ROEWR :: Volume #10

#935: Evacuates the Huaxia market


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Does business, all are primarily the benefit. 做生意,一切以利益为主。 Without the business of benefit, no one will do. 没有利益的生意,也没人会去做。 On April 30, French Carrefour Headquarters passed through several conferences to study, finally decided to withdraw from the Huaxia area comprehensively. 4月30号,法国家乐福总部经过几次会议研究,最终决定全面撤出华夏地区。 In this year, Carrefour is seriously battered repeatedly. 这一年来,家乐福频频遭受重创。 The mountain city stampede of November of last year, causing 3 dead, dozens injured. 去年11月份的山城踩踏事件,导致三人死亡,数十人受伤。 That time, Carrefour caused the local government to be discontented, because of the stampede of Carrefour, the whole country issued all kinds of commodity promotion regulations. 那一次,家乐福就引起了当地政府不满,因为家乐福的踩踏事件,全国各地都下达了各式各样的商品促销条例。 Carrefour Headquarters thought this is only an exceptional case, after all the turnover of Huaxia area in growth. 原本家乐福总部觉得这只是一次特例,毕竟华夏区的营业额还是在增长的。 But since enters for 08 years, making the matter that they worry more and more. 可自从进入08年,让他们烦恼的事情越来越多。 Eastern China snow disaster time, because the supermarket commodity rises in prices, by the Huaxia government roll-call criticism, was fallen a hoarding reputation. 华东雪灾的时候,因为超市商品涨价,被华夏政府点名批评,落了个囤积居奇的名声。 Has not waited for them to relax, shortly after had all the people to resist the disturbance. 还没等他们缓和下来,不久后又发生了全民抵制风波。 They think this is the most pitiful time, the result is not as they expected, is more pitiful. 他们以为这就是最凄惨的时候了,结果出乎他们的预料,还有更凄惨的。 The issue milk power incident erupts, Carrefour became the target of universal detestation thoroughly, is chased by all. 问题奶粉事件爆发,家乐福彻底成了过街老鼠,人人喊打。 Then how long! 这才多久! Six months, steps on the deceased person, hoards, now the toxic food dares to sell continually, but also there is anything is Carrefour does not dare to do! 半年时间,又是踩踏死人,又是囤积居奇,现在连有毒的食品都敢销售了,还有什么是家乐福不敢干的! If these things separated some time to happen fortunately, concentrated the same place. 这些事情要是隔开了一段时间发生还好,偏偏都集中到一起了。 Enters the mainland market from 19 95, until now passed for 13 years. 从95年进入大陆市场,到如今过去了13年时间。 13 years, Carrefour invests much in Huaxia, the profit was not high. 13年时间,家乐福在华夏投资不少,盈利却是一直不高。 A few years ago was preparing the ground for the expanded market, has started to gain shortly, the profit was also getting higher and higher, Carrefour Headquarters even prepared to continue to increase, when magnificent invested. 前些年是在为扩大市场做铺垫,眼看着已经开始盈利了,利润也越来越高,家乐福总部甚至准备继续加大在华投资的时候。 Had an accident! 出事了! One after another accident, aimed at continuously, establishes 50 years of Carrefour, fell into the trough in the reputation of Huaxia all of a sudden, even unbearable stink. 接二连三的出事,接连不断地被针对,成立50年时间的家乐福,在华夏的名声一下子跌到了低谷,甚至臭不可闻。 This time Carrefour was exhausted, in addition also encountered the competitor to attack in the European market. 这时候的家乐福精疲力尽,加上在欧洲市场也遭到竞争对手攻击。 The home market presents the dispirited, Carrefour really did not have the energy and distant place continues to consume. 本土市场出现萎靡,家乐福实在没精力和远方继续耗下去了。 With distant place to consuming, the final outcome perhaps is Carrefour gains the victory, but is meaningful? 和远方对耗,最终结果也许是家乐福取得胜利,可有意义吗? Wal-Mart and Darunfa that Huaxia not just one distant place, China Resources and hundred associations, as well as expand unceasingly. 华夏并不是只有一家远方,还有华润、百联,以及不断扩张的沃尔玛、大润发。 When they and distant places fight life and death, what finally is cheap is they. 等他们和远方斗个你死我活,最后便宜的还是他们。 Once is oversized in the Huaxia market investment, European competitors will also seize the turning point, chose at this time converging attack they. 而且一旦在华夏市场投入过大,欧洲这边的竞争对手也会抓住契机,选择在这时候夹击他们。 In fact since 05 years, Carrefour has been going down hill unceasingly. 实际上从05年开始,家乐福已经在不断走下坡路。 In March 05, Carrefour was forced to withdraw from the Japanese market, at a price of 80000000 euro 8 shops Japan sold completely to AEON Group. 05年3月,家乐福被迫退出日本市场,以80000000欧元的价格将日本的八家店铺全部出售给了永旺集团。 Similarly is 05 years, Carrefour withdrew from the Mexican market, sold affiliated 29 large supermarkets. 同样是05年,家乐福退出了墨西哥市场,出售了旗下29家大型超市。 05 years, Carrefour withdrew from the Czech market, gave 11 4 markets in shop and Slovakia in Czech Republic to Tesco. 还是05年,家乐福撤出了捷克市场,将捷克的11家门店和斯洛伐克的四家商场转让给了乐购。 In March 06, Carrefour was forced to withdraw from the South Korean market, gave the local 32 shops to the South Korean local enterprise completely. 06年3月,家乐福被迫退出韩国市场,将当地32家店铺全部转让给韩国本土企业。 07 years, Carrefour withdrew from the Portuguese market. 07年,家乐福退出了葡萄牙市场。 And before , withdrew from Hong Kong in 00 years. 以及之前在00年撤出了香江。 This a series of attack, all showed, the Carrefour this world's second largest retailer really somewhat lacked the ability to do what one would like. 这一连串的打击,无一不说明,家乐福这位世界第二大零售商真的有些力不从心了。 Except that can also keep the advantage of European market, they are seriously battered one after another in other places. 除了还能保持欧洲市场的优势,他们在其他地方接连遭受重创。 The Carrefour high-level many people treated as the straw to grasp Huaxia, treats as the outbound expansion the basic point, 08 years ago, they also indeed saw the hope. 原本家乐福高层很多人将华夏当做救命稻草,当做海外扩张的基点,08年之前,他们也的确看到了希望。 May enter for 08 years later, a series of attack, making everyone sober. 可进入08年之后,一连串的打击,让所有人都清醒了。 Just like first several times, Carrefour outside the European market, really not too big advantage. 和前几次一样,家乐福在欧洲市场以外,真的没太大的优势。 Has been regarded as Wal-Mart of competitor by them, seems like that is inferior to them in Huaxia, but in fact Wal-Mart fights steadily, instead has the advantage compared with them. 一直被他们视为竞争对手的沃尔玛,看似在华夏不如他们,可实际上沃尔玛稳扎稳打,反而比他们更有优势。 05 years of time, Carrefour global sales 90 billion US dollars, Wal-Mart is 280 billion US dollars. 05年的时候,家乐福全球销售额900亿美元,沃尔玛是2800亿美元。 At that time, Wal-Mart exceeded Carrefour 3 times. 那时候,沃尔玛超越家乐福三倍。 Waited till for 07 years, Carrefour is 90 billion, the sales volume that 100 billion do not arrive, but Wal-Mart has reached over 350 billion US dollars, about 4 times of disparities. 等到了07年,家乐福还是900亿,1000亿不到的销售额,而沃尔玛已经达到了3500亿美元以上,将近四倍的差距。 Was regarded as the enterprise of only competitor by them, now has flung them to be getting more and more far. 被他们看做唯一竞争对手的企业,现在已经甩的他们越来越远。 Instead before is them, Tesco that does not spare a glance, 05 years of time sales volumes, be only 60 billion US dollars, were actually 80 billion US dollars by the present, disparity getting smaller. 反而是他们之前不屑一顾的乐购,05年的时候销售额只有600亿美元,到现在却是达到了800亿美元,差距越来越小。 These are also only the foreign aggressions, in fact Carrefour faces a more serious domestic trouble at this time. 这些还只是外患,实际上家乐福此时面临更严重的内忧。 In March 07, the arnault group and colonycapital group acquired stakes in Carrefour suddenly, beforehand Carrefour oldest shareholder Halley families did not know the circumstances of the matter. 07年3月份,arnault集团和colonycapital集团突然入股家乐福,事先连家乐福最大的股东哈雷家族都不知情。 In this year, both sides internal fight is serious. 这一年来,双方内斗严重。 The major stockholder Halley family has withdrawn gradually, current Carrefour world president Du Lan, will soon finish class. 大股东哈雷家族已经逐步退出,现任家乐福全球总裁杜兰,即将下课。 This time, they are not really having the energy and distant place fight in Huaxia. 在这时候,他们真的没精力和远方在华夏斗下去了。 The Carrefour Headquarters research over and over, decides to withdraw from Huaxia finally comprehensively. 家乐福总部研究再三,最终决定全面撤出华夏。 On the afternoon of 30 th, the Luo national prestige receives the headquarters to inform, on May 2, Carrefour world president Du Lan went to magnificent to inspect the Huaxia area. 30号下午,罗国威接到总部通知,5月2号,家乐福全球总裁杜兰赴华视察华夏区。 Receives that moment of notice, the Luo national prestige then understands, the headquarters have decided. 接到通知的那一刻,罗国威便明白,总部已经决定了。 In office. 办公室中。 The Luo national prestige paced back and forth several, raises at heart suddenly lightly does not abandon. 罗国威徘徊了几圈,心里忽然升起一股淡淡的不舍。 Although he has said dislikes Huaxia, repugnant Chinese. 尽管他一直说讨厌华夏,讨厌汉语。 May arrive at the Huaxia two years, suddenly makes him leave, leaves as loser, even if always the open Luo national prestige cannot bear be disconsolate. 可来到华夏两年时间,忽然让他离开,还是以失败者的身份离开,哪怕向来开朗的罗国威也忍不住惆怅起来。 Stands near the window, looks at out of the window lively metropolis magnificent scene, the Luo national prestige sighed gently. 站在窗边,看着窗外繁华的都市盛景,罗国威轻轻叹息了一声。 Chen Ying who preparation comes in saw that to stop the footsteps, lowered the sound, gently retreat. 门外准备进来的陈颖见状停下了脚步,放低了声音,轻轻退去。 To this boss, she respects very much. 对这位上司,她还是很敬重的。 The bystanders thought that the Luo national prestige looks down on the world, the light can pursue romantically, the company big minor matter is Chen Ying is directing. 外人觉得罗国威玩世不恭,光会追求浪漫,公司大小事都是陈颖在指挥。 But they do not think, if not the Luo national prestige default, what a Chen Ying assistant can decide? 可他们也不想想,如果不是罗国威默认,陈颖一个助理能决定什么? The ability not to mention, this Huaxia area president heart is at least open enough. 能力暂且不说,起码这位华夏区总裁心胸足够开阔。 What a pity, now said that anything was late. 可惜,现在说什么都迟了。 Once Carrefour withdraws from Huaxia, moreover withdraws with the stance of this failure, the Luo national prestige prospect is worrying. 家乐福一旦退出华夏,而且还是以这种失败的姿态退出,罗国威前景堪忧。 ...... …… When Carrefour prepares to evacuate. 就在家乐福准备撤离的时候。 Distant building. 远方大厦。 Li Dong and Shen Nanpeng signed the last agreement. 李东和沈南朋签订了最后一份协议。 Hence, micro blog's first round of financing comes to the end thoroughly. 至此,微博第一轮融资彻底告一段落。 The Chinese larch contributes 100 million US dollars, accounts for the micro blog 7 capital stocks, yesterday afternoon, Li Dong and idg of Representative bear Xiaoge also signed the contract, similarly is 100 million US dollars, similarly is 7 capital stocks. 红杉出资1亿美元,占微博七的股本,昨天下午,李东和熊小鸽代表的idg也签订了合约,同样是1亿美元,同样是七的股本。 Moreover hundred degrees celsius by 30 million US dollars, as well as some technologies and human support, occupied 5 capital stocks. 另外百度以3000万美元,以及部分技术和人才支持,占据了五的股本。 The Victoria Harbor fund, contributes 10 million US dollars, occupies 1 stock. 维港资金,出资1000万美元,占据一的股份。 Li Dong with the micro blog 20 stocks, received in exchange for 400 million dollars financial support, as well as technology and human resources hundred degrees celsius. 李东用微博20的股份,换取了4亿美金的资金支持,以及百度的技术和人才资源。 In current looks like, Li Dong is not owes, the micro blog also obtained the proper value to manifest. 在当前看来,李东不算亏,微博也得到了应有的价值体现。 A over 1.2 billion dollars estimate value, has been above everyone's anticipation in 08 years. 超过12亿美金的估值,在08年已经超乎所有人的意料。 The previous generation Sina Weibo in 13, was acquired stakes by Ali, the estimate value is about 3.3 billion US dollars. 前世新浪微博在13年的时候,被阿里入股,估值也不过33亿美元。 At that time Sina Weibo registered the user to surpass 400 million, strove to excel the distant micro blog at this moment on is very bigger than a section. 那时候新浪微博注册用户超过4亿,比此刻的远方微博要强上很大一截。 Moreover is 5 years later, the market environment is also entirely different, Li Dong at this moment is satisfied with micro blog financing. 而且还是五年之后,市场环境也大不相同,此刻的李东对微博这次的融资还算满意。 Naturally, what is more satisfied is regardless of idg or the Chinese larch, the fund that will agree with finance temporarily lends the distant group to use some time, one year will be to limit. 当然,更满意的是无论idg还是红杉,都同意暂时将融资的资金借给远方集团使用一段时间,一年为限。 However Li Dong not does not pay, both sides also signed a supplemental agreement. 不过李东也不是毫无付出,双方还签订了一条补充协议。 The micro blog finances again, two have the priority, respective increase stock to 15. 微博再次融资,两家有优先权,各自增持股份至15。 To this, Li Dong actually not too big opinion. 对这点,李东倒是没太大意见。 If the micro blog must finance again, the Chinese larch and idg also indeed are the quite good choices, said again then Li Dong also did start next round financing to be difficult to say. 微博如果要再次融资,红杉和idg也的确是比较好的选择,再说接下来李东还开不开启下一轮融资难说。 If the micro blog only finances one round to go on the market on the choice, the supplemental agreement naturally becomes invalid, nothing more to be said. 如果微博只融资一轮就选择上市,补充协议自然作废,也没什么好说的。 If continues to finance, priority, does not make a reduction in price, Li Dong does not care. 如果继续融资,优先权而已,又不是让价,李东也不在乎。 Signs the contract, Shen Nanpeng says with a smile: Li, the cooperation is happy!” 签订完合约,沈南朋笑道:“李总,合作愉快!” Li Dong and he shakes hand, Shen Nanpeng this person has saying that is a talent, absolute talent. 李东和他握了握手,沈南朋这个人不得不说,是个人才,绝对的人才。 This year just crosses 40 Shen Nanpeng, founded CTrip, such as family/home Liansuo Hotel, moreover operates the listing, goes on the market in NASDAQ. 今年刚过40的沈南朋,先后创建了携程网、如家连锁酒店,而且都运作上市,还是在纳斯达克上市的。 05 years founded Chinese larch China, started the venture capital. 05年又创建了红杉中国,做起了风投。 The Chinese larch that 08 years of this time, Shen Nanpeng wielded was not too internally good, does not compare idg, but several years later, Li Dong is will actually know Shen Nanpeng investment accurate. 08年这时候,沈南朋执掌的红杉在国内还不算太牛,比不上idg,可再过几年,李东却是知道沈南朋的投资有多精准。 Ali, gathers beautiful superior and only the meeting, the populace review and beautiful Group and Gaud...... 阿里、聚美优品、唯品会、大众点评、美团、高德…… These enterprises, the Chinese larch has the investment, moreover obtained the large return. 这些企业,红杉都有投资,而且取得了丰厚的回报。 The time evening that the Chinese larch entered internally, could not compare to do farm work by far internally 10 years of idg, may under Shen Nanpeng leadership, final two actually share half and half. 原本红杉在国内进入的时间晚,远远比不上在国内耕耘了十年的idg,可在沈南朋的带领下,最后两家却是平分秋色。 From this above, Shen Nanpeng this person is only small the pigeon to be worth Li Dong attaching great importance to compared with the bear. 光从这上面来看,沈南朋这个人就比熊小鸽更值得李东重视。 Shook the hand, Shen Nanpeng also said with a smile: „ Li, hopes that then we have the opportunity of cooperation, the distant commercial city or pp, I favor extremely. 握完了手,沈南朋又笑道:“李总,希望接下来我们还有合作的机会,无论是远方商城还是pp,我都极度看好。 If Li continues to start financing, the Chinese larch hopes that can accompany the distant place to grow. ” 如果李总继续开启融资,红杉希望能一直陪伴远方成长下去。” Li Dong nods to say with a smile: Meeting, if I am also then short of money.” 李东笑着点头道:“会的,如果接下来我还缺钱的话。” Now the micro blog raises 400 million US dollars, about 1.7 billion Renminbi. 如今微博融资4亿美元,将近17亿的人民币。 Several promise Li Dong to borrow a major part, is 1 billion Renminbi, in a short time, Li Dong felt similarly. 几家答应李东借用其中一大部分,也就是10亿人民币,短时间内,李东觉得差不多了。 But the financing of commercial city and pp, Li Dong has not thought at present good to continue. 而商城和pp的融资,目前李东还没想好要不要继续下去。 After all in the previous round of offer, these two was underestimated seriously, his some do not want, but also wants to wait again, at least and other domestic financial crises ended, at that time was perhaps more appropriate. 毕竟在上一轮报价当中,这两项被严重低估,他有些不太愿意,还想再等等,起码等国内的金融危机结束,那时候也许更合适一些。 Naturally, this saying Li Dong has not stated clearly temporarily. 当然,这话李东暂时没明说。 Played a joke with Shen Nanpeng, Li Dong and he walks together outward, is walking, Li Dong said suddenly: Shen does, how you feel the distant science and technology?” 和沈南朋开了句玩笑,李东和他一起往外走去,走着走着,李东忽然道:“沈总,你觉得远方科技如何?” Shen Nanpeng some are not quite clear his meaning, but the affirmation said: „ Very good, under Li leadership, I believes that will be better. 沈南朋有些不太明白他的意思,不过还是肯定道:“很好,在李总的带领下,我相信会更好。 Otherwise, we will not choose the distant place. ” 要不然,我们也不会选择远方。” Shen has thought that if under your leadership, the distant science and technology can do is better?” “那沈总想没想过,如果在你的带领下,远方科技会不会做的更好?” Li Dong seemingly cracks a joke, but Shen Nanpeng is actually the footsteps stagnates, could not bear look at Li Dongyi eyes. 李东貌似开了个玩笑,可沈南朋却是脚步一滞,忍不住看了李东一眼。 Does this fellow crack a joke or earnest? 这家伙到底是开玩笑还是认真的? Is this is digging itself? 这是在挖自己? His Shen Nanpeng is not the professional manager, oneself am also the well-known rich and powerful people. 要知道,他沈南朋可不是职业经理人,本人也是国内知名的富豪。 07 years of Hu Run list comes out, his wealth surpassed 3 billion, ranks more than 200. 07年胡润榜出炉的时候,他个人财富超过了30亿,排名200多位。 Although cannot compare Li Dong this tycoon, may be place is also powerful and wealthy. 虽然比不上李东这位大亨,可也是一地豪富了。 At this time, Li Dong spoke this saying, actually to dig the person, chatted? 这时候,李东说这话,究竟是挖人,还是说笑? Suddenly, Shen Nanpeng does not know that what he said is really false, the consideration moment, Shen Nanpeng said with a smile slightly: Has Li, I do not dare to show off meager skills before an expert.” 一时间,沈南朋也不知道他说的是真是假,略微考虑片刻,沈南朋笑道:“有李总在,我可不敢班门弄斧。” Hears this saying, Li Dong smiles has not continued again. 听到这话,李东笑了笑没再继续说。 Then chatted casually several, Li Dong saw somebody off the elevator mouth. 接下来随便闲聊了几句,李东送人到了电梯口。 Has not delivered them to downstairs, Shen Nanpeng has not made Li Dong send him to downstairs qualifications at present. 没有送他们到楼下,沈南朋目前也没有让李东送他到楼下的资格。 Until the elevator door closes, just stood in Sun Tao who the one side has not spoken said: Li does, you want to dig him?” 直到电梯门关上,刚刚站在一旁没说话的孙涛才道:“李总,您想挖他?” Li Dongqing said with a smile: Spoke thoughtlessly, tried. However, if he really complied, I did not mind that makes him be in charge of the distant science and technology.” 李东轻笑道:“随口说说,尝试一下而已。不过话说回来,他要是真答应了,我也不介意让他入主远方科技。” Sun Tao was also clear that Shen Nanpeng fierce, somewhat sighs with emotion: „ Actually the people of these financial institutions are elites in the top businessmen, let alone their steerage. 孙涛也清楚沈南朋的厉害,有些感慨道:“其实这些金融机构的人都是商界精英中的精英,更别说他们的掌舵者了。 Shen Nanpeng is fierce, bear Xiaoge is actually not bad. 沈南朋厉害,熊小鸽其实也不差。 However wants to dig them, the difficulty is too big. 不过想挖他们,难度太大。 Generally they are the rich and powerful people, is not short of money, spending money to be very difficult to touch them. 一般他们本人都是富豪,不缺钱,用钱很难打动他们。 But the enterprise, they have own enterprise, touches them more difficult with this, digging them was too difficult. ” 而事业,他们也有属于自己的事业,用这点打动他们更难,挖他们太难了。” Li Dong said with a smile: „ This is the affirmation, ok, were not many said that others were fierce, we not necessarily were also worse than others. 李东笑道:“这是肯定的,算了,不多说了,别人厉害,咱们也不见得比别人差。 Is step by step is informed and experienced, for these years the person progressed is very obvious, training of followup echelon next step must increase. 都是一步一步历练出来的,这几年咱们的人进步就很明显,后续梯队的培养下一步还要加大。 In several years, the distant place does not need to think digs anyone, our people were enough. ” 再过一些年,远方也不用想着去挖谁,咱们自己的人足够了。” Two people are speaking, white Suna Li Dong cell phone is walking in a hurry, said hastily: Li, Chen telephone.” 两人说着话,白素拿着李东的手机匆匆走来,连忙道:“李总,陈总的电话。” Li east to cell phone, with Chen Langliao a meeting. 李东接过手机,和陈浪聊了一会。 Waited to hang up the telephone, nearby Sun Tao said in high spirits: Li, can Carrefour remove?” 等挂断了电话,旁边的孙涛就兴冲冲道:“李总,家乐福要撤了?” Li Dong said with a smile: „, The Carrefour world presidents Huaxia inspection, will almost say the day after tomorrow are the inspections, I looked that is concludes. 李东笑道:“差不多吧,家乐福全球总裁后天来华夏考察,说是考察,我看是来收尾的。 However, now is also difficult to say. 不过到底是不是,现在也难说。 Waited for several days to know again, really must withdraw, Carrefour in Huaxia these year of investments about 10 billion, was not that withdraws easily all of a sudden. 再等几天就知道了,真要撤出,家乐福在华夏这些年投资近百亿,也不是那么容易一下子就撤走的。 Moreover, we first let us not cheer too soon. 而且,咱们也别先高兴的太早。 Even if they really removed, cheap who also said difficultly. 他们就算真的撤了,到底便宜了谁还难说。 Chief Chen said, Duran this time comes possibly to hold a banquet, specific time Duran arrived definite again. 陈总说,杜兰这次来可能会举办一次宴会,具体时间杜兰到了再确定。 Now China Resources and hundred united several should also to receive the message, except for these two, Tesco, Wal-Mart and Darunfa...... these enterprises does not look dry/does. 现在华润和百联几家应该也收到消息了,除了这两家,乐购、沃尔玛、大润发……这些企业也不会干看着。 In brief, wants to eat the peach, but must want to pick several of peach drumming out said again. ” 总之,想要吃桃子,还得把想摘桃子的几家给轰走再说。” Sun Tao hears word nods, indeed, even if at this time Carrefour removed, they want to pick up a bargain are not simple. 孙涛闻言不由点头,的确,这时候就算家乐福撤了,他们想捡便宜也没那么简单。
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