In an instant, the time formally enters in July. 转眼间,时间正式进入7月。 On July 1, Jingdong started the first artillery of e-commerce war! 7月1号,京东打响了电商大战的第一炮！ Preheating started! 预热开始了！ Jingdong manager propagandizes on the media wantonly, must make the home biggest b2 commercial city, Jingdong will implement zero gross profit strategy in the next three years. 京东老总在媒体上大肆宣传,要做国内最大的b2商城,京东未来三年之内实行零毛利战略。 This opens the omen of price war. 这是开启价格战的预兆。 In the current e-commerce domain, the price war is effective quickest, is the most effective war way. 在当前的电商领域,价格战是见效最快,也是效果最佳的大战方式。 The report said, Jingdong will start the big promotion on 7.18 this day, lasted one month. 报道称,京东将在7.18这天开始大促销活动,为期一个月。 This is until now the e-commerce platform, the duration longest promotion plan. 这是迄今为止电商平台,延续时间最长的促销方案。 willow Qiangdong was known as that must invest 500 million Renminbi to subsidize the Jingdong users. 柳强东号称要投入5亿人民币对京东用户进行补贴。 The same commodity, Jingdong must achieve the entire industry floor price. 同样的商品,京东要做到全行业最低价。 News, the e-commerce market vibrates greatly. 消息一出,电商市场大为震动。 Makes the home biggest b2 commercial city, Jingdong this goal is very clear, the sword refers to Amazon and ding-dong. 做国内最大的b2商城,京东这次目标很明确,剑指亚马逊和当当。 Taobao and distant commercial city are not one of them, Taobao is the authentic b2b pattern, before distant commercial city , can be b2, but since introduces other retail groups to enter, now also gradually the transformation is the b2b pattern. 淘宝和远方商城不在此列,淘宝是正宗的b2b模式,远方商城之前还能算得上b2,可自从引入其他零售集团进驻,现在也渐渐转换为b2b模式。 willow Qiangdong wisely wisely in this regard. 柳强东高明就高明在这一点上。 He confessed that now the strength could not have compared Taobao and distant commercial city, although in company, what he propagandizes is the first e-commerce. 他自认现在实力还比不上淘宝和远方商城,虽然在公司内部,他宣传的是做第一电商。 May announce to the public is actually, makes first b2bsp ; As the matter stands, avoided antagonizing people many, simultaneously made the slogan of first b2 e-commerce platform, can strengthen the belief of investor. 可对外宣布的却是,做第一b2bsp;这样一来,避免了树敌过多,同时做第一b2电商平台的口号,也能增加投资者的信心。 Shortly after the news just came out, Dangdang takes the lead to accept a challenge. 消息刚出来不久,当当网率先应战。 This time Dangdang, in b2bsp ; the o5 year, ding-dong obtains the b2 shopping online's first honor...... 此时的当当网,在b2bsp;o5年,当当获得b2网上购物第一的荣誉…… the o6 year ding-dong obtains about oo ten thousand US dollars financing...... o6年当当获得将近oo万美元的融资…… o7 year in April, the o many well-known brands move into officially ding-dong, in May, occupies a land area of 40,000 square meters new logistics centers to put into service in Capital City...... o7年4月,o多家知名品牌正式入驻当当,5月,占地4万平米的新物流中心在京城投入运营…… In peak ding-dong, dares to provoke own position to disdain regarding Jingdong this promising youth is full of the anger. 正处于巅峰期的当当,对于京东这个后起之秀敢挑衅自己的地位不屑中更是充满愤怒。 Opinion that Jingdong manager provokes, ding-dong conducted the response immediately, under 7.18 sees really incurs! 京东老总挑衅的言论一出,当当马上进行了回应,7.18手底下见真招！ Ding-dong chose accepting a challenge, similarly designated Amazon is actually silent. 当当选择了应战,同样被指名的亚马逊却是寂静无声。 In fact the people of e-commerce domain guessed correctly this result, Amazon still in the reorganization, prepares to wear down the trace of Joyo.com at this time. 实际上电商领域的人都猜到了这个结果,亚马逊此时还在整顿内部,准备消磨掉卓越网的痕迹。 This time Amazon, struggled too not to care to the outside world numerously, perhaps was the overseas management system and home has the difference slightly, Amazon did not crave in the price war and advertising. 这时候的亚马逊,对外界争纷并不是太关心,也许是国外的管理体系和国内稍有差别,亚马逊并不热衷于价格战和广告宣传。 Therefore the provocation to Jingdong, Amazon does not set at a word. 所以对京东的挑衅,亚马逊不置一词。 Amazon does not make noise, does not represent other e-commerce platforms not to make noise. 亚马逊不出声,不代表其他电商平台不出声。 The domestic b2 website after these years show/unfolds, has presented the stance of all flowers blooming together. 国内b2网站经过这几年的展,早就呈现出百花齐放的姿态。 Ding-dong, Amazon and Jingdong these, although ranking goes near, but does not represent no one to fight. 当当、亚马逊、京东这几家虽然排名靠前,不过也不代表无人能一战。 Moreover Jingdong has this e-commerce war, made many e-commerce platform see the opportunity, famous opportunity! 而且京东起这次电商大战,也让很多电商平台看到了机会,出名的机会！ This a time is best marketing way, if solely is only several enters the war, cannot arouse the too big interest, but the e-commerce platform that if enters the war were many, quick then can become a tide good. 这是一次最好的营销方式,如果单单只是几家参战,并不能引起太大的关注,可要是参战的电商平台多了,很快便能行成一股浪潮。 Shortly after ding-dong accepts a challenge, the red child followed, showed the accepting a challenge manifesto immediately, 7.18 saw! 当当应战不久,红孩子紧随其后,马上表了应战宣言,7.18见！ Vancl that newly was established, by the Joyo.com former backbone member establish new website, under seeing this fiery atmosphere, made the delivery advertisement without enough time, chose got online immediately, met head-on 7.18 rapidly. 紧接着,刚成立的凡客诚品,由卓越网前骨干成员成立的新网站,在看到这种火热的氛围下,也来不及做投放广告了,选择了马上上线,迅迎战7.18。 Again then, such as MecoxLane and Yixunwang...... these small websites also join the war on own initiative. 再然后,如麦考林、易迅网……这些小网站也纷纷主动加入大战。 Saw that this war gets stronger and stronger, attention is also getting bigger and bigger, silent Su Ning Commercial city could not endure lonely, chose combat on own initiative. 眼看着这场大战越演越烈,关注度也越来越大,一直沉默的苏宁商城也耐不住寂寞,主动选择了参战。 7.18 sees, suddenly becomes the common propaganda languages of major e-commerce platforms. 7.18见,一时间成为了各大电商平台的共同宣传语。 ...... …… Distant commercial city. 远方商城。 In conference room. 会议室中。 Commercial city all middle-level above leaders are all well in place, the people look hopefully to Li Dong. 商城所有中层以上领导全部到位,众人满怀期待地看向李东。 This is domestic first wide scope war of the e-commerce, although at this time the distant place had not mentioned by name, but everyone cannot endure lonely, wants to participate. 这是国内第一次大范围的电商之战,这时候远方虽然没被点名,可大家还是耐不住寂寞,想参与进去。 Especially when their partner Su Ning chose combat, the people are hope that Li Dong can comply with the distant commercial city also to enter 7.18 wars. 尤其当他们的合作伙伴苏宁选择了参战,众人更是希望李东能答应远方商城也进入7.18大战。 Although this matter is provoked by Jingdong, but in fact this is not only the turning point of Jingdong, is the turning points of all e-commerce platforms. 虽然这次事情是由京东挑起的,可实际上这不但是京东的契机,也是所有电商平台的契机。 Besides Taobao keeps aloof not to spare a glance, other websites now the disparity is not too big. 除了淘宝高高在上不屑一顾之外,其他网站现在差距并不算太大。 The provocation of this Jingdong, gave everyone an opportunity, the show/unfolds strong opportunity. 这次京东的挑衅,给了所有人一个机会,展壮大的机会。 No matter this war result how, the b2 website platform can definitely welcome exploding period a time. 不管这次大战结果如何,b2网站平台肯定能迎来一次爆期。 Sees the people to look at itself, Li Dong said indifferently: „ Since you want to participate, that participates and that's the end. 见众人看着自己,李东无所谓道:“既然你们想参与,那就参与进去就是了。 Carries out the promotion, sound that the Jingdong slogan shouted, what 500.01 million o hundred million, he subsidized 1 o even completely, you think that Jingdong one month of sales volume can achieve 5 o hundred million? 搞促销而已,京东口号喊的响,什么5亿1o亿的,就算他全部补贴1o,你们以为京东一个月销售额能达到5o亿？ Who blows to be flamboyant not, on Jingdong that scale, one month several million performance, this time has the activity even, can 2,000,000-3,000,000 be good. 吹牛逼谁不会,就京东那规模,一个月几千万的业绩,这次就算有活动,能到2,000,000-3,000,000就不错了。 Supported subsidy 2-3 ten million/countless, why willow Qiangdong dares to put the aggressive statement, was not because we suffered a loss compared with him. 撑死了补贴个2-3千万,柳强东为什么敢放狠话,还不是因为我们比他吃亏。 His sales volume 2,000,000-3,000,000, subsidy several million. 他销售额2,000,000-3,000,000,补贴几千万。 If we make the promotion, one month of sales volume has perhaps wanted 1 o hundred million, loses money to owe are more than him. 咱们要是做促销,一个月销售额恐怕要过1o亿,亏本亏的比他多。 Moreover we join, in fact was helps the opposite party fire the reputation, even the advertising expenditure saved, this fellow played this set also really to slide very much. ” 而且咱们加入进去,实际上是帮对方打响了名头,连广告费都省了,这家伙玩这一套还真是溜得很。” Li Dong said a word somewhat disdains, but also has to acknowledge, willow Qiangdong this move of playing wonder. 李东言语中有些不屑,不过也不得不承认,柳强东这招玩的妙。 Everyone enters the jar on own initiative, his willow Qiangdong blows several cows, if you disregard, he also can only boast. 所有人都是主动入瓮,他柳强东吹几句牛而已,你要是不管不顾,他也只能吹牛了。 But once you cannot bear accept a challenge, that this big promotion gives the opportunity that Jingdong propagandized. 可一旦你忍不住应战,那这次大促销就给了京东宣传的机会。 If originally everyone does not pay attention, making he himself play, he promotes sales again well, actually the effect of doing is not big, but some people cannot sit still, instead gave the opposite party to unfold the opportunity. 原本大家要是不理会,让他自己去玩,他促销搞的再好,其实效果也不大,可偏偏有些人坐不住,反而给了对方展机会。 Things have gotten to this point, said again anything is also useless. 事已至此,再多说什么也没用。 Despised several, Li Dong continues saying: „ Or does not do, must do achieves well! We did not participate even, if participated, then suppressed all b2bsp on the potential of by withstanding great pressure ; Aren't the sounds that the boasting blows? 鄙视了几句,李东继续道:“要不不做,要做就做到最好！咱们不参与就算了,如果参与进去,那就以泰山压顶之势镇压所有b2bsp;他们不是牛皮吹的响吗？ How many enterprises that depend on the venture capital organization to support also really can compare with us? 几家靠着风投机构支持的企业难道还真能和我们比？ The commercial city makes immediately the plan, does not have other, the price war, his Jingdong gives preferential benefit to 1 o, we give preferential benefit to 15. 商城这边马上把方案做出来,没别的,价格战而已,他京东优惠1o,我们就优惠15。 Their logistics one week arrives, our three days arrive. 他们物流一个星期到位,我们就三天到位。 Their three days arrive, our one day arrives! 他们三天到达,我们就一天到达！ The distant logistics the layout most Huaxia, I have not believed not to compare the enterprises of these logistics outsourcing now. 远方物流如今已经布局了大半个华夏,我就不信还比不上这些外包物流的企业。 The price is cheaper than them, the logistics is quicker than them, the quality is better than them, do they fight with me with what? 价格比他们便宜,物流比他们快,质量比他们好,他们拿什么跟我斗？ Even if my one month sells hundred million, except the cost, will give preferential benefit to 15 not to owe many, several million I can get up fortunately. 我一个月就算卖出去亿,除去成本,优惠15也不会亏多少,几千万我还是能亏得起的。 Can they get up fortunately? 他们能亏得起吗？ Also really thinks that money was not money, without the achievement, the investor is not a philanthropist, when the time comes you looked. 还真以为钱不是钱了,一旦没有了成果,投资商又不是慈善家,到时候你们看吧。 After this e-commerce war, perhaps a less than half combat platform must go out of business. ” 这次电商大战之后,恐怕一小半的参战平台都得倒闭。” Li Dong said, others nod in abundance. 李东说完,其他人纷纷点头。 Comparatively speaking, in the middle of platform that now participates , is also filthy rich on them and Su Ning, did not fear that lost money. 相比较而言,如今参与的平台当中,也就他们和苏宁财大气粗,不怕亏本了。 But Su Ning as the listed enterprise, in fact the advantage did not have them to be big. 而苏宁作为上市企业,实际上优势还没他们大。 Once the performance is not ideal, these shareholders will not comply. 一旦业绩不理想,那些股东就不会答应。 But in the distant place, Li Dong said that does not fear to be in arrears, that is complete wipe-out of owing, they can also continue to do. 而在远方,李东说不怕亏钱,那就是亏的血本无归,他们也能继续做下去。 This is the distant place has not chosen one of the financing advantages, but in the domestic e-commerce platform, everyone pursues is financing goes on the market, without financing platform, or is the strength is insufficient, or was prepares to do in a big way financed again. 这也是远方没选择融资的优势之一,而国内电商平台中,大家追求的就是融资上市,没有融资的平台,要不就是实力不够,要不就是准备做大了再融资。 Recently compared, the distant commercial city was strongest. 比来比去,远方商城还是其中最强的。 Sees everyone to nod, Li Dongzhuan topic: „ Present e-commerce war is the small scale, plays on the line, everyone also leaves cares. Taobao does not participate, in fact our not rival! 见大家都点头,李东转过话题道:“如今的电商大战不过是小打小闹,玩玩就行,大家也别太放在心上。淘宝不参与,实际上我们并无敌手！ Our real goals are not these platforms, ultimate objective or Taobao. 我们真正的目标也不是这些平台,最终目标还是淘宝。 However since participated, that cannot lose, the eldest child is difficult to bear, first snatches is also good the position of second child. 不过既然参与了,那就不能输,老大难当,先把老二的位置抢来也行。 Before ding-dong, Paipaiwang and Amazon these platforms, has thought the distant place is weaker than them, this time we expose the energy slightly, makes everyone has a clear understanding, we compared with them! 当当、拍拍网、亚马逊这些平台以前一直觉得远方比他们弱,这次咱们稍微展露一下底气,也让大家有个清晰的认识,我们就是比他们强！ Got it? ” 明白了吗？” „Understood!” “明白！” People simultaneous/uniform Hu, is competitive. 众人齐呼一声,士气十足。 Li Dong sees that has not mentioned this matter again, because of the first e-commerce war . Moreover the fight of p end, does not have the participation of Taobao, he too has not really sent energetically. 李东见状没再提这事,因为第一次电商大战,而且还是p端的战斗,又没有淘宝的参与,他真的没太大兴致。 Sees everyone immense interest, he has not prepared to participate. 要不是见大家都兴趣盎然,他都没准备参与。 Said that this, Li Dong said to Wang Junyu who attended the conference specially: „ little king, this matter you did not need to participate. Your urgent matter divides opening of platform, speeds up as far as possible, before the end of the year , no matter contacted many software companies, the platform must get online! 说完这个,李东对特别列席会议的王俊煜道:“小王,这事你就不用参与了。你的当务之急还是分平台的开,度尽量加快,年底前不管联系了多少软件公司,平台必须上线！ Manager Liu, you is also so. 刘经理,你这边也是如此。 Under matter gives the person to be done on the line, your duty completes the trial operation work of micro blog. 事情交给下面人来做就行,你的任务还是做好微博的试运营工作。 before 1 o month, no matter there is a turning point, the micro blog must get online. 1o月份之前,不管有没有契机,微博必须上线。 Really could not find the opportunity, that draws support from National Day grand ceremony time to get online, without the news, we can make comes out. ” 实在找不到机会,那就借助国庆大典这个时机上线,没有新闻,咱们自己可以制造一些出来。” Wang Junyu and Liu Hong nod hastily. 王俊煜和刘洪连忙点头。 Said that this, Li Dong also asked: „Farming business how?” 说完这个,李东又问道:“农场经营的如何？” Liu Hong said immediately: „ Very good, compared with just started, after two months of operation, the farm has become popular in the nation. In June the pp daily average active user has achieved 8 oo ten thousand, registered the user to achieve the 25 oo ten thousand greatness. 刘洪马上道:“很好,比起刚开始,经过两个月的运营,农场已经风靡全国。6月份pp日均活跃用户已经达到了8oo万,注册用户更是达到了25oo万之巨。 And clears user about 2 ooo of farm ten thousand, merely is farm one, in June gained achieved 5 oo over ten thousand. 其中开通农场的用户将近2ooo万,仅仅是农场一项,6月份盈利就达到了5oo万以上。 Later the profit proportion in this aspect will also increase, I think before the end of the year, 1 ooo ten thousand should the issue not be big. ” 后期这方面的盈利比重还会增加,我想年底之前1ooo万应该问题不大。” „1 ooo ten thousand......” “1ooo万……” Li Dong talked during sleep, has not said satisfaction, has not said satisfied. 李东呓语了一句,没说满意,也没说不满意。 Compared with Renren of previous generation, this data is naturally far. 比起前世的人人网,这个数据自然是远的。 May compared with Tencent of previous generation, that be well below. 可比起前世的腾讯,那就远远不如了。 Li Dong does not remember that report where from looks like, initially reported showed, Tencent in farm, the moon/month has gained merely every month 5 ooo ten thousand. 李东不记得是从哪看来的报道,当初报道显示,腾讯仅仅在农场方面,每个月月盈利过5ooo万。 But the distant place until now is also 1/10 of opposite party, according to Liu Hong's estimate, at the end of the year was almost the peak, was 1/5 of opposite party. 而远方直到现在也不过是对方的十分之一,按照刘洪的估算,年底差不多都是巅峰期了,也才是对方的五分之一。 This is without platform divergence other, otherwise receives are perhaps less. 这还是在没有其他平台分流的情况下,要不然收入恐怕更少。 The comprehensive comparison, can only say Tencent QQ indeed steamroll distant place pp. 综合比较下来,只能说腾讯qq的确碾压远方pp。 The maximum disparity, naturally is the user base number, the user base numbers are oneself dozens times, the income present the disparity, is normal. 最大的差距,自然是用户基数,人家用户基数是自己的几十倍,收入出现差距,也属正常。 Li Dongzheng is thinking the matter, Liu Hong also said: „Moreover Tencent has contacted with us, hopes that we conduct the third party authorization to them, or the one-off copyright buys out. Tencent does not offer lowly, the words that buys out one time, the initial price opposite party had/left oo ten thousand......” 李东正想着事,刘洪又道:“另外腾讯方面联系过我们,希望我们对他们进行第三方授权,或者一次性版权买断。腾讯方面报价不低,一次性买断的话,开价对方就出到了oo万……” Li Dongbai his eyes, said ill-humoredly: „This issue also with asking me? The farm situation how, haven't you seen? Let alone oo ten thousand, he is three hundred million, wants to buy the copyright to wash to rest!” 李东白了他一眼,没好气道:“这个问题还用问我吗？农场情况如何,你们难道没看到？别说oo万,他就是出三个亿,想买版权还是洗洗睡吧！” „ But...... defers to our judgments, even if we do not sell, they will still open. “可是……可是按照我们的判断,就算我们不卖,他们也会自行开。 When the time comes we lose are bigger, including should have the copyright income that unable to attain! ” 到时候我们损失更大,连该有的版权收入都拿不到！” Li Dongheng said: „ So long as we are not authorized, he opened, that also pirates! If they want to avoid the lawsuit being encumbered, can only improve significantly, if when the time comes recovers a weird creature to come out, I thought how they play. 李东哼道:“只要我们不授权,他就是开了,那也是盗版！他们如果想避免官司缠身,只能大幅度改进,到时候要是改出个四不像出来,我看他们怎么玩。 Without the contrast, how others can feel our good. 没有对比,别人怎么能感觉到我们的好。 Once Tencent holds the failure, that helps our drainage on own initiative. 一旦腾讯开失败,那就是主动帮我们引流。 Their user many did not need me saying that even if drainage 1 were also we gains. 他们用户多少不用我多说,哪怕引流个一也是我们赚了。 Let them expunge, you stared to tighten this, so long as passed with us similarly high, immediately went to him. 让他们自己开去,你们盯紧了这点,只要和我们相似度过高,马上就去告他。 Others fame is bigger than us, even if considers does not win still promotes the fame to us, remembers the matter noisily greatly. 别人名气比我们大,就算告不赢也是给我们提升名气,记得把事情闹大一点。 Naturally, if very big with our disparity...... ” 当然,要是和我们差距很大的话……” Li Dong considered that the moment said: „That also goes to him! We decide in any case, bring a lawsuit did not fear, is to propagandize, the noisy more sound the bigger the better!” 李东考虑片刻才道:“那也去告他！反正咱们打定了主意,打官司不怕,就是要宣传,闹的越动静越大越好！” „Tittered!” “噗嗤！” In the conference room has several people not to bear, smiles to make noise all of a sudden. 会议室中有几人没忍住,一下子就笑出了声。 Although others have not smiled, may look discomfort that the expression also suppresses. 其他人虽然没笑,可看表情也憋的难受。 Own boss also really enough, to unfold pp was resorts to all means. 自己老板还真够可以的,为了展pp算是不择手段了。 How many QQ creativities own pp embezzled not saying that now must lay eggs taking advantage of the chicken, did not fear that side Tencent instead considered? 自家的pp盗用了多少qq的创意不说,现在还要借鸡下蛋,就不怕腾讯那边反告自己一把？ However, perhaps Li Dongba can not so. 不过话说回来,说不定李东巴不得如此。 Really wants Tencent to consider the distant place, no matter the final output how, the distant pp fame calculates that fired thoroughly. 真要腾讯告远方,不管最后结果如何,远方pp的名气都算彻底打响了。 So long as Tencent considers you, that explained that you posed the threat to him. 腾讯只要告你,那就说明你对他产生了威胁。 Explains slightly, the distant pp position stabilized thoroughly, finally the lawsuit lost even if, compensates a money not to calculate too. 稍微解读一下,远方pp的地位就彻底稳定了,最后哪怕官司输了,赔点钱也不算太多。 This is the domestic helpless place, the crime cost is also too low. 这也是国内的无奈之处,犯罪成本太低。 Will not do to average person Li Dong, but Tencent, even if, the big brother did not say the Second Brother, you play the hooligan I still to play the hooligan, whose looked at shameless point. 对一般人李东也不会这么干,不过腾讯就算了,大哥不说二哥,你耍流氓我也耍流氓,就看谁更无耻一点了。 Li Dong waits for them to pirate the farm now, naturally, if they do not pirate, Li Dong did not say anything. 李东现在就等着他们盗版农场,当然,要是他们不盗版,那李东也就不说什么了。 However this possibility? 不过这可能吗？ Thinks it over, Li Dong felt, only if young Brother Ma burnt, otherwise embezzles a Xianongchang creativity to be inevitable. 8 想来想去,李东觉得除非小马哥烧了,要不然盗用一下农场创意是必然的。八