly, looksto satisfy a craving;Fourth, Jin Yongplayaddition, the audienceis widespread.
“您看那些港台武侠,观众都喜欢吧。一是俊男美女,有偶像化元素;二是节奏快,不墨迹;三是打斗精彩,看着过瘾;四是金庸剧加成,受众广泛。But the shortcomingare also many, limited to the financial resource and resources, theirclothing/taking is very disappointing. The backgrounddid not needto raise, Hong Kongthat«Return of the Condor Heroes»fire?
但缺点也多,受限于财力和资源,他们的服化道都很差劲。布景更不用提了,香港那《神雕侠侣》火吧?Butyoucarefullylook, thatwho...... ”
可您仔细看,那个谁……”Somepeoplecomewith the picture, the assistant station chieflooks, is the famoustvbplasticwaterfall.
有人拿张照片过来,副台长一瞧,正是大名鼎鼎的tvb塑料瀑布。Startled!
都惊了!„Therefore ,ourready-madenatural resources, the financial resourcedo not miss......”
“所以说,我们现成的自然资源,财力也不差……”Teacherpermitsis spreading rumors and misleading the people, says with a smile: „Whycan'tmake a majesticknight-errantplay?”
许老师又在妖言惑众,笑道:“为什么不能拍一部大气磅礴的武侠剧呢?”
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