Some agreeing of investor, Taobao soon then started the counter-attack. 有了投资方的首肯,淘宝很快便开始了反击。 Prepared one day later, on the morning of 23 rd, Taobao acted. 准备了一天之后,23号凌晨,淘宝出手了。 First was several big portals presented the Taobao advertisement of big length, then various big , middle and small websites were also wrested away the home page by Taobao in abundance. 先是几大门户网站出现了大篇幅的淘宝广告,接着各大中小网站也纷纷被淘宝霸占首页。 Except for the advertising, Taobao increased several activities. 除了广告宣传,淘宝增加了几个活动。 full Jian, special price and second kill...... 满减、特价、秒杀…… On the reduced prices foundation, Taobao cut the commodity price again. 在原本就已经降价的基础上,淘宝再次降低了商品价格。 Moreover Taobao also makes „presented as a gift 10 Yuan cash only” the activity. 另外淘宝还打出了“首单赠十元现金”的活动。 After the price has the advantage, Taobao had the idea of logistics. 价格上取得优势之后,淘宝又打起了物流的主意。 The rookies logistics of empty shell naturally is not nowadays good, but Taobao always has a high opinion is not own logistics system. 现如今还是空壳的菜鸟物流当然不行,不过淘宝向来倚重的也不是自家的物流体系。 Very in a short time, Taobao and Shunfeng also had Three Contacts to reach then reached the agreement, several express companies in the name of rookies, covered the part the shop of participating activity to develop one day to reach the activity. 很短时间内,淘宝和顺丰还有三通一达便达成了协议,几家快递公司以菜鸟的名义,覆盖部分参与活动的店铺开展了一日达活动。 The entire platform covers, although cannot achieve, but the part covers, counter-balanced the logistics advantage of distant place significantly. 全平台覆盖虽然做不到,可部分覆盖,也大幅度抵消了远方的物流优势。 Overnight, earth-shaking. 一夜之间,天翻地覆。 No. 18 e-commerce war, the IT industry also thinks that the war has approached ended. 18号那天的电商大战,it行业还以为大战已经临近结束。 Who knows, until is starts at this moment, suddenly the vision of entire Internet industry goes to the e-commerce domain again. 谁知道,直到此刻才是开始罢了,一时间整个互联网行业的目光再度投向电商领域。 ...... …… 9 : 00 am on the 23rd. 23号上午9点。 Distant building. 远方大厦。 Liu Hong said seriously: „ 3 : 00 am, Taobao issues the announcement, day sells hundred million broken. This announcement is aiming at us obviously, No. 18 our daily turnover broken hundred million about 6 : 00 am. 刘洪面色凝重道:“凌晨3点,淘宝发出公告,日销售破亿。这条公告显然是在针对我们,18号我们日成交额破亿是在凌晨6点左右。 According to at present this trend, Taobao the volume of business likely breaks through 600 million today. 按照目前这趋势,淘宝今天成交额很可能突破6亿。 Once really achieved 600 million, Taobao will catch up with our days before advantages, thus counter- superegos. ” 一旦真达到了6亿,淘宝就会追上我们前几日的优势,从而反超我们。” First three days, the distant volume of business broke through 1 billion, Taobao 700 million. 前三天,远方成交额突破10亿,淘宝7亿。 If Taobao achieves 600 million goals today, in addition the 22 nd volume of business, five days of total volumes of business will achieve 1.5 billion, but the distant place the data dropped for these days unceasingly, perhaps wants to achieve 1.5 billion also to almost. 如果今天淘宝完成了6亿的目标,加上22号的成交额,五天总成交额就会达到15亿,而远方这几天数据不断回落,想达到15亿恐怕还要差一点。 Moreover because the activity effort of Taobao is strengthened, distant here falls the speed to be quicker, if not make the counter measures, today was surpassed is inevitable. 另外由于淘宝的活动力度加强,远方这边回落速度更快,如果不作出应对措施,今天被超过是必然的。 Even behind will have been suppressed, the one-month promotion was depressed thoroughly. 甚至后面一直会被压制,为期一个月的促销活动彻底被压下。 Liu Hong complexion is serious, other person of complexions are unattractive. 刘洪面色沉重,其他人脸色也不好看。 Li Dong thinks little to say actually: „Matter that Taobao counter-attack has the expectation early, I am only have not thought that they responded are so quick, was so resolute.” 李东倒是不以为意道:“淘宝反击是早有预料的事,我只是没想到他们反应这么快,这么果决而已。” Although the nag does not satisfy three days of speeds, in fact that is compared with Li Dong. 老马虽然不满意三天的速度,实际上那是和李东相比。 In the Li eastern estimate, Taobao participates in this promotion temporarily, wants to be determined to open burns money war of minimum over five days to be right. 原本在李东的估算当中,淘宝临时参与这次促销,想下定决心开启烧钱之战起码五天以上才对。 Who knows that fourth day, the opposite party has started to counter-attack. 谁知道才第四天,对方就已经开始反击了。 The hesitation moment, Li Dong opens the mouth to say slightly: „ Moves us also to follow immediately, Taobao hits anything to move, we all with arriving! 微微沉吟片刻,李东开口道:“活动我们也马上跟上,淘宝打什么活动,我们全部跟到位！ Except for activity, other aspects we should also strive. ” 除了活动方面,其他方面我们也该出力了。” „ Immediately arranges the person to go to the National Administration of Quality and Technical Supervision, the General Administration of Industry and Commerce and Consumer Association to sue, that side the media conducts the public relations, sells the false matter to fry Taobao fries hotly in a big way. “马上安排人去国家质检总局、工商总局、消费者协会进行投诉,媒体那边进行公关,把淘宝售假的事炒热炒大。 Naturally, the light fries to be hot they is not good, draws to compare us, leaves free help/gang others to have the advertisement. ” 当然,光炒热他们不行,把我们也拉出来进行对比,别免费帮别人打广告。” Liu Hong heard that some word hesitations said: „As the matter stands, they know we do do?” 刘洪闻言有些踌躇道:“这样一来,他们岂不是知道我们做的？” Li Dongchi said with a smile: „ We do not appear, they do not know that is we do? Since dares to sell, that do not fear me to reveal, has the skill he to report me and that's the end. 李东嗤笑道:“难道我们不露头,他们就不知道是我们做的？既然敢卖,那就别怕我揭穿,有本事他举报我就是了。 The matter gives me in any case noisily greatly, I do not believe an influence not to have. 反正事情给我闹大点,我就不信一点影响都没。 Also, waited for the matter to the hottest time, Dongxing entertainment That side star propaganda should also do was similar, when the time comes we immediately started to propagandize all-around. 还有,等事情到了最热的时候,东星娱乐那边的明星宣传应该也做的差不多了,到时候我们马上开始全方位宣传。 Synthesizes, should be able to draw the disadvantage. ” 综合下来,应该能扳回劣势。” Liu Hong hesitant moment nod said: „Good, I arrange later.” 刘洪犹豫片刻点头道:“好,那我待会就去安排。” „ Do not be dejected, how even really defeated. We won their four days in any case, this is the indisputable fact. “别垂头丧气的,就算真败了又如何。反正我们赢了他们四天,这是不争的事实。 Taobao since 05 years confessed that domestic Elder Brother, always does not watch others. 淘宝从05年开始就自认国内一哥,向来不把其他人看在眼里。 Now we won, even if only one day, that is also the miracle. 现在我们胜了,哪怕只是一天,那也是奇迹。 Reveals their times, exceeded their matters also to propagandize us while convenient couple days ago wantonly. 揭穿他们的时候,顺便把我们前几天超越他们的事也大肆宣传一下。 The public relations fee spends although, this money I do not lack. ” 公关费用尽管花,这点钱我还是不缺的。” Liu Hong nods to say again: „Un, I knew.” 刘洪再次点头道:“嗯,我知道了。” „Goes, the speed, you should keep up with the progress of Taobao to be right quickly properly speaking last night, now passed quite a while asked me to discuss, I will not open the mouth in the future, won't you deal?” “去吧,速度快一点,按理说你们昨晚就该跟上淘宝的进度才对,现在过去半天了才找我商量,难道日后我不开口,你们自己就不会应对了？” „Commercial city, you have the independent jurisdiction, these matters should not ask that I am right, in vain waste time.” “商城这边,你们有自主权限,这些事原本就不该问我才对,白白浪费时间。” Li Dong said several, some do not wave to say patiently: „You first handle matters.” 李东说了几句,有些不耐烦地挥手道:“你先去办事吧。” Liu Hong scalp tingles, does not dare to stay for a long time at this time, quickly had/left the office. 刘洪头皮发麻,这时候也不敢久留,急忙出了办公室。 When he walked, Li Dongcai looks to Shen Qian, helpless said: „ Commercial city you cannot work as the waving the arms about storekeeper, does that sooner or later has problems. Liu Hong these people are not a material of alone palm side, no one urges the director, they do not handle. 等他走了,李东才看向沈茜无奈道:“商城这边你不能当甩手掌柜,这么做下去,迟早出问题。刘洪这些人都不是独掌一方的料,没人督促指挥,他们根本玩不转。 Even if this time surpassed Taobao, according to Liu Hong their abilities, was instead surpassed the past sooner or later. ” 就算这次超过了淘宝,按照刘洪他们的能力,迟早被人反超过去。” Some Shen Qian embarrassed say/way: „ This cannot blame me, who makes you probably force somebody to do something he incapable. I actually do not understand to this, before has been supporting. 沈茜有些不好意思道:“这不能怪我,谁让你非要赶鸭子上架。我对这个其实也不太懂,以前一直在强撑着。 Initially the scale slightly said fortunately, I had no taboo actually. 当初规模小还好说,我倒是没什么忌讳。 But is now different, we aim at exceeding Taobao, with industry in the first e-commerce platform to the war, I also feels weak. 可现在不一样了,我们是以超越淘宝为目标,和业内第一的电商平台对战,我心里也发虚。 Li Dong, or you find the person. ” 李东,要不你还是重新找人吧。” „Finds the person? Whom looks for?” “找人？找谁？” Shen Qian speechless say/way: „How this I know, yourself haven't thought this issue?” 沈茜无语道:“这个我怎么知道,你自己心里没想过这个问题吗？” Li Dong smiles bitterly saying: „How not to have thought that since you said that you must leave job, I have thought this matter. Actually before I had also thought Wang Junyu, but thinks afterward again I too overestimated him, he just graduated after all, at this time counted on that he led the distant commercial city, I looked, let alone exceeded Taobao, can second preserve is difficult to say.” 李东苦笑道:“怎么没想过,自从你说你要离职,我就想过这事。其实以前我还想过王俊煜,不过后来再想想我还是太高估他了,他毕竟刚毕业,这时候指望他带领远方商城,我看别说超越淘宝,第二能不能保住都难说。” „How that do you think now?” “那现在你怎么想的？” „Industry in truly is capable of leading the distant commercial city to exceed the people of Taobao is not many, at least in my opinion, home most -and-a-half.” “业内真正有能力带领远方商城超越淘宝的人不多,起码在我看来,国内最多一个半。” „-and-a-half?” “一个半？” Shen Qian came the spirit to say immediately: „Said, whom you did settle on?” 沈茜顿时来了精神道:“说说,你看中谁了？” Although she is not skilled to e-commerce, but the distant commercial city is her one brings after all. 虽然她对电商这一块不是太精通,可远方商城毕竟是她一手带起来的。 Now heard Li Dong saying that only then -and-a-half people can lead the distant place to beat Taobao, what Shen Qian naturally very curious Li Dong said was. 现在听到李东说只有一个半人能带领远方击败淘宝,沈茜自然很好奇李东说的是谁。 Li Dongxiao saying with a smile: „willow Qiangdong of Jingdong is half.” 李东笑了笑道:“京东的柳强东算半个。” „willow Qiangdong?” “柳强东？” Shen Qian knits the brows slightly, at this time the Jingdong strength was not really strong, Shen Qian simply has not paid attention to Jingdong. 沈茜微微皱眉,这时候京东实力真的不算强,沈茜根本没怎么把京东放在眼里。 But Li Dong raises this person now, Shen Qian too does not understand willow Qiangdong although, remembered this person subconsciously, then access road/simply said: „That another is Li Guoqing?” 可现在李东却提起了这个人,沈茜尽管不太了解柳强东,也下意识地记住了这个人,接着便道:“那另外一个是李国庆？” In the e-commerce domain, Jingdong can be half, Shen Qian thinks naturally ding-dong was that entire. 在电子商务领域,京东都能算半个,沈茜理所当然地认为当当就是那一整个了。 As ding-dong the founder, Shen Qian thought that Li Guoqing should be more right than willow Qiangdong. 作为当当的创始人,沈茜觉得李国庆应该比柳强东强才对。 Actually does not think that Li Dong shakes the head saying: „He does not calculate, his willow Qiangdong cannot compare, you wait to look, three years, Jingdong must exceed ding-dong.” 却不想李东摇头道:“他不算,他连柳强东都比不上,你等着看吧,不出三年,京东必然要超越当当。” „Really?” “真的？” „Definitely.” “肯定的。” Shen Qian aspirates, without asking bottom why, said: „Who that another is?” 沈茜吐了口气,也没问到底为什么,又道:“那另外一个到底是谁？” Li Dong smiles saying: „Do not forget, how does Taobao become industry in 2 domains first? Initially Taobao was founded, whose creativity also profited from?” 李东笑眯眯道:“你别忘了,淘宝是怎么成为业内二领域第一的？当初淘宝成立,又是借鉴了谁的创意？” „You say...... Shao one wave!” “你是说……邵一波！” A Shen Qian eyes bright say/way: „What you said is he is right?” 沈茜眼睛一亮道:“你说的是他对不对？” „Is he!” “就是他！” Mentioned Shao one wave, this person was also the legendary character. 说起邵一波,此人也是传奇人物。 Since childhood was a child prodigy, has won many international awards, the small age was then enrolled by Harvard, externally many big groups have worked. 自幼就是神童,获得过多项国际大奖,小小年纪便被哈佛录取,在国外很多大集团工作过。 Afterward gave up the high salary of overseas group, returning to homeland starts to start an undertaking. 后来放弃国外集团的高薪,回国开始创业。 Was he opened 2 e-business mode, Eachnet of establishment grabs the entire market over 80 shares. 是他开启了二电子商务模式,创立的易趣更是占据整个市场80以上的份额。 Establishes for more than one year, Eachnet was estimated over 300 million US dollars by the outside world. 成立一年多时间,易趣便被外界估价3亿美元以上。 If according to this form develops, Eachnet becomes next ebay is also the natural matter. 如果按照这个形式发展,易趣成为下一个ebay也是理所当然的事。 What a pity, all do not have, if. 可惜,一切都没有如果。 As the first person of 2 domain, Eachnet was beaten by Taobao finally. 作为二领域的第一人,最终易趣还是被淘宝击败。 Naturally, Taobao beats Eachnet time, a Shao wave has sold Eachnet, at that time should be called ebay to be right. 当然,淘宝击败易趣的时候,邵一波已经卖掉了易趣,那时候该称为ebay才对。 The nag had said in the personal situation, if a Shao wave continues to run Eachnet, perhaps he does not dare to promote Taobao. 老马曾经在私人场合说过,如果还是邵一波继续执掌易趣,他说不定不敢推出淘宝。 No matter this saying somewhat sincerity, obviously nag to Shao wave of dreading. 不管这话有几分真心,可见老马对邵一波的忌惮。 Hears Li Dong to mention this person, Shen Qianxian feels relaxed, then said on the doubt: „But wasn't he going abroad? Hears for his wife, he already in the US, when the family boiled the husband.” 听到李东说起这人,沈茜先是释然,接着就狐疑道:“可是他不是出国了吗？听说为了他的妻子,他已经在美国当起了家庭煮夫。” A Shao wave sold out the reason of Eachnet to have initially, was built on stilts by ebay is an aspect, Tan Haiying these senior statesmen left job are an aspect, a more important point is influenced by his wife. 邵一波当初卖掉易趣的原因有很多,被ebay架空是一方面,谭海英这些元老被离职是一方面,更重要的一点还是受他妻子的影响。 A Shao wave of better self's reputation passes on is very broad, 03 years of time, a Shao wave of father-in-law passed away, during the wife is in labor sorrowful, wants to leave in Shanghai wholeheartedly that sad place. 邵一波爱妻的名声传的很广,03年的时候,邵一波岳父去世,妻子待产之中大为悲恸,一心想要离开沪上那个伤心之地。 In addition at that time in Eachnet is unhappy, many proposals that put forward is overruled by the ebay headquarters. 加上当时在易趣过的不开心,提出的很多建议都被ebay总部否决。 Under all sorts of factors, a Shao wave band the wife was leaving the home, went to the US to start the light life. 种种因素之下,邵一波带着妻子离开了国内,去了美国开始了平淡生活。 Although Shen Qian is not the e-commerce domain professional, may wield distant commercial city more than one year after all, she does for several points to understand like a Shao wave of this person. 沈茜虽然不是电商领域的专业人才,可毕竟执掌了远方商城一年多时间,像邵一波这种人她还是做过几分了解的。 Li Dongwen happily chatted to narrow the eyes said: „ This I also really know, since the baby tree gets online in March, a Shao wave has then stayed in the home. 李东闻言笑眯眯道:“这个我还真知道,自从3月份宝宝树上线之后,邵一波便一直留在国内。 Actually I know that he is unwilling, willing does not give up the e-commerce domain enterprise, will otherwise not establish the baby tree. 其实我知道他是不甘心,不甘心放弃电商领域的事业,要不然也不会成立宝宝树。 How is unwilling, Eachnet has become the history, once defeated becomes Asia now first, he will start an undertaking enters 2 domains again is not the rival of Taobao. 可不甘心又如何,易趣已经成为历史,曾经的手下败将如今成为了亚洲第一,他重新创业再进入二领域也不会是淘宝的对手。 Do not look that initially he sold out on Eachnet on hand a little capital, may really probably burn, cannot stand up flower. ” 别看当初他卖掉易趣手头上有点资本,可真要烧起来,也经不住花。” „Is your meaning?” Shen Qian somewhat understood, hesitates saying: „Gathers Shao one wave?” “你的意思是？”沈茜有些理解了,犹疑道:“招揽邵一波？” „A little this idea.” Li Dong nods saying: „ He, if continues, when his family boils the husband, I not necessarily can want to obtain him. “有点这个想法。”李东点头道:“他要是继续当他的家庭煮夫,我不见得能想得到他。 But he is obviously unwilling, but also wants to stage a comeback, that naturally fell into my eye. 可他显然不甘心,还想卷土重来,那自然就落入了我的眼中。 But at present domestic, has this qualifications to beat Taobao, on our distant place one. 而目前国内,有这个资格击败淘宝的,也就我们远方一家了。 If he wants to revenge, joining the distant place is most appropriate, the opportunity is also biggest. 他要是想报仇,加入远方最合适,机会也最大。 He was not short of money, sells out money enough him of Eachnet to spend for a lifetime, but also because just sold Eachnet, became his whole life biggest regret. 他不缺钱,卖掉易趣的钱够他花费一辈子了,可也正因为卖掉易趣,也成为他这辈子最大的遗憾。 Looked that he kept inspecting the e-commerce market to know internally, heard that recently he also wants to establish a venture capital company, mainly to invest various electrical appliances business platforms, can see his thoughts from this. ” 看他不停在国内考察电商市场就知道了,听说最近他还想成立一家风投公司,主要就是为了投资各家电商平台,由此就能看出他的心思。” Shen Qian visits him saying: „Does clarity that such you understand, have this idea?” 沈茜看着他道:“你了解的这么清楚,是不是早就有这个想法了？” Li Dong said with a smile: „ Since you said on that day I insufficiently treat worthies and scholars with courtesy, I deliberately considered long time. Finally I felt you said very reasonable, therefore I think digs the person personally. 李东笑道:“自从那天你说我不够礼贤下士,我就寻思了很长时间。最后我觉得你说的挺有道理的,所以我才想到了亲自去挖人。 In addition at present the commercial city indeed is short of manpower, I need a great general to help me assume the commercial city to be good. 加上目前商城这边的确缺人,我需要一员大将帮我坐镇商城才行。 I do not have the matters of so many time guan and shang fields, moreover I actually do not understand these, can only give the professional. 我没有那么多时间管商场的事,而且我本人其实也不太懂这些,只能交给专业人士。 Shao one wave without doubt is most appropriate, the once first person, even if wasted time for several years, I believe that his ability is also top. ” 邵一波无疑是最合适的,曾经的第一人,哪怕蹉跎了几年,我相信他能力也是顶尖的。” Shen Qiandao: „ I do not suspect this, actually initially a Shao wave impeded too in a big way, today perhaps does not have Taobao anything matter. Is the key this person can invite? 沈茜道:“我倒不怀疑这点,其实当初邵一波要不是掣肘太大,今天说不定就没淘宝什么事了。关键是这种人能请来吗？ He is not short of money, spending money to dig the person to be obviously invalid. 他不缺钱,用钱挖人显然行不通。 Besides money, that can only use the ideal and position, has ideally actually, beats Taobao, helping him complete the long-cherished wish. 除了钱之外,那只能用理想和地位,理想倒是有,击败淘宝,帮他完成夙愿。 But the words of position, he once was the leader of Eachnet,...... ” 可地位的话,他曾经是易趣的掌门人,难道……” Was saying Shen Qian said suddenly angrily: „Good, was your meaning to let me abdicates?” 说着沈茜忽然恼怒道:“好啊,你的意思是让我退位了？” Li Dong somewhat does not know whether to laugh or cry, helpless said: „I have this idea, but isn't this your own meaning? You just said good.” 李东有些哭笑不得,无奈道:“我是有这个想法,可这不是你自己的意思吗？你刚刚才说的好吧。” Shen Qian hmph hmph saying: „I said that turned over to me saying that resigning also this/should I nodded is right. But you are obviously catching up with the person now, can be the same!” 沈茜哼哼道:“我说归我说,辞职也该我自己点头才对。可你现在明显是在赶人,能一样吗！” „I said the young lady, your too does not reason with......” “我说大小姐,你这也太不讲理了吧……” „I am mindless!” “我就不讲理！” Shen Qian is panting in indignation: „I walk on own initiative, but you catch up with me to walk, that is not good!” 沈茜气呼呼道:“我自己主动走可以,可你赶我走,那就是不行！” Li Dong immediately main road: „, Is casual you. Also others not necessarily are also willing to come, I was speak thoughtlessly. Really must ask him to come, is not can be good in a few words.” 李东顿时头大道:“得得得,随便你。再说人家还不一定愿意来呢,我就是随口说说而已。真要请他来,可不是三言两语就能行的。” „This but actually is also.” “这倒也是。” Shen Qian whispered, finally hmph hmph saying: „Ok, abdicates abdicates. However waited for the person to come to say again, you know now where he is at?” 沈茜嘀咕了一句,最后才哼哼道:“算了,退位就退位吧。不过等人来了再说,你知道他现在在哪吗？” „It is not quite clear, making one inquire.” Li Dong saw her to relent, relenting gas channel/angrily said: „Besides him, my cheap Senior Brother, if this time can digs Chen wave and a Shao wave, the supermarket and commercial city, I then can be worry-free!” “不太清楚,让人打听打听。”李东见她松口了,松了口气道:“除了他之外,还有我那个便宜师兄,如果这次能把陈浪和邵一波都挖来,超市和商城这边,我便可以无忧了！” These two are the true top elites, if really can make them ally the distant place, the distant four big pillar industries, solved two aspects all of a sudden. 这两人都是真正的顶级精英,要是真能让他们加盟远方,远方四大支柱产业,一下子就解决了两方面。 Over the next several years, Li Dong, so long as concentrated in the real estate and logistics is then OK. 未来几年,李东只要将精力放在房地产和物流上面便可以了。 But this time, Li Dong also prepares to go into action personally. 而这一次,李东也准备亲自出马。 The thousand gold (daughter) buys horse bone, these two industry state-of-art talents ally the distant place, then does not need him to open the mouth, perhaps will have large numbers of talents to flood into. 千金买马骨,这两位行业尖端人才加盟远方,接下来不用他开口,恐怕会有大批人才涌入。