Actually permits non- was a little a pity, actually also helpless. 其实许非有点可惜,却也无奈。 He most wants to do, is soap opera state monopoly for marketing. 15 money one minute, dozens years of invariable, too attack enthusiasm. 他最想搞的,是电视剧统销这一块。十五块钱一分钟,几十年不变,太打击积极性。 Early everyone falls behind, the fixed price is good. For example my poor stage, cannot produce independently, but spends 1 money, buys several volumes of single issue plays, oneself have the program to broadcast. 早期大家都落后,固定价格有好处。比如我一个穷台,不能独立生产,但花上一点钱,买上几集单本剧,自己也有节目播。 That meeting cost is low, the difference is not big. 那会成本低,差额不大。 Now is not good, more and more tasteful racket lengthy, the cost enhances, the allocation is also insufficient, according to 15 money one minute, is unfair to the production unit. 现在不行啊,越来越讲究拍长篇,成本提高,拨款又不够,再按十五块钱一分钟,对生产单位就不公平了。 In the history, this thing should cancel with the movie state monopoly for marketing uniform purchase together, but must wait for several years. 历史上,这东西应该跟电影统销统购一块取消的,还得等几年。 permits non- wants to raise now, decontrols the price, sets prices according to quality, but with Li bathe and the others an analysis, is not quite feasible. 许非现在就想提,放开价格,按质定价,但跟李沐等人一分析,不太可行。 One is you shouts the high price, the friend stage does not have money to buy, talked nonsense. Another is you causes this thing, on depends toward „surname capital” easily. 一个是你喊高价,友台没钱买,还是扯淡。另一个是你弄出这东西,容易往“姓资”上靠。 Danger. 危险。 Had Beijing , Taiwan to pull, the following representative also started to fish said dry/does. At noon the short rest , to continue in the afternoon, has arrived at the night to fall. 有了京台打样儿,接下来的代表也开始捞干说。中午短暂休息,下午继续,一直开到了夜幕降临。 Really on this matter, without money, without talent. Has money to have the talent, anything creates the bottleneck, any work quality, all are not a problem. 真就这点事儿,没钱,没人才。有了钱有了人才,啥创作瓶颈,啥作品质量,一切不成问题。 Quick two days pass by, basically revise a draft temporarily, proposed cooperation this point unintentionally. CCTV is an exception, CCTV is a father. 很快两天过去,基本都临时改稿,有意无意的提了合作这一点。央视除外,央视是爸爸。 In addition, then shows off the low key. permits Feigen watches the drama to be the same, satisfies a craving especially. 此外,便是炫耀加低调。许非跟看大戏一样,特过瘾。 The demon stage is showing off «The Legend and Hero», we have the Hong Kong star, we have the Saint warrior clothing, we have the attractive ne zha and Daji Balla Balla. 魔都台在炫耀《封神榜》,我们有香港明星,我们有圣斗士服装,我们有好看的哪吒和妲己巴拉巴拉。 Should be familiar, A Mao's song, „flower blossoms to fall, the flower blossoms to fall, long years, long river......” 应该都熟悉,阿毛的歌,“花开花落,花开花落,悠悠岁月,长长的河……” Inside clothing classics do not fade, it is said was the mainland is responsible for at first, changed several, Hong Kong suddenly was very afterward strong, said that must use our clothing, therefore had Shang Dynasty Saint warrior style. 里面的服装经典不衰,据说最初是大陆负责,改了好几遍,后来香港突然很强硬,说必须用我们的服装,于是就有了商代圣斗士style。 Afterward some people dug the grave, said that at that time had the Thai capital to enter the arena, the clothing is Sawa Tikka designs, therefore brings in the taste...... naturally not to know the genuine and fake. 再后来有人挖坟,说当时有泰国资本进场,服装是萨瓦迪卡设计的,所以才带着内味儿……当然不知真假啊。 Guangdong , Taiwan are showing off «Public relations woman», we are doing with the port play, we are the industry plays, we show Lingnan elegant demeanor Balla Balla to the whole nation. 粤台则在炫耀《公关小姐》,我们在跟港剧干,我们就是行业剧,我们向全国人民展现岭南风采巴拉巴拉。 In the 80's, Guangdong , Taiwan were also the major manufacturer, was always underestimated. 在八十年代,粤台也是生产大户,一向被低估。 The first serial TV opera is CCTV «Hostile camp 18 Years of», second is Guangdong , Taiwan «Shrimp ball Biography». After that also has «Port Bride», «Hong Kong Love and hate Recording», the region style is strong. 第一部连续剧是央视的《敌营十八年》,第二部就是粤台的《虾球传》。此后又有《过埠新娘》、《香港地恩仇记》,地域风格浓厚。 Because is neighboring with Hong Kong, in the early 80's some people peeped to separate the wall desk using the antenna. From the fish bone to the big pot cover, to the satellite TV, the Hong Kong soap opera has been robbing the audience. 由于跟香港相邻,80年代初就有人利用天线偷看隔壁台。从鱼骨头到大锅盖,一直到卫星电视,香港电视剧一直在抢夺观众。 «Public relations woman» comes out under this situation, is shouldering the heavy responsibility of promotion native place play, was truly successful. Inside also has Yuan Mei( Xiren). 《公关小姐》就是在这种背景下出炉的,肩负着振兴本土剧的重任,也确实成功了。里头还有袁枚(袭人)。 The Bashu culture stage is also showing off, said that we are preparing for showing «Rivers and lakes Love and hate Record»...... 巴蜀台也在炫耀,说我们在筹拍《江湖恩仇录》…… In brief the strength strong unit is saying, is arranging or the forthcoming play, beams with joy before the peer. 总之实力强的单位都在讲,正筹备或即将播出的剧,就是在同行面前露露脸。 Incorrect water is low-key, like the Tibet stage, listens to feel sorry. 不行的一水低调,像西藏台,听着就可怜。 ............ ………… Next evening, boarding house. 第二天晚上,招待所。 permits non- several people have not gone home, oneself opened a room to study. He took the document to sweep, above is the tomorrow's grouping arrangement, randomly pulled out, had Qilu stage and Ji Tai, Zhejiang stage, Shanxi stage and Xiaoxiang stage. 许非几人没回家,自己开了个房间研究。他拿着文件又扫了一遍,上面是明天的分组安排,随机抽的,有齐鲁台、吉台、浙台、晋台、潇湘台等。 „ So-called cooperation, formally resource sharing, in content for outdoor scene. “所谓合作,形式上资源共享,内容上就是为了外景。 Beijing , Taiwan make indoor play to be very successful, but cannot halt, must make an outdoor scene play. The Capital City resources are also few, do not exempt to engage in government and commerce, this time is to hit the opportunity of relations. ” 京台拍室内剧很成功,但不能止步不前,总得拍一部外景戏。京城资源又少,免不得北上南下,这次是打好关系的机会。” „Good, the hadrosaurus does not press the local bully, has the home station to lend a hand, can save troubles.” “不错,强龙不压地头蛇,有本地台帮衬,可以省很多麻烦。” „Strength strongest should be Qilu, must be on good terms with emphasis.” “实力最强的应该是齐鲁,要重点交好。” „Ji Tai is also not allow to neglect, oneself are worse, but they are close to the Changchun Movie Studio Factory relations.” “吉台也不容忽视,自身差些,但他们跟长影厂关系紧密。” Changchun Movie Studio Factory, China once biggest DreamWorks, not only makes the movie also to make the soap opera, like the reorganization since old times dragon work «Sentimental Swordsman», was the soap opera branch factory racket. 长影厂,中国曾经最大的梦工厂,不仅拍电影还拍电视剧,像改编自古龙的作品《多情剑客》,就是电视剧分厂拍的。 „promote stage, at least that several people were actually good.” “晋台其实也可以,起码那几个人不错。” permits non- sees everyone to be puzzled, says with a smile: „stretch/open Shao forest, in stretch/open season, I thought that has the potential very much.” 许非见大家不解,笑道:“张劭林、张季中,我觉得都很有潜力。” Zheng Xiaolong ticking corners of the mouth, „you 24 tenths? Said that is bigger one round to have the potential than you.” 郑小龙抽抽嘴角,“您才24成么？说比你大一轮的有潜力。” „Studies not to have the priority, reaching is the master!” “学无先后,达者为师嘛！” ! 嘁！ The people lazy principle is not concerned about face smelly, listed as the priority target Qilu, Ji Tai, the promote stage in turn downward. As for remaining, turns into China to be blue in the Zhejiang stage, before Xiaoxiang turns into the mango, can only praise the boasts mountain Qingshui beautiful. 众人懒的理臭不要脸的,将齐鲁列为首要目标,吉台、晋台依次往下。至于剩下的,在浙台变成中国蓝,潇湘变成芒果之前,只能夸夸山青水美。 In an instant by the 3rd day, grouped to ask for ( shang ) to discuss ( ke ). 转眼到了第三日,分组讨(shang)论(ke)。 The atmosphere is all of a sudden relaxing, the wood has the leadership in the seat , the wood has the camera, only has a record operator. 气氛一下子轻松起来,木有领导在席,也木有摄像机,只有一个记录员。 In the conference room in the middle dot, five sit early, Beijing , Taiwan final. 在间小点的会议室,五家早早坐好,京台最后到。 old stretch/open beckons with the hand, affable, „sits, before not uses...... to start politely, we first know, this is television art center director Li bathe, deputy director Zheng Xiaolong, director Serena, screenwriter Li Xiaoming, movie-making permits non-.” 老张摆摆手,和蔼可亲,“坐坐,不用客气……开始之前,我们先认识一下,这位是电视艺术中心主任李沐,副主任郑小龙,导演鲁小威,编剧李小明,制片许非。” Follows to introduce one after another, first two days of the little brother who does not have the qualifications to beam with joy, at this moment had the name entirely. 跟着轮番介绍,头两天没资格露脸的小弟,此刻通通有了姓名。 old stretch/open does not pass on responsibilities, the management said: „Discussion must have the subject, after two days of conference, believes some everyone many ideas. First the unified opinion, which several did we discuss?” 老张当仁不让,主持道:“讨论就得有议题,经过两天会议,相信大家都有很多想法。先统一意见,我们讨论哪几项？” „To be honest, most solid is cooperates this.” “老实说,最实在的就是合作这一块。” „Right, understrength.” “对,还有人员不足。” „Script desolate.” “剧本荒。” „Takes the liberty to ask one, heard that «Alley» embraced many advertisements, can speak the experience to us?” “冒昧问一句,听说《胡同》揽了不少广告,能给我们讲讲经验么？” The old stretch/open 11 records, said: „Good, we chat these four points, spoke freely, who first said?” 老张一一记录,道:“好,那我们就聊聊这四点,畅所欲言,谁先说？” Li bathe looked, direct roll-call: „permits non-, you first speaks advertisement.” 李沐看了看,直接点名:“许非,你先讲讲广告这块。” „Good.” “好。” Teacher permits the manuscript does not have, to open mouth: „ I first said that what is the prime time. 许老师连稿都没有,张嘴就来:“我先说什么叫黄金时段。 Big denoting 7 : 00 pm to 9 : 00 pm time, happen to was returns home from work, finished eating the dinner, the whole family looks at the time of television. Therefore «News broadcast» places 7 points, follows close on the weather forecast, the looked person are most. 大概指晚7点到9点这个时间段,正好是下班回家,吃完晚饭,一家人看电视的时间。所以《新闻联播》放在七点,紧跟天气预报,看的人最多。 Again toward premise, six points to seven points, this is child's prime time. If there is an animated cartoon, best place this place. 或者再往前提一下,六点到七点,这是孩子的黄金时段。如果有动画片,最好放在这个地方。 On that day after the air/Qi forecast, put anything, was clear, puts the principal play. 那天气预报之后放什么,都清楚,放主打剧。 Theoretically, the advertisement of prime time is most influential, the price is highest. But now, no television station dares in the prime time, especially around advertizes in «News broadcast». 在理论上,黄金时段的广告最有影响,价格最高。但现在,没有一家电视台敢在黄金时段,尤其在《新闻联播》前后做广告。 Fears to be subjected to criticism, is not serious. 怕挨批,不严肃。 Does that back off? Moving to principal play around is good, no one dares to do. 那退而求其次呢？挪到主打剧前后行不行,也没人敢做。 This is the current condition, in the future will be definitely different, because the social environment increasingly is opening. This is not the secret, the West, Japan and Hong Kong have studied thoroughly, but we do not dare to execute. ” 这是目前的状况,将来肯定会不一样,因为社会环境在不断开放。这也不是什么秘密,西方、日本、香港早就研究透了,只是我们不敢施行。” Hou! 嚯！ The people spirit shakes, making them do the art to do, does the business entire to compel ignorant. 众人精神一震,让他们搞艺术会搞,搞商业全懵逼。 Being filled with wisdom. 醍醐灌顶。 „ Since cannot hit, must take another path, adds toward the anthology. For example " Alley » mineral spring pot and Yi Fast-food restaurant, with the plot union, integrates the lines, can have the advertisement effect. “既然不能打,就得走另一条路子,往剧集里面加。比如《胡同》的矿泉壶、义利快餐厅,跟剧情结合,融入台词,也能产生广告效应。 Outside the anthology, I call it the hard advertisement ; In the anthology, calls it the soft advertisement. 剧集之外,我称之为硬广告;剧集之内,称之为软广告。 The premise, the work must be popular, the enterprise is willing to give money. 前提,作品必须受欢迎,企业才愿意给钱。 The origin, looks for the rural enterprise and joint venture, the state-owned enterprise is timid. ” 来源,找乡镇企业、合资企业,国企胆小。” permits non- takes a fast look around, „has does not understand?” 许非扫视一圈,“有不理解的么？”