ROEWR :: Volume #10

#903: Reconsiders financing


LNMTL needs user funding to survive Read More

Comes out from Jinding Club, Li Dong and reckless Xiaorui go the same way. 从金鼎俱乐部出来,李东和胡小蕊同路。 «Step by step Alarmed» then mounted southern Hunan satellite TV gold files at the end of last year , the fire especially is unsurprisingly hot. 《步步惊心》在去年年底的时候便登上了湘南卫视黄金档,不出意外,大火特火。 Originally this soap opera hyped fierce, came the snow disaster exactly at that time. 本来这部电视剧就被炒作的厉害,恰好那时候又来了雪灾。 The enterprise has a vacation, the school suspended classes, arrived at new year's celebration many people to idle exactly...... 企业放假,学校停课,恰好又到了过年很多人闲了下来…… It can be said that " Step by step Alarmed » first broadcast time caught up with the best time, viewing ratio bursting. 可以说,《步步惊心》首播时间赶上了最好的时候,收视率爆棚。 2.5 the viewing ratio, sweeps away the domestic provincial-level satellite TV soap opera not to have the rival in this time at least. 2.5的收视率,起码在此时横扫国内省级卫视电视剧无敌手。 As for CCTV, lists generally alone does not make a comparison, CCTV audience are too broad, does not have the meaning with CCTV comparison. 至于央视,一般单独列出不做对比,央视受众太广,和央视比较没意思。 Actually at this time the soap opera of fire will also be broadcasting in the future, «Soldier Attack» the first broadcast started from 19 06, 07 years actually also hot. 其实这时候还有一部日后大火的电视剧也在播出,《士兵突击》从06年首播开始,07年其实也火了一把。 However because at this time the network video was not hot, on the television looked truly " Soldier Attack » person were few. 然而这时候因为网络视频还不算火,真正在电视上看《士兵突击》的人少。 This is the propaganda insufficient reason, the production cost is not big, in addition is the troops theme, the satellite TV of broadcast is not the extremely famous satellite TV, creates awkwardness that the viewing ratio could not come up. 这也是宣传不够的原因,制作成本不大,加上又是军旅题材,播放的卫视又不是什么太过出名的卫视,造成了收视率一直上不去的尴尬。 On the contrary is «Step by step Alarmed», under the influences of various factors, becomes for 07 years first. 反倒是《步步惊心》,在各种因素的影响下,成为07年的第一。 Naturally, this is Li Dong arranges, because broadcasts close to the end of the year, in fact must be also can only calculate 08 years of soap opera. 当然,这是李东自己排的,因为播出的临近年末,实际上要算也只能算08年的电视剧。 reckless Xiaorui walks while said: „ Television has not finished, many satellite TV want to ask us to cooperate, take two rounds of copyrights for showing. 胡小蕊一边走一边说道:“电视还没播完,很多卫视就想找我们合作,拿下二轮播映权。 Finally is only two rounds of telecast copyright expenses, we received 30 million. 最后光是二轮播映版权费用,我们就收到了3000万。 Waited for this wave of after past, should also some regional stations purchase our rebroadcasting power, but the price was not high at that time. 等这波过去之后,应该还有一些地方台会购买我们的重播权,不过那时候价格就不高了。 Calculates numerous, should not lose money, but has not made money. ” 林林总总算下来,应该不会亏本,不过也没赚钱。” Li Dong said satisfiedly: „ Was OK, makes the television for the first time, can not lose money to make money. Moreover after this time, the fame fired, this gains. 李东满足道:“可以了,第一次拍电视,能不亏本就是赚钱。而且这次之后,名气打响了,这就是赚。 Then soap opera that we make, with is the gold-lettered signboard, wants to make money is not easy. ” 接下来我们拍的电视剧,拿出去就是金字招牌,想赚钱还不容易。” reckless Xiaorui hears word said with a smile immediately: „ Un, indeed is this. «Zhen Xuan Biography» just heated bamboo strips for writing material, many satellite TV want to take our first broadcast power. 胡小蕊闻言顿时笑道:“嗯,的确是这样。《甄嬛传》刚杀青,就有不少卫视想拿下我们的首播权。 Southern Hunan satellite TV, the Jiangsu , Zhejiang satellite TV and southern Jiangsu satellite TV several bid is very high, the north of the Changjiang River does not bid lowly. 湘南卫视、江浙卫视、苏南卫视几家出价都很高,江北这边也出价不低。 However compared with another three, was low, whom I am considering to sell to now. ” 不过比起另外三家,还是低了点,我现在正在考虑卖给谁呢。” Li Dong said indifferently: This you make a decision on the line, actually several good, finally must look at the price.” 李东无所谓道:“这个你拿主意就行,其实几家都不错,最后还得看价钱。” Was saying Li Dong asked: My previous time you prepares to the variety show that you said how?” 说着李东问道:“我上次跟你说的综艺节目你准备的怎么样了?” The distant science and technology, got online own video site a short time ago. 远方科技这边,前不久上线了自家的视频网站。 However the effect is barely satisfactory, totally depends on one «Step by step Alarmed» supports. 不过效果差强人意,完全就靠一部《步步惊心》养活。 Now president white Fenggang of interactive entertainment enterprise group rushed to Capital City, wants to take the network broadcasting right of Olympic Games. 现在互动娱乐事业群的总裁白凤刚赶往京城,想拿下奥运会的网络转播权。 Broadcasts to be almost impossible alone, but can take the retransmission is not easy, in addition Olympic Games must wait by August, during this, Li Dong hopes that can open the market of distant video site with the variety show. 独播几乎不可能,不过能拿下转播也没那么容易,加上奥运会还得等到8月份,这期间李东希望能用综艺节目打开远方视频网站的市场。 Before Li Dong the variety shows of several fire, said to reckless Xiaorui altogether. 之前李东将几部大火的综艺节目,一股脑地跟胡小蕊说了一遍。 «Which « Running Male» Went like «Good Sound» Father »...... Li Dong said a general idea briefly. 像《好声音》《爸爸去哪儿》《跑男》……李东都简略地说了个大概。 reckless Xiaorui remembered actually, does not know that which program she chose. 胡小蕊倒是记下了,就是不知道她选择了哪个节目。 Gets online three big variety shows not to need one time, the good thing to throw to be good little, otherwise used up one time, is not the long-term plan. 一次性上线三大综艺节目没必要,好东西要一点点抛出来才好,要不然一次用完了,不是长久之计。 At this time did not fear that presented the copyright conflict, has not gotten online these variety shows including the overseas, in the future the overseas want to introduce must purchase the copyright to be good from the Dongxing entertainment. 这时候也不怕出现版权争端,连国外都没上线这些综艺节目,日后国外想引进还得从东星娱乐这边购买版权才行。 Listens to Li Dong to ask this matter, reckless Xiaorui said immediately: „ Still is arranging, I and company the producer in also had the screenwriters to discuss some time, first manufactured «Father To go Which», this was quite simple, inviting some star families to participate on the line. 听李东问起这事,胡小蕊马上道:“还在筹备呢,我和公司的制作人还有编剧都讨论了一段时间,先制作《爸爸去哪儿》,这个比较简单,邀请一些明星家庭来参与就行。 As for that music program that you said that one is the sea chooses the time to be long, is quite troublesome, another is the specialization is quite strong, we are still inspecting, which judges look to invite. ” 至于你说的那个音乐节目,一个是海选时间长,比较麻烦,另一个就是专业性比较强,我们还在考察,看邀请哪些评委。” The Li Dong slight nod, «Father Goes Which» manufactures indeed wants to be simpler, he does not need to manufacture now completely successfully. 李东微微点头,《爸爸去哪儿》制作的确要简单一些,他现在也不需要全部都制作成功。 The variety show opened the market enough, when the variety market fire, manufactured again is not late. 有一款综艺节目来打开市场就够了,等综艺市场火了,再制作也不迟。 Said that proper business, Tan Yong also drove the entrance. 说完了正事,谭勇也开车到了门口。 Li Dong sees that saying: „Do yourself drive?” 李东见状道:“你自己开车来的?” reckless Xiaorui said grinningly: No, takes taxi, you deliver me to go back.” 胡小蕊笑嘻嘻道:“没,打车来的,你送我回去吧。” Li Dong has not thought, the nod said: Ok, boards.” 李东也没多想,点头道:“行,上车。” Delivers on road that reckless Xiaorui goes back, reckless Xiaorui chirp keeps saying, is the minor matters that some lives. 送胡小蕊回去的路上,胡小蕊叽叽喳喳说个不停,都是一些生活上的小事。 Li Dong calmly is listening, has not interposed. 李东静静听着,没怎么插话。 reckless Xiaorui does not care, said as before cheerfully to Li Dongting. 胡小蕊也不在意,依旧乐呵呵地说给李东听。 Waited till Hu Villa entrance, reckless Xiaorui got out to wave with Li Dong, walked toward the family/home hopping along. 等到了胡家别墅门口,胡小蕊下车和李东挥了挥手,一蹦一跳地往家走去。 Seeing her is this cheerful appearance, Li Dong in car(riage) also laughs in spite of trying not to forever, hints Tan Yong to drive to depart. 见她永远都是这幅欢快的模样,车中的李东也不由失笑,示意谭勇开车离去。 Until his car(riage) walked, reckless Xiaorui who just also jumped is drooping suddenly peacefully the head. 直到他的车走了,刚刚还蹦蹦跳跳的胡小蕊忽然耷拉着脑袋安静了下来。 Stared at the car(riage) shadow of distant place to watch a meeting, reckless Xiaorui lowered the head to pass through the gate. 盯着远方的车影看了一会,胡小蕊低着头进了门。 Hu Ming is watching the television, sees the daughter to go home, on the face shows the smile: „Has clever daughter, how come back? Has not heard your car(riage) sound, but also thinks that you come back later.” 胡明正在看电视,见女儿回家,脸上露出笑容道:“乖女儿,怎么这么早就回来了?没听到你车声音,还以为你待会才回来呢。” Finished eating the food to come back, the car(riage) lost that side Jinding.” reckless Xiaorui complied with one listlessly, then prepares to go upstairs. “吃完饭就回来了,车丢在金鼎那边了。”胡小蕊无精打采地应了一句,接着就准备上楼。 Hu Ming sees that said hastily: What's wrong, who annoyed you to be angry?” 胡明见状连忙道:“怎么了,谁惹你生气了?” No, the father, you are quite bothersome, I went upstairs!” “没,爸,你好烦,我上楼了!” When reckless Xiaorui goes upstairs, Hu Ming touches the chin, then shouts: old stretch/open, old stretch/open!” 等胡小蕊上了楼,胡明不由摸了摸下巴,接着就喊道:“老张,老张!” With the voice, a 50-year-old man passes through the gate in a hurry. 伴随着话音,一个50多岁的男子匆匆进了门。 Hu Ming asked: Just the stamen came back, is whose car(riage) rides to come back?” 胡明问道:“刚刚小蕊回来,是搭谁的车回来的?” old stretch/open hurried say/way: Is Li car(riage).” 老张急忙道:“是李总的车。” Hu Ming guessed correctly that is this result, has not continued to ask, waves to hint old stretch/open to get down. 胡明猜到就是这个结果,没有继续问,挥了挥手示意老张下去。 When the steward walked, Hu Ming sighed, was somewhat worried. 等管家走了,胡明叹了口气,有些苦恼。 During he astute for a lifetime, even Sun played with by their couples is applauding, only this daughter is their couple's common difficult adversaries. 他精明了一辈子,连孙家都被他们夫妻玩弄在鼓掌之中,唯独这个女儿是他们夫妻共同的克星。 From infancy to maturity, the daughter wants anything, the couple can the idea try to satisfy her. 从小到大,女儿想要什么,夫妻俩都会想法设法地满足她。 Is good is pure because of the daughter thoughts, has not turned into the playboy arrogant and willful thoroughly, in the two years was started the business. 好在女儿心思单纯,这么骄纵也没彻底变成纨绔,这两年更是自己做起了生意。 All developed in the good direction, gets down, crosses the business of some year of couples to feel relieved that again gave the daughter. 原本一切都是往好的方向发展,这么下去,再过些年两口子的生意都能放心交给女儿了。 Who expects, the middle had/left Li Dong. 谁料到,中间出了个李东。 The daughter had a liking for Li Dong, this Hu Ming couples looked. 女儿看上了李东,这点胡明两口子都看出来了。 If Li Dong average person, even if an average person, to satisfy daughter, Hu Ming, even if not be glad still to agree. 李东要是一般人,哪怕是个普通人,为了满足女儿,胡明就算不乐意也会同意。 But Li Dong is not, industry that oneself couple are proud, in Li Dongyan also such. 可李东偏偏不是,自己夫妻俩引以为傲的产业,在李东眼中也就那样。 In addition Li Dong and Du Anmin involve too deeply, Hu Ming is not willing to step. 再加上李东和杜安民牵扯太深,胡明更不愿意涉足其中。 Thinks of these, some of Hu Ming big. 想到这些,胡明有些头大。 The daughter was big, something couples urged unable to calm down, since childhood was a muscle, now is, troublesome! 女儿大了,有些事自己两口子劝都劝不住,从小就是一根筋,现在更是,麻烦啊! ...... …… March 1. 3月1号。 Lu Sheng, Jiangsu , Zhejiang, Hubei and Jiangxi four place 47 supermarket shops start doing business completely. 鲁省、江浙、鄂省、赣省四地47家超市门店全部开业。 By this time, Yuanfang Supermarket, in is still being expanded is only left over Beijing , Tianjin, mountain city and in Yu Sheng, Shanghai four places. 截至此时,远方超市在还在扩张中的只剩下京津、山城、豫省、沪上四地。 The shop that 100 shops in Beijing , Tianjin, remaining have not started doing business are not many, probably about 10, that side mountain city also almost so. 京津的100家门店,剩下还未开业的门店也不多了,大概十家左右,山城那边也差不多如此。 In Yu Sheng and Shanghai the expansion time evening, need some time probably. 豫省和沪上扩张时间晚,大概还需要一段时间。 Counts, Yuanfang Supermarket Total Business Shop achieved 581, when starting doing business shop 46, have decided the shop that must begin construction to be over 60. 统计下来,远方超市总营业门店达到了581家,待开业门店46家,已经定下来要动工的门店超过60家。 Except that in Shanghai with Yu Sheng, the supermarket's first round of expansion peak passes gradually. 除了沪上和豫省,超市第一轮扩张高峰期渐渐过去。 Guandong several places that before Li Dong decided expanded, because the fund shortage, has not started. 之前李东定下来的粤省几地扩张,因为资金紧张,至今还未开始。 According to the Li eastern estimate, 08 the end of the year, Yuanfang Supermarket Shop breaks through 800 should not to have the issue, if the fund is enough, 1000 not necessarily cannot wrestle. 按照李东的预计,08年年底,远方超市门店突破800家应该没问题,要是资金足够的话,1000家都不见得不能搏一搏。 In office. 办公室中。 Sun Tao reported then also to say simply: „ Waited till the end of the year, our shop quantities should surpass Su Ning, is not big with Gome disparity. 孙涛简单汇报了一下接着又道:“等到了年底,我们的门店数量应该会超过苏宁,与国美差距不大。 However hundred unite with Vanguard, our disparity is quite obvious. 不过百联和华润万家,我们差距还比较明显。 At the end of last year, hundred united the shops over 6000, Vanguard had also been over 2500. 去年年底,百联门店已经超过6000家,华润万家也超过了2500家。 The sales volume and shop quantity are over these to be not quite realistic simultaneously, we can strive only, then exceeds them in the sales volume. 销售额和门店数量同时超过这几家不太现实,我们唯一能争取的,便是在销售额上超越他们。 Although their shop quantity are many, but mostly is the franchise store and convenience store. 他们门店数量虽然多,可大多都是加盟店、便利店。 According to various giving estimate data, Gome and Su Ning, hundred unite three to decide over 100 billion, Vanguard scheduled target is 80 billion. 按照各家给出的预估数据,国美和苏宁、百联三家都定在1000亿以上,华润万家预计目标是800亿。 Exceeds Vanguard, the words that we try hard to strive , want. 超越华润万家,我们努力争取的话,希望还是有的。 But other three words, difficult! ” 可其他三家的话,难!” Annual meeting time, Li Dong said that wants the supermarket to achieve first, if only by supermarket, their present goals, be only hundred unite with Vanguard. 年会的时候,李东说要超市做到第一,如果单论超市,他们现在的目标只有百联和华润万家。 But if calculates according to the retail, but must add on Su Ning and country outstanding talent line. 可要是按照零售行业算,还得加上苏宁和国美才行。 These four, the most low target is 80 billion sales volumes, another three are broken 100 billion, Sun Tao really does not have this confidence. 这四家,最低目标都是800亿销售额,另外三家都是破千亿,孙涛真没这个信心。 Once Li Dong goal was to exceed these enterprises 10 years ago, now is ahead of time for two years, sometimes two years of disparity was less passes easily. 曾经李东的目标是在十年之前超越这些企业,现在提前了两年时间,有时候两年的时间差距不是那么容易越过去的。 Sees a Sun Tao face embarrassment, Li Dong says with a smile: Everything depends on human effort, said again really or line, I do not demand.” 见孙涛一脸难色,李东笑道:“事在人为,再说真要不行,我也不强求。” Issue that now doesn't demand.” Sun Tao said in a soft voice: „ Now the matter passed on, relates to the reputation and your reputation of distant place. “现在不是强求不强求的问题。”孙涛轻声道:“现在事情传了出去,关系到远方的名声和你的名声。 Brave words let out, everyone is waiting to look at the joke. 豪言壮语都放出去了,大家都在等着看笑话。 This year even if could not exceed Gome and Su Ning, hundred united must surpass in the past, as the matter stands at least achieved in the supermarket industry first, not lost face. 今年就算超越不了国美、苏宁,百联是一定要超过去的,这样一来起码在超市行业做到了第一,也不算丢人。 Li, Guandong and expansions of Hebei province several places must pick up the speeds to be good. 李总,粤省、冀省几地的扩张还得加快速度才行。 Strives in the year can have some shops to start doing business, as the matter stands, we are hopeful, the late words, wanted to be small. ” 争取在年中的时候能有部分门店开业,这样一来,咱们还有希望,再迟的话,希望就小了。” Li Dongqiao the table, is expanding he also to think, the key really did not have money. 李东敲着桌子,扩张他也想,关键是真没钱了。 The previous remaining these money, that side Capital City spent 1.6 billion, but also remained 1 billion nods. 上次剩下的那些钱,京城那边就花了16亿,还剩10亿出点头。 This time goes to the mountain city, that side also needs money, at least must several hundred million be good. 这次去山城,那边也需要钱,起码还得几个亿才行。 Yuanfang Supermarket and distant science and technology here profit, can only guarantee Yu Sheng the development of expansion and logistics garden. 远方超市和远方科技这边的盈利,堪堪只能保证豫省的扩张和物流园的开发。 Even in Shanghai that side does not have money to continue to expand, let alone other. 连沪上那边都没钱继续扩张下去,更别说其他了。 Then the distant place also has the logistics to expand, the distant science and technology is also at the investment phase, needs money to come to develop. 接下来远方这边还有物流扩张,远方科技本身也还处于投资阶段,都需要钱来发展。 These money of stock market, 5 billion Li Dong borrows, moreover he also prepares to reserve the financial storm most peak to act. 股市的那些钱,其中50亿还是李东拆借来的,而且他也准备预留到金融风暴最巅峰时期出手。 The trouble of fund, must find the way to be solved. 资金的麻烦,的确得想办法解决。 Thinks finance program that previous time said that Li Dong aspirates saying: This, then opens a board of directors, discussed the matter of financing again.” 想到上次说的融资计划,李东吐了口气道:“这样吧,回头开个董事会,再谈谈融资的事。” Financing......” “融资……” Sun Tao looked at his one eyes, this second time was discussed financing officially. 孙涛看了他一眼,这是第二次正式谈融资了。 Ends in failure for the first time, if Li Dong does not decide, will not start second financing to negotiate quickly. 第一次以失败告终,如果李东不是打定了主意,不会这么快就开启第二次融资谈判。 Sun Tao hesitation moment said: Takes the distant science and technology as the main body?” 孙涛沉吟片刻道:“还是以远方科技为主体?” No, uses the commercial city, pp and micro blog three as the main body, other did not discuss.” “不,就以商城、pp、微博三项为主体,其他的不谈。” These three types develop was quite mature, can obtain the proper value. 这三样都发展的比较成熟了,也能得到应有的价值。 ...... These projects are also in the sprouting period like ten thousand Katong, game, the video site and distribution platform, at this time took financing is not cost-effective. 像万卡通、游戏、视频网站、分发平台……这些项目都还处于萌芽期,这时候拿出来融资根本不划算。 Li Dongdao wants to have a look, to take the micro blog three types as the main body, can obtain many estimate value. 李东倒想看看,以微博三样为主体,到底能得到多少的估值。 The micro blog registered the user couple days ago broken hundred million, becomes the home in a big way from media platform, moreover flings the second Sina distant. 微博前几天注册用户破亿,成为国内最大的自媒体平台,而且将第二的新浪甩的远远的。 Just got online compared with last year, this time micro blog value turned ten times to continue. 和去年刚上线相比,这时候的微博价值翻十倍都不止。 But the commercial city is also so, taking the opportunity of last year heavy snow, the distant commercial city rose sharply in the market share of eastern China, the overall strength rose again. 而商城也是如此,借着去年大雪的机会,远方商城在华东地区的市场份额大涨,整体实力再次上扬。 Although 08 years of the world money market quotation is not quite good, but the distant place rises in the reverse direction, can see the strength of distant place clearly. 虽然08年全世界金融市场行情都不太好,可远方这边逆势上涨,也可以更清楚地看出远方的实力。 In this case, the impact that the distant place is under is not big, several types of projects can also obtain the maximum of value. 这种情况下,远方受到的冲击并不大,几样项目也能得到价值最大化。 Sun Tao hears this, thinks to ask: „Does logistics calculate?” 孙涛听到这,想了想问道:“物流算进去吗?” The distant logistics, the reputation had not revealed last year, almost becomes the joke of entire industry initial period of the heavy snow. 远方物流,去年还名声不显,更是在大雪初期差点成为全行业的笑话。 When the late snow disaster, the distant logistics displayed the astonishing strength. 然而等到后期雪灾,远方物流发挥出了惊人的实力。 At this time if also added the distant logistics, will further increase the values added of several industries, particularly commercial city. 这时候要是把远方物流也加进去,会进一步加大几项产业的附加价值,尤其是商城这一块。 No, first does not add on the logistics.” Li Dong shakes the head saying: Now is also not the time, three types that I said enough.” “不,先不加上物流。”李东摇头道:“现在还不是时候,就我说的三样就够了。” Was saying Li Dong also said: „The matter of this financing, you manage!” 说着李东又道:“这次融资的事,你来主持!” I?” “我?” In Sun Tao heart one startled, said hastily: That side Yuan?” 孙涛心中一惊,连忙道:“那袁总那边?” He holds always, you first leave alone these, moreover allows Liu Hong also to participate, others do oneself exactly enough.” “他掌总,你先别管这些,另外让刘洪也参与进来,其他人干自己的活就够了。” That supermarket......” “那超市这边……” „The words of supermarket, are first under the charge to Chen wave temporarily, in Shanghai that side does not have money now, he continues to keep that side use is not big.” “超市的话,暂时先由陈浪负责,沪上那边现在没钱,他继续留在那边用处不大。” Sun Tao this time has not asked again, in the mind is actually glittering various thoughts. 孙涛这次没再问下去,脑海中却是闪烁着各种念头。 He is responsible for financing, Chen wave is responsible for the supermarket, that and other did financing end? 他负责融资,陈浪负责超市,那等融资结束呢? After the conclusion, Chen did wave continue to go to Shanghai to go to other place? Oneself this/should what course to follow? 结束之后,陈浪继续去沪上还是去别的地方?自己又该何去何从? How does not raise Sun Tao to think, Li Dong said finally: For these days I must go to that side Sichuan Shu to inspect, the group gave you, the period of financing I will not participate, but I hope that can have a good result.” 不提孙涛怎么想,李东最后道:“这几天我得去川蜀那边考察,集团这边就交给你们了,融资的事前期我不会参与,但是我希望能有个好结果。” Sun Tao quickly nods, this time Li Dong is earnest, he also hopes that can have a good result. 孙涛急忙点头,这次李东认真的,他也希望能有个好结果。
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