ROEWR :: Volume #8

#779: TMall embryonic form


LNMTL needs user funding to survive Read More

July 26 . 7月26号。. It is not out of the anticipation, Li Dong registers various media sectors again. 不出意料,李东再度登录各家媒体版块。 Simultaneously mounts the multimedia news also has many pictures, the picture naturally is the eyeful bills. 同时登上媒体新闻的还有多张照片,照片自然是满眼的钞票。 Reported one, in the network immediately in an uproar. 报道一出,网络上顿时哗然起来。 Many people exclaimed in surprise: This whole life sees so many cash for the first time!” 很多人惊叹:“这辈子第一次看到这么多现金!” Original 200 million cash so many, I also think that several boxes installed!” “原来两亿现金这么多,我还以为几箱子就装下了呢!” Was too exaggerating, dozens move money personally, are 200 million how much?” “太夸张了,几十个人搬钱,两亿到底有多重?” According to estimate, if is completely the new paper money, the probably about 5000 jin (0.5 kg), this type of specially-made box, the minimum 6000 jin (0.5 kg), dozens move money to be very normal in addition personally.” “根据估算,如果全部是新钞,大概有5000斤左右,加上这种特制的箱子,起码6000斤,几十个人搬钱很正常。” Li Dong this fellow is really a local tyrant, reported that on said the most staff received 800,000 bonuses, the opposite party is only a shopkeeper, this year is only 25 years old, this money to come was also too easy.” “李东这家伙果然是土豪,报道上说最多的一个员工拿到了80万奖金,对方只是一个店长而已,今年才25岁,这钱来的也太容易了吧。” Who makes others have money.” “谁让人家有钱呢。” „......” “……” Except that discussed that the matter of bonus, Li Dong is also reported in the accommodation that at the congress said. 除了议论奖金的事,李东在大会上说的住房问题也被报道了出来。 The distant future ten annual meetings provide 20,000 housing for the staff, this great writer also makes countless people exclaim in surprise. 远方未来十年会为员工提供两万套住房,这个大手笔也让无数人惊叹起来。 20,000 houses, are not the dormitories, initial capital then may be big enough. 两万套房子,不是宿舍,这下的血本可够大的。 Online discusses spiritedly, the distant place started the recruitment of wide scope. 就在网上议论纷纷的时候,远方开启了大范围的招聘。 The employment ad registers a bigger website and newspaper, the streets and lanes also presents the employment ad of distant place. 招聘广告登录更大网站和报纸,街头巷尾也出现远方的招聘广告。 The post of this recruitment is mainly the underlying bed management, as well as ordinary staff. 这次招聘的岗位主要就是中低层管理,以及普通员工。 The distant place develops in eastern China, northern China, central China and Shanghai one after another many markets, the logistics or the supermarket are short of manpower significantly. 远方接连开拓华东、华北、华中、沪上多地市场,无论是物流还是超市都大幅度缺人。 Now many shops will soon start doing business, the manpower greatly is insufficient. 现在很多门店即将开业,人手却是大为不足。 Taking this opportunity, the distant place naturally cannot let off, striking while the iron is hot to be able superior to elect superiorly. 借着这个机会,远方自然不会放过,趁热打铁才能优中选优。 But the post of this recruitment is the innumerable, ordinary frontline worker, the distant place altogether must advertise for about 5000 people, the underlying bed management position is over 200 people. 而这次招聘的岗位更是数不胜数,普通一线员工,远方总共要招聘将近5000人,中低层管理岗位则是超过200人。 This is also the first time that the distant group advertised in view of the nation, launches the recruitment plan with the aid of the turning points of 200 million cash prizes, it may be said that is advantageous. 这也是远方集团第一次针对全国招聘,借助两亿现金奖励的契机推出招聘计划,可谓是得天独厚。 ...... …… Employment ad, the effect is striking. 招聘广告一出,效果斐然。 By 27 th evening, distant regional personnel, altogether receive electronic resume more than 3000. 截至到27号晚上,远方各地人事部门,总共收到电子简历3000多份。 But the electronic resume is only the capitellum, at this time many people were not familiar with this, in addition frontline worker many people will not use the computer, applicant and applicant in who talent market the true big end of each region shop walks. 而电子简历只是小头,这时候很多人都不习惯用这个,加上一线员工很多人都不会用电脑,真正的大头还是各地门店找上门的应聘者和人才市场的应聘者。 Comprehensive statistics, day of time, altogether the recruitment of over 10,000 people of registration distant places. 综合统计下来,一天时间,总共超过一万人报名远方的招聘。 These people come from all corners of the country, except for these posts of distant foreign recruitment, even the headquarters also receives the resume that many elite characters submitted. 这些人来自五湖四海,除了远方对外招聘的这些岗位,甚至总部这边还收到了不少精英人物递交过来的简历。 Distant building. 远方大厦。 Office. 办公室。 Human affairs director Song Jie took dozens resumes to arrive at Li Dong office jubilantly. 人事总监宋杰喜气洋洋地拿着几十份简历走到李东的办公室。 Does not wait for Li Dong to inquire, Song Jie then said excitedly: Chairman, these are the resumes that some high-end elite talents deliver. This time through the hunter, has not been these people shows good will to us completely on own initiative, you looked that can organize an interview?” 不等李东询问,宋杰便兴奋道:“董事长,这些都是一些高端精英人才递送的简历。这次没有通过猎头,完全是这些人主动向我们示好,您看是不是要组织一次面试?” Li Dong answering, has not been taking up the resume carefully to look anxiously. 李东没急着回话,拿起简历仔细看了起来。 The distant place gives the impression, biggest naturally is the supermarket, then is the logistics, is the commercial city. 远方给外界的印象,最大的自然是超市,接着便是物流,然后才是商城。 As for the real estate, except for the north of the Changjiang River, the known person are not many. 至于地产,除了江北这边,知道的人不多。 But this time closes up the talent in distant place on own initiative, is primarily the supermarket and logistics, the elite in commercial city are not many, as for the real estate industry, is very few. 而这次主动靠拢远方的人才,也是以超市和物流为主,商城方面的精英不多,至于地产行业,更是少之又少。 After all even if some people know the Dongyu real estate, does not favor. 毕竟就算有人知道东宇地产,也不是太看好。 The real estate company in distant place, unknown, has no specially fierce classical work, does not regard as important for the bystander is also natural. 远方的地产公司,名不见经传,又没什么特别厉害的经典作品,不为外人看重也是理所当然。 Li Dongyi looks, until reading the last resume, on Li Dong face then reveals wipes the color of satisfaction. 李东一一看下去,直到看完最后一份简历,李东脸上这才露出一抹满意之色。 This time will reward the activity in a big way toward the hype, really the advantage are many. 这次将奖励活动往大了炒作,果然好处不少。 These elites come from the backbone characters in major group corporations, including some retail giants intermediate-ranking officers. 这些精英很多都是来自各大集团企业的中坚人物,包括一些零售巨头的中层领导。 And has China Resources and Darunfa, hundred to unite the people in various supermarkets, the person who also some reaches like Shunfeng and Three Contacts, is mainly primarily these two aspects, moreover the people in several electrical appliances business platforms also turn unexpectedly on own initiative. 其中有华润、大润发、百联各家超市的人,也有一些像顺丰、三通一达的人,主要以这两方面为主,另外居然还有几家电商平台的人也主动投靠过来。 Li Dong hesitation moment said slightly: „ Approximately a time, carries out the interview work to them. A round of interview best conduct in the area, they in province run. 李东微微沉吟片刻才道:“约个时间,对他们进行面试工作。一轮面试最好就在当地举办,省的他们多跑一趟。 Through a round of interview, can select a time approximately to interview in the headquarters when the time comes. 通过一轮面试的,到时候可以挑个时间约在总部进行面试。 Hopes can through this recruitment, satisfy our talent gaps. 希望能通过这次招聘,满足我们的人才缺口。 This matter you must attach great importance, certainly cannot to the bystander the unvalued feeling, if through two rounds of interviews, third round I will conduct the interview and arranged post personally. 这事你要多重视,一定不能给外人不受重视的感觉,如果通过二轮面试,第三轮我会亲自进行面试以及安排岗位。 Also a little you must explain with them beforehand, after they enter the duty, most people will dispatch each region subsidiary company to work. ” 还有一点你要事先和他们说明白,他们入职之后,大部分人都会派遣到各地分公司工作。” Song Jie nodded hastily, Li Dong saw that saying: First such arrangement, moreover is the interview of ordinary staff into the duty arranges, must complete as soon as possible. Jiangsu , Zhejiang and shops of Lu Sheng several places will then put into service quickly, enter the duty to conduct training should now to be similar.” 宋杰连忙点头,李东见状道:“先这么安排吧,另外就是普通员工的面试入职安排,要尽快做好。江浙、鲁省几地的门店很快便会投入运营,现在入职进行培训应该差不多了。” Good, I arrange immediately.” “好,我马上安排下去。” Un, that first this.” “嗯,那先这样吧。” Sent Song Jie, Li Dong to relax slightly. 打发走了宋杰,李东微微松了口气。 This underlying bed management position almost can be satisfied, the ordinary staff is easy, truly then needs to consider is the high level. 这次中低层管理岗位差不多能得到满足了,普通员工更是容易,接下来真正需要考虑的便是高层。 According to the previous tentative plan, if can digs Chen wave and a Shao wave, high-level this can also satisfy on the whole. 按照自己先前的设想,要是能将陈浪和邵一波挖来,高层这一块也大体上能满足了。 That side a Shao wave, because is not familiar, perhaps is a little temporarily troublesome. 邵一波那边,因为不熟悉,暂时恐怕还有点麻烦。 However Chen wave, thinks that this cheap school leader, on Li Dong face reveals wipes the smile. 不过陈浪嘛,想到这位便宜学长,李东脸上不由露出一抹笑容。 These days, the conflict of Chen wave and Majialiang further intensifies. 这段时间,陈浪和马家梁的冲突进一步加剧。 Then the China Resources high level should comfort, the possibility that Majialiang leaves is not big. 接下来华润高层应该会进行安抚,马家梁走人的可能性不大。 After all the present stage, Su fruit also drifts away beyond the China Resources system, Majialiang oneself can substitute in prestigious no one of the Su fruit. 毕竟现阶段,苏果还游离在华润体系之外,马家梁本人在苏果的威望无人可以替代。 Made Majialiang, That side Su fruit troubled, but Su fruit is at present the China Resources retail biggest profit side, definitely can not randomly. 弄走了马家梁,苏果那边就麻烦了,而苏果又是目前华润零售方面最大的盈利方,肯定乱不得。 Arrived finally, Chen wave perhaps will draw back one step, avoids this conflict. 到最后,陈浪也许会退一步,避开这种冲突。 At this time gathered again, that was easier. 这时候自己再去招揽,那就容易多了。 He and Chen wave has had to do at the school anniversary, in addition Chen wave native place is also a north of the Changjiang River, various reasons synthesize, Li Dong somewhat assurance can dig to the opposite party. 他和陈浪在校庆的时候打过交道,加上陈浪老家也是江北的,各种原因综合下来,李东还是有几分把握能挖到对方的。 However at this time was not anxious, waits for that side China Resources Headquarters to make the decision to say again. 不过这时候不急,等华润总部那边做出决定再说。 ...... …… When Li Dong satisfies this result, some people actually fly into a rage. 就在李东满意这种结果的时候,有人却是大发雷霆。 Lin'an. 临安。 The nag is really unbearable of air/Qi, shouted abuse for the first time in the conference room: „Is this bastard also concerned about face! The commercial war turns over to the commercial war, now what's the matter?” 老马实在是气的够呛,第一次在会议室中破口大骂道:“这王八蛋还要不要脸!商战归商战,现在算怎么回事?” The people look at each other in blank dismay, but they can also realize the anger of chairman. 众人都面面相觑,不过他们也能体会董事长的愤怒。 For these days, noisy at the same time that the distant cash prize passed on, Taobao sold noisy that the false news also passed on. 这几天,远方现金奖励传的沸沸扬扬的同时,淘宝售假的消息也传的沸沸扬扬。 The quality and technical supervision and quarantine and General Administration of Industry and Commerce issue the notice, warned that Taobao must complete the supervisory work. 质检总局和工商总局更是下达通知,告诫淘宝这边要做好监督工作。 Fierce that matter ferments now, gets down again, under the public opinion pressure, the General Administration of Industry and Commerce and quality and technical supervision and quarantine might move into Taobao, conducts a large-scale reorganization. 事情现在发酵的厉害,再这么下去,迫于舆论压力,工商总局和质检总局很可能会入驻淘宝,进行一次大规模的整改。 The reorganization had not feared, feared feared the distant places and other platforms hit a person when he is down. 整改还不怕,怕就怕远方和其他平台落井下石。 Once during the reorganization, Taobao is unable to make the counter measures, likely forfeits the front advantage. 一旦在整改期间,淘宝无法做出应对措施,很可能将前面的优势丧失殆尽。 This time Taobao did not have the energy resistance General Administration of Industry and Commerce, was different several years later, at that time Ali was strength greatly hold, the General Administration of Industry and Commerce made the punishment the time, they also dare to resist blatantly. 这时候的淘宝还没底气反抗工商总局,不同于几年后,那时候阿里系实力大盛,工商总局做出处罚的时候,他们还敢公然对抗。 But the present is only 07 years, the e-commerce market is not so important, Ali is not important. 可现在只是07年,电商市场没这么重要,阿里系也没那么重要。 At this time resisted the General Administration of Industry and Commerce, that really courted death almost. 这时候对抗工商总局,那真是找死差不多。 But makes this aspect, even does not need them to guess, is the distant place does. 而造成这种局面的,甚至都不用他们去猜测,就是远方干的。 Looked that report knew, disparages Taobao to the utmost, raises the distant place, Li Dong this almost told them obvious, was he makes one report that how you can. 看那一篇篇报道就知道了,极尽贬低淘宝,抬高远方,李东这差不多是明摆着告诉他们,就是他让人举报的,你又能如何。 Sent stirred a fire, nag calm, tranquil say/way: Immediately issues to announce, introduces the new attack counterfeit and shoddy products policy, the closed portion suit serious shop, by a set time makes the reorganization.” 发了一通火,老马冷静了下来,平静道:“马上发布公告,出台新的打击假冒伪劣产品政策,关闭部分投诉严重的店铺,限期做出整改。” The people should be hastily, then has humanity: Chairman, but this not goings to the roots of the problem. Even if deceived for a while, later the distant place attacks us again, we are in a passive situation.” 众人连忙应是,接着有人道:“董事长,可这治标不治本。就算一时糊弄了过去,后期远方再对我们进行攻击,我们还是处于被动状态。” Many people nod, this indeed is a trouble. 不少人都点了点头,这的确是个麻烦。 As the third party platform, Taobao's supervisions to various shops verifies is limited, is impossible to attend to every detail. 作为第三方平台,淘宝对各家店铺的监督审核是有限的,不可能面面俱到。 First did not say can achieve, the operation cost increases is an aspect, then on the other hand is once really strikes hard, the created consequence is unpredictable. 先不说能不能做到,运营成本增加是一方面,另一方面则是一旦真的严打,造成的后果难以预料。 Taobao individual merchant such, this is their biggest advantages. 淘宝个体商户如此之多,这才是他们的最大优势。 But individual merchant, is not used in the brand business, being hard to regulate is, the regulation is severe, the opposite party gives up the Taobao platform, that is the consequence is more serious. 而个体商户,又不用于品牌商,难以监管是一点,监管严厉,对方放弃淘宝平台,那更是后果严重。 The ponder moment, the nag somewhat said hesitant: You said that in the Taobao system how if increases a brand platform, is similar to of distant commercial city?” 沉思片刻,老马有些犹豫道:“你们说,如果在淘宝体系中增加一个品牌平台如何,类似于远方商城的那种?” Brand system?” “品牌体系?” The people first consider one, then eye one bright. 众人先是考虑一阵,接着都眼睛一亮。 Li Dongke does not know, because of oneself such a, making Taobao be born ahead of time the thoughts of founding TMall commercial city. 李东可不知道,因为自己这么一出,让淘宝提前诞生了创建天猫商城的心思。 The previous generation TMall commercial city's predecessor Taobao Mall appears, is about 12 years. 前世天猫商城的前身淘宝商城出现,还是在12年左右。 At that time Taobao also to resolve crisis, but the opponent is actually Jingdong several. 那时候淘宝也是为了应对危机,不过对手却是京东几家。 Now is ahead of time for five years, because of the unremitting attack of opponent, making them have this idea. 现在提前了五年时间,也是因为对手的不断攻击,让他们产生了这个想法。 A nag saying brand system, many one being suddenly enlighted expression, the elite in Taobao this aspect are many, the nag is only a proposition, immediately some people start to improve. 老马一说品牌体系,不少人都一副恍然大悟的表情,淘宝这方面的精英很多,老马只是一个提议,马上就有人开始完善起来。 After one hour, the general frame appeared. 一个多小时后,大概框架就出现了。 However the last difficulty, the Taobao current presidents somewhat frown saying: „ Chairman, establishment of brand system indeed is of great advantage to us. How may guarantee that this system can the smooth operation be a big difficult problem, light/only regulates by us, the operation cost will dramatically increase, quality goods payment that you said that this is also a difficult problem. 不过还有最后一个难点,淘宝现任总裁有些蹙眉道:“董事长,品牌体系的建立对我们的确是大有好处。可如何保证这种体系能顺利运行是个大难题,光靠我们监管,运营成本会大幅度增加,您说的正品赔付,这也是一个难题。 Distant that side present is establishing the credit system, but they mainly to attack us, do not count the cost investment, is various preferential benefits wins over to the major brand business. 远方那边现在正在建立信用体系,不过他们主要是为了打击我们,不计成本地投资,对各大品牌商也是各种优惠拉拢。 But us, if at this time learned/studied with the distant place, gain does not equal the loss. ” 可我们这边,这时候如果和远方学习,得不偿失。” The nag considered that the moment said: Can to collect the earnest money form guarantee this, moreover increase of operation cost, we can through charging the transaction cost......” 老马考虑片刻道:“可以以收取保证金的形式保证这点,另外运营成本的增加,我们可以通过收取交易费……” He finishes speaking, immediately some people strongly oppose saying: „ Chairman, charging the transaction cost is unrecommendable! Initially we defeated ebay, was because free policy. 他话音刚落,马上就有人强烈反对道:“董事长,收取交易费不可取!当初我们之所以击败ebay,就是因为免费政策。 Now if we also start to collect fees, that gave the distant opportunity. 现在如果我们也开始收费,那岂不是给了远方可乘之机。 Learning from another's mistakes, I thought that we want to be good free. ” 前车之鉴,我觉得我们还是要免费才行。” stretch/open this saying I do not approve , the meaning of chairman is the brand system collects fees, excluding these individual merchants. “张总这话我不赞同,董事长的意思是品牌体系进行收费,又不包括那些个体商户。 If not collect fees, we invest oversized in this above, Taobao might have the loss, how does this make us confess with the shareholders? 如果不收费,我们在这上面投入过大,淘宝很可能会出现亏损,这让我们怎么跟股东们交代? Moreover at this time the Taobao foundation was solid, only in view of the brand business charge, big that the difficulty has not imagined. ” 而且这时候淘宝根基扎实,只针对品牌商收费,难度也没想象的那么大。” Without the distant commercial city, I naturally is the approval! Now but the distant commercial city is in hot pursuit in behind, the opposite party has not collected fees, our first charge, gets rid of one's capable subordinates!” “如果没有远方商城,我自然是赞同的!可是现在远方商城在后面紧追不舍,对方没收费,我们第一个收费,岂不是自毁长城!” That may not necessarily, the distant commercial city mainly depend is these brand business, but we are different. The brand system is only auxiliary, even if really presents the resistance, we lose are not big.” “那可不见得,远方商城主要靠的就是这些品牌商,而我们不一样。品牌体系只是一个辅助,就算真出现抗拒,我们损失也不大。” „......” “……” The charge does not collect fees, fierce of two side arguments. 收费还是不收费,两方争论的厉害。 On the one hand is feared that returns to the ebay road, on the one hand feared that does not collect fees to have the loss, was not good to confess to the shareholder not saying that was not good to the following listing. 一方面是怕重蹈ebay覆辙,一方面又怕不收费出现亏损,对股东不好交代不说,对接下来的上市也不好。 When they quarrelled, the nag then knocked the table to hit to block the way gently: If we and distant places collect fees, this issue is naturally easily solved.” 等他们争吵了一阵,老马这才轻轻敲了敲桌子打断道:“如果我们和远方都收费,这问题自然迎刃而解。” Collects fees?” “都收费?” The nag said with a smile pale: „ You think distant really money many have not located flower, their present commercial cities depend entirely on the distant group to support in behind. 老马淡笑道:“难道你们以为远方真的钱多的没处花,他们现在的商城全靠远方集团在后面撑着。 But the distant group, itself also has other businesses to develop, cannot gain on the commercial city, burns money, you think that Li Dong is glad so? 可远方集团,本身也还有其他业务要发展,在商城上面迟迟不能盈利,一个劲地烧钱,你们以为李东乐意如此? He does not dare to collect fees , because fears us. 他之所以不敢收费,就是因为怕我们。 Now we collect fees, he without enough time, quick will then also conduct the charge happily...... ” 现在我们收费,想必他高兴还来不及,很快便会进行收费……” „But if......” “可要是……” You were said that he rather lost money, can attack us?” “你是说他宁愿亏损,也要打击我们?” Right, I am worried about this.” “对,我就是担心这点。” This does not need to be worried, you first arrange the commercial city matters concerned, I will look for the opportunity and Li Dong communicate, both sides conduct to collect fees simultaneously well.” “这个不用担心,你们先筹备商城事宜,我会找机会和李东进行沟通,双方同时进行收费最好。” One hear of chairmen must communicate with Li Dong, the people somewhat are unusual. 一听董事长要和李东沟通,众人都有些异样。 However this difference then vanishes quickly does not see, this also normal. 不过这种异样很快便消失不见,这也正常的很。 In the business circle, the previous quarter everyone enemy, the next quarter for the common interests, jointly advances together is also the common matter. 在商界,前一刻大家还是敌人,下一刻为了共同利益,携手共进也是常有的事。 The opening fees model, is also good to the distant place, Taobao is also good, is the good deed. 开启收费模式,对远方也好,淘宝也好,都是好事。 After all wants to maintain the commercial city to revolve, cannot light/only burn money. 毕竟想维持商城运转,总不能光烧钱。 Profit of distant commercial city the self-management system, the brand system has actually been losing money to gain now called, Li Dong is perhaps dissatisfied. 远方商城的赢利点现在只有自营体系,品牌体系其实一直都是在亏本赚吆喝,李东恐怕早就不满足了。 Before was to dread the Taobao free system, when Taobao collected fees, Li Dongda also looked forward to collect fees generally quickly. 以前是忌惮淘宝这边的免费系统,等淘宝收费了,李东大概也巴不得赶快收费。 Naturally, the cooperation turns over to the cooperation, the competition to turn over to the competition. 当然,合作归合作,竞争归竞争。 After matter of cooperation, said, the urgent matter deals with the attack of distant place to be right quickly, as well as how to counter-attack. 合作的事以后再说,当务之急还是赶快应对远方的攻击才对,以及如何进行反击。
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