„On helplessly looks that the upscale instant noodles the market was seized?” “难道就眼睁睁的看着高档方便面的市场被人抢占吗？” „We dominate these many years, unexpectedly was defeated by the bewildered small company?” “难道我们称霸这么多年,居然被个莫名其妙的小公司打败？” „Your these waste, study these many years unable to look for the upscale instant noodles the market, finally was attacked and occupied at one fell swoop.” “你们这些废物,研究这么多年也没能找准高档方便面的市场,结果被人一举攻占。” „One barrel ‚Supreme’ the profit at least is five times of our product, such big profit space cannot look but not see!” “一桶‘至尊’的利润至少是我们产品的五倍,这么大的利润空间不能视而不见啊！” Facing appearance ‚Supreme’, the domestic and foreign instant noodles producers are extremely shocked, particularly discovered ‚Supreme’ after the appearance seriously affects oneself product the sales result, this touching is huger. 面对横空出世的‘至尊’,国内外方便面生产商都极为震动,尤其是发现‘至尊’的出现严重影响自己产品的销售业绩后,这种触动更为巨大。 Now the Chinese market from ate to the full to arrive to want simply to eat excessively, but the ordinary populace do not have the means to eat at a restaurant daily, some people need one type to satisfy the desire of oneself food and drink, actually not too expensive food. But ‚Supreme’ has filled this gap exactly, the feeling of satisfaction that it brings is other instant noodles is unable to give, 现在中国市场已经从简单吃饱过度到想要吃好,但普通大众却没办法天天下馆子,还是有人需要一种能满足自己口腹之欲,却又不会太贵的食物。而‘至尊’恰好填补了这种空白,它所带来的满足感是其他方便面所无法给予的, But why ‚can Supreme’ succeed? Because merely is very expensive? Because merely the flavor/smell is good? Is the flesh lump big vegetables are many? This issue becomes difficult problem that is related to many food company life and death. Almost the medium high level in every company repeatedly meets to study, many people hope that can analyze from many angles, grasps mystery. 可‘至尊’为什么能成功？仅仅因为很贵？仅仅因为味道好？仅仅是肉块大蔬菜多？这个问题成为事关很多食品公司生死的难题。几乎每一家公司的中高层都反复开会研究,很多人希望能从多个角度分析,掌握其中的奥秘。 ‚Supreme’ the advertisement can complete, this is first by an affirmative point. ‘至尊’的广告做得好,这是首先被肯定的一点。 ‚Supreme’ was not pushed to the market, but by the market was discovered that now all people feel that initially saw tens of thousands people eat the surface video together completely is a show. But follows close on to be able Victor Hugo to draw to do to represent is the god comes the pen! ‘至尊’不是被推向市场的,而是被市场发现的,现在所有人都觉着当初看到几万人一起吃面的视频完全是一场作秀。而紧跟着能把维克多.雨果拉出来做代言更是神来之笔！ Many advertising agents by the Victor Hugo formidable rallying point being scared, have been able to sell to explode including the common instant noodles buy, this was extremely unexpected. The advertising industry raises once more asks him to make the plan of advertisement, what a pity could not find the person. 好多广告商都被维克多.雨果强大的号召力给吓呆了,连不起眼的方便面都能卖出爆买,这太过出乎意料了。广告界再次掀起找他做广告的打算,可惜找不到人。 Advertisement good yes right, but the product experience is good. 广告好是没错,但产品体验更是良好。 In order to explain ‚Supreme’ secret, a high level in large-scale convenience food company specially holds the conference, the president supports for the deliberation recent discovery personally. „Before the deliberation, our everyone eats one barrel officially ‚Supreme’, tastes the product of match well.” 为了破解‘至尊’的秘密,一家大型方便食品公司的高层专门召开会议,总裁亲自支持就为研讨最近的发现。“在正式研讨前,我们所有人每人吃一桶‘至尊’,好好品尝一下对手的产品。” Therefore is thin the snoring, No. several person overate in the light and bright conference room, finished eating joyous expressions of later all person one faces. But after the president has smiled, actually sinks the face, „told me, after you finished eating, to the first feeling of this instant noodles.” 于是稀里呼噜,十几号人在宽敞明亮的会议室内大吃特吃,吃完之后所有人都一脸的欢悦表情。可总裁笑过之后却把脸一沉,“告诉我,你们吃完后对这款方便面的第一感受。” „Soup seasoning very delicacy.” “汤料很美味。” „Vegetables and cooked meat are very full, the flavor/smell also maintains is very good.” “蔬菜和卤肉很足,味道也保持的很好。” „Noodles quality is ordinary, but the overall feeling is very good.” “面条品质一般,但总体感觉很不错。” Facing praises, president coldly said: „You do not feel that everybody so like this instant noodles, is the situation very strange?” 面对一声声赞誉,总裁冷冷说道:“你们不觉着人人都如此喜欢这款方便面,情况很奇怪吗？” A reminder, all people think so the surface barrel that upside down oneself just ate, look at each other in blank dismay. Good long while some people said: „It is said some hot pot shops to let food is delicious, will increase the poppy shell in the bottom of the pot, this type of instant noodles are so popular, what special thing can also add?” 这么一提醒,所有人都看着自己刚刚吃的底朝天的面桶,面面相觑。好半天有人说道:“据说有的火锅店为了让食物好吃,会在锅底中添加罂粟壳,这种方便面如此受欢迎,会不会也是加了什么特别东西？” This topic was a little frightened, not good merchant has everywhere, does not rule out this possibility. 这个话题就有点叫人惊悚了,无良商人到处都有,不排除这种可能啊。 The president makes the assistant distribute a report, said: „This was we looked for three food safety examination organizations, to testing report that this instant noodles carried on. All data showed that this instant noodles have not increased prohibited item, is safe qualified.” 总裁让助手分发一份报告,说道:“这是我们找了三家食品安全检测机构,对这款方便面进行的检测报告。所有数据显示,这款方便面没有添加违禁物品,是安全合格的。” Hū......, Hearing is safe, the people present relax immediately greatly. May some people of strange asking: „After why we have eaten, feels delicious? Taste that I want to present differs very in a big way, may to this instant noodles unanimously express delicious. This was too fearful!” 呼……,听到是安全的,在座众人顿时大松一口气。可还是有人奇怪的问道:“那为什么我们吃了之后都觉着好吃呢？我想在座的各位口味相差很大,可对这款方便面却一致表示好吃。这太可怕了！” Can pass kills the food of all people able with ‚fearful’ to describe really that because of the global billions people, this means it can sell the entire world any corner, the sales volume extremely will be astonishing. Without any food company can with it contending. 一款能通杀所有人的食品真的是能用‘可怕’来形容,因为全球几十亿人,这意味着它能卖到全世界的任何角落,销量将会极其惊人。没有任何一家食品公司能与之抗衡。 Might such big of Chinese good food?! 难道中华美食的威力如此之大？！ This issue nobody can explain that now ordinary examination organization nobody realizes the NTZ-45 might radically, even does not have the method to examine it. 这个问题没人能解释,现在普通检测机构根本没人认识到NTZ-45的威力,甚至都没有手段检测它。 But regarding the merchant, how to gain is the key point. Immediately some people suggest: „President, since the high-end instant noodles market were opened by ‚Supreme’, then we should enter the market immediately. By us in the mainland many years of market work, definitely also will harvest.” 而对于商人而言,如何盈利才是重点。立刻有人建议道:“总裁,既然高端方便面市场已经被‘至尊’打开,那么我们应该立刻进入市场。凭借我们在大陆多年的市场耕耘,肯定也会有所收获的。” „Our marketing channels are good.” “我们的营销渠道好。” „Our brand values are high.” “我们的品牌价值高。” „Our consumer communities are big.” “我们的消费者群体大。” All people support the starting high-end instant noodles, thereupon in the market quick appears massively with ‚Supreme’ similar product, the principal characteristics are ‚our vegetables are also very new’ ‚our flesh lumps more’ ‚our soup seasonings to be tastier’. 所有人都支持上马高端方便面,于是乎市场上很快就出现大量跟‘至尊’类似的产品,主打特点就是‘我们的蔬菜也很新鲜哦’‘我们的肉块更多哦’‘我们的汤料更鲜美哦’。 These high-end instant noodles well up like surging tides, some prices even compared with ‚Supreme’ also high, 40-50 one barrel of brands grasp big. In the advertisement also looks propagandizes, tries to flatter the consumer buying that big star carries on to blot out the sky. 这些高端方便面如潮水般涌出来,有些价格甚至比‘至尊’还高,四五十块一桶的品牌一抓一大把。广告上也找来大牌明星进行铺天盖地的进行宣传,试图讨好消费者购买。 Various instant noodles companies are ambitious, on various media expressed that ‚our new product is the work of sincerity, many new tastes, will certainly meet the needs of all consumers.’ 各家方便面公司都雄心勃勃,纷纷在各家媒体上表示‘我们的新产品是诚意之作,有多种新口味,一定会满足所有消费者的需求。’ ‚We acknowledged ‚ Supreme’ does is very outstanding, acknowledged ‚Supreme’ the groundbreaking development to instant noodles market. However we to recapture market share to be very confident, after all we are the established food companies, the understanding the mainland market is not a small company can place on a par. ’ ‘我们承认‘至尊’做的很优秀,也承认‘至尊’对方便面市场的开创性拓展。不过我们对重新夺回市场份额很有信心,毕竟我们是老牌食品公司,对大陆市场的了解不是一家小公司能相提并论的。’ ‚The market in mainland is the entire world is most active, two companies flee to be very normal suddenly. But the present is the capital society, only then has the best channel, most good that many funds, the enterprise of strongest personal connection can develop.’ ‘大陆的市场是全世界最活跃的,有一家两家公司突然窜起很正常。但现在是资本社会,只有拥有最好渠道,最多资金,最强人脉的企业才能发展的最好。’ In the instant noodles market, all people appear ambitious, is ready to fight, tries to reap profit greatly. But after the large-tonnage products are released, reality is actually the brutal drop......, The consumer does not show respect for somebody's ability! 方便面市场内,所有人都显得雄心勃勃,摩拳擦掌,试图大捞一把。可大量产品推出后,现实却是残酷滴……,消费者不买账啊！ Don't you buy for the wool? 为毛你们都不买啊？ In our surface has two eggs. 我们的面里有两个鸡蛋哦。 Our flesh lumps greatly are better. 我们的肉块更大更好哦。 Our meat juices cooked in soy bean sauce carefully boil the system, palace secret recipe. 我们的酱汁都是精心熬制的,宫廷秘方哦。 However and egg,....... 然并卵,……。 The consumers recognized that ‚Supreme’ this sign, before spurted various factors that ‚Supreme’ can be defeated to appear on these successors. 消费者还是认定‘至尊’这个牌子,之前喷‘至尊’会失败的各种因素都出现在这些后来者身上。 Too expensive....... 太贵了……。 Does not have the curiosity....... 没新鲜感……。 Not delicious....... 一点也不好吃……。 All instant noodles companies want tears to rush, spends that much money, invests that many resources, has pondered over that many links, we are failed for the wool. But ‚Supreme’ cannot compare us obviously, for wool it continuously best-selling? 所有方便面公司都要泪奔啊,花那么多钱,投入那么多资源,琢磨了那么多环节,为毛我们还是失败。可‘至尊’明明比不上我们,为毛它就一直畅销？ Heaven, earth, why is this? 苍天啊,大地啊,这是为什么？ The thing that cannot sell, can only the bottom carriage. 卖不出去的东西,只能下架。 Not the accepted product, can only eliminate. 不被接受的产品,只能淘汰。 The business of not being able to make money, can only agree to compensate. 赚不了钱的生意,只能认赔。 Why? Why is this? Looks the red fire that ‚Supreme’ buys as before, looks own product piles up, the discount cannot sell, in many will of the people full distress, this market sincerity made one unable to understand! 为什么？这到底是为什么？看着‘至尊’依旧买的红火,看着自家产品堆积如山,折价都卖不出去,好多人心里满满的苦楚,这市场真心叫人看不懂啊！ In a while, some people relate these instant noodles companies, inquired that ‚your unseasonable goods discounts do sell? We purchase massively.’ 没过多久,就有人来联系这些方便面公司,询问‘你们这些滞销商品折价卖吗？我们大量收购。’ Which company are you? 你是哪家公司的？ ‚Wasteland Trading’, receives scrap specially! ‘废土贸易’,专收废品！