In 1992, Nanjing West Road along the street store 457, sales volume 1.408 billion Yuan- the Xidan Market is 1.1 billion. 1992年,南京西路沿街商铺457个,销售额14.08亿元-西单商场是11亿。 Afterward the big market were many, entered into the new century, Gyari Center became first „hundred million Yuan building”, was yearly produces the tax revenue total quantity over 100 million. 后来大商场多了,迈入新世纪,嘉里中心成了第一栋“亿元楼”,就是年产出税收总量超1亿。 Arrived afterward, does not calculate again yearly, turns moon/month to produce the tax revenue over hundred million. Even „moon/month pair of hundred million buildings” have 4, obviously golden commercial circle and commercial complex flamboyant place. 再到后来,已经不按年算,变成月产税收过亿。甚至“月双亿楼”都有四幢,可见黄金商圈与商业综合体的牛逼之处。 The first batch of five branch stores, this investment is biggest. When grand Da comes to a stop in Capital City, sooner or later must march the demon. 第一批的五家分店,这家投入最大。等隆达在京城站稳,迟早也要进军魔都。 On June 1, early morning. 6月1日,晨。 The scarlet cloth of this shop has covered for many days, nearby merchant pays attention, inquired that sells the clothes. Selling the clothes is good, Nanjing Road Many Clothing stores, gain very much. 这家店的红布已经盖了好多天,附近的商户都有留意,打听说是卖衣服的。卖衣服好啊,南京路不少服装店,都很赚。 Sells the business of tobacco and liquor special tea served to visitors on new year's day and textile general merchandise to acclaim. 卖烟酒糖茶、纺织百货的商家纷纷赞叹。 But today very early in the morning, the mysterious veil opened suddenly, little building who has the modern decor presented that in slid in the local flavor to be incompatible in the 90's. 而今儿一大早,神秘面纱忽然揭开,一栋极具现代装修风格的小楼亮相,在一溜九十年代乡土气息中格格不入。 Two advertisements: he/she lotus, extraordinary. 两块招牌:伊莲,非凡。 „Which extraordinariness? Familiar-sounding!” “哪个非凡？耳熟啊！” „Asian Games that?” “亚运会那个吧？” „Right, coming the demon to open a shop?” “对对,来魔都开店了？” Encircled a large crowd early, entrance drawing color, is suspending the basket of flowers, giant gasification arched entrance. In the sound box oh cries out: 早早围了一大群人,门口拉着彩幅,摆着花篮,还有个巨大的充气拱门。音箱里哇啦哇啦叫唤: „ Head store starts doing business, gives preferential benefit for seven days, the audience 20% discount. “本店开业,优惠七天,全场八折。 And promotes three-month ‚ extraordinary thousand people of cheering squads, seven transport/fortune the arena to reveal invincible might ” sell goods with prize activity. Starting today, every spends in the head store, the full 100 Yuan can draw one time, 200 Yuan twice...... 且推出为期3个月的‘非凡千人拉拉队,七运赛场显神威”有奖销售活动。从今天起,凡在本店消费,满100元便可抽奖一次,200元两次…… Special award, Seven Games audience quota. 特等奖,七运会观众名额一个。 The first prize, membership card, lifelong 25% discount, and may participate in various activities that the head store holds, the holiday all courteous physical appearance presents as a gift. 一等奖,会员卡一张,终身七五折优惠,并可参加本店举办的各项活动,节假日皆有礼品相赠。 Second prize, Seven Games culture T-shirt. 二等奖,七运会文化衫一件。 The third prize, stadium performance admission ticket, was a limited number on June 3, first pulls out first. 三等奖,六月 3 号体育馆演出门票一张,数量有限,先抽先得。 This brand will select 1000 lucky consumers in each region, goes to the capital to watch the Seven Games, the short distance feeling athlete heroic bearing, cheers for this province young hero. 本品牌将在各地选出一千名幸运消费者,进京观看七运会,近距离感受体育健儿英姿,为本省健儿加油助威。 Eating, lives, line and admission ticket to be completely free, is completely free! ” 吃、住、行、门票全部免费,全部免费！” „......” “……” Everyone was shocked, waits to listen to second and third to respond. Even if has no interest in the Seven Games, but the board and lodging line all exempted is too attractive! 大家震惊了一下,等听第二遍、第三遍才反应过来。就算对七运会没兴趣,但食宿行全免太有吸引力了！ Bang! 轰！ The stream of people welled up, welled up, welled up again. 人流涌进去了,又涌进去了,再涌进去了。 ............ ………… The street publication pavilion, the young fellow bought a newspaper, then sees an advertisement. 街边报刊亭,小伙子买了份报纸,然后就看到一个广告。 The entire version, is printing, slow Fan poster, wrote: 整整一个版,印着葛尤、徐凡的海报,写道: „ «Big Letting go» on the evening of 3 rd, will be held the premiere in the demon stadium, starting today starts to sell in advance the admission ticket, the price 40 Yuan. “《大撒把》将在三日晚,于魔都体育馆举行首映礼,今日起开始预售门票,票价40元。 At the appointed time will have and other personnel to arrive, contacts with the audience zero distance, spoke freely about the photography amusing thing. Some other star leads to arrive greatly, the singer sings splendidly. 届时将有葛尤等主创人员到场,与观众零距离接触,畅谈拍摄趣事。另有明星大导亲临,歌手精彩献唱。 The attendance list includes: stretch/open Yimou, Gong beautiful, Li Chunbo, sweet Ping, Mao Ning, Miss Yang wait/etc. 出席名单有:张艺某、巩丽、李纯波、甘苹、毛宁、杨小姐等等。 Every buys admission ticket, may in Nanjing West Road he/she lotus Shop, receive the value is not lower than 20 Yuan small present one. ” 凡购门票者,可在南京西路伊莲店,领取价值不低于20元的小礼品一份。” ! 哇！ The young fellows are choked up with emotions, he most liked Miss Yang, wished one could to look immediately. 小伙子心潮澎湃,他最喜欢杨小姐了,恨不能马上去看。 But 40 money prices are very expensive, think that eye one bright, the mother most liked Mao Ning! 但40块钱票价很贵,想了想眼睛一亮,老妈最喜欢毛宁了！ He continues to look downward, the style suddenly changes: 他继续往下看,画风骤然一变: Person who „ you have liking? Does the person who you like also like you? “你有喜欢的人么？你喜欢的人也喜欢你么？ If you already in the same place, perhaps also shy ignorant, perhaps is growing together, happy, noisy......, but you have the confidence to insist for a year, two years, are ten years, for a lifetime? 如果你们已经在一起,或许还青涩懵懂,或许正一起成长,甜甜蜜蜜,吵吵闹闹……可是你们有信心坚持一年,两年,十年,还是一辈子呢？ Witnesses your love, participates in ‚romantic matter’. 见证你们的爱情,参与‘浪漫的事’。 Most romantic matter, «Big Letting go» zero first showing: 最浪漫的事,《大撒把》零点首映活动: Every the lover who on the evening of 3 rd zero field of points buys tickets, is all participable. 凡在三日晚零点场购票的情侣,皆可参与。 Participation way: Purchase zero field of points movie ticket two, preserve the check stub, may next year seventh night of the seventh lunar month, receive the exclusive lover to install one set to he/she lotus Shop, the value is not lower than 500 Yuan. 参与方式:购买零点场电影票两张,保存票根,可于明年七夕,到伊莲店领取专属情侣装一套,价值不低于500元。 Remember, two people also present, the check stub gathers in the same place can be effective! ” 记住,两个人同时在场,票根合在一起才能奏效哦！” „......” “……” The young fellows have never thought that oneself looked that the advertisement can also look such for a long time. 小伙子从未想过,自己看广告也能看这么久。 The information content is too big, what premiere, zero first showing, the lover attire, the new phenomenon comes in waves, can not help. 信息量太大,什么首映礼啊,零点首映啊,情侣装啊,新鲜玩意滚滚而来,情不自禁。 Yeah! 哎！ He cannot bear the expectation, two people watch the movie hand in hand, is preserving the movie ticket carefully, by the second year seventh night of the seventh lunar month, they looks at each other to smile. 他忍不住憧憬,两个人手牵手看电影,小心保存着电影票,到第二年七夕,俩人相视而笑。 Too happy! 太美好了！ The young fellows think to smile to make noise, immediately cried: I special the female basin friends do not have!!! 小伙子想着想着笑出声,随即又哭了起来:我特么连个女盆友都没有！！！ ............ ………… One at night, the demon as if seizes with he/she lotus by «Big Letting go». 一夜间,魔都仿佛被《大撒把》和伊莲占领。 Being linked together, is the repertoire, this is the might that the literary style two blossom! 环环相扣,全是套路,这便是文体两开花的威力！ The special zero first showing, the young lovers are ready to fight, the oath must witness own love. People ate this set, is holding the similar thoughts: 特别零点首映,小情侣们摩拳擦掌,誓要见证自己的爱情。人们太吃这套了,都抱着同样的心思: „What is one year? We may probably in together for a lifetime!” “一年算什么？我们可要在一起一辈子的！” This move with Chen Shengxue. 这招是跟陈升学的。 He sold in advance the concert admission ticket one year ahead of schedule, only limits the lover to purchase. A person of price may obtain two seats, divides the male student ticket and female student ticket. 他提前一年预售了演唱会门票,仅限情侣购买。一人的价格可获得两个座位,分男生券和女生券。 Two tickets unite to be effective. 两券合一才能奏效。 The name of this concert was called: „Next year will you also love me?” 这场演唱会的名字叫:“明年你还爱我吗？” Finally under to the second year, Chen Sheng looks at spatial backless stools, on the face has the strange apology, sang the last song: 结果到了第二年,陈升看着下面一个个空板凳,脸上带着古怪的歉意,唱了最后一首歌: „Leaves itself sadly.” “把悲伤留给自己。” In hotel. 酒店内。 Teacher permits asked Wu Mengchen to have the plain meal, chatted in room. 许老师请吴孟臣吃了顿便饭,在屋里闲聊。 „little permits, your move may be too fierce!” “小许,你这招可太厉害了！” Wu Mengchen likes these mentalities very much, said with a smile: „ «Lion King Striving for hegemony» paid 450,000 publicity expenses, but too the hackneyed stuff, your romantic, they wanted to be shamefacedly difficult to bear. 吴孟臣很喜欢这些思路,笑道:“《狮王争霸》花了45万宣传费,但太老套,你这浪漫一出,他们要羞愧难当了。 My daughters are shouting, must look at the late show. ” 我女儿都在嚷嚷,要去看午夜场。” „? Did your daughter have the boyfriend?” “哦？令爱有男朋友了？” „High school has what boyfriend, has breaks on the leg!” “高中有什么男朋友,有就腿打断！” This Shanghai blue silver showed took cabbage main verve, said: „ The shadow matter you heard, I take office in August, you could rest assured that «Big Letting go» arranged. 这个上海蓝银展现了作为白菜主的刚猛,又道:“中影的事你想必听说了,我八月去上任,你放心,《大撒把》都安排好了。 old Dou will be the shadow party senior official, simultaneously and deputy director. His work experience is rich, I also confident. ” 老窦会担任中影党高官,同时兼着副局长。他工作经验丰富,我心里也有底。” old Dou is Filium deputy director, in the Guilin conference has seen, firm reformist. 老窦就是电影局副局长,桂林会议上见过,坚定的改革派。 „Yo, were you troikas?” permits Feipeng. “哟,那你们算是三驾马车了？”许非捧了一句。 „Cannot do, cannot do, has a common goal at most.” “做不得,做不得,顶多志同道合。” Wu Mengchen is very happy, looks at the opposite party, said suddenly: „Actually little permits you are so able, was a pity outside, is interested in coming the shadow?” 吴孟臣果然很开心,又看着对方,忽道:“其实小许你这么有能力,在外面可惜了,有没有兴趣来中影？” Un? 嗯？ Teacher permits stares the big eye, said: „, I come out from the unit, now so many industries, are not suitable. You have anything to plan, might as well chats.” 许老师瞪大眼,道:“呃,我从单位出来,现在这么多产业,不适合回去。您是有什么计划么,不妨聊聊。” Wu Mengchen is also speaks thoughtlessly to ask, said: „ To be honest with you, I this time took office ; first, to reorganize internal personnel ; second, completed an introduction plan with Gooda minister. 吴孟臣也是随口问问,道:“不瞒你说,我此番上任,一是整顿内部人员,二是配合田部长完成引进片计划。 We have chatted initially, since 1977, the shadow introduced the funds of foreign films to only have 1 million US dollars, every year introduced 30 foreign films, on average was about 30,000 US dollars. 我们初步聊过,从1977年开始,中影引进外片的经费只有100万美元,每年引进30部外国影片,平均不过3万美元。 This price can only buy some obsolete rotten movies. 这种价格只能买到一些过时的烂电影。 A short time ago the central leadership made some comments, said how the home couldn't see to attain the Oscar Hollywood movie? 前不久中央领导提了些意见,说国内怎么看不到获奥斯卡奖的好莱坞电影呢？ We chatted in private, Minister Tian felt the issue to be many, the thought was not very open, the foreign exchange were few, the Hollywood movie price was expensive, we did not have the dividing up money system wait/etc. 我们私下谈谈啊,田部长觉得问题很多,思想不够开放,外汇少,好莱坞电影价格贵,我们没有分账制度等等。 But this reform must do, his preliminary idea, is every year introduces ten reflection present age movie levels the good pieces. ” 但这项改革一定要做的,他初步想法,是每年引进十部反映当代电影水平的好片。” „Is the big piece.” “就是大片。” „, Big piece name is good, entire summary.” “诶,大片这个叫法好,全概括了。” Wu Mengchen nods, asked: „little permits, what view do you have to this?” 吴孟臣点点头,问:“小许,你对这个有什么看法？” „Is beset with difficulties!” “困难重重！” permits non- said directly the worst result, „ the Hollywood blockbuster comes, hangs dozen of native places to manufacture, the contradiction that before accumulated will be more intense. The audience will transform the watching movies custom rapidly, hounds the big piece constantly, despises the domestic production, the market is even more abnormal. 许非直接说最坏的结果,“好莱坞大片一进来,吊打本土制作,之前积累的矛盾会更激烈。观众会迅速转变观影习惯,一味追捧大片,鄙视国产片,市场愈发畸形。 Moreover certain person interests are affected, will be hitting the banner dirty person of raising to the plane of political principle...... ” 而且某些人利益受损,会打着上纲上线的旗号脏人……” „ But has no alternative but to do, like the reform and opening, does not open eyes to look at the world, always stops all foreign contact, will never progress. “但不能不做啊,就像改革开放,不睁眼看世界,总闭关锁国,永远不会进步。 I thought that thing relative, introduces the piece to encroach upon the market, but will also stimulate our creators, how better promotion movie quality. 我觉得事物是相对的,引进片会侵占市场,但也会刺激我们的创作者,如何更好的提升电影品质。 Hollywood makes the big piece, we are also studying the racket, when we learned, resists the big piece with the big piece, this is the road which must be taken of movie development. ” 好莱坞拍大片,我们也学着拍,等我们学会了,用大片对抗大片,这是电影发展的必经之路。” „......” “……” permits non- looks at smug Wu Mengchen, in the heart sighs secretly. 许非看着踌躇满志的吴孟臣,心中暗叹。 He said right, but reformed, unavoidably walked, some tortuous paths. 他讲的都对,但改革啊,难免走一些,一些弯路。