ROEWR :: Volume #8

#766: Phone industry layout( ten thousand Gengqiu subscription)


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As soon as the conference ended, commercial city everyone is in charge departs in a hurry . 会议一结束,商城各位主管就匆匆离去。. Are not many from 7.18 time, the thing that just in the conference set must execute as soon as possible is right. 距离7.18时间不多了,刚刚会议中定下的东西必须尽快施行才对。 When they depart, Shen Qian somewhat worried that looks to Li Dongdao: If this time has the big losses, you do look shorten the cycle?” 等他们离去,沈茜有些担忧地看向李东道:“如果这次出现大笔亏损,你看是不是缩短周期?” The war of one-month promotion, more wants to be the terrifying. 长达一个月的促销之战,越想越是恐怖。 Especially after the distant place makes all sorts of favorable conditions, one month of sales volume may break through 10 billion scales. 尤其是远方做出种种优惠条件之后,一个月的销售额可能会突破百亿规模。 Even according to 5 loss proportions, the commercial city loses money still over 500 million. 就算按照五的亏损比例,商城亏损也会超过5亿。 Moreover loss incessantly is the commercial city, remits the express fee, that side the logistics will have the loss. 另外亏损的不止是商城,免除快递费,物流那边也会出现亏损。 The wages of staff are not do not ask for money, other expenditures, the transport expense, will put together the loss perhaps to stem from the imagination of people. 员工的工资又不是不要钱,还有其他各项开支,运费,加在一起亏损也许会出乎众人的想象。 Li Dong is rubbing the solar acupuncture point gently: „ Does not use, one month of one month, I do not believe unable to fight them! 李东轻轻揉着太阳穴道:“不用,一个月就一个月,我就不信斗不过他们! Do not want is too many, last year the e-commerce total share had not arrived at 40 billion. 你也别想太多,去年电商总份额都没到400亿。 In the first quarter of this year and in the second quarter, market total share also about 20 billion. 今年第一季度和第二季度,市场总份额也才200亿左右。 I have really not believed that our one month can sell tens of billions things, must really so, is our opportunities, clear that among the successes and failures, who can say. ” 我还真不信了,咱们一个月就能卖出去几百亿的东西,要真如此,也是我们的机会,得失之间,谁能说的清。” Shen Qianwen said asks: „Are you really optimistic about the e-commerce market?” 沈茜闻言问道:“你真的这么看好电商市场?” If not favor, Li Dong will not consume such big price competition. 如果不是看好,李东不会耗费这么大的代价竞争。 To any enterprise, losing money over a hundred million that is the extraordinary matters, will have the loss not to do on own initiative. 对任何企业而言,亏损上亿那都是了不得的事,而且出现亏损都不会是主动去做。 The only distant place, clear(ly) knew so, Li Dong chose insisted, obviously he to the future of e-commerce is confident. 唯独远方,明知道会如此,李东还是选择了坚持,可见他对电商的未来是充满信心的。 Li Dong nods saying: Good, I am confident about the e-commerce. This market is very big, in the future will be only getting bigger and bigger, even the entity market will be under the impact is not uncertain.” 李东点头道:“不错,我是对电商充满信心。这块市场很大,未来只会越来越大,甚至实体市场会受到冲击也不一定。” Shen Qian some do not determine saying: „Do you really think?” 沈茜有些不确定道:“你真这么想?” The present e-commerce market grabs the entire market share almost to ignore, Shen Qian is very difficult to imagine can have such a day. 如今的电商市场占据整个市场份额几乎可以忽略不计,沈茜很难想象会有那么一天。 Li Dongqing said with a smile: In the future perhaps, who can say. However I favor on the line, in addition before has, I to the matter that you said that you prepared how?” 李东轻笑道:“也许吧,未来谁能说的准。不过我看好就行,另外还有之前我跟你说的事,你准备的怎么样了?” What......” “什么……” Shen Qiangang wants to ask anything, but quick responded that said: „Were you say that side mobile communication?” 沈茜刚想问什么事,不过很快就反应过来道:“你是说欧珀移动通信那边?” Un.” “嗯。” Shen Qian not anxiously answering, but is puzzled said: „Do you purchase stock to do? Do we also want to enter the small household electrical appliances domain?” 沈茜没急着回话,而是一脸不解道:“你收购欧珀的股份干什么?难道咱们也要进军小家电领域?” Without this idea.” Li Dong smiles saying: I want to make the cell phone.” “没这个想法。”李东笑眯眯道:“我想做手机。” !” “噗!” Shen Qian almost vexed dies, some little time speechless say/way: „Do you make the cell phone to do? Moreover even makes the cell phone, you purchase stock to be useful, they do not make the cell phone.” 沈茜差点怄死,好一会才无语道:“你做手机干嘛?另外就算做手机,你收购欧珀股份有什么用,他们又不做手机。” Who said that starting from, started to step in the phone industry at the end of last year. However because of the technical question, has not promoted is their cell phones.” “谁说的,去年年底开始,欧珀就开始涉足手机产业了。不过因为技术问题,至今还没推出属于他们的手机罢了。” But......” “可是……” Shen Qian has mind filled with puzzled, now made the factory of cell phone to be many. 沈茜还是满腹不解,如今做手机的厂家多了。 First did not say why Li Dong must do, even if the key must do, still has no need to choose? 先不说李东为什么要做,关键就算要做,也用不着选择欧珀吧? This matter Li Dong is really not good to explain, actually he pours doesnot can make the cell phone, wants to control a cell phone manufacturer, achieving the industry chain is complete. 这事李东还真不好解释,其实他倒也不是非要做手机,就是想控制一家手机厂商而已,做到产业链完整。 Now the distant commercial city, pp, micro blog and distribution platform, these things are the online thing, the cell phone are the genuine end products. 如今远方商城、pp、微博、分发平台,这些东西都是线上的玩意,手机才是真正的终端产品。 Without the cell phone, other things can say without the duckweed of root. 没有手机,其他的东西都可以说无根之萍。 Moreover the intelligence machine time is getting more and more near, Li Dong naturally also thinks divide/allocate cup thick soup. 而且智能机时代越来越近,李东当然也想分杯羹。 When the intelligence machine just rose, China very unites these four everyone is the mainstream, but these four Li Dong were best not to think of a way. 在智能机刚崛起的时候,中华酷联这四大家才是主流,不过这四家李东还是最好别打主意了。 Others present strengths are not weaker than him, even if he thinks of a way still uselessly. 人家现在的实力都不比他弱,他就算打主意也没用。 Naturally, Li Dong has no interest in having their ideas, invested did not say oversized, several years later, four everyone will still be also strong on Huawei. 当然,李东也没兴趣打他们的主意,投资过大不说,再过几年,四大家也就华为依旧坚挺。 Later to erupt instead is vivo, oppo and millet that these three truly the speed rises. 后期真正以爆发速度崛起的反而是vivo、oppo、小米这三家。 The millet did not say that does not have this concept now, the company does not have, Li east from however is unable to meddle. 小米就不说了,现在还没这个概念,公司都没,李东自然无从插手。 But vivo is Bubugao, Bubugao Group strength is not weak, Li Dong does not have the opportunity to meddle. 而vivo属于步步高,步步高集团实力也不弱,李东同样没机会插手。 The number goes, has the opportunity was only oppo. 数来数去,唯一有机会的就是oppo了。 Now the oppo first model of cell phone has not gotten online continually, few cares about this small business. 现在oppo连第一款手机都没上线,外界几乎没人在意这家小企业。 Although oppo also comes out from the backgammon, but Li Dong knows, founders of Bubugao in occupies the stock is not many, present actually and backgammon relations are not big. 虽然oppo也是从步步高出来的,不过李东知道,步步高的创始人在欧珀的占股并不多,现在的欧珀其实和步步高关系不大。 In addition last year Ou park the manager wanted to pitch into the phone industry, invests in this above very in a big way, but the cell phone had not gotten online, now the fund had had the difficulty. 加上去年欧泊的老总想要进军手机产业,在这上面投资很大,而手机一直没上线,现在资金已经出现了困难。 In fine weather and favorable geographical position, Li Dong does not certainly want to let up this opportunity. 天时地利都在,李东当然不想放过这个机会。 He to making the cell phone interest is actually not big, but can control stock a well-known cell phone manufacturer, will be greatly helpful to the future distant place. 他对做手机兴趣其实不大,不过能控股一家知名手机厂商,对未来的远方大有帮助。 Li Dong does not have interest in operate, continue give the original team is. 李东也没兴趣自己经营,继续交给原团队就是。 Oneself offer an advice once for a while, speeds up the development, this should have minimal impact, moreover as the matter stands own entire commercial city system also complete. 自己时不时出点主意,加快一下欧珀的发展,这应该影响不大,而且这样一来自己的整个商城体系也就完整了起来。 Naturally, finally most important is money. 当然,最后最重要的就是钱。 Now communication is unknown, before made the liquid crystal television is also the loss comes to an end, then the small household electrical appliances and mp3 were also in make money with not money-making stage. 现在欧珀通信名不见经传,之前做液晶电视也是亏损告终,然后小家电和mp3也是处于赚钱和不赚钱阶段。 Chairman Chen Yongping wants to make the cell phone now with all one's heart, but the fund is insufficient, the first model of cell phone will never get online, got down to be about unable to support again. 董事长陈永平现在一门心思想做手机,可是资金又是不充足,第一款手机上线遥遥无期,再这么下去欧珀都快撑不下去了。 At this time Li Dong entered, time exactly. 这时候李东进入,时机恰好。 Spent not to say not many, was easy to obtain the holding power. 花钱不多不说,也容易取得控股权。 The founders of Bubugao do not regard as important, in addition the opposite party steps down now secretly, not too manages these. 步步高的创始人并不是太看重欧珀,加上对方现在退居幕后,更是不太管这些。 But Chen Yongping present has no way out quickly, he who controls stock does not care, so long as right of management in his hands on line. 而陈永平本人现在都快走投无路,控股不控股的他也不在意,只要经营权在他手中就行。 This is also the helpless places of many enterprise, the founder and leader are not the biggest shareholders. 这也是很多企业的无奈之处,创始人和掌门人并不是最大的股东。 However everyone was also used to this, so long as the enterprise also operates in their hands, that represents also has the opportunity to overturn, therefore everyone craves in financing goes on the market. 不过大家也都习惯了这点,只要企业还在他们手中经营,那就代表还有机会翻盘,所以大家才这么热衷于融资上市。 These thoughts dodge to pass, Li Dong has not pestered these, pursues asks: „Have you contacted the opposite party?” 这些念头一闪而逝,李东没纠缠这些,追问道:“你接触过对方没有?” No.” “没。” Li Dongyi face heavy line, haven't I made you contact the opposite party? 李东一脸黑线,我不是早就让你接触对方吗? Shen Qian sees that to say with a smile: My person in the plain, how has contacted the opposite party. However I made one go to that side Wancheng, now has made the contacts, but according to that side news, the opposite party sold some stockholder's rights, the holding words a little were perhaps difficult.” 沈茜见状好笑道:“我人一直在平川,怎么接触对方。不过我让人去莞城那边了,现在已经搭上了线,不过根据那边的消息,对方出售部分股权可以,控股的话恐怕有点难。” Does not arrive at the desperate time, no one wants to give up the holding power. 不到绝望的时候,谁也不想放弃控股权。 Although this time lacked the fund, but has not arrived at the dead end, wants to control stock is not easy. 这时候的欧珀虽然缺少资金,可还没到绝路,想控股没那么容易。 In addition the opposite party and Bubugao Group relate after all significantly, even if really has no way out, the opposite party is willing to return to the backgammon. 加上对方和步步高集团毕竟关系匪浅,就算真走投无路,对方更愿意重归步步高。 Naturally, is the backgammon willing to accept this child in such an arrangement to discuss separately, present indeed is a child in such an arrangement. 当然,步步高愿不愿意接受这个拖油瓶另说,现在的欧珀的确就是个拖油瓶。 Li Dongwen said thinks saying: Continues to chat looked, really must not have the means to control stock, that invests. Naturally, my idea is best to control stock, at this time the opposite party enterprise value was not high, the estimate value should less than 10 hundred million......” 李东闻言想了想道:“继续谈谈看,真要没办法控股,那入股也可以。当然,我的想法还是最好控股,这时候对方企业价值不高,估值应该不到十个亿……” He has not said, Shen Qian shakes the head saying: „ Let alone 1 billion, I looked that 500 million are unworthy. In fact with the similar enterprise, Wancheng that side one big, I do not understand why you did regard as important them? 他还没说完,沈茜就摇头道:“别说10亿,我看5亿都不值。实际上和欧珀差不多的企业,莞城那边一大把,我就不明白你为什么偏偏看重了他们? You must really want to make the cell phone, acquires an enterprise casually, good that also compared with comes like this. 你要真想做手机,随便收购一家企业,也比这样来的好。 What you hit is the idea of backgammon? 难道你打的是步步高的主意? Must really this, I feel or give up to well, the backgammon is the dragon's head brand of Guandong, the local government will not make us control stock the opposite party. 要真这样,我觉得还是放弃为好,步步高是粤省的龙头品牌,当地政府不会让我们控股对方的。 Moreover we do not have this strength holding opposite party now, the difficulty is too big. ” 而且我们现在也没这个实力控股对方,难度太大。” Shen Qian speculation, conforms to bystander's imagination. 沈茜的猜测,也符合外人的推想。 Perhaps at this time holding, others also thought that Li Dong is thinks side contacted the backgammon. 这时候控股欧珀,恐怕别人也觉得李东是想侧面接触步步高。 Although the distant and backgammon business scope has no place of superposition, if treats as the downstream industrial distribution the backgammon, probably, naturally, has many non- reasonable places, after all really wants the layout downstream industry, has no need to merge the backgammon like this big group. 虽然远方和步步高业务范围没什么重合之处,不过如果把步步高当做下游产业布局,好像也可以,当然,其中还是有很多不合理之处,毕竟真要布局下游产业,也用不着并购步步高这样的大集团。 Li Dong has not given the low-down in this above, in fact he also has nothing to explain. 李东没有在这上面交底,实际上他也没什么可解释的。 Such that just like Shen Qian said that now Wancheng and such enterprise one big, why Li Dong wants the idea to try holding, is very difficult to explain. 正如沈茜说的那样,如今莞城和欧珀这样的企业一大把,李东为什么偏偏要想法设法地控股欧珀,很难说个明白。 If Li Dong understands the cell phone, then said with Shen Qian is the same, looks for the family/home enterprise casually is. 如果李东本人懂手机,那和沈茜说的一样,随便找家企业就是。 The key he does not understand, that must certainly find a successful person to do this matter. 关键他不懂,那当然就得找个成功的人来做这事。 He does not participate in operation, Li Dong thought that in the future will change should not be big, oppo this brand will take the road of rise. 他本人不参与欧珀的经营,李东觉得未来变动应该不会太大,oppo这个品牌还是会走上崛起之路。 Cannot put ready-made does not want, oneself go to the difficult undertaking, really must such, Li Dong not want. 总不能放着现成的不要,自己去艰难创业吧,真要那样,李东也不愿意。 Did not explain Li Dong not saying that Shen Qian asked that Li Dong said on the androcentrism eruption: This matter you, no matter, listens in any case my on the line. Continues to discuss, no matter the opposite party estimate value 500 million are 1 billion, expenditure 3.5 billion holdings are worth.” 说不明白李东就不说,沈茜问完,李东就大男子主义爆发道:“这事你甭管,反正听我的就行。继续谈下去,不管对方估值5亿还是10亿,花费个三五亿控股都值得。” 3.5 billion present are seemingly many, may wait for the opposite party to get up, this money also insufficient families stops up gap between teeth. 三五亿现在看起来不少,可等对方起来了,这点钱还不够人家塞牙缝的。 Shen Qian shows the whites of the eyes, at this time she was also disinclined to ask, said listlessly: „ I knew, moreover reminded your one, left richly on the chaotic flower. 沈茜翻了个白眼,这时候她也懒得问了,无精打采道:“我知道了,另外提醒你一句,别有钱就乱花。 Land for building that is the disposable business, you all spend money now, I thought after you, how to expand. ” 地皮那都是一次性买卖,你现在把钱花完了,我看你以后怎么扩张。” This commercial city loses money part, the logistics loses money part, but must plan to build the data center, then Li Dong must purchase. 这次商城亏损一部分,物流亏损一部分,还得筹建数据中心,然后李东还要收购欧珀。 Goes to the capital saliva to expand again, in Shanghai that as well as Li Dong prepares expands with Yu Sheng, sells these money of place to be definitely insufficient. 再加上京津扩张,以及李东预备的沪上和豫省扩张,卖地的那些钱肯定不够。 So many places must spend, Li Dong now also the opens the mouth 3.5 billion are not the matters, Shen Qian do not know self-confidence where he comes. 这么多地方要花钱,李东现在还张口三五亿不是事,沈茜都不知道他哪来的自信。 Li Dong said with a laugh: „It is not money, all right, when the time comes had money.” 李东笑呵呵道:“不就是钱么,没事,到时候就有钱了。” Hope so.” “希望如此吧。” Shen Qian does not want too to attack him, said that this matter hesitant moment said: When Qin Yuhan did come back?” 沈茜也不想太打击他,说完这事犹豫片刻才道:“秦雨涵什么时候回来?” „...... That, should tomorrow.” “咳咳……那个,应该明天吧。” Tomorrow will come back?” Shen Qian knits the brows: That...... will that she go to that side the provincial party committee yard?” “明天就回来?”沈茜皱眉道:“那……那她是不是会去省委大院那边?” This saying Li Dong is really not good to reply, oneself lives in the provincial party committee yard, since Qin Yuhan came back, certainly must come, always has no alternative but to make her come. 这话李东还真不好回答,自己住省委大院,秦雨涵既然回来了,肯定是要来的,总不能不让她来吧。 However really must go to the provincial party committee yard, Shen Qian also has a headache. 不过真要去了省委大院,沈茜这边也头疼。 Li Dong hesitates the moment to say slightly: For these days I did not return to the provincial party committee yard, goes to the Jinhu garden to live in some time.” 李东微微犹豫片刻道:“这几天我就不回省委大院了,去锦湖园住一段时间。” Shen Qian complexion fluctuates to keep, for a long time said: Was casual you, I first walks. Moreover for these days the commercial city must hit the activity, I am also busy, am all right do not come to disturb me.” 沈茜脸色变幻不停,许久才道:“随便你,我先走了。另外这几天商城这边要打活动,我也忙,没事别来打扰我。” Throws down this saying, Shen Qian had/left the conference room directly. 丢下这话,沈茜径直出了会议室。 Li Dong has not blocked her, rubbed the head to sigh: His mother, the happiness of having two wives are not good to enjoy!” 李东也没拦她,揉了揉脑袋叹道:“他娘的,齐人之福不好享啊!”
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