Plain. 平川。 The snow is getting bigger and bigger. 雪越来越大。 Starting from 10 th, to present 12 th, three days of time, the heavy snow covered the entire city. 从十号开始,到现在不过12号,三天时间,大雪覆盖了整座城市。 This especially big storm, the north of the Changjiang River is one of the most affected several places. 这次特大暴雪,江北算是受影响最大的几地之一。 Other place, these three days also has the intermittence time, may in the north of the Changjiang River, three days of snowflake almost not stop. 别的地方,这三天还有间歇的时候,可在江北,三天雪花几乎没停过。 Goes out to board from the distant building, the distances of several roads, on Li Dong then covered one snowflake. 从远方大厦出门到上车,几步路的路程,李东身上便覆盖了一层浅浅的雪花。 Chen Kexiang helps open an umbrella, Li Dong beckons with the hand the rejection. 陈珂想帮忙撑伞,李东摆了摆手拒绝了。 Boards, Li Dong thinks saying: „First goes to the distant square.” 上了车,李东想了想道:“先去远方广场。” The shop in distant square until now, is one of the distant several biggest shops. 远方广场的门店直到现在,还是远方几家最大的门店之一。 To look at the situation, that side is most appropriate. 想看情况,那边最合适。 ...... …… Usually a dozen minutes of distance, this time Tan Yong opened for a half hour. 平时十几分钟的路程,这次谭勇开了半个多小时。 All the way, Tan Yong is cautious, for fear that presents the accident. 一路上,谭勇小心翼翼,生怕出现变故。 By the path, is the environmental protection worker of plowing snow, plowing snow car(riage) also simultaneous/uniform simultaneous/uniform of environmental sanitation department goes forth to battle everywhere. 道路两侧,到处都是铲雪的环卫工人,环卫部门的铲雪车也齐齐上阵。 However the front leg just shovelled a channel, the back leg the unceasingly fallen gently snowflake covers. 不过前脚刚铲出一条通道,后脚又被不断飘落的雪花覆盖。 Chen Ke sees that said in a soft voice: „Snow was too big, long is so big, this is I have seen the biggest snow probably, really the hope can finish a bit faster......” 陈珂见状轻声道:“雪太大了,长这么大,这大概是我见过最大的雪,真希望能快点结束……” Saying, Chen Ke looked at Li Dong cautiously. 说着,陈珂又小心翼翼地看了一眼李东。 Her idea, but runs counter with Li Dong. 她这想法,可是和李东背道而驰。 Perhaps in her opinion, Li Dong is to hope the snow now the bigger the better is right, after all this can hurt Taobao layer on layer/heavily. 也许在她看来,李东现在是希望雪越大越好才对,毕竟这样才能重重打击淘宝。 Sees appearance that she dodges, Li Dong said ill-humoredly: „ Visits me to make anything! I also want to stop earlier, is the key the heaven listens my? 见她闪躲的模样,李东没好气道:“看我做什么！我也希望早点停下来,关键是老天听我的吗？ The heavy snow is not I makes, the disaster is brutal, I cannot change anything. 大雪又不是我制造的,天灾无情,我改变不了什么。 Since is unable to change, that seizes the chance to strive for an advantage for us, should not be makes the national disaster wealth? ” 既然无法改变,那趁机为我们争取一点优势,应该算不上发国难财吧？” Chen Ke said hastily: „ Does not calculate how this can calculate round of national disaster wealth, we obviously are the anxious person anxious, thinks that the person thinks. 陈珂连忙道:“不算,这怎么能算发国难财,我们明明是急人所急,想人所想。 Taobao they, since delivers does not receipt, we can deliver, everyone feels grateful also without enough time. ” 淘宝他们既然送不到货,我们能送到,大家感激还来不及呢。” Li Dong shakes the head with a smile, after a while said: „Actually I also hope that this heavy snow, you haven't believed?” 李东笑着摇头,过了一会才道:“其实我也希望没有这场大雪,你信吗？” Chen Ke quickly nods saying: „I believe.” 陈珂急忙点头道:“我信。” Li Dongqing sighed: „ No matter you do believe that actually this is my true idea. Even without this snow, I can still beat Taobao sooner or later. 李东轻叹道:“不管你信不信,其实这都是我的真实想法。就算没有这场雪,我迟早也能击败淘宝。 But the snow disaster one, the person of disaster were many. ” 可雪灾一来,受灾的人就多了。” Li Dong spoke thoughtlessly, has not then opened the mouth again. 李东随口说了一句,接下来便没再开口。 Waited for the car(riage) to the distant square downstairs, Li Dong complexion fluctuated slightly. 等车到了远方广场楼下,李东脸色微微变幻了一阵。 The platoon becomes the team of long line! 排成长龙的队伍！ Today's distant square, had the situation of being fully occupied unexpectedly, but also some people line up to shop! 今天的远方广场,竟然出现了人满为患的情况,还有人排队购物！ Li Dong somewhat is shocked, quickly gets out to arrive at behind the team. 李东心里有些震惊,急忙下车走到队伍后方。 Swept a crowd of lining up, even if the heavy snow dances in the air, these people frozen is pale, has not chosen to diverge. 扫了一圈排队的人群,哪怕大雪飞舞,这些人冻的脸色发青,一个个也没选择散去。 Li Dong brow wrinkles, goes forward to chitchat with an uncle. 李东眉头皱起,上前和一位老大爷攀谈起来。 Asked simply several, Li Dong whole person dumbfounded. 简单问了几句,李东整个人都呆住了。 Why can everyone line up? 大家为什么会来排队？ The snow was too big, big fellow is anxious, rushes to purchase the commodity is. 雪太大了,大家伙心里焦急,来抢购物资是一点。 Another point is related with Li Dong, he is always telling himself, do not make the national disaster wealth. 另一点则是和李东自己有关,他一直以来都在告诉自己,不要发国难财。 For these days, the cooking oil class food price rubbed to rise upward, three days of time, the increase was 5. 这几天,粮油类食品价格蹭蹭地往上涨,三天时间,涨幅达到了五。 The distant place also prepared to rise in prices, may register Li Dong time, was overruled by Li Dong. 原本远方这边也准备涨价,可报到李东这边的时候,被李东否决了。 Because the distant place many stocks, Li Dong felt earlier oneself can support. 因为远方前期有不少库存,李东觉得自己能撑住。 But he has not thought that because others rise in prices, oneself has not risen in prices, unexpectedly will attract so many old woman uncles to line up to purchase. 可他没想到,因为别人涨价,自己这边没涨价,居然会引来这么多老太太老大爷排队购买。 Cold weather, this, if falling a tumble, or got sick frozen, whose does this calculate? 天寒地冻的,这要是摔上一跤,又或者冻病了,这算谁的？ At this time, Li Dong some, helpless. 这时候,李东有些无奈了。 This matter others, in fact are also he experience no wonder insufficiently richly, has not expected will present this. 这事怪不得别人,实际上也是他经验不够丰富,没料到会出现这一幕。 Here is also only the distant square, perhaps other places also had this rushing to purchase phenomenon is not uncertain. 这里还只是远方广场,也许其他地方也出现了这种抢购现象也不一定。 The city slickers are worried about the disaster compared with the country dweller **, does not have other, because they cannot be self-sufficient. 城市人比农村人更担心天灾**,没别的,因为他们不能自给自足。 In rural area, big snow, so long as over several months, everyone cannot support. 在农村,再大的雪,只要不超过几个月,大家也能撑下去。 Because in the farmer family/home has the surplus grain generally, as for the vegetables, chicken duck these also has the reserve. 因为一般农民家里都有余粮,至于蔬菜,鸡鸭这些也都有储备。 Cities'different, the snow was too big for these days, some running water pipelines froze, some power stations also had some problems, cut off the water supply the power cut often to happen. 城市不同,这几天雪太大,有部分自来水管道冻住了,还有一些发电站也出现了一些问题,停水停电时常发生。 At this time, did not have the water and electricity, everyone could not sit still. 这时候,没了水和电,大家都坐不住了。 Moreover the city slicker will not store up too much cooking oil generally, at this time under everyone naturally was worried about the snow to continue to get down to have the commodity supplies difficult problem. 而且城市人一般也不会储存太多的粮油,这时候大家自然担心雪继续下下去会出现物资供给困难的问题。 Therefore, when young people also in braving the snow works, in the family/home the old person comes out to purchase the daily necessity in abundance. 所以,当青年人还在冒雪工作的时候,家里老人纷纷出来采购生活必需品。 The distant place is the north of the Changjiang River biggest supermarket chain, in addition the price is not high, doesn't come this to come? 远方又是江北最大的连锁超市,加上价格还不高,不来这来哪？ Even if lines up is also all right, uncle old women are also all right to do in any case. 哪怕排队也没事,反正老大爷老太太们也没事做。 But they are all right, Li Dong was big. 可他们没事,李东却是头大了。 So many people rush to purchase, does the strain energy of distant place support? 这么多人抢购,远方的储存能撑下去吗？ He knows, this heavy snow can continue not the short time, this three days, if the cargo sold-out, then what to do? 他可是知道,这次大雪会持续不短的时间,这才三天,要是货物都卖完了,接下来怎么办？ Later because the snow is getting deeper and deeper, the logistics is getting more and more difficult, even if the distant place can satisfy the supplies, cannot support these people to rush to purchase daily. 之后因为积雪越来越深,物流越来越困难,远方就算能满足供给,也架不住这些人天天来抢购啊。 Entire plain over a million population, expanding to north of the Changjiang River that are tens of millions population, eastern China is several hundreds of millions population. 整个平川上百万人口,扩大到江北那就是数千万人口,华东更是数亿人口。 The distant place 500 shops, 7000 logistics staff, get down are not the means. 远方才500家门店,7000物流员工,这么下去可不是办法。 Thinks of this, Li Dong and Chen Ke several people quickly push in the crowd, walks toward the square. 想到这,李东和陈珂几人急忙挤入人群,往广场内走去。 All the way, many uncle old women look at their several people discontentedly, obviously thought that they are joining a production team. 一路上,不少老大爷老太太都不满地看着他们几人,显然觉得他们是在插队。 Li Dong does not know whether to laugh or cry, can ignore the explanation, pushed good to arrive at Erlou Supermarket to be. 李东哭笑不得,也顾不上解释,挤了好一阵才到了二楼超市所在。 Compared with downstairs, the supermarket is true being fully occupied. 比起楼下,超市这边是真正的人满为患。 Behind several registers, the team has queued, started doing business some to spell with Dongping Shop initially, even must be more crowded, at least initially Dongping started doing business has not presented the lining up platoon to arrive at outside situation. 几个收银台后面,队伍已经排成了长龙,和当初东平店开业有的一拼,甚至还要更拥挤,起码当初东平开业没出现排队排到外面的情况。 Li Dong sees that to Chen Kedao: „ Calls here shopkeeper, does not get down good, must be scattered the crowd. 李东见状,对陈珂道:“给这边的店长打电话,这么下去不行,必须把人群疏散了。 If this presents an accident, happened to step on or the fire, the reputation of our distant place was complete! ” 这要是出现一点变故,发生踩踏或者火灾,咱们远方的名声全完了！” Chen Ke complexion is also serious, she was not the initial baby girl. 陈珂脸色也郑重起来,她可不是当初的毛头丫头了。 In the two years she studied the lots, has experienced. 这两年她学了很多东西,也经历过很多。 If continues the ignores to get down, the heavy snow also non-stop, then the distant place was troublesome big. 要是继续放任下去,大雪还不停的话,接下来远方麻烦就大了。 Not only need be careful the accident, but must consider that the distant place can bear such tremendous pressure. 不单单要小心事故,还得考虑远方能不能承受这么大的压力。 The logistics channel is first supplying that side the commercial city now, if the supermarket the business is so daily hot, that logistics must the divergence be good. 物流渠道现在本来就在优先供应商城那边,超市这边要是生意天天这么火爆,那物流必须得分流才行。 Perhaps gets so far as finally, distant place cannot support, but also discussed that anything suppresses Taobao. 弄到最后,说不定远方自己也撑不下去,还谈什么打压淘宝。 The corner that several people stand in the entrance has not gone, perhaps wants to go in cannot force one's way. 几人站在门口的角落没有进去,想进去恐怕也挤不进去。 After several minutes, the shopkeeper in shop was sweating profusely to push. 几分钟后,门店的店长满头大汗地挤了出来。 Sees Li Dong, the shopkeeper the face was saying painstakingly: „Chairman, how did you come at this time?” 见到李东,店长苦着脸道:“董事长,您这时候怎么来了？” If usually, the business is so good, the shopkeeper looks forward to Li Dong to come to see, having a look at them to do good. 要是平时,生意这么好,店长巴不得李东来看看,看看他们做的多好。 But now, shopkeeper really greatly like cow. 可现在,店长是真的头大如牛。 Li Dong was disinclined saying that the language fast said fast: „ Immediately arranges, making these uncle old women who outside lines up enter the commercial city! 李东懒得多说,语速飞快道:“马上安排一下,让外面排队的那些老大爷老太太进商城！ Your this is wantons mischief! 你们这是瞎胡闹！ Is outside snow so big, what to do has an accident? 外面雪那么大,出了事怎么办？ Moreover, you do not know that makes a guidance to work? 另外,你们就不知道做点宣导工作？ Then had three days of snow, now compared with the past, does not rush to purchase at this time...... ” 这才下了三天雪,现在不比过去,这时候抢购……” „Chairman, is not we do not have the guidance, the key is no one hear our.” The shopkeeper also complained constantly: „ We said repeatedly, but these old people are idling, feared that continues to snow unable to buy the thing, therefore is not willing to walk. “董事长,不是我们没宣导,关键是没人听咱们的啊。”店长也叫苦不迭道:“我们说了一遍又一遍,可这些老人都闲着,又怕继续下雪买不到东西,所以都不肯走。 Moreover this does not rise in prices with us related, Chairman, other cooking oil shop and small supermarket rose in prices. 另外这也和咱们不涨价有关,董事长,别的粮油店和中小超市可是都涨价了。 Our fame originally big, at this time we did not rise in prices, is cheap compared with the thing of general store, can they not come? ” 咱们名气本来就大,这时候咱们不涨价,比起杂货铺的东西都便宜,他们能不来吗？” Shopkeeper saying has a complaint, the staff reveals the complaint to the chairman is not the good deed. 店长这话已经带有一丝怨念了,员工对董事长流露出怨念可不是好事。 But shopkeeper really could not attend to wanting is too many at this time, the person so many, can he not be worried? 可这时候店长实在是顾不得想太多,人这么多,他能不担心吗？ Now if had/left the state, runs cannot run away! 现在要是出了火情,跑都跑不掉！ Entire market, dense and numerous is the person, where toward runs? 整个商场,密密麻麻的全是人,往哪跑？ This may really and lives and properties is closely linked, at this time worked one side can only put. 这可真和身家性命息息相关,这时候工作不工作的都只能放一边。 Li Dong has not blamed, the hesitation moment said: „That present, if rises in prices?” 李东没有责怪,沉吟片刻道:“那现在要是涨价呢？” The shopkeeper considered that the moment said: „ Rose in prices actually should just start to do, now suddenly rises in prices, if the increase lowered, no effect. 店长考虑片刻才道:“涨价其实应该刚开始就做的,现在忽然涨价,涨幅要是低了,也没什么效果。 If the increase were high, I fear the distant place scolded being able to gain ground. 涨幅要是高了,我怕远方被人骂的抬不起头。 Everyone lines up to arrange to the present, we rose suddenly so many, the front person spent 100, following person flower 110, bought is the same things, can they be happy? ” 大家排队排到现在,咱们忽然涨了这么多,前面的人花了100块,后面的人花了110,买的都是同样的东西,他们能高兴吗？” Chen Ke saw him more saying that more did not make sense, this saying obviously had meaning of blame, scolded: „Didn't shopkeeper Liu, except for rising in prices have other means?” 陈珂见他越说越不像话,这话明显带有责怪的意味,不由呵斥道:“刘店长,难道除了涨价就没别的办法了？” The shopkeeper sobered immediately, smiles embarrasedly. 店长顿时清醒了过来,讪讪地笑了笑。 Looked at Li Dongyi eyes, sees Li Dong to ponder, shopkeeper slightly relenting gas channel/angrily said: „Chairman, pours also has the means.” 瞄了李东一眼,见李东在沉思,店长微微松了口气道:“董事长,倒也不是没办法。” Li Dong has gotten back one's composure, raised the head saying: „You said!” 李东回过神,抬头道:“你说！” „ Propaganda unblocking is, but light/only depends on our effect is not actually big, best comfort by the government functionaries. “宣传疏导是一点,不过光靠咱们效果其实不大,最好还是由政府人员来安抚。 Moreover, the theater in building is also emptying, that side we can diverge some personnel to go. 另外,楼上的影院还空着,我们可以分流一部分人员去那边。 Shifts the cooking oil business to the building, here is not so crowded. 将粮油生意都转移到楼上,这边也没这么拥挤了。 Also, we can clear the telephone order or the online order now, delivers goods to the doorstep...... ” 还有,我们现在可以开通电话订购或者网上订购,送货上门……” Him is saying, Li Dong has been shocked. 他这边说着,李东已经愣住了。 Isn't this deeper first-level o2o pattern? 这不就是更深一级的o2o模式吗？ Before Li Dong had said that can use the reserve of supermarket, satisfied the development of commercial city. 之前李东就说过,可以动用超市的储备,满足商城的发展。 Now, the supermarket also proposed unexpectedly, can borrow the commercial city to diverge the crowd crowd of supermarket. 现在,超市这边居然也提出,可以借用商城来分流超市的拥堵人群。 Before was the unilateral supermarket coordination commercial city, now is the both sides coordination with each other. 以前是单方面的超市配合商城,现在则是双方互相配合。 Such feasible? 这样可行吗？ When Li Dong felt some difficulties, the shopkeeper continues saying: „Naturally, we must define that the range is good. For example our Longhua Shop, only accepts the order demands of nearby five kilometers scopes......” 就在李东感觉有些困难的时候,店长继续道:“当然,我们必须要限定范围才行。比如说咱们龙华店,只接受附近五公里范围的订货要求……” Li Dong asked: „Do you determine? Comes to the supermarket is Sir aunts, they usually do not contact the network.” 李东不由问道:“你确定可以？要知道,来超市的都是大爷大妈,他们平时不接触网络。” „ Therefore I said that must add on the telephone order, the present is the special period. “所以我说还要加上电话订购才可以,现在是特殊时期。 Before was possibly invalid, now absolutely. 以前可能行不通,现在绝对可以。 After all these Sir aunts was also old, the family member really felt relieved that made them go out at this time? 毕竟这些大爷大妈们年纪也大了,家里人难道真的放心让他们这时候出门？ Matter that does not have the means that so long as we propagandize to arrive, young people can access the net, Sir aunts can also order through the telephone. 都是没办法的事,只要咱们宣传到位,年轻人自己就能上网,大爷大妈们也可以通过电话来订购。 At this time, the thing good point, they is not badly nitpicking. 这时候,东西好点坏点,他们没那么挑剔。 Moreover we also pat to propagandize the supermarket crowd condition, these Sir aunts are not willing to brave the snow to line up. ” 而且我们将超市拥堵的状况也拍下来宣传一下,想必那些大爷大妈们也不愿意冒雪排队吧。” Li Dong hesitation moment, this perhaps is a turning point is slightly uncertain. 李东微微沉吟片刻,这也许是一个契机也不一定。 Gets online the industry to unify thoroughly under the line, is usually very difficult to achieve. 将线上线下的产业彻底结合起来,平时很难做到。 However now, is actually an opportunity. 然而现在,却是一个机会。 However the difficulty also has, logistics expense issue, commercial city and supermarket principle, cargo distribution issue. 不过其中难点还有很多,物流费用问题,商城和超市统一问题,货物配送问题。 Naturally, if really can make the populace accept this pattern, these issues are not the issues. 当然,要是真能让大众接受这种模式,这些问题都不是问题。 Under the previous generation, many e-commerce and retail business want to achieve the line to get online unify are unable to achieve. 前世,多少电商和零售企业想做到线上线下统一都无法做到。 It is not they do not have the technology, has the strength, but the consumer is familiar with differently. 不是他们没有技术,也不是没有实力,只是消费者习惯不同。 But now, this situation had the change. 而现在,这种情况出现了变化。 The arrival of snow disaster, compelled everyone has to change own consumption habit. 雪灾的到来,逼的大家不得不改变自己的消费习惯。 Li Dong thinks of these, looked at opposite young shopkeeper, this fellow actually talent. 8) 李东想到这些,不由看了看对面的年轻店长,这家伙倒是个人才。八)