ROEWR :: Volume #10

#985: New beginning, new look


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Lively topic, there is a past time . 再热闹的话题,也有过去的时候。. Restless several days, about the Li eastern news finally gradually pale. 闹腾了几天,关于李东的新闻总算渐渐淡了下去。 For these days, Li Dong was also unable to withstand the load. 这几天,李东也是不堪重负。 Which arrives, some people look at his one eyes, discussed his several. 走到哪,都有人多看他一眼,议论他几声。 Arrived finally, Li Dong has to reduce the number of times of appearance. 到最后,李东只好减少了露面的次数。 Fortunately, Huaxia is so big, every day the matter are many, everyone will not be staring at him specially. 还好,华夏这么大,每天发生的事情多,大家也不会专门盯着他。 With upcoming of Olympic Games, as the reserve-against-deposit rate raises the stock market to drop sharply again, everyone's line of sight shifts gradually. 随着奥运会的临近,随着存款准备金率再次上调股市大跌,大家的视线渐渐转移。 The richest family, money again many is also others. 首富,钱再多也是别人的。 The stock market falls suddenly, that is their money. 股市暴跌,那才是他们自己的钱。 Side is the Olympic Games forthcoming joy, side is the gloom that the stock market falls suddenly, this in June, Huaxia person in ice hot twofold day during. 一边是奥运会即将到来的喜悦,一边是股市暴跌的惨淡,这个6月,华夏人处于冰火两重天当中。 Burning hot summer, cannot warm ice in the popular sentiment to be cold. 炎热的夏天,也温暖不了股民心中的冰寒。 ...... …… As the stock market falls suddenly again, the property market that previously the futures weakened also entered another cold winter. 随着股市再次暴跌,先前下跌趋势减弱的地产市场也进入了又一个寒冬。 On June 14, the Li Dong individual wealth also had 72 billion. 6月14号,李东的个人财富还有720亿。 Waited till June 20, one week, Li Dong wealth shrank 10 hundred million. 等到了6月20号,一个星期的时间,李东的财富就缩水了十个亿。 Under Dongyu real estate these lands for building, with this round of real estate cold winter, entered the shrinkage period. 东宇地产旗下的那些地皮,也随着这轮地产寒冬,进入了缩水期。 Li Dong shrinks, where others also very to go. 李东这边缩水,其他人也好不到哪去。 The wealth of major realtors also further shrink, the new home market and land transaction market is not booming. 各大地产商的财富也进一步缩水,一手房市场和土地交易市场都不景气。 Following, is large quantities of pass/test shop tide. 随之而来的,则是大批的关店潮。 Closed is not the real estate company, but is the tendering agency, the new home market is not booming, let alone second-hand market. 关的不是地产公司,而是中介公司,一手房市场都不景气,更别说二手房市场了。 According to the related statistics, is only Shanghai stock market place, first two years of intermediary shops achieved 16000, but 08 years just more than half, going out of business was half, but also remaining also ** thousand. 根据相关统计,光是沪市一地,前两年中介门店达到了16000家,可08年刚过半,歇业的达到了一半,还剩下的也就**千家了。 Is good does not depend on these lands for building to eat meal because of Li Dong, the property market is dreary, retail market actually not by too tremendous impact. 好在李东不靠这些地皮吃饭,地产市场惨淡,零售市场倒是没受太大的影响。 Some experts said, effect of the financial crisis on the retail can delay for a half year. 有专家说,金融危机对零售行业的影响会延迟半年。 In other words, now the retail has not been affected, is not the retail is strong, but the crisis delays. 也就是说,现在零售行业没受到影响,不是零售行业坚挺,只是危机延迟而已。 To this saying, some people deeply is so, some people actually think little. 对这话,有人深以为然,有人却不以为意。 Li Dong is of thinking little, he does not care about the words of these experts. 李东就属于不以为意的那种,他不太在乎这些专家的话。 This current, even that side Carrefour somewhat feared, for fear that Li Dong no longer takes over Carrefour one time. 这当前,连家乐福那边都有些怕了,生怕李东不再一次性接手家乐福。 But China Resources, hundred unite in the middle of these enterprises, some people disclosed the news to the media, the merger and acquisition of distant place was not quite sane. 而华润、百联这些企业当中,也有人对媒体透露消息,远方的这次并购不太理智。 When the financial crisis impacts the Huaxia market, Li Dong spends over 10 billion to merge Carrefour, obviously is not a good choice. 在金融危机冲击华夏市场的时候,李东耗资百亿以上并购家乐福,显然不是一个好的抉择。 Even to make the big retail market, can still wait to look. 就算想做大零售市场,也可以等等看。 Some people said, Li Dong inflated!” 有人说,“李东膨胀了!” A richest family's reputation, in addition the supermarket's first reputation, making Li Dong forget oneself. 一个首富的名头,加上一个超市第一的名头,让李东忘乎所以。 10 billion funds, brought to take the interest at this time, merging Carrefour is more cost-effective. 一百亿的资金,这时候拿来吃利息,都比并购家乐福划算。 Was not a person said, many people said. 不是一个人这么说,很多人都这么说。 ...... …… The question sound, Li Dong has not cared. 外界的质疑声,李东没有在意。 Chen wave continues to accelerate to negotiate the progress with Carrefour, under premise that in the financial crisis gets stronger and stronger, Carrefour coordinates now very much. 陈浪继续和家乐福加速谈判进度,在金融危机愈演愈烈的前提下,家乐福如今很是配合。 On June 21, both sides conducted the last round of negotiations. 6月21号,双方进行了最后一轮谈判。 The negotiations mainly determined how many general orientation issues, first, merger and acquisition fund how many, how pays? 谈判主要确定几个大方向问题,第一,并购资金多少,如何支付? Second, how Carrefour connects with, executive staying or going issue. 第二,家乐福如何进行交接,高管去留问题。 Third, due shop closes down the transformation, whom disburses to undertake? 第三,到期门店关停改造,支出谁来承担? Fourth, the Carrefour brand retains changes the house number plate some time again, after the agreement achieves , conducts nationwide scale big Huan rapidly? 第四,家乐福品牌是否保留一段时间再改换门牌,还是协议达成之后就迅速进行全国范围大换牌? Fifth, is relative retail most important one, backstage conformity. 第五,也是相对零售行业最为重要的一条,后台整合。 Backstage conformity, related to quite broad, member system conformity of both sides, the commodity procurement and sales system conformity, the supplier systems integration...... can belong to the backstage conformity category. 后台整合,其中涉及颇广,双方的会员体系整合,商品采购和销售体系整合,供应商系统整合……都可以归属于后台整合范畴。 This is the basis of retail business, is the Carrefour value over 10 billion cores is. 这才是零售企业的根本,也是家乐福价值百亿以上的核心所在。 Otherwise solely is only the shop, not the reserved brand management, tens of billions funds somewhat were many. 要不然单单只是门店,还不保留品牌经营,上百亿的资金就有些多了。 Carrefour has its mature operation system, takes root in the Huaxia 13 years, the foundation is abundant, is not the distant place signs dozens cooperative enterprises to substitute. 家乐福有其成熟的运营体系,扎根华夏13年,根基雄厚,远不是远方这边签订几十家合作企业就能替代的。 Only is this point, both sides then also some discussed. 光是这一点,双方接下来还有的谈。 The general orientation decided that then can relate in detail. 大方向定了下来,接下来才能进行细谈。 Before this is also Li Dong, said before the media, must wait till one of reasons in July can announce, solely to not expand the influence of supplier congress, because of the reason of time. 这也是李东之前在媒体面前说,得等到7月份才能公布的原因之一,不单单是为了扩大供应商大会的影响力,也是因为时间的缘故。 ...... …… No. 21 evening. 21号晚。 Discussed with Carrefour entire day of Chen wave made the phone call to Li Dong. 和家乐福谈了整整一天的陈浪给李东打来了电话。 At this time, Li Dong is having the dinner. 这时候,李东正在吃晚饭。 Sees the electricity, Li Dong quickly throws down the tableware, arrived at side to answer the telephone. 一看到来电,李东急忙丢下碗筷,走到旁边接起了电话。 Telephone, Chen wave then said exhaustedly: Li, achieved on the whole consistently.” 电话一通,陈浪便疲惫道:“李总,大体上达成一致了。” Good!” “好!” Li Dongxi shows, although knows that at this time Chen wave was very tired, but Li Dong asked: Said the agreement content with me roughly, brief point on line.” 李东喜形于色,虽然知道这时候陈浪很累,可李东还是问道:“大致上和我说一下协议内容,简略一点就行。” Chen wave also prepared report, hears word said immediately: „ Concrete agreement content, I made one send the fax to the headquarters in the past. 陈浪也做好了汇报的准备,闻言马上道:“具体协议内容,我让人给总部发了传真过去。 However I first slightly said greatly with you, is good a preparation. 不过我先大略和您说一下,也好有个准备。 First, is the issue of fund. 第一,就是资金的问题。 This merger and acquisition fund, after several rounds of negotiations, finally determines in 11.4 billion. 这次并购资金,经过几轮谈判,最终确定在114亿。 According to your opinion, we achieve consistently with Carrefour, can divide four issues to pay with the cash pattern. 按照您的意见,我们和家乐福达成一致,可以分四期以现金模式进行支付。 The first issue of fund, the downpayment proportion is not lower than 30, after the agreement officially signs in a month, must arrive. 第一期的资金,首付比例不低于30,协议正式签订后的一个月内,必须要到位。 But the following three issues, starting from the next year, a half year are one issue, one -and-a-half years within pay in full completely. 而接下来的三期,从明年开始,半年为一期,一年半之内全部付清。 Also was before July 10, all funds must settle account. ” 也就是10年7月份之前,所有款项必须结清。” Li Dong hesitation moment said slightly: This issue is not big, you continued.” 李东微微沉吟片刻道:“这个问题不大,你继续说。” The opinion according to distant place, best to pay in full the spare money in three years. 按照远方这边的意见,最好是在三年内付清余款。 Generally related to such large-scale merger and acquisition, three years is not long, is very common matter. 一般涉及这么大规模的并购,三年时间不算长,也是很常见的事。 However Carrefour does not want obviously, Li Dong has not demanded. 不过家乐福显然不愿意,李东也没强求。 One -and-a-half years of time, this year, in fact also two years, come and go out in addition not in a big way, Li Dong feels for two years to amortize to own pressure. 一年半时间,加上今年,实际上也有两年时间了,出入不大,李东觉得两年之内分期偿还对自己压力还可以。 Second, the issue of senior-level management. “第二,高级管理层的问题。 We with the agreement that Carrefour signs are in the future six months, the distant place sends people to take over control one after another, the former Carrefour executives must complete the connection to depart. 我们和家乐福签订的协议是未来半年时间内,远方陆续派人接管,原家乐福高管必须完成交接才能离去。 During this treatment/salary, is undertaken by Carrefour completely . Moreover the connection not smooth words, we have the claim of right to postpone. ” 这期间的福利待遇,全部由家乐福承担,另外交接不顺利的话,我们有权利要求延期。” Speaking of the management issue, Li Dong thinks saying: „ This I did not say that you also understand, is not easy, or the difficulty is very big. 说到管理层问题,李东想了想道:“这点我不说你也明白,不容易,或者难度很大。 Six months, connects with the Carrefour more than 100 shops, and entire backstage system, is beset with difficulties. 半年时间,交接家乐福一百多家门店,以及整个后台体系,困难重重。 Although I decided the target to you, but you want one steadily steady, this current, cannot have any mistake, otherwise delays the resource integration of entire Carrefour system, the loss is bigger. ” 我虽然给你定了目标,不过你还是要稳一稳,这当前,不能出现任何差错,要不然耽误整个家乐福体系的资源整合,损失更大。” Chen Langchen sound said: This I understand, Li felt relieved.” 陈浪沉声道:“这点我明白,李总放心。” Was saying Chen wave continues saying: Third, about shop transformation closure issue......” 说着陈浪继续道:“第三,关于门店改造关闭问题……” Carrefour and distant shop have some superpositions, in addition some leases expire, is relets or closes down, is an issue. 家乐福和远方门店有部分重合,加上还有一部分租约到期,是续租还是关停,也是个问题。 In this point, the distant place is still far from to suffer a loss, prepared this. 这一点上,远方也谈不上吃亏不吃亏,原本就做好了这种准备。 Carrefour pack sell, had considered these issues, the evaluatio presents the large scale price cut, with this related. 家乐福打包出售,就已经考虑过这些问题,评估价值出现大幅度降价,也是和这个有关。 Otherwise, 11.4 billion want to discuss this cooperation, almost impossible. 要不然,114亿想谈下这次合作,几乎不可能。 Thinks that Trust-Mart knew, 06 years of time, the Trust-Mart earning be only Carrefour half, and purchase price actually reaches as high as 1 billion dollars, converts the Renminbi, according to then exchange rate also about had 8 billion Renminbi. 想想好又多就知道了,06年的时候,好又多营收只有家乐福一半,并购价却高达10亿美金,换算一下人民币,按照当时的汇率也将近有80亿人民币。 Naturally, does not remove both sides to offer the equivalent height. 当然,不排除双方报价虚高。 This is also the normal state, the high point that and purchase price naturally must say is good, can increase the enterprise value. 这也是业内常态,并购价当然要说的高一点才行,能提升企业价值。 5 billion blow 10 billion is not rare, offer really has, but rarely and that's the end. 50亿吹成100亿的也不少见,实打实的报价不是没有,不过很少就是了。 Even virtual height a point, according to the attitude of foreign capital, the actual offer will not be lower than 7 billion. 就算虚高了一点,按照外资的作风,实际报价也不会低于70亿。 Carrefour is the opposite party two times of scales, 14 billion actually guarantee a minimum, the value also not just single of enterprise calculates, the scale expands one time, the value will not be only 1 + 1 so will be generally simple. 家乐福是对方两倍规模,140亿其实只是保底,企业的价值也不单单只是这么计算,规模扩大一倍,价值一般都不会只是1+1这么简单。 Without were resisted, without by contaminated milk power incident, without the distant suppression digs the person, without financial crisis...... 要是没有遭受抵制,要是没有遭受毒奶粉事件,要是没有远方打压挖人,要是没有金融危机…… Good, for all sorts of reasons, Carrefour will sell by 11.4 billion price packs to the distant place. 好吧,出于种种原因,家乐福才会以114亿的价格打包出售给了远方。 Changes into for 07 years, Carrefour Huaxia business, the value will perhaps not be lower than below 15 billion, sometimes the commercial competition is such brutal. 换成07年,家乐福华夏业务,价值恐怕不会低于150亿以下,有时候商业竞争就是这么残酷。 Several small accidental/surprised, causes Carrefour six months later, the value falls 4 billion greatness, perhaps is also Carrefour had not thought last year the matter. 几件小意外,导致家乐福半年后,价值下跌40亿之巨,恐怕也是家乐福去年没想过的事。 Took such big advantage, the distant place must certainly pay, some shops close the shop to transform, the lease extends, must distant place solve. 占了这么大的便宜,远方当然也得付出一些,部分门店关店改造,租约续期,都得远方自己解决。 ...... …… Li Dong and a Chen wave saying was about an hour. 李东和陈浪一说就是将近一个小时。 Said reports simply, forgot this matter to two people afterward. 原本说简单汇报一下,到后来两人都忘了这事。 Until Shen Qian walks to remind: Meal was cold, when the work can process, does not need to catch up for a while.” 直到沈茜走过来提醒道:“饭菜都冷了,工作什么时候都能处理,没必要赶在一时。” Li Dong awakened at this time, was saying to the telephone that side: „ That line, first this, we then state in detail again. 李东这时候才醒悟过来,对着电话那边道:“那行,先这样吧,咱们回头再详说。 Words that in the near future has free time, you come back, signs the agreement officially time, I should pass. ” 近期有空的话,你回来一趟,正式签协议的时候,我应该会过去。” Good.” “好。” „......” “……” Two people said several, Li Dong hangs up the telephone, happy say/way: Discussed.” 两人说了几句,李东挂断电话,心情不错道:“谈成了。” Expected early.” “早料到了。” Shen Qian is unalarmed by strange sights saying: Without discussing, you will not chat the present.” 沈茜见怪不怪道:“要是没谈成,你也不会聊到现在了。” Li Dong hehe smiled, arrives on the table to take up the tableware preparation to continue to eat meal, Shen Qianduo crosses the tableware to say to the nanny: Auntie Zhang, to Li Mr. hold Wanfan, just the hot vegetable/dish also end came up again.” 李东呵呵笑了起来,走到餐桌上拿起碗筷准备继续吃饭,沈茜夺过碗筷对保姆道:“张姨,重新给李先生盛碗饭,刚刚热的菜也端上来吧。” The nannies quickly entered the kitchen, one side Li Dongyi waits for said: „ 11.4 billion, the price also calculates that in my expected range, after this time merges Carrefour, the distant place almost completed in eastern China, southern China, central China and layouts of northern China these four big regions officially. 保姆急忙进了厨房,李东一边等待一边道:“114亿,价格还算在我预期范围内,这次并购家乐福之后,远方在华东、华南、华中、华北这四大区域的布局差不多正式完成了。 In light of the Yuanfang Supermarket original system, as well as previous time business that development Guandong, Southern Fujian, southern Hunan and Hebei that province four big provinces said that most Huaxia, no, the Huaxia economic center completely enters in my pouch! ” 结合远方超市原有体系,以及上次说的开拓粤省、闽南、湘南、冀省四大省份的业务,大半华夏,不,华夏经济中心尽入我囊中!” Li Dong at this moment seems high-spirited, he has the reason to be proud. 此刻的李东显得意气风发,他有理由自豪。 4 years, completed the layout of most Huaxia region, achieves the retail overlord, isn't worth proudly? 四年的时间,完成了大半个华夏区域的布局,做到零售霸主,难道不值得自豪吗? Although the rebirth gave him very big help, does not represent the rebirth to be multipurpose. 重生虽然给了他很大帮助,可不代表重生就是万能的。 Cannot seize the opportunity, the rebirth is also useless one time. 抓不住机遇,重生一次也是白搭。 These years, Li Dong seized a lot of opportunities. 这些年,李东抓住了很多机会。 Beats Su fruit, merges Carrefour, before dominates to take the guest to swell in the north of the Changjiang River, these opportunities dodge to pass. 无论是击败苏果,还是并购家乐福,包括之前在江北称霸拿下客隆,那些机会都是一闪而逝。 Cannot hold, you missed these opportunities. 抓不住,那你就错过了这些机会。 But Li Dong, all held, this had today's Yuanfang Supermarket, today's retail overlord. 而李东,全都抓住了,这才有了今天的远方超市,今天的零售霸主。 Sees him to look the self-satisfied color, Shen Qianqing says with a smile: „ Knew, your fierce line. 见他面露得意之色,沈茜轻笑道:“知道了,你厉害行了吧。 However do not forget, southwest, northwest and Northeast these three big regions. ” 不过别忘了,还有西南、西北、东北这三大区域呢。” Carrefour or the distant place, are not many to these three big regional patterns, matter that this does not have the means. 无论是家乐福还是远方,对这三大区域布局都不多,这也是没办法的事。 These three bulks, are the economically underdeveloped regions, invests and delivers is not proportional. 这三大块,算是经济欠发达区域,投资和产出不成正比。 Before taking coastal area of Shimonakabara, generally the enterprise is not willing to go to that side large-scale expansion. 在没拿下中原沿海地区之前,一般企业都不愿意去那边大规模扩张。 Now in that side development is quite good, is good on the Dashang Group market share, other retail business, are the scattered inadequate systems. 现在在那边发展的比较好的,也就大商集团市场占有率不错,其他的零售企业,都是零零散散的不成体系。 Listens to Shen Qian to mention this, Li Dong some, helpless said: „ Also yes, but these three bulks can only wait. 听沈茜说起这个,李东有些无奈道:“也是,不过这三大块只能等等了。 We now are also many in the mountain city also layout, is centered on the mountain city and Sichuan Shu, the southwest difficulty is not big. 再说我们现在在山城也布局不少,回头以山城和川蜀为核心,西南地区难度不大。 What is most important is northeast and northwest two bulks, Northeast, that side the northwest wants to do fortunately in a big way, is not general difficult. ” 最重要的还是东北和西北两大块,东北还好点,西北那边想做大,不是一般的难。” Sees Li Dong to be lost in thought that the helplessness of Shen Qian whole face, urged: „ Ok, I should not raise these. 见李东又陷入了沉思,沈茜满脸的无奈,催促道:“好了,我就不该提这些。 You first ate meal said again, finished eating discussed slowly, was really, food did not eat quietly. ” 你先吃饭再说,吃完了慢慢谈,真是的,一顿饭都吃不消停。” Li Dong laughed in spite of trying not, received the tableware, ate greedily. 李东失笑,接过碗筷,狼吞虎咽地吃了起来。 ...... …… On June 23, Li Dong travelled to Hubei, expanded cooperation with the hundred discussions. 6月23号,李东奔赴鄂省,和中百洽谈扩大合作事宜。 The distant place and hundred cooperation, launch in 06 years. 远方和中百的合作,早在06年就展开。 At that time that side Hubei wanted to facilitate hundred, business and E martial business three to merge the matters concerned, hundred chairman woof Aiqun were unwilling to yield, goes to Capital City to look for the relations. 当时鄂省那边希望能促成中百、中商、鄂武商三家合并事宜,中百董事长汪艾群不甘让位,去京城找关系。 Is that time, Li Dong and woof Aiqun had the cooperation base. 就是那一次,李东和汪艾群有了合作基础。 Later Li Dong decided that expands toward Hubei, hundred provided much convenient, as the distant place does gradually in a big way, relations that before cooperated, now also gradually some changes. 之后李东决定往鄂省扩张,中百提供了不少方便,不过随着远方渐渐做大,以前合作的关系,现在也渐渐有些变化。 Hundred present, although collaborates with the distant place, extruded business and E martial business existing space. 中百现在虽然和远方联手,挤压了中商和鄂武商的生存空间。 But Hubei, was in the dominant position by the distant place gradually. 可鄂省,也渐渐被远方占据主导地位。 By the present, hundred, although drove the wolf to swallow tiger this to hire clearly excessively, may not have the means to turn head, must brace oneself to continue with the distant cooperation. 到现在,中百虽然明白驱狼吞虎这招用过头了,可也没办法回头,只得硬着头皮继续和远方合作下去。 Li Dong goes to range time, Hubei governor received Li Dong personally. 李东赴鄂的时候,鄂省省长亲自接待了李东。 With the rise of position, Li Dong every action and every movement start some people to pay attention, before generally was the local assistant receives, now sets out the regular duty directly. 随着地位的上升,李东的一举一动都开始有人关注起来,以前一般都是当地副手接待,现在直接出动正职了。 In the evening, the Hubei local news reported, the governor and distant chairman Li Dong discussed really happy, both sides reached many agreements, the next distant place will expand in Hubei invests and so on...... 当晚,鄂省地方新闻报道,省长和远方董事长李东相谈甚欢,双方达成多项协议,下一步远方会扩大在鄂省投资云云…… No. 23 met with the Hubei politician, No. 24 Li Dong travels to neighboring southern Hunan nonstop. 23号会见完鄂省政要,24号李东马不停蹄奔赴相邻的湘南。 That night, Li Dong and southern Hunan governor discussed that the next distant group entered southern Hunan to develop, both sides achieved the strategic cooperation memorandum...... 当天晚上,李东和湘南省长会谈,就下一步远方集团进入湘南发展,双方达成战略合作备忘录…… Until at this moment, Li Dong got rid of the limit of age gradually, no longer is the junior in people eyes. 直到此刻,李东才渐渐摆脱了年纪的限制,不再是众人眼中的小辈。 He is the helmsmen of 100 billion groups, the Huaxia richest family, the 23-year-old age brings no longer belittles, but bigger attaching great importance. 他是千亿集团的掌舵人,华夏首富,23岁的年纪带来的不再是小觑,而是更大的重视。
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