„International consumer right day ‚friend of topic party consumer’ party, in March 15 , 8 : 00 pm, in CCTV one set of live broadcast.” “国际消费者权益日‘消费者之友专题晚会’晚会,将于3月15日晚8点,在中央电视台一套现场直播。” „Party holds the post of the management by Jing Yidan, Zhao He, Wang Xiaozhen.” “晚会由敬一丹、赵赫、王晓真担任主持。” „Party prepares 10 hot lines, answered the suit and aspiration of consumer on the spot, the telephone number xxxx” “晚会准备十部热线电话,现场接听消费者的投诉和心声,电话号码xxxx” Roughly one week ahead of schedule, beginnings of message bom of 3.15 parties reported continually. The common people extremely pay attention, they did not know that the rights day was anything, but understands that was the work of crackdown on fake and shoddy products. 约莫提前一个礼拜,3.15晚会的消息开始连番报道。老百姓非常关注,他们不晓得权益日是啥东西,但明白是个打假活动。 Since reform and opening up, the commodity boom and fabrication keep pace, the legal system is imperfect, the seller's market strong position, the buyer is miserable beyond description. 改革开放以来,商品繁荣与造假并驾齐驱,法律制度又不完善,卖方市场强势地位,买方苦不堪言。 The CCTV ministry of economic affairs wants to collect an interest, finally the echo quite good, does simply continuously. 央视经济部本想凑个趣,结果反响颇佳,干脆连续搞下去。 First is not mature, the exposure effort is not big, second then has the effect that the whole nation causes a stir, more than ten ministers arrive at the scene. Arrived third, even the ministry of supervision also joined. 首届不成熟,曝光力度不大,第二届便有举国轰动的效果,十几位部长亲临现场。到了第三届,连监察部也加入。 However third most famous, is actually song «Smoke and mirrors». 不过第三届最出名的,却是一首歌《雾里看花》。 The original intention of party, is asks Mr. Yan Su to write an attacking the sellers of fake and low-quality goods song. 晚会的本意,是请阎肃先生写一首打假歌。 Yan Su thinks, cannot write the chemical fertilizer to be false, the agricultural chemicals are false? Also cannot write the watch, leather shoes, wool sweater and water heater. The decision wants dimly, then became: 阎肃想,总不能写化肥是假的,农药是假的吧？也不能把手表、皮鞋、羊毛衫、热水器写进去。决定要朦胧一点,遂成了: „Taking advantage of my pair of mental perception, being able to see clearly clear Chu Mingming is in vain clear......” “借我一双慧眼吧,看得清清楚楚明明白白真真切切……” Afterward forgot the first thought that regarded the love song the attacking the sellers of fake and low-quality goods song, Yehenala brave was successful, patted first MV, the director or Zhang Guoli. 后来就忘记初心,把打假歌当成了情歌,叶赫那拉英大红大紫,拍了首mv,导演还是张国利。 ............ ………… In the evening, hundred flowers alley mouth. 当晚,百花胡同口。 Li Chengru gets down from the taxi, carries the wine and meat to walk toward , the neighbor neighbors greeted: „Yo, three jin (0.5 kg)!” 李程儒从出租车下来,拎着酒肉往里走,街坊邻居都打招呼:“哟,三斤！” „Aiya, this not three jin (0.5 kg)?” “哎呀,这不三斤么？” „Three jin (0.5 kg) you may be fat, oneself little eat, many remains to Huifang.” “三斤你可胖了啊,自己少吃点,多给慧芳留着。” I keep your paternal grandmother mouth! 我留你奶奶个嘴儿！ On his face grinning, mother sells to approve at heart, you said why has the Li three jin (0.5 kg) to me? 丫脸上笑嘻嘻,心里妈卖批,你说为啥给我起个李三斤啊？ Brings a cavity to resent, tramples the gate. 带着一腔愤恨,咣咣踹门。 „Tramples your Sir, this is the red wood gate!” “踹你大爷啊,这可是红木的门！” permits Feiduan the basin was just feeding the dog, greeted the room, the television opens, a food and wine swayed. Hou! Trembling, ruddy sleek/moist, is sending out unusual fragrance sauce side Rouliang together. 许非端着盆刚喂完狗,招呼进屋,电视打开,酒菜一摆。嚯！一块颤巍巍,红润润,散发着异样香气的酱方肉亮了出来。 Sauce side, meat. 酱方,肉。 Read, was the meaning of entire pork cookery. If the cutting and slicing cookery, were called the fermented bean curd meat. 这么读,就是整块大肉烹制的意思。如果切块烹制,叫腐乳肉。 Teacher permits heard, the pleasant surprise said: „This round coin or jade object with a hole in the middle, Tianfuhao?” 许老师一闻,惊喜道:“这肉好啊,天福号的？” „Can Tianfuhao make this? Small inn that my xue touches.” “天福号能做出这个？我踅摸的小馆子。” Li Chengru cuts with the knife presently, the good streaky pork is exuding the meat juices cooked in soy bean sauce gloss, one is placed in the plate piece by piece, the size proportion makes one praise. 李程儒用小刀现切,上好的五花肉泛着酱汁油光,一片片摆在盘里,肥瘦比例让人赞美。 „This using fine materials, the Pubei star anise, southern Sichuan Chinese prickly ash, the straw mushroom always pulls out, the Shaoxing huadiao...... yeah, do you want the hot pepper sauce or vinegar juice?” “这家用料讲究,浦北八角,川南花椒,草菇老抽,绍兴花雕……哎,你要辣椒酱还是醋汁儿？” „Come.” “都来吧。” permits non- clamped one piece impatiently, forces in the mouth, the eye shuts. The entanglement of tongue and meat, the tumbling of meat and taste bud, no tooth feeling, life too value! 许非迫不及待的夹了一片,塞进嘴里,眼睛一闭。舌与肉的纠缠,肉与味蕾的翻滚,毫无齿感,人生太值了！ Li Chengru also came one, un un cries out, „hot also good, hot fat melted, clamped was just having in the steamed bread of pot, oh......” 李程儒也来了一口,嗯嗯直叫唤,“热的也好,热的肥肉都化了,夹在刚出锅的馍里,哎哟……” „Let alone, let alone!” “别说了,别说了！” Assuming an air of self approbation that they eat, is guarding energy of good food novel. 俩人吃的摇头晃脑,捍卫着一部美食小说的底气。 Unknowingly «News broadcast» finished, to 8 o'clock, a strange music resounded quickly, on the screen appears two lines of characters: 不知不觉《新闻联播》结束,很快到了八点钟,一段古怪的音乐响起,屏幕上显出两行字: „International consumer right day ‚friend of topic party consumer’”. “国际消费者权益日‘消费者之友专题晚会’”。 In CCTV telecast hall, the gaudiness of arrangement, comes up a dance, presented with the host. Jing Yidan was needless saying that Zhao He was " Economy 30 Minutes » host, another permits non- was not ripe. 在央视演播厅里,布置的花里胡哨,上来一段歌舞,跟着主持人亮相。敬一丹不用说了,赵赫是《经济半小时》主持人,另一个许非也不熟。 „Yo, but also is really the party, I also think very seriously.” Li Chengru is curious. “哟,还真是晚会,我还以为挺严肃呢。”李程儒好奇。 „Learns through playing, possibly thought that too does not have the meaning seriously.” “寓教于乐么,可能觉得太严肃没意思。” permits non- is drinking the young wine, the 3.15 biggest anticipations of later generation are the enterprise blacklists, someone was demolished, how then should how live exactly. 许非喝着小酒,后世的3.15最大看点就是企业黑名单,谁谁谁又被爆破了,然后该咋活咋活。 „On March 15 was identified as the international consumer right day, already 7 years, but the domestic audience was very strange...... we to prepare ten hot lines...... we also to invite some merchants and enterprise representatives to it today......” “3月15号被确立为国际消费者权益日,已经七年了,但国内的观众对它还很陌生……今天我们准备了十部热线电话……我们还请来一部分商户、企业代表……” After the beginning, is following close on a sketch, exposes a fake electronic instrumentation. 开场之后,紧跟着一个小品,揭露一种假电子仪器的。 Li Chengru flexure the skull, has not been seeing 45 in a big way six, but after sketch, the host is pinching the small card, discussed: „ Viewer friend, to prepare this party, not only the relevant government departments provided the mass data, our reporters also investigated both openly and secretly, collected many materials. 李程儒挠着脑壳,没看出四五大六,但小品过后,主持人捏着小卡片,念道:“观众朋友,为了准备这台晚会,不仅政府有关部门提供了大量数据,我们的记者也明察暗访,采集了很多素材。 Now we to everyone announced that for the first time inspector generals of authority spot-check the report. 现在我们第一次向大家公布政府部门的监督抽查报告。 the Guangzhou-style sausage that x province xx food companies produce, the nitrite exceeds the allowed figure 11 times. x省xx食品公司生产的广式香肠,亚硝酸盐超标11倍。 the sausage of x city xx meat processing section production, four targets are unqualified, each gram bacteria total, exceeds the allowed figure over 100 times. x市xx肉食加工部生产的香肠,四项指标不合格,其中每克细菌总数,超标一百倍以上。 the x sign fruit-flavor soft drinks of orange juice soft drink and xx city xx food products factory of x province xx drink factory...... the bacteria total exceeds the allowed figure seriously. ” x省xx饮料厂的橙汁汽水、xx市xx食品厂的x牌果味汽水……细菌总数严重超标。” ! 咝！ In-court or off-court startles all of a sudden, this party is unexpectedly terrifying in this way!!! 场内场外都激灵一下子,此晚会竟恐怖如斯！！！ Just cannot start, finally unexpectedly is such a way. 刚开始不懂,结果居然是这样一种方式。 Li Chengru got down, nowadays the national common people are the television viewers, in the platform of CCTV, openly said that you are unqualified, that what consequence? 李程儒汗都下来了,这年头全国老百姓都是电视观众,在央视的平台,公开说你不合格,那什么后果？ Suddenly, the shouting in confusion sound of friends and neighbors passes on. 一时间,左邻右舍的吵嚷声传过来。 „Grass, I telephone! Thermos bottle that just bought, a day of glass liner broke to pieces.” “艹,我去打电话！刚买的暖壶,一天瓶胆就碎了。” „I also go, my life jacket broke!” “我也去,我安全套都破了！” „I also go! I also go!” “我也去！我也去！” With is the gate makes a sound with the jogging sound. 跟着就是咣啷咣啷的门响和跑步声。 After another dance, changes to the hot line scene, the ting, is continuously unbearably busy. Long-distance uses energy, many are the local consumers, suing the commodity is all kinds, broadens the outlook. 又一段歌舞过后,转到热线电话现场,铃声此起彼伏,根本忙不过来。长途费劲,多为本地消费者,投诉商品五花八门,大开眼界。 „The comrade in xx district comes the electricity suit, bought the cheap electric wire in x electrical wire factories, causes the fire, almost did not have the house fever, hopes that everyone should not be swindled.” “xx县的一位同志来电投诉,在x电线厂买了便宜的电线,引起火灾,差点把房子烧没了,希望大家不要上当。” „The staff said a moment ago, because many being able to force one's way into telephone, a fellow villager carried the washing clothes field traffic in the television station entrance. Hopes everyone maintains calm......” “刚才工作人员说,由于很多人打不进来电话,一位老乡扛着洗衣机堵在了电视台门口。希望大家保持冷静……” „Viewer friend, the fake and shoddy merchandise truly gave the person to bring the worry, but in the market majority were good the commodity. Now we introduce some good commodities that the relevant departments recommend.” “观众朋友,假冒伪劣商品确实给人带来了烦恼,但市场上大多数还是好商品。现在我们就来介绍有关部门推荐的一些好商品。” „Demon broad and soft drinks plant production broad and soft drink.” “魔都正广和汽水厂生产的正广和汽水。” „Beijing Arctic Ocean Food Company soft drink of Arctic Ocean.” “京城北冰洋食品公司的北冰洋的汽水。” „Bawang Temple soft drink of Shengjing Bawang Temple Soft Drinks Plant.” “盛京八王寺汽水厂的八王寺汽水。” These business excellences sent to represent the scene, acted with constraint, and proud. 这些优秀企业都派了代表到现场,一个个矜持且骄傲。 The first party does not have the experience, is simple, the content is withered. But permits advertisement who non- is, spent to strive for five minutes, gave the euphemistic name, attacks the sellers of fake and low-quality goods! 首届晚会没经验,形式简单,内容干瘪。但许・广告・非是谁啊,花钱争取了五分钟时间,美其名曰,打假！ Sees only the host to arrive at the session, said: „Today I also invite the representatives of some best buys, asking them to introduce that the skill of distinguishing the truth.” 只见主持人走到席间,道:“今天我也邀请了部分优质商品的代表,请他们介绍一下辨别真伪的技巧。” A picture revolution, king Bailin anxious facing lens, I, as soon as sells the little miss of clothes, how to get up CCTV? 画面一转,王柏琳紧张的面对镜头,我一卖衣服的小姑娘,怎么就上央视了？ „I am the sales manager of he/she lotus clothing, speaks the distinction of clothing lining to everyone simply.” “我是伊莲服饰的销售经理,给大家简单讲一讲服装面料的鉴别。” Set out a table specially, king Bailin put out several clothes, „ clothing faked mainly in the plushes, velvet and feather these aspects, especially these declared the pure wool, purified cotton and pure fabric. 特意摆了张桌子,王柏琳拿出几件衣服,“服装作伪主要在毛绒、丝绒、羽绒这些方面,尤其那些宣称纯毛、纯棉、纯绒的。 Everyone buys the clothes often to look at the design, actually must understand some lining knowledge. 大家买衣服往往看款式,其实也要懂一些面料知识。 For example the wool sweater in my hand, divides three types generally: Pure wool, fabric blending and counterfeit goods. 比如我手里的羊毛衫,一般分三种:纯毛、混纺、假货。 The pure wool, does not refer to the percentage hundred wools, can call the pure wool close to the percentage hundred proportions. This proportion is higher, wool sweater more real, otherwise is more false. 纯毛,不是指百分百羊毛,接近百分百的比例就可以叫纯毛。这个比例越高,羊毛衫越真,反之就越假。 How does that distinguish? The simple method is the fever. ” 那怎么辨别呢？简单的方法就是烧。” king Bailin picks up several textile fibers, said: „ Real wool lights, if the flavor of having a temperature feather, the ashes grind break to pieces, is pure. Without the flavor, the ashes agglomerates not to press broken, is the chemical fiber. 王柏琳拈起几根纤维,道:“真羊毛点燃,如果有烧羽毛的味道,灰烬一碾就碎,就是纯的。如果没味道,灰烬结块压不碎,就是化学纤维。 Actually simpler...... ” 其实还有更简单的……” She demonstrated that the product label on clothes, said: „ Country announced the standard in 1987, the wool accounted for the large scale, the quality how how, above all wrote. 她展示衣服上的标牌,道:“国家在1987年就公布了标准,羊毛占多大比例,品质怎么怎么样,上面全有写。 But we buy the clothes time, often does not pay attention to the product label, even cannot understand. This gave the counterfeiter the opportunity, many clothes do not have the product label, or labelling false data...... 但我们买衣服的时候,往往不注意标牌,甚至看不懂。这就给了造假者可乘之机,很多衣服没有标牌,或者标注虚假数据…… Also some commodities are not the counterfeit goods, is low-quality, the consumer is very difficult to ask for an explanation. 还有些商品不是假货,是质量不好,消费者很难讨个说法。 Regarding this, some of our he/she lotus also stipulations, every commodity that purchases in the head store, regardless of sale or production responsibility, so long as presents the quality problem, we compensate totally. ” 对此呢,我们伊莲也有规定,凡在本店购买的商品,无论销售还是生产责任,只要出现质量问题,我们一概赔偿。” As this content the live broadcast signal of CCTV, spread over everyone. 这段内容随着央视的直播信号,传遍了千家万户。 Li Chengru is full of admiration, always feels already study 78, but every is a younger brother one time, „I calculate that knows why you stressed the quality. Later the quality is a benchmark, I thought that this 3.15 must then manage......” 李程儒再度五体投地,总觉着已经学七八分,但每一次都是弟弟,“我算知道你为什么抓质量了。以后质量就是标杆,我看这3.15还得接着办……” He stuffy liquor, cannot bear ask: „I do not think clearly, do you often catch in the point? Does your brain what do?” 他闷了口酒,忍不住问:“我就想不明白,你怎么每每抓到点上？你那脑子到底啥做的？” „ Does not catch in the point, has done. he/she lotus from being open for business, I emphasized the quality, was based on the customer, but the government attaches great importance to now. “不是抓到点上,是一直就这么干。伊莲从开张那天,我就强调质量,以顾客为本,只不过现在政府重视了。 How can I say, remembers. The country now many aspects are imperfect, created many openings. But some can drill, some cannot drill, oneself know in heart...... ” 怎么说呢,就记住一点。国家现在很多方面不完善,造成了很多空子。但有些能钻,有些不能钻,自己心里有数……” „Becoming, let alone, did one!” “成,甭说了,干一个！” Li Chengru carries the cup, the face is ruddy, „Tebbit must be open for business, we are prosperous for the business!” 李程儒端起杯,脸红扑扑的,“特比特也要开张了,咱们为生意兴隆！” „Is the Chinese known trade mark!” “为中国驰名商标！” permits non- bumped with a smile. 许非笑着碰了一下。 „To make more money! Come!” “为赚更多更多的钱！来！” „Works as!” “当！” ............ ………… From 1991, or after Asian Games, people slowly has a feeling. 从1991年伊始,或者说亚运会之后,人们慢慢的都有一种感觉。 Before a dollar can buy many things, now blinked did not have, the commodity became expensive/noble, the money in the pocket holding gradually withstood/top ten Yuan and hundred Yuan. 以前一块钱能买不少东西,现在眨眼就没了,商品变贵,兜里揣的钱逐渐顶到了十元、百元。 No one can talk clearly the reason. 没人能说清原因。 But by April 1, the deep policy emerged a water surface corner/horn, the news announced: „Country will issue 10 billion Yuan treasury bill and 2 billion Yuan special treasury bond.” 而到了4月1日,深度政策浮出水面一角,新闻公布:“国家将发行100亿元国库券和20亿元特种国债。” Before for several years, the country issued 4 billion national debts cautiously, after for several years, direct 12 billion, but after that altogether distributed 40 billion. 数年前,国家小心翼翼的发了40亿国债,数年后直接120亿,而此后一共发行了400亿。 Actually is the government is adjusting, in the foreign capital tends to the situation of zero, with issuing additionally the money of currency and treasury bill carries out the investment. Therefore the economy starts to grow, the market lives it up...... 其实就是政府在调整,在外资趋于零的情况下,用增发货币、国库券的钱自己搞投资。于是经济又开始增长,市场又热闹起来…… The common people are not clear, they only know, money Gengmao. 老百姓不明白啊,他们只知道,钱更毛了。 Also after several days, on April 6, was open for business specially especially. 又过了几天,4月6号,特别特开张。 ( Also has......) (还有……)