Taobao can become first is not accidental . 淘宝能成为第一不是偶然。. The opposite party reaction mechanism is quick, when the public opinion has not fermented the high point, Taobao then made the counter measures. 对方反应机制很快,就在舆论还没发酵到最高峰的时候,淘宝便做出了应对措施。 On July 28, Taobao introduced the attacking the sellers of fake and low-quality goods new policy. 7月28号,淘宝出台了打假新政策。 In the morning announced the issue, in the afternoon Taobao closed down dozens shops unilaterally, suddenly the public opinion had the reversal. 上午公告发布,下午淘宝就单方面关停了数十家店铺,一时间舆论出现了逆转。 Many people clap and cheer, thought that Taobao is vigorous and resolute. 很多人都拍手称快,觉得淘宝雷厉风行。 ...... …… Provincial party committee yard. 省委大院。 Li Dong moved again, for these days he really tired unbearable. 李东再次搬了回来,这几天他实在累的够呛。 He also wants to rest for several days, but commercial city, because does not have that independent policy-making manager, a little change, the person in commercial city looked slightly. 原本他还想休息几天,可商城这边因为没有那种独立决策性的管理者,稍微有点变动,商城的人又找了过来。 Lies down on the deck chair in yard, Li Dong is somewhat helpless. 躺在小院中的躺椅上,李东有些无奈。 Seeing a Liu Hong face is afraid, the attitude that Shen Qian has no alternative, Li Dong cannot bear spit the mortise: „What matter can not look for me? Yuan Chengdao, fellow no matter the matter of commercial city?” 见刘洪一脸心虚,沈茜一副无可奈何的态度,李东忍不住吐槽道:“能不能别什么事都找我？袁成道呢,那家伙难道不管商城的事吗？” „Shen Qian you, is the antipoint responsibility good. You have not left job, can help me deal with the issue.” “还有沈茜你,负点责行不行。你还没离职呢,能不能帮我处理一下问题。” Li Dong this saying exits, Shen Qian has nothing actually, Liu Hong is actually thump jumps. 李东这话出口,沈茜倒是没什么,刘洪心里却是咯噔一跳。 Leaves job? 离职？ Shen does Zongyao leave job? 沈总要离职？ Shen Qian has not managed Liu Hong, hears Li Dong to complain, Shen Qian also grievance said: „I want to manage actually, the key is everyone does not feel relieved me, I have what means. Now everyone works as the straw to grasp you, my president works as is aggrieved.” 沈茜也没管刘洪,听到李东抱怨,沈茜也委屈道:“我倒是想管,关键是大家都不放心我,我有什么办法。现在大家都把你当救命稻草,我这个总裁当的才憋屈呢。” Li Dongwen said to shoot a look at a Liu Hong, Liu Hong complained of hardship hastily: „Li, you do not visit me, we do not suspect Shen. The key was Shen said that she compared you, we then asked you to try to find the solution.” 李东闻言瞥了一眼刘洪,刘洪连忙叫苦道:“李总,您别看我啊,我们不是怀疑沈总。关键是沈总自己说她比不过您,我们这才来找您想办法的。” Shen Qianqing coughs a sound said: „ You idle in any case are also idling, trying to find solution and that's the end. Now Taobao makes the reorganization, we continue to attack, the result is not big. 沈茜轻咳一声道:“反正你闲着也是闲着,给想想办法就是了。现在淘宝做出整改,我们继续攻击下去,成效不大。 On the other hand, they continue to reduce prices, haven't we followed with? 另一方面,他们又继续降价,我们还跟不跟下去？ With getting down, we lost money were big, with, how three times didn't pay damages to process? ” 跟下去,我们亏损就大了,可不跟,三倍赔付怎么处理？” „With, their prices I did not look, cannot support with us again.” “不跟了,他们的价格我看了,再跟下去我们撑不住。” „That previous commitment what to do?” “那先前的承诺怎么办？” Li Dong is languid: „ What to do can also, perish together and that's the end. Goes to the General Administration of Industry and Commerce to report that their unfair competitions, disrupts the e-commerce market order. This time do not find the person, our real-name reporting. 李东懒洋洋道:“还能怎么办,同归于尽就是了。去工商总局举报他们不正当竞争,扰乱电商市场秩序。这次也别找人了,我们实名举报。 Matter was noisily big, above naturally must act to solve. 事情闹大了,上面自然要出面解决。 Immediately must since August, the promotion project on the present, many platforms could not endure, at this time we acted, everyone will not resist. 马上就要进入8月份了,促销活动打到现在,很多平台都吃不消了,这时候我们出面,大家不会抗拒的。 Then biggest possibly was the price war ended, but on August 1, our entire platform advertising must start. 接下来最大的可能就是价格战结束,而8月1号,我们全平台广告宣传就要开始。 Levelled the price advantage, we propagandize appropriately, will have the advantage. 抹平了价格优势,我们宣传得当,还是会占据优势的。 As the matter stands, I can also little owe, the General Administration of Industry and Commerce acts to stop, this is the accidental/surprised factor, we restore the price, the consumer also has nothing to complain. 这样一来,我也能少亏一点,工商总局出面制止,这是意外因素,我们恢复价格,消费者也没什么好抱怨的。 Let alone promoted sales more than ten days of time, now everyone's expense ** was not high, at this time the time was just good. ” 何况促销十多天时间了,现在大家的消费**也不高,这时候时间刚刚好。” Listened to Li Dong saying that Shen Qian knit the brows: „Did real-name reporting, have no consideration for face with Taobao thoroughly?” 听李东这么说,沈茜皱眉道:“实名举报,岂不是和淘宝彻底撕破脸了？” Li Dong said indifferently: „Before wasn't? We have kept thinking about others positions, originally is the opponent, fears anything. Real name groundless is a meaning, the words General Administration of Industry and Commerce of real name will also attach great importance.” 李东无所谓道:“难道以前就不是？我们一直惦记人家的位置,本来就是对手,怕什么。实名不实名都是一个意思,实名的话工商总局也会更重视。” The distant commercial city is at present the domestic second largest e-commerce platform, the distant group is the leading private enterprise. 远方商城是目前国内第二大电商平台,远方集团又是排名靠前的民营企业。 The distant place acts to report, the General Administration of Industry and Commerce will definitely accept quickly. 远方出面举报,工商总局肯定会很快受理。 But the price war the present, actually many people could not endure, others extremely will not oppose, the distant place wants under the back this being unjustly discredited, they look forward so. 而价格战到了现在,其实很多人都吃不消了,别人也不会太过反对,远方愿意背下这个黑锅,他们巴不得如此。 Since Li Dong said that Liu Hong nods saying: „I arrange immediately.” 李东既然这么说了,刘洪点头道:“那我马上去安排。” „ Handles this matter as soon as possible, before 1 st, the advertisement must get online. Then the commercial city I will not invest again, for this time moved me to have the initial capital. “尽快处理好这事,还有一号之前,广告必须上线。接下来商城这边我不会再投入了,为了这次活动我可是出了血本。 Right, to date, commercial city sales volume how many? ” 对了,到今天为止,商城销售额多少了？” Today was on July 29, the promotion has developed 11 days of time. 今天是7月29号,促销活动已经开展了11天时间。 After the earlier eruption, the data should relax for these days gradually. 经过前期的爆发,这几天数据应该渐渐缓和下来了。 Liu Hong replied that does not have/leave Li Dong to expect, „2.5 billion!” 刘洪回答也不出李东所料,“25亿！” First five days, the commercial city sales volume about 1.5 billion, the behind data really lowered, by the present 2.5 billion sales volumes. 前五天,商城销售额就将近15亿,后面数据果然低了下来,到现在才25亿销售额。 Naturally, ten days of time can achieve this situation, was a big miracle. 当然,十天时间能做到这个地步,也是一大奇迹了。 The following distant also advertisement propagandizes, in addition the promotion moon/month also has the larger part time, to finishing 5 billion should almost. 后面远方还有一次广告宣传,加上促销月还有一大半时间,到结束50亿应该差不多。 Before said 10 billion, that was boasts, one month achieved 10 billion possibilities is not big. Can be half to be actually not as many expected. 之前说百亿,那是吹吹牛而已,一个月做到百亿的可能性不大。能达到一半其实已经出乎很多人的预料了。 „5 billion......” Li Dong calculated secretly, if can achieve 5 billion, oneself lose money should not calculate too. “50亿……”李东暗暗盘算了一下,如果能达到50亿的话,自己亏损应该也不算太多。 Mainly their operation cost, other aspect distant places have not conducted what subsidy. 主要还是自家的运营成本,其他方面远方也没进行什么补贴。 Thinks, Li Dong also asked: „Our self-management system sales volume how many, other brand business sales volume how many?” 想了想,李东又问道:“我们的自营体系销售额多少,其他品牌商销售额多少？” „Because our activities are more, altogether sales volume in 1.6 billion. Other brand business sales volumes about 900 million.” “因为我们本身的活动更多一些,总共销售额在16亿之间。其他品牌商销售额9亿左右。” „In other words one month later, they can sell 2 billion probably.” Li Dong also thought of one with the nag at this time, if collects fees well. “也就是说一个月下来,他们大概能卖出去20亿了。”李东这时候也和老马想到了一起,要是收费多好。 According to the charging criterion of previous generation TMall, generally placed about the threes of sales volume. 按照前世天猫的收费标准,普遍保持在销售额的三左右。 In addition other expenses, are only this wave of he can charge about hundred million fee, where looks like the present, the one cent cannot fish. 加上其他费用,光是这一波他就能收取近亿的费用,哪像现在,一分钱都捞不到。 Matter that however this does not have the means that the distant place just started to introduce the external brand, before without seeing achievement, said the charge, others are not glad. 不过这也是没办法的事,远方刚开始引入外来品牌,要是没见到成果之前说收费,其他人也不乐意。 Now saw the achievement, because everyone the activity has not made money, will not want probably. 现在见到了成果,大家因为活动没赚钱,大概也不会太愿意。 Only then saw the profit truly, sees the general potential of e-commerce market, these talents will be willing to be exploited by the platform. 只有等真正看到盈利,看到电商市场的广大潜力,这些人才会心甘情愿被平台剥削。 Has not thought these again, Li Dong continues saying: „Taobao probably how many?” 没再多想这些,李东继续道:“淘宝大概多少？” „They...... compared with us, possibly had 2.8 billion slightly high.” “他们……比我们稍微高一点,可能有28亿了。” Liu Hong is somewhat disturbed speaking of this, after all the distant place this time spells, has not put together the opposite party, he feared that Li Donghui blamed. 刘洪说到这有些忐忑,毕竟远方这次这么拼,还没拼得过对方,他怕李东会责怪。 Li Dong has not blamed him actually, said at will: „Many point are many, hoping behind can surpass. Without the price advantage, I did not believe unable to surpass him, you first go back to process, recently without the important matter did not need to look for me, you decide on the line.” 李东倒是没责怪他,随意道:“多一点就多一点吧,希望后面能赶超回来。没了价格优势,我就不信超不过他,你先回去处理吧,最近没大事不用找我,你们自己决定就行。” „I first walked.” “那我先走了。” Liu Hong set out also to have Shen Qian to call one with Li Dong, then departed in a hurry. 刘洪起身和李东还有沈茜招呼了一声,接着便匆匆离去。 When he walked, Li Dong has the yawn saying: „ This time the investment energy on the commercial city were too many, delayed many proper business. Then the commercial city I do not manage, yourself look at the office. 等他走了,李东打着哈欠道:“这次在商城上面投入精力太多,耽误了不少正事。接下来商城我不管了,你自己看着办。 Now in any case must do is the consolidated foundation, right, you 1 st does really need to go to Fengcheng inspection data center selected location? ” 反正现在要做的就是巩固基础,对了,你一号真要去凤城考察数据中心选址？” „Naturally, arranged the traveling schedule.” Shen Qian is saying asking: „When Qin Yuhan did walk?” “当然,都定好了行程。”沈茜说着问道:“秦雨涵什么时候走？” „Summer vacation finished.” “暑假结束吧。” „I inspect in September to come back again.” “那我考察到9月份再回来。” Li Dong is somewhat helpless, but has not persuaded, goes out for a month when was on leave. 李东有些无奈,不过也没劝说,出去一个月就当休假了。 For serveral days Shen Qian also tired heavy, relaxed while convenient. 这些天沈茜也累的不轻,顺便散散心。 The matter of commercial city, Shen Qian also said: „Recently the bank must shrink the tight money market probably, was raised the deposit interest rate and rate on loan on the 20 th, over the two days had the news to pass on, immediately must start to raise the reserve-against-deposit rate, the housing market is restricted?” 说完了商城的事,沈茜又道:“最近银行这边好像要缩紧银根了,20号上调了存款利率和贷款利率,这两天有消息传出来,马上要开始上调存款准备金率,是不是房市要受限了？” Listens to Shen Qian to mention this, Li Dongmi focuses to say with a smile: „ Suppressing the property market is best, we have no land for building in any case now. However now is not obvious, although raised the interest rate, may because of the influence of stock market, the real estate craze easily not abate. 听沈茜说起这个,李东眯着眼笑道:“抑制地产市场最好,反正我们现在又没什么地皮。不过现在还不明显,虽然上调了利率,可因为股市的影响,房地产热不会这么轻易消退。 I wait for the government to come several big movements to be good now, making permits Shengzhe that fellow happily go. 我现在就等着政府来几个大动作才好,让许圣哲那家伙得意去。 Moreover I heard that the plan of Shimbashi Airport was about to be passed, how to have? ” 另外我听说新桥机场的方案快通过了,怎么还没下来？” Shen Qiansui tastes: „Plan got down had settled, but something must walk the flow. About September will issue the document probably officially, how, do you want to sell Xishi District that place?” 沈茜随口道:“方案下来已经是定局了,不过有些东西还得走流程。大概9月份左右才会正式下达文件,怎么,你又想出售西市区那块地？” Xishi District that place, the present is the Dongyu real estate looks at the family treasure, is the energy of distant group. 西市区那块地,现在是东宇地产的看家宝,也是远方集团的底气。 8000 mu land for building, even if one mu sells 500,000, that is also 4 billion income. 8000亩的地皮,哪怕一亩卖个50万,那也是40亿的收入。 This place is supporting, the distant place does not dare to expand crazily, Beijing , Tianjin had not finished, immediately opens in Yu Sheng, mountain city and Shanghai the expansions of several places. 要不是这块地撑着,远方这边也不敢这么疯狂地扩张,京津还没结束,马上就开启豫省、山城、沪上几地的扩张。 Li Dongwen said says with a smile: „Has not prepared to sell actually, prepares to trade several places to play, naturally, can attain some cash to be better.” 李东闻言笑道:“倒是没准备卖地,准备换几块地玩玩,当然,能拿到部分现金更好。” „Do you also really prepare to continue to make the real estate?” “你还真准备继续做房地产？” Sometimes Shen Qian does not know that Li east to the bottom anything meaning, sold large quantities of lands for building obviously, now wants to continue to make the real estate, this does not waste the time in vain. 有时候沈茜也不知道李东到底什么意思,明明出售了大批地皮,现在又想继续做房地产,这不是白白浪费时间么。 „Said again, moreover matter discussed how?” “再说吧,另外欧珀的事谈的怎么样了？” „Chen Yongping only agrees to sell 15 stockholder's rights, moreover asks a price is not low, 200 million, I rejected directly.” “陈永平只同意出让15的股权,而且要价还不低,两亿,我直接拒绝了。” Li Dongwen said somewhat annoying mysterious: „How to reject?” 李东闻言有些懊恼的奥:“怎么拒绝了？” Shen Qian knits the brows: „ Although does not know why you must purchase, obvious that too but do not display. Does not estimate now high, 200 million acquired they 30 stockholder's rights enough, now premium one time, we agreed was silly! 沈茜皱眉道:“虽然不知道你为什么非要收购欧珀,不过你不要表现的太明显。欧珀现在估价不高,两亿收购他们30的股权都够了,现在溢价一倍,我们同意了才傻！ Once this plan we agreed, they are instead terribly suspicious and fearful, even cancels the transaction. 一旦这个方案我们同意,他们反而疑神疑鬼的,甚至取消交易。 First dried in the sun them to say again, this matter you first leave alone, this time I went to inspect, if the time were sufficient, went to Wancheng personally. 先晾晾他们再说,这事你先别管,这次我出去考察,要是时间充足,就亲自去莞城一趟。 I do not believe unable to take them, 200 million took 30 stockholder's rights absolutely enough, you left really do not work as money money. ” 我就不信拿不下他们,两亿拿下30的股权绝对够了,你别真把钱不当钱。” Although Li Dong wants to take, but also knows Shen Qian said is reasonable, the nod said: „That line, this matter listens your. However if as a last resort......” 李东虽然想拿下欧珀,不过也知道沈茜说的有道理,点头道:“那行,这事听你的。不过如果万不得已的话……” „I look at the office.” “我会看着办的。” Shen Qian said that Li Dong has to nod. 沈茜都这么说了,李东只好点头。 ...... …… The time then arrived in August in an instant. 时间转眼便到了8月份。 Starting from August 1, Yuanfang Supermarket Shop then started to do business one after another. 从8月1号开始,远方超市门店便陆陆续续开始营业。 Jiangsu , Zhejiang, Jiangxi and Lu Sheng these place shops expanded from last year started, this year the time passes by half, most shops started to put into service. 江浙、赣省、鲁省这几地门店扩张从去年就开始了,今年时间都过去了一半,大部分门店都开始投入运营。 As of August 5, the Yuanfang Supermarket Total Shop quantity achieved 300 greatness! 截至到8月5号,远方超市总门店数量达到了300家之巨！ As various shops put into service, the distant place obtains the harvest one after another. 随着各家门店投入运营,远方接连取得丰收。 On August 8, the distant place obtained „State Economic and Trade Commission key relation enterprise that” the Economic and Trade Committee awarded title. 8月8号,远方获得经贸委授予的“国家经贸委重点联系企业”称号。 9 th, the Huaxia quality testing association issues „national quality service integrity model enterprise” for the distant place and „national industry quality model enterprise” two signboards. 九号,华夏质检协会为远方颁发“全国质量服务诚信示范企业”和“全国行业质量示范企业”两块牌匾。 10 th, the north of the Changjiang River provincial government evaluates „obeying the law large taxpayer” the distant place enterprise. 十号,江北省政府将远方评为“守法纳税大户”企业。 ...... …… A series of honors follow on somebody's heels. 一连串的荣誉接踵而来。 Li Dong knows, all these are because made a connection with the reason of eastern China regional market. 李东知道,这一切都是因为自己打通了华东区域市场的缘故。 The beforehand distant place, is only influential in the north of the Changjiang River and southern Jiangsu, but this three province markets were opened, the distant place entered top retail giant thoroughly. 以前的远方,只在江北和苏南有影响力,而这次三省市场被打开,远方算是彻底进入了顶级零售巨头行列。 At this time, these honors belonged to the distant place naturally. 这时候,这些荣誉自然而然地归入远方。 Entire in August, has the state-level department to visit the distant place unceasingly, although is some government office with low expenditures, some important personages have not come, but also considerably increased the fame and honor in distant place. 整个8月份,不断有国家级部门来远方考察,虽然都是一些清水衙门,一些重要人物没来,可也大大增加了远方的名气和荣誉。 That side the north of the Changjiang River provincial government, the Qin and Han Dynasty source came to the distant place to inspect personally. 江北省府那边,秦汉源亲自来远方视察。 This is for several years the first time, since the distant group was established, provincial party committee level leadership, only then Du Anmin has come, actually some are not normal. 这是几年来第一次,远方集团成立以来,省委级领导,只有杜安民一人来过,其实这本身就有些不正常。 However now all changed, Du Anmin must walk quickly, the Qin and Han Dynasty source replaced has become settles down. 不过现在一切都变了,杜安民很快就要走,秦汉源接替已成定居。 At this time the Qin and Han Dynasty source naturally must demonstrate own existence feeling, the distant group took the north of the Changjiang River's first private enterprise, the north of the Changjiang River government must certainly indicate that attached great importance. 这时候秦汉源当然要显示一下自己的存在感,远方集团作为江北第一民营企业,江北政府当然得表明一下重视。 The beforehand distant place, has defended against a siege the north of the Changjiang River and southern Jiangsu, the influence not to that degree in a big way. 之前的远方,一直困守江北和苏南两地,影响力还没大到那个程度。 However waits for three province shops to put into service, everyone understands, a retail giant rose thoroughly. 然而等三省门店投入运营,所有人都明白,一家零售巨头彻底崛起了。 The distant groups of over 20000 staff, regardless in any place, deserved consideration at this time. 超过20000名员工的远方集团,这时候无论在任何地方,都值得重视。 ...... …… In August the distant harvest is unceasing, the overseas are actually the sub-prime loan crisis get stronger and stronger. 8月份远方收获不断,国外却是次贷危机愈演愈烈。 On August 6, the US's tenth largest mortgage loan organization filed for bankruptcy. 8月6号,美国第十大抵押贷款机构申请破产。 9 th, Banque de Paris announced that suspends affiliated three fund transactions that gets involved in the US home loan business, European Central Bank announced provides 94.8 billion euros fund to support to the related bank...... 九号,巴黎银行宣布暂停旗下三只涉足美国房贷业务的基金交易,紧接着欧洲中央银行宣布向相关银行提供948亿欧元资金支持…… The sub-prime loan crisis affects the Western market thoroughly! 次贷危机彻底波及西方市场！ At this time the home also detected that this change, the merchants who before did not care about were somewhat scared suddenly. 这时候国内也察觉到了这种变化,之前一直不太在意的商人们陡然间有些慌神。 The policy regulation appeared, the Central Bank starts to raise interest rate, raises the rate on loan, the mortgage loan verification is getting more and more severe, before raised the place by the place the strategy suddenly difficult. 政策调控出现了,央行开始加息,提高贷款利率,抵押贷款审核越来越严厉,之前以地养地的策略陡然间难了起来。 Although is not very obvious, but this change obviously can realize. 虽然不是很明显,可这种改变明显能体会到。 ...... …… Cafe. 咖啡屋。 permits Shengzhe the complexion is somewhat serious, in this year, Longhua expands wantonly, the speed is not even slower than the distant place. 许圣哲脸色有些沉重,这一年来,龙华大肆扩张,速度甚至不比远方慢。 New town, Long Hua invests is the astronomical figures. 新城方面,龙华投资是个天文数字。 Besides the new town, he is also greedy, swallowed the great wild goose way real estate and some gate Shanghai real estate industries, then took in Li Dong hand many lands for building. 除了新城,他又贪心不足,吞下了鸿途地产和门申地产部分产业,接着又拿下了李东手中多块地皮。 Several get down, the Longhua scale expanded the larger part, the total market value broke through 20 billion. 几番下来,龙华规模扩大了一大半,总市值突破了200亿。 Naturally, the market value is the market value, net assets is beset with problems, is only the bank loan over 8 billion, let alone the debts of other supplier. 当然,市值是市值,净资产方面却是捉襟见肘,光是银行贷款就超过80亿,更别说其他供应商方面的欠款。 Seeing him is serious, Li Dong smiles saying: „What's wrong, the newly-married newlyweds, you should beaming be right at this time, how do others owe you money the appearance?” 见他面色凝重,李东笑眯眯道:“怎么了,新婚燕尔,这时候你该春风满面才对,怎么一副别人欠你钱的模样？” „Does a bit less to run on a bank me! You owed me money, my 500 million me, your family bond I have not wanted.” “少来挤兑我！你本来就欠我钱,把我那5亿还我,你们家债券我不要了。” „Has a dream!” “做梦去吧！” „......” “……”